Sale Makers
Sale Makers, doing business as Strut Health, operates a US-wide direct-to-consumer telemedicine platform built on an ACHC/PCAB-accredited compounding pharmacy in Dallas, TX, offering subscription-based prescription hair loss, sexual health, weight loss (GLP-1), and skincare medications to individual consumers.
- Company typePrivate
- Founded-
- HeadquartersDallas, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Sale Makers does
Sale Makers operates as Strut Health, LLC, a direct-to-consumer telemedicine platform built around a PCAB- and ACHC-accredited compounding pharmacy headquartered at 701 Commerce Street, Dallas, TX. The platform serves US-wide consumers via struthealth.com, where patients complete online health questionnaires, prescriptions are reviewed by licensed US physicians, and compounded medications are shipped directly to customers on monthly auto-refill subscriptions. The product catalog is anchored in prescription hair loss treatments (HairfectRx capsules and topicals combining Finasteride or Dutasteride with Minoxidil and nutraceuticals, plus oral Minoxidil, Dutasteride capsules, Finasteride tablets, and adjunctive Ketoconazole shampoo and Latanoprost boosters), and extends into men's and women's sexual health (Tadalafil, Sildenafil, Strut Mojo, Super Strut, Strut O Cream, ParoxetineMax), men's and women's skincare (Tretinoin, Strut Melasma, Rosacea, Brightly, Anti-Aging formulas, Strut Eye and Neck creams), weight loss (oral and injectable Semaglutide, Tirzepatide, Sermorelin), sleep support, and wellness/longevity (Injectable NAD+), plus at-home testosterone and respiratory testing panels.
Underlying technology is a vertically integrated compounding pharmacy paired with a proprietary DTC e-commerce and telemedicine intake platform, enabling multi-ingredient customized formulations (e.g., Finasteride + Minoxidil + Tretinoin + Fluocinolone + Biotin) that are not available through standard retail pharmacies. Proprietary brand trademarks include HairfectRx, StrutVite, Strut Mojo, Strut O Cream, and Super Strut. Customer segments are segmented horizontally across five personas — Men with Hair Loss (primary), Women with Hair Loss, Men's Sexual Health, Weight Loss Patients, and Skincare Patients — all addressed via the same DTC funnel.
Revenue is generated primarily through recurring monthly subscriptions for prescription medications (ranging from $25 for Finasteride tablets to $89 for Hairfect Combo: Dutasteride + StrutVite), supplemented by one-time purchases of supplements, dermarollers, and at-home health testing kits. Marketing is digital-first: bottom-of-funnel conversion on struthealth.com, top-of-funnel acquisition via The Journal blog, social media (Instagram, Facebook, Twitter), email newsletter, and organic SEO. The company is privately held with no disclosed institutional investors, no funding rounds on record, and a stated headcount of approximately 6, suggesting a founder-owned or bootstrapped operating model.
Sale Makers firmographics
Firmographics- Name
- Sale Makers
- Legal name
- Strut Health, LLC
- Website
- https://salemakers.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sale Makers, doing business as Strut Health, operates a US-wide direct-to-consumer telemedicine platform built on an ACHC/PCAB-accredited compounding pharmacy in Dallas, TX, offering subscription-based prescription hair loss, sexual health, weight loss (GLP-1), and skincare medications to individual consumers.
- Ownership category
- akta.pro rank
Sale Makers industry classification
Industry- Product category
- Direct-to-Consumer Telemedicine Pharmacy
- NAICS
- Pharmacies and Drug Retailers (45611)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Health, Wellness & Pharmacy Online Retailers (CRAFADAG)
Keywords
Where Sale Makers is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sale Makers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Prescription Medications: Recurring revenue from prescription hair loss, sexual health, and skin care medications. Auto-refill/subscription model with monthly billing for ongoing treatments.
