Saguez & Dash
Saguez & Dash is a transatlantic interior design and branding studio with studios in New York, Paris, and Santiago, serving enterprise clients in hospitality, luxury, F&B, workplace, retail, and senior living.
- Company typePrivate
- Founded2002
- HeadquartersLong Island City, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Saguez & Dash does
Saguez & Dash is a transatlantic interior design and branding studio operating as a subsidiary of Saguez & Partners, formed in 2021 through the partnership of David Ashen (founder of the original dash design established in 2002) and Boris Gentine (CCO at Saguez & Partners since 2011). The firm integrates architecture, interior design, branding, and storytelling into multidisciplinary project delivery across six service verticals: Hospitality & Resorts, Restaurants & Bars, Workplace, Retail, Senior Living, and Wine & Liquors. Studios are located in New York (Long Island City, headquarters), Paris (Saint-Ouen), and Santiago (Vitacura), enabling the firm to serve multinational clients across North America, Europe, Latin America, and select markets in Africa and Asia. Notable projects include the Boston Consulting Group Paris headquarters, Kimpton St-Honoré Paris, Ritz Paris's L'Espadon and Bar, Pernod Ricard's Paris workplace, Champagne Telmont, Château Minuty, and the Huawei Global Flagship Store in Shenzhen.
The firm generates revenue through project-based professional services fees negotiated directly with enterprise clients; pricing is not publicly disclosed. The go-to-market is enterprise field sales driven by studio reputation, portfolio, and direct relationships, with no channel partners or resellers. Marketing relies on industry press coverage, awards (three Interior Design Best of Year wins in 2018, 2020, and 2023), and Instagram/LinkedIn presence. The client base is concentrated in major hospitality brands (Hilton, Kimpton/IHG), luxury wine and spirits maisons (Pernod Ricard, Telmont, Minuty), and flagship corporate workplaces (BCG, Conseil Régional d'Île-de-France).
The firm employs approximately 40 people representing more than 20 nationalities, with leadership recently expanded by the addition of a Chief Development Officer. No proprietary technology platform is disclosed; competitive advantage is articulated through brand reputation, transatlantic presence, and integration of design and branding disciplines. Revenue figures are not publicly disclosed.
Saguez & Dash firmographics
Firmographics- Name
- Saguez & Dash
- Legal name
- Saguez & Dash
- Website
- https://saguezdash.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Saguez & Dash is a transatlantic interior design and branding studio with studios in New York, Paris, and Santiago, serving enterprise clients in hospitality, luxury, F&B, workplace, retail, and senior living.
- Ownership category
- akta.pro rank
Saguez & Dash industry classification
Industry- Product category
- Interior Design and Branding Services
- NAICS
- Interior Design Services (54141), Interior Design Services (541410), Graphic Design Services (541430), Architectural Services (541310)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
Keywords
Where Saguez & Dash is headquartered
LocationHeadquarters
- HQ city
- Long Island City
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Saguez & Dash business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Design and Branding Professional Services: Saguez & Dash generates revenue through fees for design and branding services — including interior design, branding strategy, identity development, and master planning — for hospitality, luxury, F&B, workplace, retail, senior living, and wellness projects. Revenue is project-based, typically one-time engagements for enterprise clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Saguez & Dash product offering
Product offeringCore offering
Saguez & Dash is a transatlantic interior design and branding studio that delivers integrated strategy, branding, naming, master planning, and full interior design execution for enterprise clients in hospitality, luxury, F&B, workplace, retail, senior living, and wellness. The firm combines French Art de Vivre with American innovation across studios in New York, Paris, and Santiago, serving global brand leaders and local operators on a project-by-project basis.
Product overview
Saguez & Dash is a transatlantic design studio offering an integrated suite of services spanning branding, interior design, and architecture. The firm operates across several vertical service lines: Hospitality & Resorts, Restaurants & Bars, Senior Living, Workplace Design, Retail Design, and Wine & Liquors. As a subsidiary of Saguez & Partners (a leading European design agency), the company blends French Art de Vivre with American innovation to deliver strategy-driven design solutions for global hospitality and lifestyle brands. The firm maintains studios in New York, Paris, and Santiago to serve clients worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding Services
Quantifiable outcome
- Interior Design Best of Year 2023 — Extra Large Corporate Office category (Boston Consulting Group, Paris)
- +5 more outcomes
Companies that use Saguez & Dash
Customer profileNamed customers20 records
Segments6 records
Ideal customer profiles4 records
Saguez & Dash technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Saguez & Dash partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Saguez & Dash competitors and assessment
Company assessmentDirect peers
- Meyer Davis Studio: Meyer Davis is a New York-based interior design and architecture studio specializing in hospitality, residential, and commercial interiors. Comparable to Saguez & Dash in scale, geography, and luxury hospitality client roster.
