Stichting Wildlife
Stichting Wildlife is a Dutch ANBI-registered non-profit foundation, founded 1985, that runs an animal adoption program and conservation education across four Libéma-owned zoos, channeling donor funds into 32+ international wildlife conservation projects annually.
- Company typePrivate
- Founded1985
- HeadquartersHilvarenbeek, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Stichting Wildlife does
Stichting Wildlife is a Dutch non-profit foundation (Stichting) founded in 1985 and registered as an Algemeen Nut Beogende Instelling (ANBI) — a Dutch Public Benefit Organization with tax-deductible donation status. The foundation operates an animal adoption program, delivers zoo-based conservation education through approximately 100 volunteers, and channels donor funds into international wildlife conservation projects. Its core activity is the Dierenadoptieprogramma (Animal Adoption Program), which offers tiered categories (A through G) ranging from individual animal adoption with personalized recognition to species-level adoption with unlimited repeat adoptions. Supporting revenue streams include direct donations (one-time, periodic, testamentary), activity-based revenue (twilight tours at €10/person), and merchandise (leather bracelets, €1.50 bee-friendly flower seed packets). Pricing is one-time pay-as-you-go across all tiers, with no recurring subscription mechanics disclosed.
The foundation operates exclusively within four Libéma-owned Dutch zoos — Safaripark Beekse Bergen (headquarters, Hilvarenbeek), Eindhoven Zoo, ZooParc Overloon, and AquaZoo Leeuwarden — under a strategic partnership with Libéma that grants on-site access for education kiosks, adoption activities, and exclusive adoption-parent events. Its customers are individual adoption parents (400+ as of 2022), general donors, volunteers, and the downstream conservation NGOs that receive grant funding. In 2025, the foundation disbursed €233,000 across 32 conservation projects in at least 19 countries spanning Africa, Asia, Europe, and South America. The organization is governed by a volunteer board, runs on approximately 15 paid staff, and reaches supporters via a website, Facebook page, and a quarterly newsletter.
Stichting Wildlife firmographics
Firmographics- Name
- Stichting Wildlife
- Legal name
- Stichting Wildlife
- Website
- https://stichtingwildlife.nl
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stichting Wildlife is a Dutch ANBI-registered non-profit foundation, founded 1985, that runs an animal adoption program and conservation education across four Libéma-owned zoos, channeling donor funds into 32+ international wildlife conservation projects annually.
- Ownership category
- akta.pro rank
Stichting Wildlife industry classification
Industry- Product category
- Wildlife Conservation Services
- NAICS
- Nature Parks and Other Similar Institutions (712190)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Wildlife Conservation & Species Protection (BPAGAGAB)
- akta.pro secondary industries
- Education & Community Outreach (Responsible Pet Ownership) (BPAGAIAK), Animal Welfare & Advocacy Organizations (AFAEALAC)
Keywords
Where Stichting Wildlife is headquartered
LocationHeadquarters
- HQ city
- Hilvarenbeek
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Stichting Wildlife business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Animal Adoption Programs: The organization generates revenue through animal adoption programs where individuals or companies can adopt animals at various contribution levels (categories A through G). Adoption fees are paid as one-time payments and not automatically renewed.
- Direct Donations and Gifts: One-time and periodic donations from supporters, including contributions from the general public and specific fundraising campaigns such as bottle return programs and mobile phone recycling.
- Activity Revenue: Revenue generated from activities such as twilight tours (schemertours) at 10 EUR per person, which are offered across partner zoos and benefit conservation projects.
- Merchandise: Sale of merchandise including leather bracelets and bee-friendly flower seed packets (1.50 EUR per packet) with proceeds going to conservation projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Category A/B: Individual animal adoption |
| One time/ perpetual license | Pay-as-you-go | Category C through G: Species adoption |
| Unit Pricing | Pay-as-you-go | Twilight Tours (Schemertours) |
| Unit Pricing | Pay-as-you-go | Bee-friendly flower seeds |
| Unit Pricing | Pay-as-you-go | Leather bracelets |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Stichting Wildlife product offering
Product offeringCore offering
Stichting Wildlife runs an animal adoption program (categories A through G) across four Libéma-owned Dutch zoos, offering adoption certificates, name placements, behind-the-scenes visits, and twilight tours to individual supporters. Adoption fees, donations, and merchandise proceeds are pooled and distributed each year as grants to more than 30 international wildlife conservation NGOs, while approximately 100 volunteers deliver free educational outreach to zoo visitors on-site.
Product overview
Stichting Wildlife is a Dutch wildlife conservation foundation operating a unified animal adoption and education program across four participating Dutch zoos: Safaripark Beekse Bergen, Eindhoven Zoo, ZooParc Overloon, and AquaZoo Leeuwarden. The core offering is the animal adoption program (with categories A-G offering escalating benefits), supplemented by educational activities delivered by approximately 100 volunteers, annual donations to over 30 international conservation projects, and merchandise such as leather bracelets and bee-friendly seed packets. The foundation also coordinates volunteers and sends newsletters to supporters. There is no digital platform or SaaS product; all offerings are charity-focused services and merchandise.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Distributed €233,000 to 32 conservation projects in 2025
- +3 more outcomes
Companies that use Stichting Wildlife
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Stichting Wildlife technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Stichting Wildlife partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- LibémacoreLibéma is the parent company of Safaripark Beekse Bergen, Eindhoven Zoo, ZooParc Overloon, and AquaZoo Leeuwarden. Stichting Wildlife operates within these four zoos, with Libéma enabling the foundation's educational activities and adoption programs.
