Safras & Mercado
Safras & Mercado is a Brazil-based agribusiness market intelligence firm, subsidiary of Grupo CMA, providing subscription-based data, analyses, and news across 14+ agricultural commodities for producers, traders, financial institutions, and government clients across Latin America, the US, and Spain.
- Company typePrivate
- Founded1970
- HeadquartersPorto Alegre, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Safras & Mercado does
Safras & Mercado is a Brazilian agribusiness market intelligence firm founded in 1970 and operating as a subsidiary of Grupo CMA. The company monitors 14+ agricultural commodities — including soybeans, corn, wheat, cotton, coffee, sugar and ethanol, biodiesel, rice, beans, fertilizers, cattle, chicken, and pork — and serves agricultural producers, commodity trading companies, financial institutions, government entities, and sector professionals across Brazil, Argentina, Colombia, the United States, and Spain. It claims the largest physical price database and agricultural statistics archive in the international agribusiness sector, with 50+ years of continuous historical coverage.
The core product is the Plataforma Safras, a digital subscription platform delivered through two modular packages: Pacote Análises (editorial analyses including Agro Hoje daily reports, Visão Agro weekly deep-dives, Safras TV, and Safras Podcast) and Pacote Mercados (real-time price quotes, futures exchange data, physical/futures parities, freight and ship line-up, economic indicators, and expert Q&A for hedge operations). Supporting offerings include a Safras API Data Feed for programmatic data access, consulting services, technical research, the CMA Series 4 Agrícola certification, training courses, lectures, and the Safras Agro Tour international event series. Subscription pricing is structured by package, duration (3- or 12-month), and number of commodity modules selected, with annual subscriptions ranging from R$7,930 to R$34,370.
The business model is primarily subscription-based recurring revenue with a self-serve digital checkout, supplemented by professional services and training. Go-to-market relies on a heavy content-marketing engine: a daily news portal, real-time Safras News Agency, weekly email newsletter, WhatsApp and Telegram channels, Safras TV, Safras Podcast, and active social media distribution across Facebook, Instagram, LinkedIn, YouTube, and X. Enterprise sales and customer support are handled directly via WhatsApp, email, and phone. Payment is accepted via credit card, boleto, and PIX. The company operates with a lean staff of approximately 38 employees spread across its five-country subsidiary footprint.
Safras & Mercado firmographics
Firmographics- Name
- Safras & Mercado
- Legal name
- Grupo CMA
- Website
- https://safras.com.br
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Safras & Mercado is a Brazil-based agribusiness market intelligence firm, subsidiary of Grupo CMA, providing subscription-based data, analyses, and news across 14+ agricultural commodities for producers, traders, financial institutions, and government clients across Latin America, the US, and Spain.
- Ownership category
- akta.pro rank
Safras & Mercado industry classification
Industry- Product category
- Agricultural Market Intelligence
- NAICS
- Farm Management Services (115116)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)
Keywords
Where Safras & Mercado is headquartered
LocationHeadquarters
- HQ city
- Porto Alegre
- HQ country
- Brazil
- HQ region
- Latin America
Offices5 records
Markets served
Safras & Mercado business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Subscription - Pacote Análises: Subscription access to exclusive Agro Hoje (short-term) and Visão Agro (medium-term) analyses, agricultural statistics, export/import data, Safras TV videos, Safras Podcast audio, course information and free access to Safras & Mercado lectures. Customers choose agricultural commodities (soybean, corn, cotton, wheat, coffee, sugar & ethanol, cattle, chicken, pork, fertilizers, rice, beans, and biodiesel) and subscription period (3 or 12 months).
- Subscription - Pacote Mercados: Subscription access to physical price quotes and premiums/basis, futures exchange quotes, physical and futures market parities, currency and economic indicator quotes, freight and ship line-up, expert Q&A, hedge operation information, real-time news, exclusive analyses, agricultural statistics, export/import data, Safras TV, Safras Podcast, courses and free lectures. Customers select commodities and subscription duration.
- Consulting Services: Professional consulting services for agricultural market intelligence and strategic advisory
- Training and Courses: In-person and virtual training programs, lectures, and professional development courses for agricultural sector participants
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Quarterly | Mercados Package - 3 Month Subscription |
| Subscription | Annual | Mercados Package - 12 Month Subscription |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels9 records
Safras & Mercado product offering
Product offeringCore offering
Safras & Mercado sells subscription-based agricultural market intelligence through the Plataforma Safras, covering 14 commodities (soybean, corn, wheat, cotton, coffee, sugar & ethanol, biodiesel, rice, beans, fertilizers, cattle, chicken, pork, and climate) with daily analyses (Agro Hoje), weekly analyses (Visão Agro), real-time price quotes, freight rates, export parities, and a proprietary agricultural statistics database. The firm also monetizes ancillary services including professional consulting, technical research studies, certified training programs (CMA Series 4 Agrícola), the Safras Agro Tour event, and a programmatic data feed (Safras API Data Feed).
