SAINT TEN Hotel, Small Luxury Hotels of the World

What SAINT TEN Hotel, Small Luxury Hotels of the World does

SAINT TEN Hotel is a 5-star luxury boutique hotel operating a single property in the Vracar neighborhood of Belgrade, Serbia, at 10 Svetog Save Street. The property occupies a 1929 heritage building designed by architect Stojan Veljkovic and operates as a member of the Small Luxury Hotels of the World network. The hotel offers nine room and suite categories ranging from 20m² Classic rooms to a 115m² Executive Suite, with nightly rates from EUR 176 to EUR 1,450, alongside two food and beverage outlets (L'Adresse Restaurant and a Lounge & Bar), wellness amenities (sauna, Technogym fitness area, massage services), and approximately 182m² of meeting and event facilities including a 72m² multifunctional room with terrace.

The underlying technology stack is built on standard hospitality infrastructure rather than proprietary platforms. Direct bookings flow through a TravelClick-integrated reservation system embedded across the hotel website, with supplementary distribution through online travel agencies and a dedicated OTA channel. In-room technology is limited to conventional amenities (USB outlets, smart flat-screen TVs, individual climate control, optional iPod/Android docking). The hotel does not present AI/ML-driven features, proprietary technology products, or disclosed data assets.

The business model is multi-stream hospitality revenue anchored on room rentals, with F&B, meetings and events, spa and wellness, and gift voucher sales as secondary revenue streams. The go-to-market is dual: direct-to-consumer bookings through the hotel's own website, phone, and email channels for both leisure and business travelers; and a sales-led motion targeting corporate clients and MICE demand for the meeting spaces. Pricing follows a unit-pricing model with rate tiers differentiated by room type, supplemented by promotional packages such as Long Stay (15% off for 4+ nights) and Early Bird (complimentary airport transfer for 10+ days advance booking). Customer segments include business travelers, leisure travelers, and families, with no named enterprise anchors disclosed.

Name

SAINT TEN Hotel, Small Luxury Hotels of the World

Legal name

SAINT TEN Hotel

Website

https://saintten.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SAINT TEN Hotel is a 5-star heritage luxury boutique hotel in Belgrade, Serbia, operating a single property in the Vracar neighborhood under the Small Luxury Hotels of the World network, serving business and leisure travelers with premium accommodations, F&B, wellness, and event facilities.

Ownership category

akta.pro rank

Product category

Luxury Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Heritage & Palace Luxury Hotels (THAGACAF)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Art & Culture (Gallery/Museum) Hotels (THAGADAC), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Luxury hotel accommodation
• Hotel rooms and suites
• Fine dining restaurant
• Meetings and events venue
• Spa and wellness services

Headquarters

HQ city

Belgrade

HQ country

Serbia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Room Revenue: Primary revenue from hotel room and suite rentals across multiple room categories (Classic, Executive, Junior Suite, Family Suite, Ministry Suite, Executive Suite) with nightly rates ranging from approximately €176 to €1,450.
2. Food & Beverage - L'Adresse Restaurant: Fine dining restaurant offering international and local cuisine using modern techniques. Serves breakfast, lunch, dinner with all-day dining options. Transforms into fine dining experience during evening hours.
3. Lounge & Bar: Premium lounge and bar serving Vergnano 1882 Italian coffee, Fentimans sodas, single malt whiskeys, and signature cocktails with a tailored wine selection.
4. Spa and Wellness Services: Massage services available from 40€ per session, with sauna and fitness area access included for hotel guests.
5. Meetings & Events: Venues for business meetings, conferences, corporate events, private dinners, birthdays, and special events. 110 square meters of meeting space plus 72 square meter multifunctional room with terrace.
6. Gift Vouchers: Overnight stay vouchers and massage vouchers sold as gift products, offering flexible gifting options for various occasions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

SAINT TEN Hotel is a 5-star luxury design hotel in Belgrade that rents rooms and suites across multiple categories, operates two dining venues (L'Adresse Restaurant and Lounge & Bar), provides wellness amenities (sauna, Technogym fitness, massage), and offers meetings and event spaces. The hotel also sells curated Belgrade experience packages and gift vouchers, targeting both individual leisure/business travelers and corporate clients seeking premium accommodations and event venues.

