Sage bäurer

What Sage bäurer does

Sage GmbH is the German operating entity of Sage Group plc, a UK-headquartered enterprise software group founded in 1981 and listed on the London Stock Exchange since 1989. The German business delivers accounting, ERP, HR, and payroll software to the Mittelstand, with localized offerings including Sage 50 Handwerk (trades), Sage 100 (mid-market ERP), Sage X3 (industrial ERP), Sage b7 (inventory), Sage Lohnabrechnung (payroll), and Sage HR / Sage HR Suite. The portfolio blends legacy desktop licenses with cloud-native products, most notably Sage Intacct (acquired 2016) and the newer Sage Active and Sage Operations cloud suites.

Underlying technology spans on-premise accounting/ERP engines, a multi-tenant cloud financial management platform (Intacct), and increasingly modular cloud applications built for subscription delivery. AI capability is being added through named variants — Sage Intacct mit KI, Sage Active mit KI, and Sage Operations mit KI — and regulatory localization is delivered via Sage E-Invoicing aligned to the 2027 German mandate. Integration with DATEV, banking, payment, and e-invoicing providers is provided through a Tech Partner marketplace layered on top of the core suite.

The business model is a hybrid of recurring subscriptions (cloud products, support contracts) plus perpetual desktop licenses and professional services. Go-to-market is multi-channel: direct sales for larger mid-market accounts, an extensive Business Partner / Sage Partnerverzeichnis channel for SMB reach, and self-serve support/knowledge-base channels. Customers span handwerk, manufacturing, services, and broader SMB verticals, with the German Mittelstand as the core served segment.

Name

Sage bäurer

Legal name

Sage GmbH

Website

https://sagebaeurer.de

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

Sage bäurer operates as a small German Sage Business Partner / consulting firm (9 employees, Villingen-Schwenningen) implementing and supporting Sage accounting and ERP software for local Mittelstand customers across trades, manufacturing, and services.

Ownership category

akta.pro rank

Product category

ERP and Business Management Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• ERP software solutions
• Accounting software
• HR payroll software
• Financial management software
• Mid-market business software

Headquarters

HQ city

Newcastle upon Tyne

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Software Subscriptions: Sage generates primary revenue through cloud-based software subscriptions with various tiers for accounting, ERP, HR, and payroll solutions. Annual and monthly billing options available.
2. Desktop Software Licenses: Traditional perpetual license sales for desktop products like Sage 100 and Sage HR Suite with optional cloud service add-ons.
3. Professional Services: Implementation, consulting, and training services offered through Sage's consulting division and certified partners.
4. Support Services: Technical support services including FAQ, training, consulting, and customer portal access.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Sage bäurer (Sage GmbH) sells cloud-based and hybrid ERP, financial management, accounting, and HR/payroll software for small and mid-sized businesses in Germany. The portfolio spans Sage 50, Sage Active, Sage Operations, Sage 100, Sage X3, Sage Intacct, and the Sage HR Suite/HR/Lohnabrechnung line, with AI-integrated variants across key products. Distribution combines direct sales, a certified partner network, and self-serve online discovery.

Product overview

Sage offers a comprehensive platform-plus-modules portfolio of business management software targeting small to mid-sized companies and large enterprises. The portfolio spans three main categories: (1) Accounting & Finance: Sage Intacct mit KI (cloud-based financial management with AI), Sage 50 (desktop/cloud accounting for small businesses), Sage 50 Handwerk (trades-specific variant), and Sage Active mit KI (all-in-one cloud accounting/payroll); (2) Inventory & ERP: Sage Operations mit KI (cloud-native retail/manufacturing ERP), Sage 100 (configurable desktop ERP with optional cloud), Sage X3 (enterprise ERP for international mid-sized companies), and Sage b7 (inventory management system); (3) Payroll & HR: Sage Lohnabrechnung (cloud payroll), Sage HR (cloud HRMS), and Sage HR Suite (configurable desktop HR/payroll). Several products are branded 'mit KI' indicating AI integration for automation and analytics capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Sage Intacct: Cloud-based financial management platform for service-oriented companies, enhanced with AI capabilities.
• Sage 50
• Sage 50 Handwerk
• Sage Active
• Sage Operations
• Sage 100
• Sage X3
• Sage Lohnabrechnung
• Sage HR
• Sage HR Suite
• Sage People
• Sage b7

