What Storage King does

Storage King is a UK-based self storage operator founded in 2004, headquartered in Ruislip, Middlesex, with a network of 49 owned storage facilities across the United Kingdom offering unit sizes from 10 sq ft lockers to 450 sq ft large-format spaces. The company serves three primary customer segments — personal/individual users (moving house, decluttering, renovations), business customers (inventory, archive storage, document management), and university students (term-break storage) — with a supplementary managed office space offering at 17 locations.

The business operates on a subscription-based recurring rental model with month-to-month rolling contracts, a 2-week minimum stay, no security deposit requirement, and price match guarantee. Pricing for standard 25-75 sq ft units ranges from approximately £16-£36 per week, with 50% introductory discounts for new customers and up to 15% prepayment discounts for 6-12 month commitments. Ancillary revenue streams include on-site packaging material sales, document shredding services, van hire commissions via Hertz 24/7 partnership, and managed office rentals. The company extends its operational footprint to over 100 sites through a sub-brand called Management First, which provides rebranding, marketing, and operational management services to third-party self storage property owners.

Technology infrastructure centers on the Nokē Smart Entry mobile keyless access system (partnered with RemoteLock), 24/7 monitored CCTV surveillance, and individually alarmed units. Customer acquisition is driven by a self-serve online booking platform, 49 physical showroom locations, a Google Business presence with 4.8-4.9 star ratings, and content marketing via local-area blog content. The company is privately held with no disclosed parent company or recent institutional funding activity beyond a 2009 investment from Cabot Square Capital.

Name

Storage King

Legal name

Storage King

Website

https://storageking.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Storage King is a UK self storage operator with 49 owned facilities and a Management First division covering over 100 sites, offering personal, business, student, and managed office space rentals on monthly rolling contracts across the United Kingdom.

Ownership category

akta.pro rank

Product category

Self Storage Services

NAICS

Lessors of Miniwarehouses and Self-Storage Units (53113)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

Standard/Non-Climate Self-Storage (HSAKAGAB)

akta.pro secondary industries

Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD), Self-Storage Property Management (BPAJAGAM)

Keywords

• Self storage units
• Business storage
• Student storage
• Managed office space
• Document shredding

Headquarters

HQ city

Warrington

HQ country

United Kingdom

HQ region

Europe

Offices51 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Storage Unit Rental: Monthly rental of self storage units ranging from lockers (10 sq ft) to extra large spaces (400+ sq ft). Customers pay in advance for a calendar month with flexible terms from 14 days minimum. Revenue is recurring as customers maintain rolling monthly contracts.
2. Packaging Materials Sales: Sale of moving and packing supplies including boxes, bubble wrap, protective covers, locks, and tape through on-site stores and online ordering with Click & Collect.
3. Document Shredding Services: Secure document destruction services with certificate of destruction issued. Customers purchase shredding bags online and drop off documents at designated stores.
4. Managed Office Spaces: Rental of fully furnished managed office spaces at 17 UK locations for teams of all sizes with flexible lease terms and professional amenities.
5. Van Hire Services: On-site van hire through partnership with Hertz 24/7 for customer convenience during moving, providing additional revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Storage King owns and operates 49 self-storage facilities across the United Kingdom, renting storage units ranging from 10 sq ft lockers to 400+ sq ft spaces to personal, business, and student customers on flexible monthly subscriptions. The company also offers managed office space at 17+ locations, on-site packaging supplies, document shredding, and van hire through a Hertz 24/7 partnership.

Product overview

Storage King is a UK-operated self storage company offering a unified platform of storage and related services. The core offering comprises Personal Storage, Business Storage, and Student Storage units ranging from small lockers (10 sq ft) to large spaces (400+ sq ft) across 49 UK locations. These are supplemented by complementary services including Office Space (managed offices with virtual and coworking options), a Packaging Shop for moving supplies, Document Shredding Services for secure disposal, and Van Hire through a Hertz 24/7 partnership. Customers can access units via traditional padlocks or the Nokē Smart Entry mobile app-based keyless system.

