Safeway Building

What Safeway Building does

Safeway Building and Renovations Pty Ltd (trading as Safeway Building) is a privately held Western Australian construction company founded in 2004 by Managing Director Kane Kelly. The company is headquartered in Mandurah, with a secondary office in O'Connor, and operates with approximately five direct employees supported by an established subcontractor and supplier network. Safeway delivers project-based construction, refurbishment and roofing services across six core service lines: commercial building and renovation, heritage restoration, commercial roof replacement, aquatic services (via the Safeway Aquatics sub-brand), residential re-roofing, and granny flat construction.

The company's customer base is concentrated in the Western Australian public sector and includes state government departments, local councils (City of Swan, City of Subiaco, City of Bunbury, Shire of Kalamunda, Shire of Morawa, City of Rockingham), authorities such as the Rottnest Island Authority and Venues West, and a smaller commercial, education and SMB tail. Project delivery is anchored by a formal tender process and a registered subcontractor portal. Notable disclosed project values include the $1.6m Altone Park Aquatic Centre refurbishment for the City of Swan, and heritage work on Kingstown Barracks at Rottnest Island and the Beasley Building at Perth Modern Senior High School.

The business model is project-based and quote-driven: each engagement is priced individually based on scope, materials and complexity, with no standardized pricing tiers. Revenue is generated through fixed-price contracts, design-and-construct engagements and refurbishment projects, primarily across Perth and regional Western Australia. The company holds active memberships in the Master Builders Association of Western Australia (MBAWA) and the Housing Industry Association (HIA) and uses Australian-made Bluescope Zincalume and Colorbond steel in roofing applications as a quality and brand differentiator.

Name

Safeway Building

Legal name

Safeway Building and Renovations Pty Ltd

Website

https://safewaybuilding.com.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Safeway Building is a privately held Western Australian construction company, founded 2004, delivering commercial building, heritage restoration, roofing, aquatic, and granny flat services to government, commercial and residential clients across Perth and regional WA.

Ownership category

akta.pro rank

Product category

Commercial Construction Services

NAICS

Nonresidential Building Construction (2362), Commercial and Institutional Building Construction (23622), Residential Building Construction (23611)

SIC

General Bldg Contractors - Nonresidential Bldgs (1540), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Historic Home Renovation & Preservation (HSAPAEAG)

akta.pro secondary industries

Demolition & Selective Tear-Out for Hazardous Materials (BPALALAF), Repair, Refurbishment & Remanufacturing Services (EUAIANAB), Code Compliance, Permitting & Inspections (Rebuild) (HSAPAOAK)

Keywords

• Commercial construction services
• Heritage restoration services
• Commercial roofing services
• Aquatic facility construction
• Residential re-roofing

Headquarters

HQ city

Mandurah

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Construction Services: Project-based construction services for commercial, residential, heritage restoration, and aquatic facility projects throughout Western Australia. Revenue generated through fixed-price contracts, design and construct engagements, and refurbishment projects.
2. Roofing Services: Commercial and residential roof replacement services including material supply and installation, asbestos removal, and structural repairs.
3. Granny Flat Construction: Custom granny flat construction providing unique living solutions for families and individuals throughout Western Australia.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Safeway Building and Renovations Pty Ltd is a Western Australia-based construction contractor that delivers commercial building, renovation, and re-roofing services, heritage restoration, aquatic facility construction, residential re-roofing, and granny flat builds. The firm undertakes both design-and-construct and contracted work for commercial, government, and residential clients across Perth and surrounding regions.

Product overview

Safeway Building is a Western Australian construction company offering a portfolio of specialized building and renovation services. The core offerings include Commercial Building and Renovation, Heritage Restorations, Commercial Roof Replacement, Aquatic Services, Residential Re-Roofing, and Granny Flats construction. These services are delivered as distinct but complementary offerings within the building and construction sector, with the company serving commercial, government, community, and residential clients throughout Perth and regional Western Australia.

