Sakurado London Patisserie Limited

What Sakurado London Patisserie Limited does

Sakurado London Patisserie Limited is a UK-based premium Japanese patisserie founded in 2018 and headquartered in London. The company produces handcrafted Mille Crepes, fresh handmade mochi, Japanese-style cheesecakes (Jiggly, Burnt Basque, Yuzu), shortcakes, nama chocolate, themed biscuits, and curated gift boxes. All products are made with halal-certified gelatine and contain no alcohol, with select lines also labelled gluten-free or vegan. Product range spans individual items priced from £4.20 to bespoke whole cakes and gift boxes reaching £180.

The business operates through five complementary channels: direct e-commerce with nationwide DPD courier delivery (48-hour lead time for most items), multiple physical London retail stores offering walk-in purchases and next-day collection, same-day London delivery via Deliveroo, UberEats, and Hungry Panda, B2B wholesale supply to cafés, restaurants, hotels, and retail partners, and bespoke corporate/event cake orders handled via direct email inquiries. The Square platform underpins payments, the e-gift voucher programme, and the Sakurado Rewards loyalty programme (1 point per £1 spent, 12-month validity). The company also offers Japanese dry tea as a complementary line.

Commercially, Sakurado is a privately-held independent company with no disclosed parent, subsidiaries, funding history, or revenue figures. It has secured notable editorial coverage in BBC, MyLondon, and British Vogue, and lists a dedicated investment inquiry contact ([email protected]), suggesting potential openness to external capital. Headcount is small at approximately 6 employees, with all operations and customer support handled through documented email aliases (general, custom orders, deliveries, orders) and a single phone number.

Name

Sakurado London Patisserie Limited

Legal name

Sakurado London Patisserie Limited

Website

https://sakurado.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Sakurado London Patisserie Limited is a UK premium Japanese patisserie founded in 2018, operating multiple London retail stores, nationwide e-commerce delivery, and a wholesale channel. It serves consumers and hospitality businesses with handcrafted Mille Crepes, fresh mochi, cheesecakes, and gift boxes.

Ownership category

akta.pro rank

Product category

Premium Japanese Patisserie

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Bakery Products (2050)

akta.pro primary industry

Cake Shops & Custom Celebration Cakes (THAFAFAC)

akta.pro secondary industries

Patisseries & Dessert Boutiques (CRAHAGAB), Online Bakery & Desserts Delivery (CRAHAIAK), Pastry, Cakes & Desserts Wholesale (AFAIAFAB)

Keywords

• Japanese patisserie desserts
• Handmade mille crepes
• Fresh mochi sweets
• Halal certified bakery
• Japanese cheesecake specialty

Headquarters

HQ city

London, England

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Direct Product Sales (E-commerce): Online sales of handcrafted Japanese patisserie products including Mille Crêpes, cheesecakes, shortcakes, mochi, and gift boxes. Customers order directly through the website with delivery to London or nationwide.
2. Retail Store Sales: Physical retail sales at multiple London store locations for immediate purchases and pre-orders for collection.
3. Delivery Platform Sales: Same-day delivery through Deliveroo, UberEats, and Hungry Panda platforms for local London customers, generating commission-based revenue.
4. Wholesale Supply: Bulk supply of Japanese desserts to cafés, restaurants, hotels, and retail partners across the UK.
5. Corporate and Events: Bespoke cakes and event orders for corporate occasions and special celebrations, handled through direct email inquiries.
6. Loyalty Programme: Points-based loyalty programme where customers earn 1 point per £1 spent, redeemable for free products and discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Sakurado London Patisserie Limited handcrafts and sells premium, halal-certified Japanese desserts from its London base, with Mille Crêpes as its signature product. The range extends to fresh mochi, Japanese cheesecakes, shortcakes, nama chocolate, Japanese biscuits, bread and pastry items, and curated gift boxes. Distribution is executed through multiple London storefronts, nationwide e‑commerce delivery, third‑party delivery platforms, wholesale supply to businesses, and bespoke corporate cake commissions.

Product overview

Sakurado London Patisserie Limited is a premium Japanese patisserie operating as a single-brand retail bakery with both physical stores and online/digital ordering. The product portfolio centres on three core offerings: (1) Mille Crepes — hand-layered crepe cakes in 8+ flavours available whole or as assorted slices in bundles; (2) Fresh Mochi — handmade rice-skin mochi with cream fillings in 11+ flavour combinations, sold individually or in boxes of 2 or 6; and (3) Specialty Treats including Japanese cheesecakes (Jiggly, Basque Burnt, Yuzu), shortcakes (Strawberry, Cherry Blossom, Lychee), Japanese breads, nama chocolate, and seasonal items. Supporting these are gift box collections (Japanese Gourmet Box, Nagomi mooncake boxes, themed biscuit boxes, mochi cookie boxes), a bespoke custom cake service, Japanese dry tea, a loyalty rewards programme (Sakurado Rewards), and e-gift vouchers. Products are available for same-day London delivery via Deliveroo, UberEats, and Hungry Panda, next-day London delivery, and nationwide DPD delivery for eligible items. All products are made with halal-certified gelatine and contain no alcohol.

