Square Nine Hotel Belgrade
Square Nine Hotel Belgrade is a 45-key five-star boutique hotel in Belgrade's Dorcol district, founded 2011 and designed by Brazilian architect Isay Weinfeld. It serves affluent international travelers via three restaurants, an Augustinus Bader spa, and Leading Hotels of the World distribution.
- Company typePrivate
- Founded2011
- HeadquartersBelgrade, Serbia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Square Nine Hotel Belgrade does
Square Nine Hotel Belgrade is a 45-key luxury boutique hotel opened in 2011 in the Dorcol district of Belgrade, Serbia, designed by Brazilian architect Isay Weinfeld and operated as a seven-story property overlooking Studentski Trg. The hotel is anchored by a curated design program featuring original mid-century furnishings from Borge Mogensen, Finn Juhl, Hans Wegner, and Kaare Klint, Pratesi linens, Treca de Paris bedding, Diptyque toiletries, and burnished cumaru wood-paneled rooms with French windows and electronic bedside controls. Accommodation runs from 32 sqm Superior King rooms to a 175 sqm Presidential Suite, supported by a 2:1 staff-to-room service ratio.
The property monetizes across multiple integrated revenue streams: room accommodations via direct booking (Synxis engine) and the Leading Hotels of the World distribution network; three on-site dining venues (The Square modern European fine-dining restaurant with Mediterranean Piazzetta, the Ebisu rooftop Japanese restaurant, and the Lobby Bar); a wellness sanctuary featuring an 18-meter lap pool, Japanese Ofuro tub, Technogym fitness center, and spa services delivered in collaboration with Augustinus Bader; a 40 sqm conference and business center; and full-service wedding, corporate, and bespoke event planning. Ancillary concierge services include Tesla chargers, valet parking, and airport transfers in Mercedes-Benz Viano or Range Rover Vogue Autobiography vehicles.
The hotel is independently and privately owned, with no disclosed parent company, institutional investor, or funding rounds, and operates as a member of Leading Hotels of the World — Belgrade's flagship in the collection. Its go-to-market is sales-led through the LHW network and direct website booking, supported by Instagram, Facebook, and Twitter presence and a TripAdvisor Certificate of Excellence / Travelers' Choice reputation. The business has accumulated high-credibility design and travel industry recognition, including Forbes Best New Hotels (2011), Conde Nast Traveler Hot List (2012), Good Design Awards Japan (2011), Spark Pro Award (2011), and World Travel Awards Serbia's Leading Hotel (2012, 2013).
Square Nine Hotel Belgrade firmographics
Firmographics- Name
- Square Nine Hotel Belgrade
- Legal name
- Square Nine Hotel Belgrade
- Website
- https://squarenine.rs
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Square Nine Hotel Belgrade is a 45-key five-star boutique hotel in Belgrade's Dorcol district, founded 2011 and designed by Brazilian architect Isay Weinfeld. It serves affluent international travelers via three restaurants, an Augustinus Bader spa, and Leading Hotels of the World distribution.
- Ownership category
- akta.pro rank
Square Nine Hotel Belgrade industry classification
Industry- Product category
- Luxury Boutique Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Urban & Downtown Full-Service Hotels (THAGAAAA)
- akta.pro secondary industries
- Hotel & Resort Restaurants (THAFACAH), Business & Corporate Full-Service Hotels (THAGAAAE)
Keywords
Where Square Nine Hotel Belgrade is headquartered
LocationHeadquarters
- HQ city
- Belgrade
- HQ country
- Serbia
- HQ region
- Europe
Offices1 record
Markets served
Square Nine Hotel Belgrade business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Hotel Room Accommodations: Revenue from 45 rooms and suites ranging from 32 sqm to 175 sqm, offering various categories from Superior King to Presidential Suite with nightly rates for luxury travelers
- Fine Dining - The Square Restaurant: Modern European cuisine fine dining restaurant open for breakfast, lunch and dinner with Mediterranean garden Piazzetta for al fresco dining. Sundays closed.
- Ebisu Rooftop Japanese Restaurant: Rooftop Asian restaurant serving Japanese cuisine including Teppanyaki, ramen, sushi with authentic ingredients sourced from Japanese markets across Europe. Open 6PM-1AM, Mondays closed.
- Lobby Bar: Chic lobby bar offering cocktails, fine wines, spirits, Japanese beer, coffee and champagne, complemented by bar menu of salads, sandwiches and signature burgers. Open daily 8AM-midnight.
- Wellness and Spa Services: Spa services including 18-meter lap pool, sauna, steam room, Japanese Ofuro tub, Technogym fitness center, facial treatments, body wraps, scrubs and massages. Personal trainers available on-request. Also includes Augustinus Bader skincare products and treatments.
- Events and Weddings: Event management services including weddings, special occasions, corporate events, and conferences. Conference room available with 40 sqm space, rosewood boardroom table, 75 Sony Bravia flatscreen, Nespresso machine, 14 Eames leather chairs.
