Sala Hotel Group
Sala Hotel Group is a privately held Vietnamese hospitality company operating four beachfront hotels and integrated dining, spa, and event venues across Da Nang, Tuy Hoa, and Quy Nhon, targeting domestic leisure travelers, international tourists, and corporate group bookings along Vietnam's central coast.
- Company typePrivate
- Founded-
- HeadquartersDa Nang, Vietnam
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Sala Hotel Group does
Sala Hotel Group is a privately held Vietnamese hospitality company headquartered in Da Nang and operating under the legal entity Công ty TNHH Dịch Vụ Du Lịch Phú Kim (Phu Kim Travel Services Company Limited). The group runs four wholly-owned beachfront properties along Vietnam's central coast: Sala Danang Beach Hotel (Da Nang), Sala TuyHoa Beach Hotel and Sala Grand TuyHoa Hotel (Tuy Hoa, Phu Yen), and Sala QuyNhon Beach Hotel (Quy Nhon, Binh Dinh). Properties range from 4-star to 5-star and pair accommodation with multiple on-site F&B venues (buffets, à la carte, Yamazaki Japanese restaurant, beach clubs, sky bars), spa and wellness services (Zen Spa, Cham Spa), and event/conference facilities including wedding venues.
The company monetizes through nightly room rates quoted in Vietnamese Dong, with promotional entry-level rates from 799,000-888,000 VND per night, plus ancillary revenue from food and beverage covers, spa treatment packages, and event banquets. Bookings flow primarily through direct channels (official website, toll-free hotline 1900 6406, email, walk-in), with a dedicated sales team handling groups of 10+ rooms for corporate events, weddings, and conferences. Underlying technology is a standard third-party hotel management system (Exely) integrated across properties, with no disclosed proprietary technology, data assets, or AI capabilities.
Sala targets domestic Vietnamese leisure travelers and international beach tourists seeking relaxation along the central coast, augmented by corporate group bookings, celebration/event demand, and a local-resident discount program for Dak Lak/Phu Yen residents. Distribution is wholly domestic, marketing is conducted in Vietnamese and English via the website and social channels (Facebook, Zalo, WhatsApp), and a Sala loyalty member program supports repeat stays. The group is privately held with no disclosed institutional investors, no public revenue figures, and an active expansion roadmap targeting a second Da Nang property and a Phu Quoc location.
Sala Hotel Group firmographics
Firmographics- Name
- Sala Hotel Group
- Legal name
- Công ty TNHH Dịch Vụ Du Lịch Phú Kim (Phu Kim Travel Services Company Limited)
- Website
- https://salahotelgroup.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sala Hotel Group is a privately held Vietnamese hospitality company operating four beachfront hotels and integrated dining, spa, and event venues across Da Nang, Tuy Hoa, and Quy Nhon, targeting domestic leisure travelers, international tourists, and corporate group bookings along Vietnam's central coast.
- Ownership category
- akta.pro rank
Sala Hotel Group industry classification
Industry- Product category
- Hotels & Resorts (Beachfront Hospitality)
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation and Food Services (72)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Beachfront & Coastal Full-Service Hotels (THAGAAAI)
- akta.pro secondary industries
- Hotel & Resort Restaurants (THAFACAH), Resort Convention Hotels (THAGALAC)
Keywords
Where Sala Hotel Group is headquartered
LocationHeadquarters
- HQ city
- Da Nang
- HQ country
- Vietnam
- HQ region
- Asia
Offices4 records
Markets served
Sala Hotel Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Hotel Accommodation: Room rentals across four operating properties in Da Nang, Tuy Hoa, and Quy Nhon. Revenue generated from nightly stays with various room categories from Superior to Premium Suites.
- Food & Beverage: Multiple dining venues includingbuffet restaurants, à la carte restaurants, beach clubs, sky bars, Japanese restaurant (Yamazaki), and room service. Revenue from covers, set menus, and banquet services.
- Spa & Wellness Services: Zen Spa (Da Nang) and Cham Spa (Tuy Hoa) offer massage, sauna, and wellness treatments. Revenue generated from treatment packages and individual services.