Product overview
Safras & Mercado operates as a platform-plus-modules architecture offering agricultural market intelligence services. The core product is the Plataforma Safras, which is available in two primary subscription packages: Pacote Análises (providing exclusive daily and weekly market analyses, agricultural statistics, and multimedia content access) and Pacote Mercados (offering real-time price quotes, futures market data, economic indicators, freight information, and hedge operation support). Supporting services include Safras TV (video content), Safras Podcast (audio programming), Safras API Data Feed (programmatic data access), CMA Series 4 Agrícola certification, consulting services, research studies, training courses, and the Safras Agro Tour international event. The company monitors 15 commodity markets: soybean, corn, wheat, cotton, coffee, sugar & ethanol, biodiesel, rice, beans, fertilizers, cattle, chicken, pork, and climate.
Differentiator
Problem solved
Functional benefit
Products and services
- Plataforma Safras
- Safras API Data Feed
- Consultoria (Consulting Services)
- Pesquisas e Estudos Técnicos (Research and Technical Studies)
- Palestras, Cursos e Treinamentos (Lectures, Courses and Training)
- CMA Series 4 Agrícola by Safras
- Safras Agro Tour
Companies that use Safras & Mercado
Customer profileSegments5 records
Ideal customer profiles4 records
Safras & Mercado technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Safras & Mercado partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Safras & Mercado competitors and assessment
Company assessmentBroad incumbents
- S&P Global Commodity Insights: Global leader in commodity intelligence, analytics, and benchmark price assessments across agricultural, energy, and metals markets. Competes with Safras for institutional and enterprise agribusiness customers.
- LSEG (Refinitiv): Provides agricultural and commodity data, news, and analytics through the Refinitiv Eikon/Workspace platform, serving global traders, producers, and financial institutions with comparable market intelligence offerings.
- StoneX: Global commodity brokerage and financial services firm that publishes extensive commodity research and market intelligence, including dedicated coverage of Brazilian and Latin American agricultural markets.
- Bloomberg: Provides real-time commodity data, news, and analytics via the Bloomberg Terminal — a primary tool for institutional commodity participants who overlap with Safras's enterprise customer base.
- Rabobank (Food & Agribusiness Research): Major agricultural lender that publishes widely-cited food and agribusiness research, often free for clients. Competes indirectly with Safras for analyst mindshare in agribusiness.
Direct peers
- AgResource: Independent agricultural research and advisory firm providing commodity market analysis, forecasts, and consulting for grains, oilseeds, and other agricultural products globally.
- CEPEA (ESALQ/USP): Academic research center that publishes widely-cited agricultural price indices and market analyses in Brazil. Competes directly with Safras in providing agribusiness market intelligence, particularly through institutional and free channels.
- Datagro: Brazilian agribusiness consulting firm providing market analysis, price intelligence, and conferences for sugar, ethanol, grains, and other commodities. The closest direct competitor to Safras & Mercado in the Brazilian agricultural intelligence market.
- HedgePoint Global: Brazilian-rooted commodity risk management and advisory firm offering market intelligence, hedging solutions, and analytics across agricultural markets — directly comparable to Safras's service portfolio.
Emerging players
- TF Agribusiness: Brazilian agribusiness consultancy offering market analysis and advisory services with a regional focus. Overlaps with Safras & Mercado in providing Brazilian-focused commodity intelligence, though at a smaller scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights6 records
Customer concentration
Safras & Mercado social profiles
Digital presenceSafras & Mercado financial estimates
Financial estimateRevenue estimate
Valuation estimate
Safras & Mercado leadership team
Management profileNumber of profiles
Safras & Mercado subsidiaries and ownership
Company hierarchySubsidiaries4 records
Safras & Mercado funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Safras & Mercado M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Safras & Mercado
What does Safras & Mercado do?
Safras & Mercado sells subscription-based agricultural market intelligence through the Plataforma Safras, covering 14 commodities (soybean, corn, wheat, cotton, coffee, sugar & ethanol, biodiesel, rice, beans, fertilizers, cattle, chicken, pork, and climate) with daily analyses (Agro Hoje), weekly analyses (Visão Agro), real-time price quotes, freight rates, export parities, and a proprietary agricultural statistics database. The firm also monetizes ancillary services including professional consulting, technical research studies, certified training programs (CMA Series 4 Agrícola), the Safras Agro Tour event, and a programmatic data feed (Safras API Data Feed).
Is Safras & Mercado a public or private company?
Safras & Mercado is a private company. It is classified as corporate owned and is currently operating.
When was Safras & Mercado founded?
Safras & Mercado was founded in 1970. It employs 11 to 50 people.
Where is Safras & Mercado based?
Safras & Mercado is headquartered in Porto Alegre, Brazil, in the Latin America region.
How does Safras & Mercado make money?
Four revenue lines are on record. Subscription - Pacote Análises are the primary driver. The others are subscription - Pacote Mercados, consulting Services and training and Courses.
Who are Safras & Mercado's main competitors?
Broad incumbents on record are S&P Global Commodity Insights, LSEG (Refinitiv), StoneX, Bloomberg and Rabobank (Food & Agribusiness Research). Direct peers are AgResource, CEPEA (ESALQ/USP), Datagro and HedgePoint Global. TF Agribusiness is listed as an emerging player.
Does Safras & Mercado have an API?
No public API is recorded for Safras & Mercado.
What industry is Safras & Mercado in?
Safras & Mercado's product category is Agricultural Market Intelligence. Its primary akta.pro industry code is AFACAJAH, Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing). Its NAICS code is 115116 and its SIC code is 700.