SAJJ Mediterranean
SAJJ Mediterranean is a private quick-service restaurant brand operating multiple physical locations and digital ordering channels, serving customizable Mediterranean bowls, wraps, and salads to individual consumers, families, and corporate catering clients.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingServices
What SAJJ Mediterranean does
SAJJ Mediterranean is a privately-held quick-service restaurant brand founded in 2012 and headquartered in Menlo Park, California. Operating under the trade names SAJJ Street Eats and SAJJ, the company serves customizable Mediterranean-inspired meals — bowls, wraps, and salads built from proteins, toppings, sauces, and sides — to individual consumers, families, and corporate/event clients. Distribution occurs through multiple physical restaurant locations (specific count undisclosed), online ordering via sajstreeteats.com, a dedicated iOS/Android mobile app, a corporate catering store, and a mobile food truck. The company positions itself around farm-to-table sourcing and dietary flexibility (vegetarian and gluten-free-friendly options), with a loyalty rewards program delivered through the third-party Thanx platform.
The business model is transaction-based across all revenue streams: in-restaurant and online food sales, catering services, and food truck events. GTM is direct-to-consumer with no intermediaries in core ordering, supplemented by direct sales into the corporate catering segment. Marketing relies on organic social (Facebook, Twitter, Instagram, LinkedIn), email, the mobile app, and the BentoBox-hosted website. There is no disclosed pricing data, no publicly reported revenue, no funding history, no M&A activity, and no leadership bios in the source material. Reported headcount is 19 employees, and the operating entity appears to be Falafel Inc. based on image asset URLs. The technology footprint is limited to standard restaurant ordering and POS infrastructure with no proprietary systems, no API surface, no disclosed integrations, and no AI/ML capabilities.
SAJJ Mediterranean firmographics
Firmographics- Name
- SAJJ Mediterranean
- Website
- https://sajj.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SAJJ Mediterranean is a private quick-service restaurant brand operating multiple physical locations and digital ordering channels, serving customizable Mediterranean bowls, wraps, and salads to individual consumers, families, and corporate catering clients.
- Ownership category
- akta.pro rank
SAJJ Mediterranean industry classification
Industry- Product category
- Quick-service Mediterranean restaurant
- NAICS
- Limited-Service Restaurants (722513), Caterers (722320), Mobile Food Services (72233)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Mediterranean & Middle Eastern Fast Casual (THAFABAD)
- akta.pro secondary industries
- Salad & Bowl Concepts (Grain/Protein/Healthy Bowls) (THAFABAF), Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH), Regional/Ethnic Specialty Fast Casual (e.g., Indian, Caribbean, African, Eastern European) (THAFABAM)
Keywords
SAJJ Mediterranean business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- In-restaurant and online food sales: Direct food sales through walk-in dining, online ordering for pickup and delivery, and in-restaurant ordering. Revenue generated from individual transactions for customizable Mediterranean bowls, wraps, salads, proteins, toppings, sauces, and sides.
- Catering services: Corporate and event catering services offering buffets and boxed meals. Customers can order catering through the dedicated catering store for group dining occasions.
- Food truck events: Mobile food truck service for private and public events, generating revenue through food sales at event locations.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
SAJJ Mediterranean product offering
Product offeringCore offering
SAJJ Mediterranean operates a quick-service restaurant brand serving customizable Mediterranean-inspired bowls, wraps, and salads with various proteins, toppings, sauces, and sides. Customers can order in-restaurant, via online ordering or mobile app for pickup and delivery, through a dedicated catering service for events, or via a mobile food truck brought to events.
Product overview
SAJJ Mediterranean is a restaurant brand offering customizable Mediterranean-style meals. The core product portfolio consists of build-your-own bowls, wraps, and salads with various proteins, toppings, sauces, and sides. The company operates multiple service channels: a primary online ordering platform (web/app) with pickup, delivery, and loyalty rewards; SAJJ Catering for event buffets and boxed meals; and a Food Truck service for mobile events. All offerings are centered on Mediterranean/Middle Eastern-inspired cuisine with customizable meal options.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Ordering Platform Web and app-based ordering platform enabling customers to place pickup and delivery orders with integrated loyalty rewards via the Thanx platform. Targets individual consumers and families seeking fresh Mediterranean meals at home.