- Events & Banquets: Wedding receptions, year-end parties, conferences, and meetings. Revenue from venue rental, catering, and associated services for events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Hotel Room Rates - Various categories from Superior to Premium Suite |
| Unit Pricing | Pay-as-you-go | Extra Bed and Child Policies |
| Unit Pricing | Pay-as-you-go | Check-in/Check-out Policies |
| Unit Pricing | Pay-as-you-go | Breakfast Buffet |
| Unit Pricing | Pay-as-you-go | Weekend BBQ Buffet |
| Unit Pricing | Pay-as-you-go | Romantic Dinner |
| Unit Pricing | Pay-as-you-go | Valentine's Day Set Menu |
| Unit Pricing | Pay-as-you-go | Spa Treatments |
| Unit Pricing | Pay-as-you-go | Afternoon Tea |
| Unit Pricing | Pay-as-you-go | Hotpot Set |
| Unit Pricing | Pay-as-you-go | Conference/Meeting Packages |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Sala Hotel Group product offering
Product offeringCore offering
Sala Hotel Group operates a portfolio of beachfront hotels and resorts along Vietnam's central coast, offering nightly room accommodation across Superior to Premium Suite categories at four properties in Da Nang, Tuy Hoa, and Quy Nhon. The integrated hospitality offering is complemented by multiple on-site food and beverage venues (international buffets, à la carte restaurants, beach clubs, sky bars, and the Yamazaki Japanese restaurant), spa and wellness centers (Zen Spa in Da Nang and Cham Spa in Tuy Hoa), and event and banquet facilities for weddings, conferences, and corporate gatherings. Guests can book rooms, dining, spa, and event services directly through the company's website, hotlines, email, or walk-in at any property.
Product overview
Sala Hotel Group is a Vietnamese hotel and hospitality company operating a portfolio of beachfront hotels and resorts across Vietnam, including properties in Da Nang, Tuy Hoa, and Quy Nhon. The group offers accommodations ranging from standard rooms to luxury suites, complemented by dining services (restaurants, buffets, bars), spa and wellness facilities (Zen Spa, Cham Spa), beach clubs, and event/conference venues. The company provides integrated booking services through its website and operates multiple branded properties under the Sala umbrella, along with the Yamazaki Japanese restaurant brand.
Differentiator
Problem solved
Functional benefit
Brands
- Sala Danang Beach Hotel: Beachfront hotel located at 36-38 Lâm Hoành, An Hải, Đà Nẵng.
- Sala TuyHoa Beach Hotel
- Sala Grand TuyHoa Hotel
- Sala QuyNhon Beach Hotel
- Sala TuyHoa Beach Club
- Yamazaki – Nhà hàng Nhật Bản
- Zen Spa
- Cham Spa
- S-Cafe
- Sky Bar
- Sbar
- Coco Pub
Products and services
- Sala Danang Beach Hotel Beachfront hotel at 36-38 Lam Hoanh Street, An Hai Ward, Da Nang, offering nightly accommodation with ocean views and multiple on-site dining venues for leisure and business travelers.
- Sala TuyHoa Beach Hotel Beachfront hotel at 51 Doc Lap, Tuy Hoa, Dak Lak, offering pool access, beach club amenities, and on-site dining for leisure travelers along Vietnam's central coast.
- Sala Grand TuyHoa Hotel Upscale 5-star hotel at 09 Doc Lap, Tuy Hoa, Dak Lak, with premium amenities, Cham Spa, multiple dining venues, Top Lounge on the 17th floor, and meeting facilities.
- Sala QuyNhon Beach Hotel High-rise beach hotel at 124 Phan Chu Trinh, Quy Nhon, Gia Lai, offering city and ocean views, gym, kids club, Sky Bar on the 25th-26th floor, and event venues.
- Sala TuyHoa Beach Club Entertainment complex with beach access, outdoor pool, water activities, Coco Pub, and event spaces at the Sala TuyHoa complex, hosting parties and celebrations.
- Yamazaki Japanese Restaurant Authentic Japanese restaurant at 02 Doc Lap, Ward 7, Tuy Hoa, Phu Yen, serving sushi, soba, udon, and grilled dishes for hotel guests and outside diners.
- Zen Spa (Da Nang) Spa and wellness center at Sala Danang Beach Hotel offering massage treatments, body scrubs, sauna, and relaxation therapies for in-house and walk-in guests.
- Cham Spa (Tuy Hoa) Spa service at Sala Grand TuyHoa Hotel offering Thai massage, hot stone massage, herbal foot baths, and body treatments for hotel and outside guests.
Quantifiable outcome
- Multiple dining venues per property serving diverse cuisines from local to international
Companies that use Sala Hotel Group
Customer profileSegments5 records
Ideal customer profiles2 records
Sala Hotel Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Sala Hotel Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ExelycoreExely provides hotel management software used by Sala Hotel Group for property operations and management.
Scale indicators3 records
Recent moves8 records
Expansion highlights4 records
Sala Hotel Group competitors and assessment
Company assessmentBroad incumbents
- InterContinental Danang Sun Peninsula Resort: International luxury resort in Da Nang and a direct in-market competitor to Sala Danang Beach. Comparable as a full-service beachfront resort with spa, multiple F&B outlets, and event/conference capacity in the same destination.
