Safarme.com

What Safarme.com does

Safarme.com (سفرمی) is an Iranian online travel agency founded in 2015 and headquartered in Tehran. It operates a direct-to-consumer booking platform that aggregates domestic and international flights (both charter and system inventory), train tickets, bus tickets, hotel reservations, tour packages, and travel insurance. The platform also functions as a charterer, purchasing seat blocks from Iranian airlines such as Mahan, Taban, Zagros, and Kish Air, and reselling them at competitive prices, which provides a structural margin advantage versus pure resellers.

The underlying platform combines multi-modal search, price comparison, an airline flight calendar (تقویم پروازی), an automated cancellation-fee calculator, online refund processing, and an order-tracking page. Customers can complete bookings online without registration or call a 24/7 phone-based ordering line. Registered users are enrolled in a Customer Club (باشگاه مشتریان) loyalty program offering 1% cashback on purchases. Content marketing is delivered through a Persian-language travel blog (مجله سفرمی) and organic presence on Instagram and Telegram.

The business model is transactional commission-based: Safarme earns transaction fees on flight, hotel, train, bus, and tour bookings, with additional revenue from affiliate commissions on travel insurance. The company has 11 employees, no disclosed outside funding, and reports having served hundreds of thousands of customers since inception. Trust signals include Iranian Airlines Association membership, Civil Aviation Organization authorization, and eNamad and Samandehi trust certifications.

Name

Safarme.com

Legal name

Safarme

Website

https://safarme.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Safarme.com is an Iranian online travel agency founded in 2015 that operates a direct-to-consumer platform booking flights, hotels, trains, buses, tours, and travel insurance for individual Iranian travelers.

Ownership category

akta.pro rank

Product category

Online Travel Agency

NAICS

Travel Agencies (56151), Travel Agencies (561510), Tour Operators (56152)

akta.pro primary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

akta.pro secondary industries

Hotel CRS & Booking Engines (THALADAA), Tour/Activities/Attractions Reservation Systems (THALADAG), Metasearch, Fare Aggregation & Referral Distribution (THABAJAL)

Keywords

• Online travel booking
• Flight ticket sales
• Charter flight tickets
• Hotel reservations
• Travel agency services

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Flight Ticket Sales Commission: Safarme operates as a charterer and direct seller of flight tickets, earning commissions on each ticket sold through the platform for both domestic and international routes. As a charterer, the company purchases blocks of seats from airlines and sells them directly to consumers at competitive prices.
2. Hotel Reservation Commission: The platform offers hotel booking services, earning commissions on reservations made through the platform for both domestic and international accommodations.
3. Tour Package Sales: Safarme sells packaged tours including flights and accommodations, particularly for international destinations such as Tbilisi, Batumi, and Doha, generating revenue through markup on package pricing.
4. Train and Bus Ticket Sales: The platform facilitates train and bus ticket bookings, with a dedicated search interface for Iranian Railways (قطار) and bus routes, earning commissions on each transaction.
5. Travel Insurance Distribution: Safarme offers travel insurance products as an additional service, likely earning referral commissions from insurance providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Safarme.com is an Iranian online travel agency operating a unified booking platform for domestic and international flight tickets (both charter and system), hotel reservations, train tickets, bus tickets, tour packages, and travel insurance. The company also acts as a direct charterer, purchasing blocks of airline seats to resell at competitive prices, and supports full self-service online booking with automated cancellation fee calculation and 24/7 Persian-language customer support.

Product overview

Safarme.com is an online travel booking marketplace offering a unified platform for purchasing flight tickets (both charter and system), hotel reservations, train tickets, bus tickets, tour packages, and travel insurance. The company operates as both a charterer and retailer of travel services, providing 24/7 customer support and a lowest-price guarantee. The platform includes a customer loyalty club, order tracking, and online cancellation capabilities. Safarme.com connects customers with multiple Iranian airlines (Mahan, Taban, Zagros, Kish Air) and international carriers, processing payments through Iran's Shetab card network.

