Sail And Anchor

What Sail And Anchor does

Sail and Anchor is a heritage-listed public house operating at 64 South Terrace, Fremantle, Western Australia, under a Tavern License held by Australian Leisure & Hospitality Group Pty Ltd (an ALH Group/Woolworths Group subsidiary). The venue traces its identity to 1854 and is publicly positioned as the birthplace of Australia's original craft beer revolution, featuring 40 cold taps, three hand pumps, one hopinator, and four distinct bars within an architecturally distinctive building (spiralling staircase, wood panelled walls, pressed tin ceiling). Multiple dining areas (Beer Garden, Main Bar & Market Bar, Freemasons Room, Beer Hall) and three function spaces (South Terrace Balcony, Room 1854, Market Side Bar) serve local community members, tourists, craft beer enthusiasts, sports fans, and private event hosts, with weekend live entertainment and sports broadcasting (UFC, AFL/Fremantle Dockers).

The business operates an exclusively walk-in, on-premise consumption model with no e-commerce, delivery, or third-party distribution. Revenue is generated through two principal streams: food and beverage sales (draught and bottled beer, wine, spirits, pub food) and function/event hire (birthdays, work functions, engagement parties, corporate events) with bookings managed via an iVvy enquiry system. Pricing is not publicly disclosed. Distribution is a single physical venue supplemented by a website (sailandanchor.com.au), an email newsletter subscription channel, organic social media presence, and a referral-style partnership with Nightcap Hotels for accommodation. Customer retention is supported by the pub+ loyalty program offering points on food and drink spend, redeemable for pub+ coins and member benefits.

The company's go-to-market is direct-to-consumer with no online ordering, relying on its heritage-listed landmark status, central Fremantle location adjacent to tourist attractions (Freo Markets, Henderson Mall buskers pitch, The Esplanade), community sponsorship of local sporting teams, and word-of-mouth to drive foot traffic. Operations are governed by Liquor Control Act 1988 compliance, responsible service of alcohol, and responsible gambling standards under the parent ALH Group framework.

Name

Sail And Anchor

Legal name

Australian Leisure & Hospitality Group Pty Ltd

Website

https://sailandanchor.com.au

Company type

Private

Founded year

1854

Operating status

Operating

Headcount range

1–10 employees

Short description

Sail and Anchor is a heritage-listed Fremantle public house established in 1854, operated under ALH Group (Woolworths subsidiary), serving locals, tourists, and event hosts through on-premise food and beverage sales plus function hire across multiple bars and dining areas.

Ownership category

akta.pro rank

Headquarters

HQ city

Fremantle

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Food and Beverage Sales: Primary revenue from on-site consumption of food and beverages including draught beer (40 taps, 3 hand pumps, hopinator), bottled beer, wine, spirits, and pub food menu items. Revenue is generated through table service in dining areas and bar service throughout the venue.
2. Function and Event Hire: Revenue from hosting private events including birthdays, work functions, engagement parties, and celebrations in dedicated function spaces (South Terrace Balcony, Freemasons Room, 1854 Room, Market Side Bar). Bookings made through enquiry system with function pack available.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Sail and Anchor is a heritage-listed public house in Fremantle that sells on-site food, craft and bottled beer, wine, and spirits across multiple bar and dining areas, and hires out dedicated function rooms for private events. Its core proposition is a landmark pub venue combining a 40-tap craft beer selection, casual pub dining, and bookable function spaces in a central Fremantle tourist location.

Product overview

Sail and Anchor is a heritage-listed pub venue in Fremantle, WA, offering a portfolio of distinct dining and bar experiences. The venue comprises the Beer Garden (brewery-view outdoor cafe), Main Bar and Market Bar (24-tap craft beer hub), Freemasons Room (live music venue), and Beer Hall (relaxed dining). Function facilities include the South Terrace Balcony, Room 1854 (private event room), and Market Side Bar. The pub+ loyalty program enables guests to earn points on food and drink. The venue is known for its 40-tap craft beer selection spanning classics, seasonals, and small batch releases.