Differentiator

Problem solved

Functional benefit

Products and services

• Mille Crêpes Sakurado's signature handmade Japanese mille crêpes, sold whole or by the slice for personal indulgence and gifting. Targeted at individual consumers and gift buyers seeking authentic, premium Japanese patisserie.
• Fresh Mochi Handmade Japanese mochi produced with rice-based skin, sold as a fresh dessert line. Targeted at individual consumers seeking authentic Japanese sweets.
• Japanese Cheesecakes Jiggly Japanese-style cheesecakes offered in tiered sizes (e.g., 6-inch and 8-inch). Targeted at individual consumers, gifting occasions, and wholesale buyers.
• Shortcakes Japanese-style shortcakes in tiered sizes for personal consumption, gifting, and special occasions. Targeted at individual consumers and event-based purchasers.
• Specialty Treats Miscellaneous Japanese dessert treats sold alongside the core patisserie lines. Targeted at individual consumers seeking variety within the brand.
• Nama Chocolate Handmade Japanese nama (fresh) chocolate confections. Targeted at individual consumers and gift buyers.
• Japanese Bread & Pastry Japanese-style bread and pastry items produced as part of the bakery range. Targeted at individual consumers and wholesale buyers.
• Japanese Biscuits Shelf-stable Japanese biscuits and cookies sold as snackable treats and add-on items. Targeted at individual consumers and gifting purchasers.
• Gift Boxes Curated, gift-presentation bundles of Japanese patisserie items assembled for occasions such as birthdays, celebrations, and corporate gifting. Targeted at individual gift buyers and corporate purchasers.
• E-Gift Vouchers Digital gift vouchers redeemable against the company's product range. Targeted at individual gift purchasers and corporate gifting programmes.
• Bespoke Cakes Custom-designed cakes commissioned for corporate events, weddings, and special occasions. Targeted at corporate buyers and event planners.

Quantifiable outcome

• Featured on BBC programme, MyLondon reviews, and British Vogue (Vogue Retail) gallery

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• DeliveroocoreChannel Partner/ Reseller/ DistributorSame-day delivery partner for London customers. Orders placed through Deliveroo enable customers to receive Sakurado products within hours. This partnership extends Sakurado's reach to customers who prefer using delivery apps.
• UberEatscoreChannel Partner/ Reseller/ DistributorSame-day delivery partner for London customers. UberEats platform enables rapid delivery of Sakurado products to London-wide customers.
• HungryPandacoreChannel Partner/ Reseller/ DistributorSame-day delivery partner specialising in Asian food delivery, reaching Chinese and Asian communities in London.
• DPD CouriercoreChannel Partner/ Reseller/ DistributorNationwide delivery partner for UK-wide orders. DPD handles all nationwide deliveries for Sakurado, enabling products to reach customers outside London.
• SquarecoreTechnology or IntegrationSquare provides the technology infrastructure for Sakurado's loyalty programme and payment processing. The Square-powered loyalty app allows customers to collect points and redeem rewards.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bread Ahead: Bread Ahead is a London-based artisan bakery and patisserie operating multiple retail locations, baking schools, and wholesale supply, with similar pricing and handcraft positioning. Both target London consumers seeking premium, artisanal baked goods and serve overlapping B2B hospitality clients.
• Kova Patisserie: Kova Patisserie is a London-based Asian-inspired patisserie with multiple locations, specialising in premium cakes and desserts. Direct overlap on London location, Asian dessert influences, premium positioning, and multi-store retail operations.
• Konditor & Cook: Konditor & Cook is a London-based patisserie and cake retailer with multiple stores and a wholesale/gifting channel, focused on handcrafted celebration cakes. Direct overlap with Sakurado on celebration cakes, gift boxes, London retail, and bespoke services.
• Lola's Cupcakes: Lola's Cupcakes is a UK-wide premium cake and dessert retailer with e-commerce nationwide delivery and gifting offerings. Comparable on premium dessert category, gifting emphasis, and nationwide delivery via own e-commerce.
• Lady M New York: Lady M is a premium New York-origin patisserie internationally famous for its signature Mille Crêpes cake — the exact same signature product that anchors Sakurado's offering. Both operate as premium multi-store retail patisseries competing on handcrafted layered crêpe cakes in an identical product category and price tier.
• Hummingbird Bakery: Hummingbird Bakery is a London-origin premium cake and dessert retailer with multiple UK locations and a delivery channel. Both sell celebration cakes, gift boxes, and premium dessert bundles to London consumers at comparable price points.
• Crosstown Doughnuts: Crosstown is a London-based premium dessert retailer with multiple physical stores, nationwide delivery, and wholesale supply to cafés and hotels. Same multi-channel DTC-plus-wholesale model and same premium-positioned London dessert retail niche.

Emerging players

• Anges de Sucre: Anges de Sucre is a London patisserie specialising in celebration cakes and bespoke event cakes with a similar premium, design-led positioning. Smaller scale than Sakurado and serves a directly overlapping bespoke-cakes customer segment in London.

Broad incumbents

• PAUL UK: PAUL is an established French bakery chain with UK retail locations serving premium viennoiserie, cakes, sandwiches, and patisserie. Overlaps on the London retail bakery and patisserie category at a broader, more commoditised price tier than Sakurado.
• Pierre Hermé Paris: Pierre Hermé is a globally established luxury French patisserie known for premium macarons, cakes, and pastries. While not UK-London headquartered, it is a broader incumbent in the premium international patisserie category that competes for the same premium gifting and celebration-occasion wallet share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sakuradolondon

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sakurado London Patisserie Limited