Saint-Nazaire Renversante

What Saint-Nazaire Renversante does

Saint-Nazaire Agglomération Tourisme (operating under the destination brand 'Saint-Nazaire Renversante') is a French Société Publique Locale (SPL) created on 1 May 2017 by the Ville de Saint-Nazaire and Saint-Nazaire Agglomération to operate tourism policy for the destination under a Délégation de Service Public. The organization is publicly owned, governed by an 18-member board of directors, and employs approximately 55 people at its headquarters (3 boulevard de la Légion d'Honneur, Saint-Nazaire) with a secondary Office de Tourisme located inside the historic Base sous-marine. The 'Saint-Nazaire Renversante' commercial brand was launched in 2019 to encompass tourism offerings spanning Saint-Nazaire to Brière.

The portfolio comprises six visitor sites (Escal'Atlantic, Sous-marin Espadon, Ecomusée de Saint-Nazaire, EOL Centre éolien, Base sous-marine, and the panoramic rooftop), four industrial tour destinations (Chantiers de l'Atlantique, Grand Port Maritime, Airbus Atlantic, and Croisières découvertes), two guided walking tours, and a dedicated business tourism (MICE) service. The organization runs no proprietary technology stack: ticketing runs on SecuTix, tourism data is syndicated via Tourinsoft, and cookie consent via the IAB Europe CMP. Distribution spans a physical tourist office, the online ticketing platform, approved resellers, and the 'Les Renversant·e·s·' network of 400+ tourism professionals supported by a Médiathèque containing 6,500+ visual assets.

Revenue mechanics combine ticket sales, business tourism service fees, and public funding under the DSP model; no specific revenue figure is disclosed. Customer segments include individual tourists, organized groups, cruise passengers, MICE clients, and local tourism professionals across a destination area of 9 communes, 120,000 inhabitants, 20 beaches (3 with Pavillon Bleu certification), and 15,000+ hectares of wetlands. Strategic positioning rests on regulatory labels (Ville d'Art et d'Histoire 2019, Commune Touristique 2020) and exclusive access to unique industrial-heritage assets not replicable elsewhere in France.

Name

Saint-Nazaire Renversante

Legal name

Saint-Nazaire Agglomération Tourisme

Website

https://saint-nazaire-tourisme.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Société Publique Locale operating the Saint-Nazaire Renversante destination tourism brand across 9 communes in Loire-Atlantique, France, managing six visitor sites, industrial tours at shipyards and factories, and a 400+ professional network under a public service delegation.

Ownership category

akta.pro rank

Product category

Destination Tourism Services

NAICS

Convention and Visitors Bureaus (561591), Museums, Historical Sites, and Similar Institutions (712), Tour Operators (56152), Scenic and Sightseeing Transportation, Water (48721)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Tours, Activities & Experiences Booking Platforms (BPAMAIAJ), Tours, Activities & Experiences Booking (HSACAKAF), National Park & Protected Area Tours (THAJAIAA)

Keywords

• Destination tourism
• Heritage tourism
• Industrial tourism
• Maritime heritage
• Cultural tourism

Headquarters

HQ city

Saint-Nazaire

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tourism Services and Ticket Sales: The organization operates online ticket sales for visitor sites and promotes tourism services. As a Société Publique Locale (SPL), it operates under a Délégation de Service Public (DSP) from Saint-Nazaire Agglomération.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Saint-Nazaire Agglomération Tourisme (operating under the Saint-Nazaire Renversante destination brand) manages and promotes a portfolio of visitor sites, guided tours, industrial visits, and ticketing services across the Saint-Nazaire and Brière territory. The organization runs an intercommunal tourist office, an online ticketing platform (SecuTix), and coordinates a network of 400+ local tourism professionals (Les Renversant·e·s) to attract visitors and deliver leisure, cultural, and business tourism experiences.

Product overview

Saint-Nazaire Renversante is a destination tourism organization managing a portfolio of visitor sites, guided tours, and tourism services. The offering includes six distinct visitor sites (Sous-marin Espadon, Escal'Atlantic, Ecomusée, EOL Centre éolien, Base sous-marine, Toit et terrasse panoramiques), four industrial tour destinations (Chantiers de l'Atlantique, Grand Port Maritime, Airbus Atlantic, Croisières découvertes), two city walking tours (Saint-Nazaire en 90 min, Visite guidée Quartier de la Havane), a business tourism service (Tourisme d'affaires), a partner media library (Médiathèque), a professional network (Les Renversant·e·s·), and an intercommunal tourist office. The organization operates under a Délégation de Service Public (DSP) model and was established in 2017, with the Saint-Nazaire Renversante destination brand launched in 2019.