- Hyatt Regency Danang Resort and Spa: International full-service resort in Da Nang with beach, spa, and conference facilities. Comparable as a beachfront resort competitor in Sala's flagship Da Nang market with overlapping leisure and MICE demand.
- Vinpearl (Vin Group): Vietnam's largest domestic hospitality and resort operator, with major properties in Phu Quoc, Nha Trang, and Da Nang. Comparable as a multi-property Vietnamese beach resort brand, but substantially larger, brand-strengthened, and capital-backed by Vingroup.
- Sun Group Hotels: Major Vietnamese conglomerate with extensive hotel and resort operations in Da Nang, Phu Quoc, and Quang Ninh. Comparable as a multi-property Vietnamese resort operator, though scaled larger and with broader real estate and entertainment assets.
Regional players
- Mia Resort Nha Trang: Upscale independent beach resort in Nha Trang, Vietnam, with integrated spa, F&B, and event facilities. Comparable business model — independent upscale beachfront property with spa and event verticals — though operating in a different regional market.
Emerging players
- Six Senses Ninh Van Bay: Luxury beach resort in Vietnam offering spa, dining, and event experiences. Comparable as a high-end beachfront resort with strong spa and wellness positioning, though catering to a more luxury segment than Sala's mid-to-upscale brands.
- JW Marriott Phu Quoc: International luxury resort in Phu Quoc, the same destination Sala plans to enter. Comparable as a 5-star beachfront resort with F&B, spa, and event verticals, and serves as a competitive benchmark for Sala's planned Phu Quoc expansion.
Direct peers
- FLC Hotels & Resorts: Domestic Vietnamese hotel operator with beach and golf resort properties across central Vietnam. Comparable as a Vietnamese-grown multi-property resort operator competing in similar beach destinations to Sala such as Quy Nhon and Quang Nam.
- Mường Thanh Hospitality: Largest privately-held Vietnamese hotel chain with dozens of properties across the country, including beach and city destinations. Closest direct peer in terms of being a domestically grown, multi-property hotel brand serving mid-to-upscale segments in Vietnam.
- Fusion Hotels & Resorts: Vietnamese boutique hotel and resort brand with properties along Vietnam's central coast including Quy Nhon. Directly comparable as a domestic Vietnamese boutique-style beach resort brand operating in the same regional destinations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Sala Hotel Group social profiles
Digital presenceSala Hotel Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sala Hotel Group leadership team
Management profileNumber of profiles
Sala Hotel Group subsidiaries and ownership
Company hierarchySubsidiaries6 records
Sala Hotel Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sala Hotel Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sala Hotel Group
What does Sala Hotel Group do?
Sala Hotel Group operates a portfolio of beachfront hotels and resorts along Vietnam's central coast, offering nightly room accommodation across Superior to Premium Suite categories at four properties in Da Nang, Tuy Hoa, and Quy Nhon. The integrated hospitality offering is complemented by multiple on-site food and beverage venues (international buffets, à la carte restaurants, beach clubs, sky bars, and the Yamazaki Japanese restaurant), spa and wellness centers (Zen Spa in Da Nang and Cham Spa in Tuy Hoa), and event and banquet facilities for weddings, conferences, and corporate gatherings. Guests can book rooms, dining, spa, and event services directly through the company's website, hotlines, email, or walk-in at any property.
Is Sala Hotel Group a public or private company?
Sala Hotel Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sala Hotel Group founded?
Sala Hotel Group was founded in -1. It employs 11 to 50 people.
Where is Sala Hotel Group based?
Sala Hotel Group is headquartered in Da Nang, Vietnam, in the Asia region.
How does Sala Hotel Group make money?
Four revenue lines are on record. Hotel Accommodation is the primary driver. The others are food & Beverage, spa & Wellness Services and events & Banquets.
Who are Sala Hotel Group's main competitors?
Broad incumbents on record are InterContinental Danang Sun Peninsula Resort, Hyatt Regency Danang Resort and Spa, Vinpearl (Vin Group) and Sun Group Hotels. Mia Resort Nha Trang is listed as a regional player. Emerging players are Six Senses Ninh Van Bay and JW Marriott Phu Quoc. Direct peers are FLC Hotels & Resorts, Mường Thanh Hospitality and Fusion Hotels & Resorts.
Does Sala Hotel Group have an API?
No public API is recorded for Sala Hotel Group.
What industry is Sala Hotel Group in?
Sala Hotel Group's product category is Hotels & Resorts (Beachfront Hospitality). Its primary akta.pro industry code is THAGAAAI, Beachfront & Coastal Full-Service Hotels, with a secondary code of THAFACAH, Hotel & Resort Restaurants. Its NAICS code is 72111 and its SIC code is 7000.