Product overview

SAINT TEN Hotel is a 5-star heritage hotel in Belgrade operating as part of Small Luxury Hotels of the World. The hotel offers a comprehensive portfolio of accommodations organized into three tiers: Classic Rooms (20m² with Queen/King/Twin beds), Executive Rooms (35m² with enhanced amenities), and Suites (ranging from 38-115m² including Junior Suite, Family Suite, Ministry Suites, and Executive Suite). The hotel features two dining venues—L'Adresse Restaurant and Lounge & Bar—along with extensive meetings and events facilities including a multifunctional room and 5 meeting rooms totaling 110m². Wellness amenities include sauna, Technogym fitness center, and massage services. The hotel also offers curated Belgrade Experience packages and various promotional packages (Early Bird, Long Stay, Massage Voucher, Overnight Stay). The property occupies a 1929 heritage building designed by architect Stojan Veljkovic.

Differentiator

Problem solved

Functional benefit

Brands

• L'Adresse Restaurant: The hotel's signature restaurant offering fine dining experiences with Belgrade's top-ranked service, featuring international and local recipes prepared using modern techniques.

Products and services

• Classic Queen Bed Room A Classic room featuring a Queen size bed, executive desk, unique furniture, and amenities designed for a luxurious stay, targeted at individual travelers and couples.
• Classic King Bed Room A Classic room combining style and comfort with a king size bed, executive desk, unique furniture, and large bathrooms, featuring USB electrical outlet and iPod/Android docking system upon request, for travelers seeking premium amenities.
• Classic Twin Bed Room A Classic room furnished with twin beds and custom furniture, offering comfort and quiet restfulness with contemporary bathrooms featuring rain showers, targeted at leisure travelers and friends traveling together.
• Executive King Bed Room A spacious Executive room designed for business travelers, featuring a king size bed, relaxing seating area, and executive desk, with select rooms offering bathtub options.
• Executive Twin Bed Room An Executive room designed for elegance and timelessness, featuring two comfortable twin beds, a custom-made seating area, rain showers, Serta mattresses, and Noir bath products, targeted at business and leisure travelers.
• Junior Suite with Balcony A stunning suite with a balcony offering views to the Saint Sava temple, featuring a comfortable seating area, executive desk, and large bathrooms, designed for guests seeking memorable luxury stays.
• Junior Suite A uniquely designed suite with carefully selected decoration, featuring a big makeup mirror, oak wooden floor, and spacious bathroom, tailored for modern travelers.
• Family Suite A family-oriented suite consisting of two adjoined rooms, with one room offering twin beds and the other a king-size bed with a balcony, featuring views to Saint Sava Temple, Noir cosmetics, and Serta mattresses.
• Ministry Suites A cultural heritage suite with balcony view to Saint Sava street, featuring modern and retro interior design with special attention to details, textiles, and choice of materials, plus a signature sofa and table.
• Executive Suite The hotel's most spacious suite, offering over 115 square meters with one bedroom, two bathrooms, a kitchenette, boardroom, living room with library, and a terrace with views to Belgrade, targeting VIP guests and executives.
• L'Adresse Restaurant An elegant in-house restaurant combining an intimate hotel atmosphere with an exquisite gastronomic experience, serving international and local recipes prepared using modern techniques for breakfast, lunch, dinner, and all-day dining, transforming into a fine dining experience during evening hours.
• Lounge & Bar A luxurious lounge and bar in Vracar featuring handmade furniture, high ceilings, natural light, single malt and premium whiskeys, an extensive wine selection, Vergnano 1882 Italian coffee, and Fentimans sodas, serving signature cocktails.
• Meetings & Events Space A 110 square meter business meeting space featuring 5 unique meeting rooms with overhead projector, interactive board, video conferencing capabilities, and flexible setups for conferences, corporate events, and private functions.
• Multifunctional Room with Terrace A 72 square meter multifunctional room on the 6th floor with an open terrace, featuring a boardroom table, library, kitchenette, oak wooden floors, and living room ambiance, designed for cocktails, board meetings, private dinners, and birthdays.
• Spa, Sauna, Fitness and Massage Amenities Wellness facilities including a sauna with abachi timber (6AM-10PM), a Technogym-equipped fitness area with cardio machines and free weights (6AM-10PM), and massage services (9AM-8PM) available to hotel guests and external customers.
• Massage Voucher A gift voucher for massage services starting from €40, enabling recipients to enjoy various massage treatments at the hotel's wellness center.
• Overnight Stay Voucher A gift voucher for overnight stays including buffet breakfast, minibar, espresso coffee, wireless internet, fitness and sauna access, and international landline calls, designed for gifting occasions.
• Belgrade Experience Packages Curated local Belgrade experiences including the Scent of Belgrade fragrance tour with Homofaber, Chocolate Experience at Valentina&Karanfil, Made in Belgrade fashion shopping, Gallery Hopping with an art historian guide, and the Vracar Foodie Tour at Kalenić pijaca market, designed for hotel guests seeking authentic cultural immersion.

