SJD Homes

What SJD Homes does

SJD Homes is a privately held residential home builder headquartered in Officer, Victoria, Australia, founded in 2007 by Simon Dunstan as SJD Marketing. The company designs and constructs detached homes across South East Victoria — spanning South East Melbourne, Gippsland, and Bass Coast — serving first home buyers, property investors, families and upsizers, downsizers, and knockdown rebuild customers. Its product portfolio is organised into three named ranges: Haven (affordable entry-level), Evolution (mid-tier), and Signature (premium), covering single storey, double storey, and homestead floor plans, with 100+ designs available and 3,000+ homes delivered to date over a 30+ year operating history.

The underlying technology is conventional residential construction augmented by sustainable building practices: SJD has built 7-star energy rated homes since 2009 and was the first residential home builder in Victoria to achieve Carbon Neutral Certification. Customer-facing digital tools include 68 Matterport-powered 360-degree virtual tours and an Inspirations Studio showroom for colour and finish selection. A dedicated Legacy sub-brand manages the knockdown rebuild workflow from site assessment and council approvals through demolition to handover, and a HomePay financing partnership offers Build Now, Pay Later terms with up to 12 months of deferred mortgage repayments.

The business model is direct-to-consumer, one-time construction contracts sold through a display home network of 21 homes across 9 estates, supplemented by house and land packages bundled with estate developers across 32+ suburbs and a completed-homes-for-sale channel. Pricing is fixed-price contract based, with unit pricing ranging from about $184,900 for Haven entry-level single storey homes to over $1M for premium house and land packages. The company has grown from 2 to over 100 staff, holds the 2025 HIA Australian Professional Major Builder title, and maintains a 4.9+ average rating across 430+ verified Product Review reviews. Revenue is not publicly disclosed.

Name

SJD Homes

Legal name

SJD Homes

Website

https://sjdhomes.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

SJD Homes is a privately held residential home builder in South East Victoria, Australia, founded in 2007. It constructs 100+ floor plan designs across affordable, mid-tier, and premium ranges for first home buyers, investors, families, downsizers, and knockdown rebuild customers.

Ownership category

akta.pro rank

Product category

Residential Home Building

NAICS

New Housing For-Sale Builders (236117), New Single-Family Housing Construction (except For-Sale Builders) (236115)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industry

Residential Luxury / High-End Home Construction (IMAFABAJ)

Keywords

• Residential home building
• New home construction
• Knockdown rebuild services
• House and land packages
• Custom home design

Headquarters

HQ city

Officer

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Home Construction: SJD Homes builds custom homes from their range of 100+ floor plans across single storey, double storey, and homestead designs. Customers can select designs, customise layouts, facades and inclusions. Revenue is generated through one-time construction contracts with fixed pricing.
2. House and Land Packages: Bundled packages combining SJD home designs with land from developer estates. The land purchase and home build are generally under separate contracts. Packages are available across suburbs in South East Victoria from $538,650 to over $1M.
3. Knockdown Rebuild Services: Legacy by SJD Homes manages the complete knockdown rebuild process including site assessment, design, council approvals, demolition, construction and handover. Customers keep their existing location while getting a new home.
4. Completed Homes for Sale: SJD sells finished homes that have been built, including display homes with leaseback arrangements, allowing buyers to purchase move-in ready properties.
5. Investment Properties: SJD assists property investors with investment opportunities, offering packages designed for property portfolio growth.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

SJD Homes is a residential home builder operating across South East Victoria, Australia. The company designs and constructs new homes from a portfolio of 100+ floor plans across single storey, double storey, and homestead styles, organised into three named ranges (Haven, Evolution, Signature). It also delivers knockdown rebuild services under the Legacy brand, house and land packages in partnership with estate developers, completed homes for sale, custom home design, and a colour/finishes showroom called Inspirations Studio.

Product overview

SJD Homes is an award-winning residential home builder operating in South East Victoria, offering a portfolio of home design ranges and building services. The core offering is organized into three named home ranges: Haven (affordable/entry-level), Evolution (mid-tier/first home buyers), and Signature (premium/luxury), which collectively span single-storey, double-storey, and homestead/acreage house designs totalling 100+ floor plans. Supplementary services include a dedicated Knockdown Rebuild brand (Legacy), House & Land Packages, Virtual Tours, a colour/finishes showroom (Inspirations Studio), and a build-now-pay-later financing tool (HomePay). The product portfolio is primarily a unified home-building service with modular ranges segmented by price/inclusion tier, rather than a software platform with discrete product modules.

Differentiator

Problem solved

Functional benefit

Brands

• Haven by SJD Homes: Modern, affordable homes designed for first home buyers and investors.
• Legacy by SJD Homes
• Signature Range
• Evolution Range

Products and services

• Haven Home Range

Quantifiable outcome

• Build timelines of 7-11 months for single storey homes and 6-12 months for double storey homes from contract to keys
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• HomePaycoreGTM or Marketing PartnerSJD Homes is the leading HomePay Accredited Builder in Melbourne's South East. HomePay is a financing solution that allows customers to Build Now, Pay Later with no out-of-pocket mortgage repayments for up to 12 months during construction. This partnership enables SJD to offer competitive financing options to customers building new homes.

Scale indicators9 records

Recent moves6 records

Expansion highlights14 records

Broad incumbents

• Metricon Homes: Australia's largest volume home builder, operating across Victoria and other states with a similar new-home construction model, broad design portfolio, and display home network. Directly comparable to SJD on product and target customer (first-home buyers to families) but at substantially greater scale and geographic reach.
• Henley Properties: Major Victorian residential builder with broad design portfolio (entry to luxury), multiple display estates in Melbourne growth corridors, and similar sub-brand segmentation. Competes with SJD on the same South East Victorian customer base but at greater scale.
• Simonds Homes: Nationally active residential builder with strong Victorian presence, multi-tier design ranges, and display estates in growth corridors. Comparable on product breadth, fixed-price contracting, and customer-first orientation.

Direct peers

• Porter Davis Homes: Victorian-headquartered volume home builder serving Melbourne growth corridors with house and land packages, display estates, and fixed-price contracts. Closest direct competitor to SJD on geography, product tier, and direct-to-consumer display-based sales motion.
• Burbank Australia: Victorian-based home builder operating display estates across Melbourne's growth corridors with house and land packages, multiple design ranges, and a direct-to-consumer sales model. Closely comparable on regional scale and customer segments.
• Clarendon Homes: NSW- and Victorian-active residential builder with house and land packages, design ranges, and display estates targeting first-home buyers and families. Comparable on product structure and direct sales motion; less regional concentration in Victoria than SJD.
• Rawson Homes: NSW-headquartered home builder with Victorian operations, offering display estates, design ranges, and house and land packages in growth corridors. Comparable on product model and customer segments, with broader geographic reach than SJD.
• GJ Gardner Homes: Franchised Australian home builder with Victorian franchisees serving growth corridors with custom and volume builds, design ranges, and fixed-price contracts. Comparable on product/customer; differentiated by franchise vs corporate-owned delivery model.

Regional players

• Dennis Family Homes: Victorian-focused residential builder with strong regional presence and display home networks across Melbourne growth corridors. Directly comparable to SJD on regional Victorian focus and similar mid-market customer base.

Others

• HomePay: Build-now-pay-later financing platform accredited to builders including SJD Homes. Not a direct competitor; included as an ecosystem partner whose financing offering materially shapes SJD's customer acquisition funnel for first-home buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SJDhomes

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SJD Homes