Safe Sitter, Inc.

What Safe Sitter, Inc. does

Safe Sitter, Inc. is a national nonprofit organization founded in 1980 by pediatrician Patricia A. Keener, M.D., headquartered in the Indianapolis, Indiana area. The organization develops and licenses competency-based babysitter and home-alone safety curricula for students in grades 4 through 8 and for adult learners, with primary products including the Safe Sitter Babysitting Course (10+ hours), Safe@Home (90 minutes), Intro to Safe Babysitting (60 minutes), and Grandparents: Getting Started (3 hours). Course content is delivered through a combination of digital presentations hosted on Zoho Show, the Babysitter Boss multimedia video series on YouTube, instructor-led games and role-playing activities, and physical materials (laminated game cards, foam dice, student handbooks).

The business operates through a two-sided channel model. Prospective Instructors purchase a $199 online certification training and a $299 Course Materials (Presentation Pack) to become licensed Providers, then set their own class fees and teach programs in their communities; over 3,000 such Providers operate across the United States and Canada, generating over 775,000 lifetime graduates since 1980. Students purchase program-specific handbooks at $15–$18.50 each, and Safe Sitter earns incremental revenue from new Instructor certifications, materials replacements, and donations. The organization is actively developing a self-paced Babysitter Boss Online Course to add a direct-to-consumer digital channel alongside the Provider network. Channel partners include Girl Scouts (for badge alignment), public libraries, hospitals and healthcare systems, schools, and afterschool programs, which collectively distribute programs through community, credentialing, and institutional outreach pathways.

Name

Safe Sitter, Inc.

Legal name

Safe Sitter, Inc.

Website

https://safesitter.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Safe Sitter, Inc. is a national nonprofit that develops and licenses babysitting and home-alone safety curricula for grades 4–8 students and adult learners, delivered through a network of over 3,000 certified Instructors across the United States and Canada.

Ownership category

akta.pro rank

Product category

Youth Safety and Babysitter Training

NAICS

Educational Services (611), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Training, Certification & Continuing Education for Nannies/Babysitters (HSAAALAO)

akta.pro secondary industry

Health, Safety & Compliance Training (CPR/First Aid, Safeguarding, Licensing) (EDACAIAH)

Keywords

• Babysitting training programs
• Youth safety education
• Child care certification
• Instructor training programs
• Home alone safety

Headquarters

HQ city

Fishers, Indiana

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Course Materials Sales: Safe Sitter sells course materials including the Presentation Pack ($299) to Providers. The Presentation Pack includes digital presentations, a Game Pouch with laminated game cards and foam die, and an Important Information Note Pad.
2. Instructor Certification Fees: Online Instructor training costs $199 per person and includes access to the training course, Instructor Manual, login credentials to Instructor Resources, and a Safe Sitter Instructor Tote Bag.
3. Student Booklet Sales: Safe Sitter sells student booklets required for program participation: Safe@Home and Intro to Safe Babysitting at $15/student ($10 for certified Instructors), Safe Sitter Babysitting Course at $18.50/student, and Grandparents: Getting Started at $15/student.
4. Provider Program Licensing: Providers pay for course materials and Instructor certification. There is no annual provider fee - Providers set and collect their own class fees from students.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Safe Sitter develops, licenses, and distributes structured babysitting and child-safety training curricula for youth (grades 4–8) and adults. Revenue is generated by selling $299 Course Materials Packages and $199 Instructor Certification training to a network of community-based Providers, plus per-student handbooks ($15–$18.50) sold through those Providers and directly to consumers, with an on-demand online course (Babysitter Boss) supplementing in-person delivery.

Product overview

Safe Sitter, Inc. offers a portfolio of educational training programs for youth and adults focused on babysitting skills, home-alone safety, and childcare training. The core offerings include four main programs: Safe Sitter® Babysitting Course (comprehensive 10+ hour course for grades 6-8), Safe@Home (90-minute introductory program for grades 4-6), Intro to Safe Babysitting (60-minute introductory course for grades 6-8), and Grandparents: Getting Started (3-hour course for adults). The company also offers an online version called Babysitter Boss Online Course and a complementary video series called Babysitter Boss. Programs are delivered through a network of over 3,000 certified instructors across the United States and Canada. To become an instructor, individuals must complete a $199 certification training and purchase $299 in course materials. Student participation requires purchasing program-specific handbooks ranging from $15-18.50 per student.

