SAFE AND SOUND GROUP
Safe & Sound Group is a UK-based private security and SIA-accredited training firm, founded in 1989, providing close protection, risk analysis, event security, penetration testing, and certified training courses to entertainment, broadcast, and corporate clients.
- Company typePrivate
- Founded1989
- HeadquartersDERBY, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What SAFE AND SOUND GROUP does
Safe & Sound Group Ltd is a UK-based private security and training company founded in 1989 and registered in England & Wales (company number 5563894), operating from Standerwick with a reported headcount of 1-10 employees. The firm delivers a portfolio of professional security services spanning risk analysis and security planning, close protection for celebrities and high-profile individuals, residential protection, event management, and physical penetration testing, supplemented by medical/ambulance coverage through sister company FAST Ambulance. Its client base is concentrated in entertainment, broadcast, and live-events — including long-tenure engagements with Sky (10+ years), BBC, Netflix, ITV, Channel 4, Glastonbury, Wembley, ICON Productions, Berg Entertainment Enterprises, and Twofour — plus public-sector work with Bath & North East Somerset Council.
A second business line is an SIA-accredited training academy selling certified courses (Door Supervisor, Security Officer, Close Protection, First Aid, FREC 3, FPOSi, Conflict Management) via a direct e-commerce storefront at publicly listed unit prices between £84 and £2,250. The go-to-market is relationship-based, sales-led, and reputation-driven: case studies, client testimonials, and high-profile logos (Netflix, BBC, Sky, Wembley, Abbey Road Studios) anchor the website, while dedicated email contacts funnel general, new-business, and training inquiries.
The underlying technology base is operations-driven rather than software-driven: proprietary techniques are limited to covert reconnaissance methodology and a personalised personality-matching process for assigning close-protection personnel to clients. There is no disclosed software product, API, or AI capability; the company's defensibility rests on reputation (34+ years), vetted talent, and bundled medical-services integration via its sister company. Revenue is generated through quote-based enterprise service contracts and unit-priced training course enrolment, with no public disclosure of financial figures.
SAFE AND SOUND GROUP firmographics
Firmographics- Name
- SAFE AND SOUND GROUP
- Legal name
- Safe & Sound Group Ltd
- Website
- https://safeandsoundgroup.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Safe & Sound Group is a UK-based private security and SIA-accredited training firm, founded in 1989, providing close protection, risk analysis, event security, penetration testing, and certified training courses to entertainment, broadcast, and corporate clients.
- Ownership category
- akta.pro rank
SAFE AND SOUND GROUP industry classification
Industry- Product category
- Private Security Services
- NAICS
- Security Guards and Patrol Services (561612), Investigation, Guard, and Armored Car Services (56161)
- SIC
- Services-Detective, Guard & Armored Car Services (7381)
- akta.pro primary industry
- High-Net-Worth Individual (HNWI) & Celebrity Protection (BPAKABAE)
- akta.pro secondary industries
- Event Security, Safety & Compliance Services (MPAIAFAH), Private Security & Close Protection (VIP) (HSACAMAF)
Keywords
Where SAFE AND SOUND GROUP is headquartered
LocationHeadquarters
- HQ city
- DERBY
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
SAFE AND SOUND GROUP business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Security Services: Provides high-end security and protection services including risk analysis, close protection, event management, and penetration testing. Revenue generated from service delivery to corporate clients, celebrities, and event organisers.
- Training Courses: Offers certified security and close protection training courses including SIA qualifications, first aid certifications, and conflict management training. One-time payment model for course enrollment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Door Supervisor Top Up Course |
| Unit Pricing | Pay-as-you-go | Level 3 Award in First Aid at Work |
| Unit Pricing | Pay-as-you-go | First Response Emergency Care Level 3 (FREC 3) |
| Unit Pricing | Pay-as-you-go | Security Officer Top-up Course |
| Unit Pricing | Pay-as-you-go | Close Protection Upskilling Course |
| Unit Pricing | Pay-as-you-go | First Person on Scene (FPOSi) Intermediate |
| Unit Pricing | Pay-as-you-go | Conflict Management Level 2 Award |
| Unit Pricing | Pay-as-you-go | SIA Door Supervisor Course |
| Unit Pricing | Pay-as-you-go | Level 2 Emergency First Aid at Work |
| Unit Pricing | Pay-as-you-go | Level 3 Certificate for Close Protection Operatives |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
SAFE AND SOUND GROUP product offering
Product offeringCore offering
Safe & Sound Group provides high-end private security and protection services including risk analysis and security planning, physical and infrastructure penetration testing, close protection for celebrities and high-profile individuals, residential protection, and event management. The company complements these services with a portfolio of certified SIA-accredited security and first aid training courses delivered through in-person classroom programmes.
Product overview
Safe and Sound Group is a UK-based security and training services company established in 1989, offering two integrated service lines: (1) Security Services encompassing risk analysis, security planning, penetration testing, close protection, residential protection, event management, and medical support through sister company FAST Ambulance; and (2) Certified SIA Training Courses including door supervisor qualifications (6 days, £400), close protection certificates (18 days, £2,250), and various first aid courses ranging from 1-day emergency first aid (£84) to 5-day FREC 3 (£500), plus licence renewal top-up courses for security professionals. The company primarily serves entertainment industry clients, major events, corporate organizations, and local authorities.