Quantifiable outcome

• Save 15% on stays of 4+ nights with Long Stay Offer
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• HomofaberminorStrategic or Co-development PartnerCollaboration for 'The Scent of Belgrade' experience. Hotel guests receive two empty fragrance bottles to create their own Belgrade fragrance during a tour. Booking handled through hotel reservations with details available at Homofaber website.
• Valentina&KaranfilminorStrategic or Co-development PartnerBean-to-bar chocolate shop in Dorcol neighborhood featured in 'Chocolate Experience' package. Includes choco-tasting, storytelling, and take-home treats. One of Belgrade's most urban destinations for locals combining chocolate, wine, coffee, and cocoa experiences.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Square Nine Hotel Belgrade: Also a member of Small Luxury Hotels of the World located in central Belgrade, Square Nine is a design-led luxury boutique hotel with similar room, F&B, spa and event offerings, making it the closest direct competitor for both leisure and corporate luxury demand in the city.
• Metropol Palace Belgrade: Luxury hotel near the Parliament with extensive meeting and event facilities, multiple F&B outlets and a spa. Targets a similar mix of business and leisure luxury guests and is a benchmark for event-driven revenue in Belgrade.
• Radisson Collection Old Mill Hotel Belgrade: Converted industrial mill on the Sava river turned luxury lifestyle hotel, similarly heritage-positioned with design-led rooms, F&B, spa and event space, competing for design-conscious luxury demand.
• Hotel Moskva Belgrade: Historic 4-star-plus hotel on Terazije square, famous for its 1908 building and ' Moskva' cake. Competes with SAINT TEN for heritage-driven, cultural-minded luxury and premium business travelers visiting Belgrade.
• Belgrade Boutique Hotel群 (e.g., Hotel Bristol Belgrade): Small heritage hotel in central Belgrade offering classic luxury rooms, F&B and event space. Competes directly with SAINT TEN in the boutique 4–5 star segment for heritage-seeking travelers.

Broad incumbents

• Crowne Plaza Belgrade: International full-service hotel with strong MICE infrastructure and loyalty program. Competes for corporate and event business, and serves as a benchmark for group sales in the Belgrade market.
• Hilton Belgrade: Recently opened international upscale hotel in central Belgrade with full F&B, wellness, and MICE facilities. Competes for the same executive and meeting demand with the backing of Hilton's global distribution and loyalty engine.
• Hyatt Regency Belgrade: International full-service luxury hotel with large meeting space, multiple F&B outlets, spa and loyalty program. Competes for corporate and group business in Belgrade with the advantages of a global brand.

Emerging players

• Falkensteiner Hotel Belgrade: Austrian-affiliated upscale hotel with wellness focus, competing for the same business and leisure travelers seeking design-led accommodation with spa amenities in Belgrade.
• Hotel Indigo Belgrade: Boutique-style IHG brand with design-led rooms, F&B and limited meeting space, targeting design-conscious business and leisure guests with strong loyalty distribution via IHG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/saint-ten-hotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAINT TEN Hotel, Small Luxury Hotels of the World