Differentiator

Problem solved

Functional benefit

Brands

• Safeway Aquatics: Commercial pool service bringing reliability to the commercial aquatic sector in Western Australia, offering design, construction, renovation, service and maintenance.

Products and services

• Commercial Building and Renovation

Quantifiable outcome

• Altone Park Aquatic Centre delivered at $1.6m value
• +1 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and major.

• Master Builders Association of Western Australia (MBAWA)coreOthersActive membership in industry association. Clients can rest assured that Safeway actively promotes best practice within the industry and continuously strives for excellence.
• Housing Industry Association (HIA)coreOthersActive membership in industry association. Clients can rest assured that Safeway actively promotes best practice within the industry and continuously strives for excellence.
• WA Govt - Department of FinancemajorChannel Partner/ Reseller/ DistributorGovernment client and partner for building projects. Safeway has worked with the Department of Finance on various government building initiatives.
• WA Govt - Building Management and WorksmajorChannel Partner/ Reseller/ DistributorKey government client for building management and works projects throughout Western Australia.
• Rottnest Island AuthoritymajorChannel Partner/ Reseller/ DistributorGovernment authority client for heritage restoration and construction projects on Rottnest Island including Kingstown Barracks, Oliver Hill, and North Thompson Units.
• Spotless Facilities ServicesmajorChannel Partner/ Reseller/ DistributorLong-term client partner for facility management and building projects.
• CWD Builders - DevelopersmajorStrategic or Co-development PartnerDevelopment partner for projects such as Broome Recreation and Aquatic Centre.
• Various Local CouncilsmajorChannel Partner/ Reseller/ DistributorPartnership with local governments including City of Subiaco, City of Rockingham, City of Kalgoorlie, Shire of Bridgetown, Shire of Morawa and other regional councils for community and infrastructure projects.
• Industry Stone MasonscoreTechnology or IntegrationPartnership with leading stone masons who understand the need for minimal impact, exceptional attention to detail and respect for heritage buildings during restoration projects.
• Trusted Subcontractors and SupplierscoreChannel Partner/ Reseller/ DistributorNetwork of trusted subcontractors and suppliers who adhere to highest standards of safety, quality, capability and financial integrity. Relationships have endured since Safeway's inception.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Badge Constructions: Western Australian commercial construction firm delivering commercial, government, and education projects. Directly comparable to Safeway in geography and project types.
• SJD Build: Western Australian commercial builder delivering commercial, residential, and heritage projects. Comparable to Safeway in service breadth and Perth-based operations.
• Pindan Group: Western Australian-based construction and property development group delivering commercial, government, and residential projects across the state. Closely comparable to Safeway in geographic footprint, government client base, and project mix.
• Cockram Construction: Mid-tier Australian construction firm delivering commercial, education, and heritage-sensitive projects. Comparable in segment mix and government client orientation to Safeway.

Emerging players

• Poolwerx: Commercial and residential aquatic services franchise operating across Australia. Comparable to Safeway Aquatics in commercial aquatic service provision, though Poolwerx focuses more on service/maintenance than construction.

Broad incumbents

• ADCO Constructions: One of Australia's largest privately-owned construction companies delivering commercial, government, and institutional building projects nationally. Directly comparable to Safeway's commercial building and government tender work but at significantly greater scale.
• Hutchinson Builders: Large Australian commercial builder active across commercial, education, government, and aquatic facility sectors. Comparable to Safeway in service breadth and government tender participation though at much greater scale.
• Multiplex (Brookfield Multiplex): Tier-1 Australian construction contractor delivering major commercial and institutional buildings. Comparable in nonresidential building focus but operates at vastly greater scale and complexity than Safeway.

Regional players

• Mossop Construction + Interiors: Western Australian construction firm delivering commercial, fitout, and refurbishment work. Comparable to Safeway in regional WA commercial refurbishment focus.
• Civilcon: Western Australian civil and commercial construction provider. Comparable to Safeway in regional WA focus and government tender work, with overlap in commercial and community facility delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/safewaybuildingandrenovations
• LinkedInlinkedin.com/company/safeway-building

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safeway Building