Safaripark Beekse Bergen

What Safaripark Beekse Bergen does

Safaripark Beekse Bergen is a safari park and leisure destination located in Hilvarenbeek, Netherlands, operated as part of the Libema recreation group. The company operates a safari park housing over 150 animal species — including giraffes, lions, elephants, cheetahs, and tigers — accessible via multiple safari formats (car, bus, walking, and boat). Adjacent to the park, the company runs Speelland, a water play and outdoor recreation area, and Safari Resort, which offers overnight accommodations including Savanne Lodge units overlooking wildlife savannas. The company also operates Brew@TheZoo, an on-site hospitality venue, and hosts corporate/group events and seasonal programming.

The business model is predominantly direct-to-consumer, with revenue generated from ticket sales (online and on-site), annual subscription memberships (Safari Park only, Speelland Outdoor, or combined), overnight accommodation stays, group/corporate event packages, and on-site food and beverage. The company distributes through its own e-commerce website, on-site box office, and direct sales for group bookings. All operations are domestic within the Netherlands. The technology stack is limited to a digital booking platform and the Beekse Bergen mobile app for visitor information, ticket sales, and park navigation — no AI, proprietary models, or advanced technical platforms are disclosed.

The company holds partnerships and certifications anchored in industry credibility and sustainability: EAZA (European Association of Zoos and Aquaria) membership, Stichting Wildlife conservation foundation, Duurzaam Gastvrij (Sustainable Hospitality) certification for zoos, and WOTY Certified 2025 for workplace culture. No funding rounds, acquisitions, or M&A activity are disclosed; the company is a subsidiary within Libema. No AI/ML capabilities are present in the current technology stack.

Name

Safaripark Beekse Bergen

Legal name

Safaripark Beekse Bergen

Website

https://safaripark.nl

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Safaripark Beekse Bergen is a Dutch safari park operating over 150 animal species with multi-format safari experiences, alongside Speelland water park, Safari Resort accommodations, and Brew@TheZoo hospitality. A subsidiary of Libema, it serves primarily Dutch families with ticketing, subscriptions, and group events.

Ownership category

akta.pro rank

Product category

Safari Park / Wildlife Attraction

NAICS

Zoos and Botanical Gardens (712130), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Safari Parks & Drive-Through Wildlife Parks (THAAAFAD)

akta.pro secondary industries

Safari Lodges & Tented Camps (THAAAHAC), Safari & Game Drives (Land-Based) (THAAAEAC)

Keywords

• Wildlife safari park
• Family theme park
• Overnight safari resort
• Water play park
• Group events venue

Headquarters

HQ city

Hilvarenbeek

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Online and on-site ticket sales for Safari Park and Speelland, with online discounts for advance booking.
2. Subscriptions/Memberships: Unlimited access subscriptions for Safari Park, Speelland Outdoor, or combined parks.
3. Accommodation: Safari Resort overnight stays in unique accommodations overlooking wildlife savannas.
4. Group Events: Organized group outings and corporate events with unique safari experiences.
5. Food & Beverage: On-site dining including Brew@TheZoo venue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Safaripark Beekse Bergen operates a wildlife safari park in Hilvarenbeek, Netherlands, housing over 150 animal species accessible via car, bus, walking, and boat safaris. The park also operates Speelland, a water-based playground attraction, and Safari Resort, offering overnight accommodations with savanna views, alongside on-site dining at Brew@TheZoo and group/corporate event experiences.

Product overview

Safaripark Beekse Bergen is a single-brand attraction venue operated by Libema, offering a portfolio of complementary experience products. The core product is the Safaripark itself, providing wildlife safari experiences with over 150 animal species accessible via car, bus, walking, and boat safaris. Adjacent to the safari is Speelland, a separate water park and playground attraction. The company also offers overnight accommodations at the Safari Resort, including Savanne Lodge units with savanna views. Additional amenities include event spaces and group outing packages. The Beekse Bergen App provides visitor information and navigation within the parks.