Differentiator

Problem solved

Functional benefit

Brands

• Management First: A management service offered by Storage King for property owners, helping them get the most out of their self storage facilities through rebranding, marketing, customer service, and day-to-day operations management

Products and services

• Personal Storage Secure, flexible self-storage solutions for individuals for personal belongings during life transitions such as moving house, decluttering, downsizing, or home renovations. Units range from small lockers to large spaces up to 400+ sq ft.
• Business Storage Secure storage solutions for businesses including warehouse spaces, archive storage for documents, stock storage, and pallet storage. Offers flexible leases, discounted long-term rates, and services like delivery acceptance and shredding.
• Student Storage Affordable, flexible storage solutions for students near major university campuses. Short-term rental options for storing belongings over breaks or between accommodation changes, with rental periods from two weeks.
• Managed Office Space Professionally managed office spaces for rent across 17+ UK locations. Includes virtual offices, coworking spaces, and small to large managed offices with flexible leases, staffed reception, and business amenities.
• Packaging Shop On-site and online store selling moving and packing supplies including cardboard boxes, bubble wrap, packing materials, protective covers, value packs, locks, and tape. Available for click and collect from all stores.
• Document Shredding Services Secure document destruction service for businesses and individuals. Customers purchase shredding bags, fill them with documents, and drop them off. Certificate of destruction issued via email for compliance with GDPR and Data Protection Act 2018.
• Van Hire Self-drive van hire service through partnership with Hertz 24/7. Available at select stores for customers to transport belongings to and from storage units. Offers hourly and daily rental rates.

Quantifiable outcome

• 22 years of experience operating self storage facilities across the UK
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered supporting and core.

• Hertz 24/7supportingGTM or Marketing PartnerOn-site van hire partnership providing customers with self-drive van rental services for convenient moving. Available at select stores, offering hourly and daily rental rates. Enables customers to transport belongings to storage units without requiring separate rental company.
• Nokē Smart Entry (by RemoteLock)coreTechnology or IntegrationTechnology partnership providing app-based keyless entry system for secure facility and unit access. Available for iOS and Android, allowing customers to use smartphones as digital keys. Enables remote access sharing and automatic access logging.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Big Yellow Group: Big Yellow is the UK's largest dedicated self-storage REIT with ~109 stores. It directly competes with Storage King for personal and business customers in overlapping UK catchments, uses the same monthly subscription rental model, and offers comparable unit sizes and security features.
• Lok'nStore Group: Lok'nStore is an AIM-listed UK self-storage operator with ~35 stores, the closest size comparable to Storage King. It competes in similar customer segments (personal, business, student) with similar flexible month-to-month contracts and pricing structures.
• Safestore Holdings: Safestore is the largest self-storage operator in the UK and continental Europe with ~270 stores. It is a direct competitor on product, customer segments, and geographic coverage in the UK, and shares the recurring monthly rental revenue model with Storage King.
• Shurgard Self Storage: Shurgard is Europe's largest owner-operator of self-storage facilities with a UK presence, competing directly with Storage King on product offering, customer experience, and flexible rental terms in overlapping UK catchments.

Broad incumbents

• Public Storage: Public Storage is the largest self-storage operator in the US with thousands of facilities. While not UK-based, it is the global benchmark for the self-storage REIT model and a key reference point for pricing, unit mix, and customer-acquisition benchmarking relevant to Storage King's strategy.
• CubeSmart: CubeSmart is a US self-storage REIT with hundreds of owned facilities. It is comparable to Storage King on operating model, customer segments, and digital booking/integration strategy, and provides a useful comp set for UK PE valuation work.
• StorageMart: StorageMart is a privately held US self-storage operator with a multi-hundred-store footprint. It compares to Storage King on operating model and customer segmentation (personal, business, students), serving as a peer reference for privately held self-storage operators at scale.
• Extra Space Storage: Extra Space Storage is a leading US self-storage REIT. Although geographically separate from Storage King, it offers a directly comparable business model (own and operate self-storage facilities with subscription rentals) and represents the mature benchmark for unit economics and tech-driven customer experience.
• National Storage Affiliates Trust: National Storage Affiliates operates a large US self-storage portfolio via an affiliate-led model that mirrors Storage King's mixed direct-operation + third-party management approach (Management First). It is a useful strategic analogue despite its US-only geography.

Regional players

• Kennards Self Storage: Kennards is the largest Australian self-storage operator with 100+ stores. It is a regional peer rather than a direct competitor, but is highly comparable on operating model, customer segments, flexible contracts, and product mix, useful for understanding private-operator scaling dynamics outside the UK and US.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/storagekinguk
• LinkedInlinkedin.com/company/storage-king-uk
• Instagraminstagram.com/storage_king_uk/?hl=en
• Xx.com/Storage_King_UK

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storage King