Differentiator
Problem solved
Functional benefit
Products and services
- Risk Analysis & Security Planning
- Penetration Testing
- Close Protection
Quantifiable outcome
- Successfully managed 700-ticketed attendee private event with popular performer while ensuring celebrity and crowd safety
- +3 more outcomes
Companies that use SAFE AND SOUND GROUP
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
SAFE AND SOUND GROUP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
SAFE AND SOUND GROUP partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FAST AmbulancecoreSister company providing medical and ambulance services. Works with the NHS to transport patients and provide specialised services. Collaborates with film, TV, and music industries to meet medical needs during productions. Their services can be incorporated into event management plans.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
SAFE AND SOUND GROUP competitors and assessment
Company assessmentDirect peers
- Pilgrims Group: UK-headquartered security and risk management company offering close protection, manned guarding, and security training. Direct comparable in both the protective services and SIA-aligned training categories Safe & Sound serves.
- Amulet Group: UK-based security and training provider delivering manned guarding, close protection, and SIA-approved training courses. Direct comparable on both sides of Safe & Sound's two-pillar model (security services + accredited training).
- FGH Security: UK-based event and crowd security specialist serving major UK venues, festivals, and broadcasters. Direct overlap with Safe & Sound's event management and crowd-safety work, especially in the live-entertainment vertical.
- S-RM: Global security and intelligence consultancy offering protective services, due diligence, and incident response. Comparable to Safe & Sound's close-protection and risk-analysis offerings, with a more intelligence-led delivery model.
- Corps Security: Established UK security services company specialising in manned guarding, concierge, and security consulting for corporate environments. Comparable as a UK-focused bespoke security operator competing for similar enterprise and event customers.
- Profile Security Services: UK close-protection and security firm focused on high-end personal protection for VIPs, celebrities, and corporate clients. Closely comparable to Safe & Sound's core close-protection and event-management niche.
Broad incumbents
- Mitie Security: Major UK facilities management and security services provider. Overlaps with Safe & Sound on event and corporate security for UK enterprise clients, though Mitie operates as a broad FM/security incumbent rather than a close-protection specialist.
- Control Risks: Global risk consultancy providing executive/close protection, intelligence, and security consulting to corporate and HNW clients. Overlaps with Safe & Sound's core close-protection and risk-analysis services but operates at much larger scale and wider geographic footprint.
- Olive Group: International security and risk consultancy delivering close protection, security consulting, and training globally. Overlaps with Safe & Sound's premium protection and risk-analysis services but with a wider geographic and corporate footprint.
- G4S (Allied Universal): One of the largest global security services providers offering manned guarding, event security, and close protection. Competes with Safe & Sound for corporate and event security contracts, but at significantly greater scale and broader service range.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SAFE AND SOUND GROUP social profiles
Digital presenceSAFE AND SOUND GROUP financial estimates
Financial estimateRevenue estimate
Valuation estimate
SAFE AND SOUND GROUP leadership team
Management profileNumber of profiles
Profiles1 record
SAFE AND SOUND GROUP subsidiaries and ownership
Company hierarchySubsidiaries1 record
SAFE AND SOUND GROUP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SAFE AND SOUND GROUP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SAFE AND SOUND GROUP
What does SAFE AND SOUND GROUP do?
Safe & Sound Group provides high-end private security and protection services including risk analysis and security planning, physical and infrastructure penetration testing, close protection for celebrities and high-profile individuals, residential protection, and event management. The company complements these services with a portfolio of certified SIA-accredited security and first aid training courses delivered through in-person classroom programmes.
Is SAFE AND SOUND GROUP a public or private company?
SAFE AND SOUND GROUP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SAFE AND SOUND GROUP founded?
SAFE AND SOUND GROUP was founded in 1989. It employs 1 to 10 people.
Where is SAFE AND SOUND GROUP based?
SAFE AND SOUND GROUP is headquartered in DERBY, United Kingdom, in the Europe region.
How does SAFE AND SOUND GROUP make money?
Two revenue lines are on record. Security Services are the primary driver. The others are training Courses.
Who are SAFE AND SOUND GROUP's main competitors?
Direct peers on record are Pilgrims Group, Amulet Group, FGH Security, S-RM, Corps Security and Profile Security Services. Broad incumbents are Mitie Security, Control Risks, Olive Group and G4S (Allied Universal).
Does SAFE AND SOUND GROUP have an API?
No public API is recorded for SAFE AND SOUND GROUP.
What industry is SAFE AND SOUND GROUP in?
SAFE AND SOUND GROUP's product category is Private Security Services. Its primary akta.pro industry code is BPAKABAE, High-Net-Worth Individual (HNWI) & Celebrity Protection, with a secondary code of MPAIAFAH, Event Security, Safety & Compliance Services. Its NAICS code is 561612 and its SIC code is 7381.