Differentiator

Problem solved

Functional benefit

Brands

• Safaripark: Safari park featuring over 150 animal species with auto, bus, walking, and boat safari experiences.
• Speelland
• Safari Resort
• Brew@TheZoo

Products and services

• Safaripark Beekse Bergen The main safari park attraction featuring over 150 animal species viewable via auto, bus, walking, and boat safaris, allowing visitors to encounter giraffes, lions, elephants, cheetahs, and tigers in a unique Dutch wildlife setting.
• Speelland A water park and playground attraction featuring a lake for swimming, a sand beach, play equipment, and amusement attractions for families and children.
• Safari Resort Accommodations Overnight safari accommodations including Savanne Lodge units where guests can stay near giraffes and zebras overlooking the savanna.
• Brew@TheZoo A hospitality venue within the safari park offering drinks and dining experiences with views of giraffes on the savanna.
• Group Outings and Corporate Events Organized group outings and corporate events offering unique and adventurous safari experiences including walking safaris and team activities for organizations.
• Annual Subscriptions / Memberships Annual subscription options providing unlimited access to Safaripark, Speelland Outdoor, or a combination of both parks for recurring visitors.

Quantifiable outcome

• Over 150 animal species on display

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• EAZA (European Association of Zoos and Aquaria)coreOthersEAZA is the European Association of Zoos and Aquaria, of which Beekse Bergen is a member. This partnership ensures adherence to high standards of animal welfare, conservation, and education across European zoos and safari parks.
• Stichting WildlifecoreOthersStichting Wildlife is a wildlife foundation that Beekse Bergen partners with, supporting conservation efforts and wildlife protection initiatives.
• Duurzaam GastvrijminorOthersSustainable Hospitality certification for zoos, demonstrating Beekse Bergen's commitment to sustainability and responsible tourism practices.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Diergaarde Blijdorp: Major zoo in Rotterdam, Netherlands with extensive animal collection and themed habitats. Direct competitor for Dutch family zoo visits and a comparable urban-proximate destination.
• Artis Royal Zoo: Historic zoo in Amsterdam combining animal exhibits with aquarium, planetarium and gardens. Competes for Dutch visitors and tourist segments seeking curated wildlife experiences.
• Pairi Daiza: Large safari-style zoo and resort in Belgium featuring drive-through areas, themed worlds and extensive on-site lodging. Closest Benelux competitor for multi-day safari tourism and high-spend international visitors.
• Ouwehands Dierenpark: Zoo in Rhenen, Netherlands with panda exhibit and indoor/outdoor animal experiences, plus on-site accommodation (Ouwehands Jungle Lodges). Competes directly for Dutch families and overnight-stay guests.
• Burgers' Zoo: Major zoo in Arnhem, Netherlands offering walk-through ecosystems (Bush, Mangrove, Ocean, Desert, Safari) and overnight lodges. Closest Dutch analogue combining animal collection, themed habitats and on-site lodging.
• Serengeti Park Hodenhagen: Drive-through safari park and resort in Lower Saxony, Germany with on-site lodges and lodging. Most direct European analogue to Beekse Bergen's drive-through safari plus overnight accommodations model.
• Whipsnade Zoo: Large safari-style zoo in Bedfordshire, UK operated by ZSL with drive-through and walk-through sections plus on-site accommodation. Comparable European safari-park operating model at larger scale.
• Wildlands Adventure Zoo Emmen: Large Dutch adventure-zoo attraction in Emmen combining animal exhibits, safari-style experiences and themed zones. Direct competitor for Dutch family day-trip visitors and overnight-stay tourism in the Netherlands.
• Apenheul: Primate-focused zoo in Apeldoorn, Netherlands with walk-through enclosures and conservation programs. Competes for Dutch family day-out spend and share-of-wallet within the same zoo category.

Broad incumbents

• Center Parcs: Major Dutch/European operator of nature-based family resorts with on-site activities and short-stay lodging. Overlaps with Beekse Bergen on the family short-break and accommodation side of the market, though without a wildlife-collection focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/safaripark-beekse-bergen

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safaripark Beekse Bergen