Differentiator

Problem solved

Functional benefit

Products and services

• Sous-marin Espadon

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• CARENE, Pôle Emploi, Mission LocaleminorStrategic or Co-development Partner · 1 October 2021Institutional partnerships for employment and training initiatives, including job dating events, summer job forums, and employment rallies organized for tourism professionals.
• Les Renversant·e·s· (Tourism Professional Network)coreStrategic or Co-development Partner · 1 December 2017Network of 400+ tourism professionals (formerly Comité Consultatif des Acteurs du Tourisme) including accommodation providers, restaurants, and leisure operators. Created in December 2017 to federate stakeholders and promote the destination collectively.
• Ville de Saint-Nazaire (City of Saint-Nazaire)coreStrategic or Co-development Partner · 1 May 2017Founding shareholder and co-author of the Délégation de Service Public (DSP) establishing Saint-Nazaire Agglomération Tourisme. The city collaborates on heritage preservation, museum management, and destination promotion.
• Saint-Nazaire AgglomérationcoreStrategic or Co-development Partner · 1 May 2017Coordinating authority for the group of contracting authorities (groupement d'autorités concédantes) alongside the Ville de Saint-Nazaire. Responsible for the Délégation de Service Public and overall tourism policy coordination.
• Presqu'île Guérandaise and Nantes MétropoleminorStrategic or Co-development PartnerCollaboration partners for business tourism (MICE) services, offering combined event packages across the greater region.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Office de Tourisme et des Congrès de Marseille: Comparable French maritime/port heritage DMO with similar industrial-port heritage positioning, cruise passenger flows, and cultural museum portfolio. Functions as a public tourism organization managing multiple visitor sites in a port city, making it highly analogous in business model and asset mix.
• OnlyLyon Tourisme & Congrès: French city-level DMO offering comparable services: destination promotion, ticketing, visitor information, and MICE congress organization. Same Office de Tourisme classification and SPL/regie-style governance structure in another major French urban destination.
• Destination Nantes: Similar French DMO/tourist office structure managing a major city destination with port, industrial, and cultural heritage assets. Located in the same Pays de la Loire region and explicitly partnered for business tourism, making it the closest functional and geographic comparable.
• Bordeaux Tourisme & Congrès: French DMO operating a comparable model of destination marketing, visitor site management, and business tourism services for a major French city. Same public-tourism-agency governance structure (Office de Tourisme classified) makes it a strong functional comparable at a larger scale.
• La Rochelle Tourisme: French maritime/coastal DMO with a comparable mix of port heritage, towers, aquarium, and industrial/maritime cultural assets. Operates under a similar Office de Tourisme governance model in a comparable mid-sized French port city, making it a strong scale and portfolio comparable.

Broad incumbents

• Atout France: France's national tourism development agency, operating broadly across the same destination-marketing and tourism-development space as Saint-Nazaire Renversante but at a national level. Sets strategy, classification standards (e.g., 'Commune Touristique' designations referenced in source), and provides an overarching umbrella rather than a direct destination competitor.
• Office de Tourisme de Paris (Paris je t'aime): Largest French tourist office, providing visitor information, ticketing, and tour services across the Paris destination. Operates with vastly greater scale and budget than Saint-Nazaire, competing for international tourist mindshare rather than directly for Saint-Nazaire's regional visitors.

Others

• Viator (Tripadvisor): Online marketplace for tours, activities, and experiences. Functions as a distribution channel that can aggregate demand for Saint-Nazaire's visitor sites while also competing for the same bookings through its own inventory. Comparable in the tours-and-experiences booking category identified as a primary industry activity.
• GetYourGuide: Global online platform for tours, activities, and experiences booking — directly comparable to Saint-Nazaire's SecuTix-powered ticketing platform but at a vastly larger scale. Does not compete on local destination management but competes for the same end-traveler's booking wallet and digital discovery channels.

Regional players

• Office de Tourisme La Baule - Presqu'île Guérandaise: Neighboring tourist office on the same coastal stretch, explicitly partnered with Saint-Nazaire for MICE offerings. Operates a similar coastal/beach tourism model with a comparable scale and visitor mix, but serves a more leisure/beach-focused clientele in adjacent geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VisitStNazaire
• YouTubeyoutube.com/channel/UCw0xbQ1mYt_k45quM7zPX7g
• Facebookfacebook.com/SaintNazaireTourisme
• LinkedInlinkedin.com/company/saint-nazaire-tourisme
• Instagraminstagram.com/saintnazairetourisme

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saint-Nazaire Renversante