Differentiator

Problem solved

Functional benefit

Products and services

• Flight Ticket Booking (بلیط هواپیما)
• Hotel Reservations (هتل)
• Train Ticket Booking (بلیط قطار)
• Bus Ticket Booking (بلیط اتوبوس)
• Tour Packages (تور)
• Travel Insurance (بیمه مسافرتی)
• Charter Flight Tickets (بلیط چارتر)

Quantifiable outcome

• Hundreds of thousands of customers served successfully since 2015

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Mahan Air (ماهان)coreChannel Partner/ Reseller/ DistributorMahan Air is one of the primary Iranian airlines whose flights are distributed through the Safarme platform. The platform aggregates all Mahan Air domestic and international routes, allowing customers to search, compare prices, and purchase tickets alongside other carriers.
• Taban Air (تابان)coreChannel Partner/ Reseller/ DistributorTaban Air flights are distributed through the Safarme platform alongside other Iranian carriers, providing customers with route and price options for domestic and international flights.
• Zagros Airlines (زاگرس)coreChannel Partner/ Reseller/ DistributorZagros Airlines is listed as one of the Iranian airline providers available on the Safarme platform for ticket sales and booking.
• Kish Air (کیش ایر)coreChannel Partner/ Reseller/ DistributorKish Air flights are available for booking through the Safarme platform, particularly for routes to Kish Island and other domestic destinations.
• Iranian Airlines Association (انجمن شرکتهای هواپیمایی ایران)minorOthersSafarme displays the Iranian Airlines Association logo on its website, indicating membership in the industry association for travel agencies and airline ticket distributors.
• eNamad Trust CertificationminorOthersSafarme is certified by eNamad (trustseal.eNamad.ir), Iran's official online trust certification system, demonstrating compliance with consumer protection standards and website authenticity verification.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Wego: Middle East and Asia-focused travel metasearch and booking platform. Comparable as a regional OTA addressing Middle East traveler flows, though operating in different specific geographies than Safarme.
• Yatra.com: India-focused online travel agency offering flights, hotels, and holiday packages. Comparable as a regional B2C OTA serving a large domestic market, similar in market role to Safarme's Iranian domestic focus.
• Cleartrip: India and Middle East-focused OTA offering flights, hotels, and activities. Comparable as a regional multi-product travel booking platform with similar B2C orientation to Safarme.

Direct peers

• Flytoday.ir: Iranian online travel agency specializing in flight tickets (charter and system) and hotel reservations for domestic travelers. Direct competitor in the Iranian OTA market with overlapping product offering.
• Klook: Asia-Pacific OTA specializing in tours, activities, and attractions booking. Comparable in the tours/activities segment of Safarme's offering, particularly for international destination packages like Tbilisi and Doha.
• Snapp Travel: Iranian OTA backed by the Snapp super-app ecosystem, offering flights, hotels, and travel packages to Iranian consumers. Strong direct competitor with similar B2C focus and broader mobility ecosystem integration.
• Alibaba.ir: Iran's largest online travel agency offering flights, hotels, trains, buses, and tours to Iranian consumers. Directly comparable to Safarme as the dominant B2C OTA in the same Iranian market with similar product breadth.

Broad incumbents

• Trip.com: Asia-focused global OTA with flights, hotels, and tour packages. Comparable as a broad incumbent in online travel aggregation and booking, with similar multi-product marketplace structure.
• Expedia: Global online travel agency offering flights, hotels, car rentals, cruises, and activities. Serves as an industry benchmark for the multi-product OTA model that Safarme is replicating in the Iranian market.
• Booking.com: Global OTA leader with broad hotel, flight, and attraction inventory. Comparable as a reference point for the online booking platform business model Safarme operates, though at vastly different scale and geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/safarme
• LinkedInlinkedin.com/company/safarme.com

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safarme.com