- Studio Munge: Studio Munge is a Toronto-based hospitality and luxury interior design firm with international reach across hotels, restaurants, and residences. Comparable to Saguez & Dash in boutique scale and luxury hospitality focus.
- Pierre-Yves Rochon: PYR is a Paris-based interior design firm specializing in luxury hotels, palaces, and fine-dining restaurants across Europe, the Middle East, and Asia. Directly comparable to Saguez & Dash's Paris studio and its Ritz/Lenôtre-class clientele.
- Wilson Associates: Wilson Associates is a global hospitality interior design firm with a portfolio of luxury hotels and resorts. Comparable to Saguez & Dash in its hospitality focus, enterprise client base, and international project delivery model.
- AvroKO: AvroKO is a hospitality-focused design firm known for restaurants, bars, and hotels. Directly comparable to Saguez & Dash given its shared emphasis on F&B-led hospitality design and concept-driven branding.
- Hirsch Bedner Associates (HBA): HBA is one of the largest global hospitality interior design firms, serving luxury hotels, resorts, and restaurants worldwide. Directly comparable to Saguez & Dash given shared focus on upscale hospitality interiors and a similar enterprise client base spanning major hotel operators.
- Champalimaud Design: Champalimaud Design is a New York-based luxury hospitality interior design studio serving ultra-luxury hotel and residential clients. Comparable to Saguez & Dash in its luxury positioning, transatlantic client reach, and prestige-driven portfolio.
- Yabu Pushelberg: Yabu Pushelberg is a Toronto- and New York-based luxury hospitality and residential interior design studio with a strong international reputation. Directly comparable to Saguez & Dash in scope, scale, and luxury hospitality client roster.
Broad incumbents
- Rockwell Group: Rockwell Group is a New York-based cross-disciplinary design firm spanning hospitality, entertainment, and cultural projects. Comparable to Saguez & Dash in hospitality interiors and branded environments, but at significantly larger scale and broader scope.
- Gensler: Gensler is the world's largest architecture and design firm with a substantial hospitality and workplace interiors practice. Comparable to Saguez & Dash's workplace and hospitality offerings, but at vastly greater scale and with a much broader portfolio.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Saguez & Dash social profiles
Digital presenceSaguez & Dash financial estimates
Financial estimateRevenue estimate
Valuation estimate
Saguez & Dash leadership team
Management profileNumber of profiles
Profiles3 records
Saguez & Dash funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Saguez & Dash M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Saguez & Dash
What does Saguez & Dash do?
Saguez & Dash is a transatlantic interior design and branding studio that delivers integrated strategy, branding, naming, master planning, and full interior design execution for enterprise clients in hospitality, luxury, F&B, workplace, retail, senior living, and wellness. The firm combines French Art de Vivre with American innovation across studios in New York, Paris, and Santiago, serving global brand leaders and local operators on a project-by-project basis.
Is Saguez & Dash a public or private company?
Saguez & Dash is a private company. It is classified as corporate owned and is currently operating.
When was Saguez & Dash founded?
Saguez & Dash was founded in 2002. It employs 11 to 50 people.
Where is Saguez & Dash based?
Saguez & Dash is headquartered in Long Island City, United States, in the North America region.
How does Saguez & Dash make money?
One revenue line is on record: design and Branding Professional Services.
Who are Saguez & Dash's main competitors?
Direct peers on record are Meyer Davis Studio, Studio Munge, Pierre-Yves Rochon, Wilson Associates, AvroKO, Hirsch Bedner Associates (HBA), Champalimaud Design and Yabu Pushelberg. Broad incumbents are Rockwell Group and Gensler.
Does Saguez & Dash have an API?
No public API is recorded for Saguez & Dash.
What industry is Saguez & Dash in?
Saguez & Dash's product category is Interior Design and Branding Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services. Its NAICS code is 54141 and its SIC code is 8742.