Differentiator

Problem solved

Functional benefit

Brands

• Babysitter Boss: An entertaining video series that teaches life-saving information every babysitter needs to know, featuring episodes on safety, child care, behavior management, and emergency situations.

Products and services

• Safe Sitter® Babysitting Course

Quantifiable outcome

• Over 775,000 Safe Sitter graduates from coast to coast
• +1 more outcomes

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• Girl ScoutscoreStrategic or Co-development PartnerGirl Scout councils and troops partner with Safe Sitter to help Cadettes and Juniors earn badges. Safe@Home by Safe Sitter fulfills requirements for the Girl Scout Independence Badge, and Intro to Safe Babysitting meets some requirements for the Girl Scout Cadette Babysitter Badge.
• LibrariescoreChannel Partner/ Reseller/ DistributorLibraries serve entire communities by offering Safe Sitter programs for kids who spend time home alone, teens who babysit siblings, and grandparents caring for grandchildren. Community organizations like the Junior League, Kiwanis Club, and Friends of the Library often support these programs.
• Hospitals and Healthcare ProviderscoreChannel Partner/ Reseller/ DistributorHospitals and healthcare providers offer Safe Sitter programs as part of community education and outreach initiatives. Many hospitals have foundations that fund community health programs like Safe Sitter.
• Schools and Afterschool ProgramscoreChannel Partner/ Reseller/ DistributorSchools and afterschool programs integrate Safe Sitter courses to provide life skills training. School counselors offer programs during school, in afterschool clubs, elective blocks, and summer camps. PTAs and parent groups often fund these programs.
• Dr. Sara RosscoreOthersSafe Sitter Medical Director who provides expert video instruction for choking rescue and CPR techniques in the curriculum.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Girl Scouts of the USA: National youth organization that is a Safe Sitter partner (badge alignment) but also an adjacent competitor in life-skills programming for the same student demographic, with its own curriculum offerings.

Emerging players

• Outschool: Online marketplace for live and asynchronous youth classes, including life-skills and safety offerings, representing a digital-native alternative to Safe Sitter's instructor-led model that may compete for the same parent and teen customers.

Broad incumbents

• YMCA of the USA: Community-based nonprofit that runs youth education, safety, and afterschool programs, overlapping with Safe Sitter's channel partners (afterschool programs, libraries, community organizations) and serving similar family demographics.
• Boys & Girls Clubs of America: National nonprofit providing youth programming through a local-club network, comparable to Safe Sitter's instructor network, and competing for the same institutional partnerships in schools and community centers.
• National Safety Council: National nonprofit that provides first aid, CPR, and safety training programs for youth and adults, overlapping with Safe Sitter's safety curriculum and competing for similar institutional and parental buyers.
• 4-H: National youth development organization that delivers educational programming through local clubs and instructors, mirroring Safe Sitter's instructor-led channel model and community-based delivery to youth audiences.
• Khan Academy: Free online education platform with safety, life-skills, and personal development content for K-12 students, competing indirectly with Safe Sitter for student attention and institutional distribution in schools.
• American Heart Association: Large nonprofit whose CPR and first aid training overlap with Safe Sitter's curriculum; while broader in scope, AHA's pediatric and family safety content competes for the same institutional buyers (schools, hospitals, parents).
• Sylvan Learning: For-profit supplemental education provider that delivers instructor-led and online courses to K-12 students, including life-skills and personal development programming that overlaps with Safe Sitter's educational positioning.

Direct peers

• American Red Cross: National nonprofit that offers a Babysitter's Training and Certification program for youth, directly competing with Safe Sitter in the same category and serving similar age groups through a community-instructor network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=7wBFNPcOh7A
• LinkedInlinkedin.com/company/safe-sitter

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safe Sitter, Inc.