- Curio BredaminorEducational partnership with Curio Breda's Animal Care program students who organize wildlife events at Safaripark Beekse Bergen as part of their coursework, raising funds for Stichting Wildlife's conservation projects.
- Burgers' ZoominorPartnership with Burgers' Zoo in Arnhem for annual bus trips for adoption parents. The zoos share conservation knowledge and have collaborated on conservation funding initiatives.
- ZwarteBij.orgminorCollaboration with ZwarteBij.org to support native black honeybee conservation in the Netherlands, implemented at ZooParc Overloon.
- Academy BartelsminorVenue partnership for board meetings and leadership transitions at Academy Bartels facility.
- Said & DoneminorSaid & Done produces and sells leather bracelets on behalf of Stichting Wildlife, with proceeds going to conservation projects.
Scale indicators10 records
Recent moves9 records
Expansion highlights4 records
Stichting Wildlife competitors and assessment
Company assessmentBroad incumbents
- Natuurmonumenten: The largest Dutch nature conservation organization, protecting nature reserves and running public engagement. Comparable mission (Dutch conservation fundraising and education) but operates at vastly greater scale and owns managed land rather than relying on partner zoos.
- World Wildlife Fund Netherlands (WWF-NL): National arm of the global WWF network, funding international wildlife conservation. Overlaps with Stichting Wildlife's international grantmaking portfolio (rhinos, polar bears, big cats) but with much broader brand recognition and corporate fundraising capabilities.
- Wildlife Conservation Society (WCS): Global conservation organization that operates the Bronx Zoo and other zoological parks while funding field conservation worldwide. Highly comparable in the zoo-plus-international-conservation hybrid model that Stichting Wildlife operates at a national level.
- Born Free Foundation: International wildlife charity focused on animal welfare and species conservation. Comparable in raising funds from individual supporters to grant international conservation projects, with strong zoo-adjacent public engagement in the UK.
- Zoological Society of London (ZSL): International scientific and conservation charity operating London and Whipsnade Zoos while running field conservation programs in 50+ countries. Directly comparable zoo-affiliated conservation hybrid model, though at far greater scale.
Direct peers
- Stichting Dierenlot: Dutch animal welfare and rescue foundation using donation-funded grants to support animal care projects. Highly comparable to Stichting Wildlife in mission (animal welfare fundraising), Dutch ANBI structure, and reliance on individual donors and volunteers.
- Stichting AAP: Dutch animal sanctuary foundation focused on primates and exotic animals. Comparable as a Dutch ANBI-status non-profit that combines direct animal care with public education and donor engagement, though with an owned facility rather than multi-zoo distribution.
Emerging players
- IVN Natuureducatie: Dutch network for nature education connecting volunteers and the public to conservation. Comparable in combining volunteer-led education with conservation mission, but focuses on broader biodiversity rather than zoo-based wildlife programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Stichting Wildlife social profiles
Digital presenceStichting Wildlife compliance and trust
Trust signalCompliance2 records
Stichting Wildlife financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stichting Wildlife leadership team
Management profileNumber of profiles
Profiles6 records
Stichting Wildlife funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stichting Wildlife M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stichting Wildlife
What does Stichting Wildlife do?
Stichting Wildlife runs an animal adoption program (categories A through G) across four Libéma-owned Dutch zoos, offering adoption certificates, name placements, behind-the-scenes visits, and twilight tours to individual supporters. Adoption fees, donations, and merchandise proceeds are pooled and distributed each year as grants to more than 30 international wildlife conservation NGOs, while approximately 100 volunteers deliver free educational outreach to zoo visitors on-site.
Is Stichting Wildlife a public or private company?
Stichting Wildlife is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Stichting Wildlife founded?
Stichting Wildlife was founded in 1985. It employs 11 to 50 people.
Where is Stichting Wildlife based?
Stichting Wildlife is headquartered in Hilvarenbeek, Netherlands, in the Europe region.
How does Stichting Wildlife make money?
Four revenue lines are on record. Animal Adoption Programs are the primary driver. The others are direct Donations and Gifts, activity Revenue and merchandise.
Who are Stichting Wildlife's main competitors?
Broad incumbents on record are Natuurmonumenten, World Wildlife Fund Netherlands (WWF-NL), Wildlife Conservation Society (WCS), Born Free Foundation and Zoological Society of London (ZSL). Direct peers are Stichting Dierenlot and Stichting AAP. IVN Natuureducatie is listed as an emerging player.
Does Stichting Wildlife have an API?
No public API is recorded for Stichting Wildlife.
What industry is Stichting Wildlife in?
Stichting Wildlife's product category is Wildlife Conservation Services. Its primary akta.pro industry code is BPAGAGAB, Wildlife Conservation & Species Protection, with a secondary code of BPAGAIAK, Education & Community Outreach (Responsible Pet Ownership). Its NAICS code is 712190 and its SIC code is 8200.