Products and services

• Sage Intacct mit KI Cloud-based financial management platform with AI for service-oriented and growing companies. Delivers real-time reporting, multi-dimensional analytics, multi-entity consolidation, and automated accounts payable/receivable workflows. Target buyer: finance teams at service-oriented mid-sized companies.
• Sage 50 Order processing, accounting, and inventory management solution for small businesses, with a connected variant that adds cloud services. Target buyer: small businesses and Kleinunternehmen needing integrated accounting and inventory.
• Sage 50 Handwerk Trades-specific commercial solution integrated with Sage 50 accounting capabilities for craftsmen, tradespeople, and service providers. Target buyer: Handwerk (craft/trade) businesses in Germany.
• Sage Active mit KI All-in-one cloud solution combining order processing, accounting, and payroll for small businesses, with AI features. Target buyer: small companies seeking a single integrated cloud back-office suite.
• Sage Operations mit KI Cloud-native solution for small and medium-sized retail and manufacturing companies with inventory, purchasing, and production management, with AI features. Target buyer: SMB trading and producing companies.
• Sage 100 Configurable ERP software for companies with individual requirements, delivered as desktop software with optional cloud services, covering inventory management, accounting, and production. Target buyer: mid-sized companies requiring customizable ERP.
• Sage X3 Finance and ERP system for growing, internationally active mid-sized companies, providing workflow management across multiple locations, procurement, inventory, sales, and production control. Target buyer: international mid-market firms.
• Sage b7 Warenwirtschaftssystem Inventory management system (Warenwirtschaftssystem) for mid-sized German businesses, supporting efficiency and transparency in inventory processes. Target buyer: mid-sized companies needing inventory control.
• Sage Lohnabrechnung Cloud payroll solution with integrated HR functions for German businesses. Target buyer: companies needing payroll processing compliant with German regulations.
• Sage HR Modular cloud HR solution for small and fast-growing companies, covering onboarding, HR process automation, performance management, shift planning, and time tracking. Target buyer: small and fast-growing companies.
• Sage HR Suite Configurable desktop software for payroll, time management, and personnel administration with optional cloud services for medium and large enterprises. Target buyer: mid-sized and larger German companies.

Quantifiable outcome

• Productivity gains and cost reduction through workflow improvements; processing nearly 10,000 document line items per month

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lexware: Haufe Group's flagship German SMB accounting, payroll, and invoicing suite, competing directly with Sage 50, Sage 50 Handwerk, and Sage Active in the small-business segment.
• SAP: Global ERP market leader whose SAP Business One and SAP S/4HANA Cloud directly compete with Sage 100 and Sage X3 for the same German Mittelstand and mid-market accounts.
• DATEV: Dominant German cooperative for tax advisors offering accounting, payroll, and ERP-adjacent software — directly competing with Sage 50, Sage Lohnabrechnung, and Sage HR Suite in the German SMB and tax-advisor channel.
• Epicor: Mid-market ERP vendor focused on manufacturing, distribution, and retail — directly comparable to Sage Operations and Sage X3 in functionality and target verticals.
• IFS: Mid-market and enterprise ERP vendor with strong manufacturing and asset-heavy industry footprint, comparable to Sage X3 and Sage Operations for international mid-sized industrials.
• sevDesk: German cloud-native accounting and invoicing platform targeting freelancers and SMBs — competes directly with Sage Active mit KI and Sage 50 in the lower end of the German market.
• Oracle NetSuite: Cloud-native financial management and ERP platform targeting fast-growing mid-market companies — directly comparable to Sage Intacct and Sage X3 in functionality and customer profile.
• Microsoft Dynamics 365: Dynamics 365 Business Central is a leading cloud ERP for SMB and lower mid-market, competing head-to-head with Sage 100, Sage Active, and Sage Intacct in the German market.

Regional players

• Addison Software & Service: German ERP and HR/payroll vendor with strong presence in German Mittelstand — directly comparable to Sage 100 and Sage HR Suite in target customer and product scope.

Broad incumbents

• Workday: Cloud HCM and financial management incumbent competing with Sage HR, Sage HR Suite, and parts of Sage Intacct for enterprise and upper mid-market HR/finance buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SageGermany
• YouTubeyoutube.com/c/SageGermany
• Facebookfacebook.com/SageGermany
• LinkedInlinkedin.com/company/sage-b%C3%A4urer
• Instagraminstagram.com/sage.germany

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sage bäurer