- Concierge and Bespoke Services: Concierge services including valet parking, Tesla chargers, chauffeured cars, airport transfers, packing/unpacking, dry cleaning, newspapers, iPod docking stations, in-room flowers. Airport transfers in Mercedes-Benz Viano or Range Rover Vogue Autobiography.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Standard rooms (Superior King, Twin Deluxe) and various suite categories |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Square Nine Hotel Belgrade product offering
Product offeringCore offering
Square Nine Hotel Belgrade is a five-star boutique hotel that sells luxury accommodation in 45 rooms and suites (32–175 sqm), three distinct on-site food and beverage outlets (The Square fine-dining restaurant, Ebisu Japanese rooftop restaurant, and Lobby Bar), a full-service spa and wellness facility with Augustinus Bader treatments, a conference and business center, and bespoke concierge and event services including chauffeured airport transfers. It operates under a 2:1 staff-to-room service standard and is affiliated with The Leading Hotels of the World collection.
Product overview
Square Nine Hotel Belgrade is a five-star boutique hotel offering an integrated portfolio of luxury hospitality services. The property features three distinct dining venues: The Square Restaurant (modern European fine dining with Mediterranean garden), Ebisu Rooftop Restaurant (Japanese cuisine with panoramic views), and the Lobby Bar. Its wellness facilities include a full-service spa with Augustinus Bader collaboration, 18-meter lap pool, fitness center, sauna, and steam rooms. Accommodation spans 45 rooms and suites ranging from 32 sqm Superior King Rooms to the 95 sqm Presidential Suite, all featuring mid-century design furnishings. Additional services include conference and business facilities, comprehensive concierge services with luxury airport transfers, and wedding/event planning. The hotel is affiliated with The Leading Hotels of the World and maintains a two-staff-per-room service ratio.
Differentiator
Problem solved
Functional benefit
Brands
- The Square: Fine dining restaurant featuring modern European cuisine and a la carte dining with Mediterranean garden Piazzetta
- Ebisu
- Lobby Bar
- Square Nine Spa
- AB The Method Spa Treatments
Products and services
- Hotel Rooms and Suites Accommodation Luxury overnight accommodation across 45 rooms and suites ranging from 32 sqm Superior Kings and Twin Deluxe rooms to 55 sqm Junior Suites, 60 sqm Junior Deluxe Suites, 80 sqm Executive Suites and a 95 sqm Presidential Suite, designed for affluent leisure and business travelers.
- The Square Restaurant Fine-dining restaurant serving modern European cuisine with à la carte menu, international wine list and a Mediterranean garden Piazzetta for al fresco dining, open for breakfast, lunch and dinner to hotel guests and outside visitors.
- Ebisu Rooftop Japanese Restaurant Rooftop Japanese restaurant and bar named after the Japanese god of fishermen, serving teppanyaki, ramen, soft shell crab and aburi sushi with ingredients sourced from Japanese markets across Europe, with a wraparound terrace offering panoramic views of Belgrade's historic district.
- Lobby Bar Chic lobby bar offering fine wines, spirits, classic and signature cocktails, Japanese beer, coffee and champagne, complemented by a bar menu of salads, sandwiches and the signature Square Nine burger.
- Square Nine Spa and Wellness Wellness facility offering an 18-meter naturally lit lap pool with 0.5% salinity, Japanese Ofuro tub, sauna, steam room, Technogym fitness center, and facial, body wrap, scrub and massage treatments performed by expert therapists with personal trainers available on request.
- Augustinus Bader Spa Treatments
Quantifiable outcome
- Awarded as Belgrade's Leading Hotel and Serbia's Leading Hotel by World Travel Awards in 2012 and 2013
- +2 more outcomes
Companies that use Square Nine Hotel Belgrade
Customer profileSegments3 records
Ideal customer profiles3 records
Square Nine Hotel Belgrade technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Square Nine Hotel Belgrade partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Augustinus BadercoreSquare Nine Spa maintains an ongoing collaboration with globally acclaimed skincare brand Augustinus Bader. The partnership offers exclusive AB The Method spa treatments and a complete range of Augustinus Bader award-winning cosmetics available for purchase at the spa boutique. The collaboration features TFC8 (Trigger Factor Complex) technology for skincare renewal and regeneration. Products include The Cream, The Rich Cream, The Essence, The Serum, and The Body Cream. Expert therapists provide personalized consultations for guests.
- Leading Hotels of the WorldcoreSquare Nine Hotel Belgrade is a member of Leading Hotels of the World (LHW), the largest luxury hotel collection worldwide. The hotel is featured as 'Belgrade's Leading Hotel of the World' on the LHW website and booking platform. LHW provides marketing, distribution, booking capabilities, and the Leaders Club loyalty program. Hotel appears on LHW website at hotels/lhw/lhw/belgrade/hotel-square-nine with booking capabilities.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Square Nine Hotel Belgrade competitors and assessment
Company assessmentBroad incumbents
- Four Seasons Hotel Gresham Palace Budapest: Iconic luxury hotel in Budapest operated by a major global brand. Comparable in targeting luxury travelers in a Central European capital with similar heritage, F&B, spa, and event offerings, but with significantly greater scale and global distribution.
