Villa Marie Saint-Tropez

Name

Villa Marie Saint-Tropez

Legal name

Villa Marie Saint-Tropez

Website

https://saint-tropez.villamarie.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Luxury Boutique Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Destination Spa Resorts (THAGAMAA)

Keywords

• Luxury boutique hotel
• Hotel accommodation
• Wellness spa services
• Fine dining restaurant
• Destination event venue

Headquarters

HQ city

Ramatuelle / Saint-Tropez

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Accommodation: Revenue from 45 rooms and suites across multiple categories (Classique, Colombier, Villa, Prestige, Junior Suite, Suite, Signature Suites). Offers flexible rate options including bed and breakfast and half-board packages.
2. Restaurant Dolce Vita: Mediterranean cuisine restaurant serving lunch, dinner, and breakfast. Online reservation integration with La Fourchette platform.
3. Spa and Wellness Services: Pure Altitude spa offering massage, facial, body treatments, fitness access, and wellness packages including dedicated skincare product line.
4. Bar and Lounge: Cocktail bar service operating seasonally with Mediterranean-inspired beverage menu.
5. Events and Weddings: Private event hosting including weddings, seminars, incentives, and corporate events with dedicated event planning services.
6. Package Deals and Special Offers: Curated experience packages including wellness retreats, romantic packages, Vespa rentals, and day spa offerings at premium price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Villa Marie Saint-Tropez is a 5-star luxury boutique hotel offering 45 uniquely decorated rooms and suites in a pine forest overlooking Pampelonne Bay near Saint-Tropez. The property bundles accommodation with the Mediterranean Dolce Vita restaurant, the Pure Altitude spa and skincare facility, a lagoon pool, a fitness room, a cocktail bar, and curated experience packages (wellness retreats, romantic getaways, Vespa tours, sailing excursions). Complementary services include private events and destination weddings, with direct booking supported by best-rate guarantees and 15-day flexible cancellation.

Product overview

Villa Marie Saint-Tropez is a luxury boutique hotel operated by Maisons et Hôtels Sibuet collection. The property offers 45 uniquely decorated rooms and suites across six categories (from 26m² Classique rooms to 60m² Cap Taillat Suite), along with Restaurant Dolce Vita serving Mediterranean cuisine, Spa Pure Altitude wellness treatments, a fitness room, and bar. The hotel sells Pure Altitude skincare products and offers curated stay packages including wellness retreats, romantic experiences, and activity-based packages. The portfolio spans core accommodation services with signature themed suites, food & beverage outlets, and spa/wellness offerings integrated under the Sibuet hospitality group's brand umbrella.

Differentiator

Problem solved

Functional benefit

Brands

• Dolce Vita Restaurant: The hotel's Mediterranean restaurant offering lunch and dinner with sea views
• Pure Altitude Spa
• Pure Altitude Skincare

Products and services

• Villa Marie Saint-Tropez Hotel Accommodation

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Maisons et Hôtels SibuetflagshipStrategic or Co-development PartnerVilla Marie is a flagship property within the Maisons et Hôtels Sibuet luxury collection. The Sibuet family owns and operates this portfolio of intimate hotels and properties across French Riviera, Provence, French Alps (Megève), and Caribbean (Saint-Barth). Shared brand standards, central reservation systems, marketing, and operational expertise across properties including Les Fermes de Marie, Lodge Park, Hôtel Mont-Blanc, La Bastide de Marie, and Gyp Sea properties.
• Pure AltitudecoreStrategic or Co-development PartnerIntegrated spa and skincare brand operated within Villa Marie. Pure Altitude is the group's proprietary cosmetics and wellness line developed from mountain plant extracts. Provides signature spa treatments, in-room amenities, and retail skincare products. The brand operates its own dedicated website and physical presence across Sibuet properties.
• Domaine de MariecoreStrategic or Co-development PartnerAssociated vineyard estate producing Provence rosés and wines. Domaine de Marie wines are featured in hotel restaurant, used in dining packages, offered as welcome amenities, and available for private tasting experiences. The estate has its own online boutique.
• La FourchetteminorChannel Partner/ Reseller/ DistributorRestaurant reservation platform for Dolce Vita restaurant, allowing third-party diners to book tables and access promotional offers through the La Fourchette network.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• La Réserve Ramatuelle: Ultra-luxury 5-star hotel and spa located minutes from Villa Marie in Ramatuelle, overlooking Pampelonne Bay. Competes head-to-head for the same affluent couples, families, and wellness travellers in the Saint-Tropez micro-market with a similar size footprint and Michelin-level dining.
• Cheval Blanc St-Tropez: LVMH-owned luxury palace hotel on the beach at Baie de Pampelonne. Targets the same ultra-high-net-worth clientele as Villa Marie with a larger LVMH-backed brand and more extensive F&B and beach-club amenities, but in the same Saint-Tropez catchment.
• Lily of the Valley: Wellness-led luxury hotel near Saint-Tropez (La Croix-Valmer) with a Philippe Starck design, large spa, and healthy cuisine concept. The closest direct analogue to Villa Marie's wellness positioning, competing for the same Pure Altitude-style guest.
• Les Fermes de Marie: Flagship Sibuet property in Megève (French Alps) with similar intimate-luxury positioning, spa, and F&B. Comparable in scale, experience-led concept, and target customer, and shares central reservations and Sibuet Experience distribution.
• La Bastide de Marie: Sister property in the Maisons et Hôtels Sibuet collection, located in Ménerbes in Provence. Conceptually identical in positioning (intimate luxury, bohemian-chic decor, Pure Altitude spa, curated packages) and shares the same guest base and operational playbook.
• Hôtel Byblos Saint-Tropez: Iconic luxury hotel in Saint-Tropez village with 91 rooms, two restaurants including the famous Rivea, and a Sisley Spa. Direct competitor in the same destination for couples, families, and events, with longer-established brand recognition.
• Pan Dei Palais: Boutique palace-style hotel near La Place des Lices in Saint-Tropez, offering a small number of suites and a luxury spa. Closely comparable in scale to Villa Marie and competes for the same high-end experiential-travel segment.
• Hôtel de Paris Saint-Tropez: 5-star boutique hotel in the heart of Saint-Tropez with restaurant, rooftop, and spa. Targets a similar luxury clientele but prioritises village location over the pine-forest seclusion that differentiates Villa Marie.

Broad incumbents

• Hôtel du Cap-Eden-Roc: Legendary Oetker Collection luxury palace on Cap d'Antibes. Comparable in ultra-luxury positioning and French Riviera appeal but operates at a much larger scale and with broader brand infrastructure, making it a benchmark for aspirational rate ceilings.

Regional players

• Le Yaca Saint-Tropez: Independent boutique 5-star hotel in Saint-Tropez village with Provençal character, gastronomic restaurant, and small spa. Operates in the same destination and targets overlapping luxury clientele, but with a more village-centric, traditional positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/villamariesainttropez
• LinkedInlinkedin.com/company/villa-marie-saint-tropez

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Villa Marie Saint-Tropez