Differentiator

Problem solved

Functional benefit

Products and services

• pub+ Loyalty Program A free-to-join customer loyalty rewards program where members earn points through on-premises eating and drinking, redeemable for pub+ coins and exclusive member deals and benefits. Targeted at repeat adult patrons of the pub.
• Beer Garden Dining A relaxed, fully enclosed garden cafe dining area within the venue offering brewery views and a menu of tapas plates, steaks, salads, and pub food favourites, with adjacent alfresco seating on Henderson Mall. Targeted at casual diners and tourists.
• Main Bar and Market Bar The iconic main bar area with 24 taps pouring a range of ice-cold beers, classic woodwork, and Fremantle Dockers game-day energy. Targeted at sports fans and craft beer drinkers seeking a Fremantle institution.
• Freemasons Room An elegant open-plan lounge area with comfy furniture, direct access to the Market Side Balcony, and live music/DJ entertainment on Friday and Saturday evenings. Targeted at diners seeking a more refined atmosphere with entertainment.
• Beer Hall Dining A spacious, relaxed dining area offering classic pub charm away from the main bar's bustling energy, suited to hearty dinners and laid-back group gatherings. Targeted at groups seeking a quieter pub dining setting.
• South Terrace Balcony Function Space A balcony function space ideal for after-work sundowners with Fremantle sunset views or for soaking up the nightlife scene with beer or champagne service. Targeted at corporate and private event organisers.
• Room 1854 Private Function Room An upstairs private function room with its own private bar and a dedicated section of the South Terrace Balcony, suited to milestone birthdays, anniversaries, and engagement parties. Targeted at private event organisers hosting milestone celebrations.
• Market Side Bar Function Space A personal section of the Main Bar facing the Fremantle Markets, with access to the venue's full range of bottle beers, wine, spirits, and tap beers, plus live band entertainment on Friday and Saturday nights. Targeted at private event hosts seeking a market-view bar setting.
• Function Hire Packages Function hire services for birthdays, work functions, engagement parties, and special occasions across the South Terrace Balcony, Freemasons Room, and Room 1854, supported by a downloadable Function Pack and online enquiry system. Targeted at event hosts and corporate function organisers.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Nightcap HotelsminorOthersNightcap Hotels is referenced as accommodation partners for the venue. The pub directs guests needing accommodation to Nightcap Hotels properties across Australia. This is a referral-style partnership rather than a formal commercial alliance.

Scale indicators3 records

Expansion highlights3 records

Regional players

• The Brisbane Hotel Perth: Iconic heritage pub in Perth CBD offering similar food, beverage, and entertainment offerings. Comparable heritage pub model in Western Australia but operating in Perth rather than Fremantle.
• The Court Hotel Perth: Heritage pub venue in Perth offering dining, bars, and entertainment across multiple spaces. Comparable heritage pub concept in Western Australia outside the Fremantle market.
• Lord Nelson Brewery Hotel: Heritage-listed boutique brewery and pub in Sydney's Rocks district. Comparable heritage pub model combining on-site brewing with food and beverage service, operating in a different state market.
• Young & Jackson's Melbourne: Iconic heritage-listed pub in Melbourne operating since 1861. Comparable heritage pub model with food, beverage, and entertainment offerings in a different Australian state.

Direct peers

• National Hotel Fremantle: Iconic heritage hotel and pub in Fremantle's West End offering accommodation, dining, and bar services. Competes for the same tourist and local customer base in the Fremantle core.
• Little Creatures Brewery Fremantle: Craft brewery, restaurant, and bar venue in Fremantle explicitly referenced in Sail and Anchor's content (brewery views from Beer Garden). Direct competitor for craft beer enthusiasts and casual diners in Fremantle.
• The Woolpack Hotel Fremantle: Heritage pub located in Fremantle offering similar food, beverage, live entertainment, and casual dining offerings. Direct competitor for Fremantle pub trade in the same tourist-adjacent precinct.
• Duke of Kent Hotel Fremantle: Heritage pub in Fremantle's East End offering casual dining, bar service, and live entertainment. Direct competitor for the same local and tourist footfall in Fremantle.

Broad incumbents

• Clancy's Fish Pub: Multi-location Western Australian pub chain offering casual dining and craft beer. Operates at greater scale across multiple WA venues, overlapping with Sail and Anchor's casual dining and craft beer positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sail-and-anchor

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sail And Anchor