- Corinthia Hotel Budapest: Grand luxury hotel in central Budapest offering rooms, multiple restaurants, spa, and conference facilities. Comparable urban luxury positioning in Central Europe but operates at larger scale with broader market reach.
Direct peers
- The Pucic Palace: Boutique luxury heritage hotel within Dubrovnik's Old Town walls, directly comparable as a small, design-forward luxury property in a regional Adriatic destination serving international high-end travelers seeking an authentic, non-chain experience.
- Aman Sveti Stefan: Ultra-luxury resort on Montenegro's Adriatic coast. Comparable regional positioning and similar boutique scale serving ultra-high-net-worth travelers seeking exclusive, design-forward luxury hospitality experiences in the Balkans.
- Hotel Esplanade Zagreb: Iconic luxury hotel in central Zagreb, Croatia, comparable as a historic, design-forward urban boutique property serving affluent business and leisure travelers in a Southeast European capital. Similar target market, service orientation, and LHW-style positioning.
- Hotel Croatia Cavtat: Historic luxury hotel on the Adriatic coast in Cavtat, Croatia. Comparable as a heritage luxury property in the regional Balkans market offering rooms, restaurants, spa, and event services targeting international luxury travelers.
- Regent Porto Montenegro: Luxury hotel and marina resort in Tivat, Montenegro, comparable as a premium Adriatic/Balkans destination serving affluent international travelers with multiple F&B venues, spa, and event facilities in a similar regional luxury market.
- Hotel Imperial Vienna: Luxury boutique hotel in central Vienna operated by The Luxury Collection. Comparable as an urban, historic, design-focused luxury property with classical heritage and modern hospitality offerings in a Central European capital.
- Boscolo Exedra Prague: Luxury boutique hotel in central Prague with design-led interiors, comparable in scale and urban luxury positioning. Similar emphasis on F&B outlets, spa facilities, and event spaces targeting affluent travelers in a European capital city.
Regional players
- Le Méridien Lav Split: Luxury resort hotel on the Split Riviera, Croatia. Comparable as a regional Adriatic luxury property offering rooms, multiple dining venues, spa, and event facilities, though it competes more as a beach resort than an urban boutique hotel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Square Nine Hotel Belgrade social profiles
Digital presenceSquare Nine Hotel Belgrade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Square Nine Hotel Belgrade leadership team
Management profileNumber of profiles
Square Nine Hotel Belgrade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Square Nine Hotel Belgrade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Square Nine Hotel Belgrade
What does Square Nine Hotel Belgrade do?
Square Nine Hotel Belgrade is a five-star boutique hotel that sells luxury accommodation in 45 rooms and suites (32–175 sqm), three distinct on-site food and beverage outlets (The Square fine-dining restaurant, Ebisu Japanese rooftop restaurant, and Lobby Bar), a full-service spa and wellness facility with Augustinus Bader treatments, a conference and business center, and bespoke concierge and event services including chauffeured airport transfers. It operates under a 2:1 staff-to-room service standard and is affiliated with The Leading Hotels of the World collection.
Is Square Nine Hotel Belgrade a public or private company?
Square Nine Hotel Belgrade is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Square Nine Hotel Belgrade founded?
Square Nine Hotel Belgrade was founded in 2011. It employs 11 to 50 people.
Where is Square Nine Hotel Belgrade based?
Square Nine Hotel Belgrade is headquartered in Belgrade, Serbia, in the Europe region.
How does Square Nine Hotel Belgrade make money?
Seven revenue lines are on record. Hotel Room Accommodations are the primary driver. The others are fine Dining - The Square Restaurant, ebisu Rooftop Japanese Restaurant, lobby Bar, wellness and Spa Services, events and Weddings and concierge and Bespoke Services.
Who are Square Nine Hotel Belgrade's main competitors?
Broad incumbents on record are Four Seasons Hotel Gresham Palace Budapest and Corinthia Hotel Budapest. Direct peers are The Pucic Palace, Aman Sveti Stefan, Hotel Esplanade Zagreb, Hotel Croatia Cavtat, Regent Porto Montenegro, Hotel Imperial Vienna and Boscolo Exedra Prague. Le Méridien Lav Split is listed as a regional player.
Does Square Nine Hotel Belgrade have an API?
No public API is recorded for Square Nine Hotel Belgrade.
What industry is Square Nine Hotel Belgrade in?
Square Nine Hotel Belgrade's product category is Luxury Boutique Hotels. Its primary akta.pro industry code is THAGAAAA, Urban & Downtown Full-Service Hotels, with a secondary code of THAFACAH, Hotel & Resort Restaurants. Its NAICS code is 72111 and its SIC code is 7000.