- SAJJ Catering Catering service offering buffet and boxed meal options for corporate events, office lunches, private parties, and group gatherings. Orders are placed through a dedicated catering store.
- SAJJ Food Truck Mobile food truck service that brings SAJJ Mediterranean food to private and public events, providing on-site service for hosts.
Companies that use SAJJ Mediterranean
Customer profileSegments2 records
Ideal customer profiles2 records
SAJJ Mediterranean technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SAJJ Mediterranean partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
SAJJ Mediterranean competitors and assessment
Company assessmentDirect peers
- Sweetgreen: National fast-casual chain focused on healthy bowls and salads with digital ordering and loyalty — directly comparable in product, customization model, and target customer to SAJJ.
- Mr. Greek Mediterranean Grill: Mediterranean fast-casual chain with bowls, wraps, and salads; overlaps directly with SAJJ's Mediterranean customizable offering, especially in Western U.S. markets.
- Mendocino Farms: California-based fast-casual sandwich and salad chain with customizable bowls and a similar 'farm-to-table' brand narrative, overlapping SAJJ's Bay Area footprint and Mediterranean-leaning menu.
- Tender Greens: California-anchored fast-casual concept with customizable bowls, salads, and proteins built around fresh, seasonal sourcing — a close regional peer to SAJJ's positioning.
- CAVA: The leading scaled Mediterranean fast-casual chain with customizable bowls, wraps, and salads; the most direct national-level competitor to SAJJ's core Mediterranean bowl concept.
- Pita Mediterranean Street Food: Fast-casual Mediterranean chain offering customizable pitas, bowls, and salads with build-your-own menus; closely mirrors SAJJ's Mediterranean customization model.
- The Halal Guys: Middle Eastern / Mediterranean QSR and food-truck origin brand with bowls, wraps, and platters — directly comparable to SAJJ's Mediterranean positioning and food-truck channel.
- Naf Naf Middle Eastern Grill: Mediterranean/Middle Eastern fast-casual chain centered on customizable bowls, pitas, and salads — a direct comparable in cuisine, format, and target customer.
Broad incumbents
- Panera Bread: National fast-casual chain with bowls, salads, healthy sandwiches, and a long-running loyalty program — a broader incumbent competing for the same health-conscious lunch occasion as SAJJ.
- Chipotle Mexican Grill: Larger fast-casual incumbent with a build-your-own bowl/burrito model and strong digital/loyalty infrastructure; competes for the same customization-seeking consumer as SAJJ.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
SAJJ Mediterranean social profiles
Digital presenceSAJJ Mediterranean financial estimates
Financial estimateRevenue estimate
Valuation estimate
SAJJ Mediterranean leadership team
Management profileNumber of profiles
SAJJ Mediterranean funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SAJJ Mediterranean M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SAJJ Mediterranean
What does SAJJ Mediterranean do?
SAJJ Mediterranean operates a quick-service restaurant brand serving customizable Mediterranean-inspired bowls, wraps, and salads with various proteins, toppings, sauces, and sides. Customers can order in-restaurant, via online ordering or mobile app for pickup and delivery, through a dedicated catering service for events, or via a mobile food truck brought to events.
Is SAJJ Mediterranean a public or private company?
SAJJ Mediterranean is a private company. It is classified as unknown and is currently operating.
When was SAJJ Mediterranean founded?
SAJJ Mediterranean was founded in -1. It employs 11 to 50 people.
How does SAJJ Mediterranean make money?
Three revenue lines are on record. In-restaurant and online food sales are the primary driver. The others are catering services and food truck events.
Who are SAJJ Mediterranean's main competitors?
Direct peers on record are Sweetgreen, Mr. Greek Mediterranean Grill, Mendocino Farms, Tender Greens, CAVA, Pita Mediterranean Street Food, The Halal Guys and Naf Naf Middle Eastern Grill. Broad incumbents are Panera Bread and Chipotle Mexican Grill.
Does SAJJ Mediterranean have an API?
No public API is recorded for SAJJ Mediterranean.
What industry is SAJJ Mediterranean in?
SAJJ Mediterranean's product category is Quick-service Mediterranean restaurant. Its primary akta.pro industry code is THAFABAD, Mediterranean & Middle Eastern Fast Casual, with a secondary code of THAFABAF, Salad & Bowl Concepts (Grain/Protein/Healthy Bowls). Its NAICS code is 722513 and its SIC code is 5812.