- Health Testing Kits: One-time and recurring revenue from health diagnostic testing panels (testosterone, respiratory)
- Supplements and Support Products: StrutVite daily vitamins and accessory products sold alongside prescription treatments
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | HairfectRx Hair Capsules (Finasteride or Dutasteride) - Starting price |
| Subscription | Monthly | Hairfect Rx Topical with Finasteride |
| Subscription | Monthly | Hairfect Rx Topical with Dutasteride |
| Subscription | Monthly | Finasteride Tablets |
| Subscription | Monthly | Dutasteride Capsules |
| Subscription | Quarterly | Oral Minoxidil Tablets |
| Subscription | Monthly | Ketoconazole 2% Shampoo |
| Subscription | Monthly | Strut Hair Booster with Latanoprost |
| Subscription | Monthly | Hairfect Combo: Finasteride + StrutVite |
| Subscription | Monthly | Hairfect Combo: Dutasteride + StrutVite |
| One time/ perpetual license | Pay-as-you-go | Strut Dermaroller for Hair |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Sale Makers product offering
Product offeringCore offering
Sale Makers operates a direct-to-consumer telemedicine platform (marketed as Strut Health) that connects U.S. customers with licensed physicians for online consultations, then dispatches compounded prescription medications (hair loss, sexual health, skincare, weight loss, and wellness therapies) directly from its in-house Dallas compounding pharmacy. The platform supports monthly auto-refill subscriptions and one-time purchases, with proprietary branded formulations such as HairfectRx capsules, Hairfect Rx topicals, Strut Mojo, and Super Strut combining multiple active ingredients into single products.
Product overview
Sale Makers operates a telemedicine platform offering prescription compounded medications and treatments across multiple health categories. The core offering consists of customizable hair loss treatments (HairfectRx capsules, Hairfect Rx topicals, Finasteride/Dutasteride formulations, Oral Minoxidil), sexual health products (Strut Mojo, Super Strut, Tadalafil, Sildenafil), and skincare formulas (Strut Melasma, Rosacea, Brightly, Anti-Aging). The platform differentiates through pharmaceutical compounding, combining multiple active ingredients in single formulations. Additional offerings include weight loss medications (Sermorelin, Semaglutide, Tirzepatide in oral and injectable forms), health testing panels, sleep support, and wellness/longevity therapies like NAD+ injections. Treatments are prescribed by U.S. licensed physicians via telemedicine consultations and delivered directly to consumers.
Differentiator
Problem solved
Functional benefit
Brands
- HairfectRx: Hair loss treatment product line including capsules with Finasteride and Dutasteride, combined with nutraceuticals for hair restoration
- Hairfect Combo
- StrutVite
- Strut Mojo
- Super Strut
- Strut O Cream
- Strut Dermaroller
Products and services
- HairfectRx Hair Capsules with Finasteride
Quantifiable outcome
- Up to 50% of men may experience male pattern hair loss by age 50
Companies that use Sale Makers
Customer profileSegments5 records
Ideal customer profiles5 records
Sale Makers technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sale Makers partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Sale Makers competitors and assessment
Company assessmentDirect peers
- BlueChew: Subscription telehealth service for ED providing chewable Sildenafil/Tadalafil prescriptions — direct overlap with Strut Mojo and Super Strut product lines and the same recurring billing model.
- Hims & Hers Health: Largest publicly traded DTC telehealth platform offering subscription prescription products for hair loss, ED, skincare, and weight loss. Closest direct competitor on GTM motion, product mix, and target customer.
- Keeps: Hair loss-specific subscription telehealth service (now owned by HIMS); sells Finasteride, Minoxidil, and Ketoconazole shampoo through online consultations — directly comparable to Strut's hair loss category.
- Ro: Leading DTC men's and women's telehealth provider offering Roman (men's health), Rory (women's health), and Zero (smoking cessation) with prescription fulfillment and recurring subscriptions — same playbook as Strut.
- Apostrophe: Women's dermatology telehealth platform dispensing compounded prescription skincare formulations (tretinoin, hydroquinone, etc.) — directly comparable to Strut Brightly, Melasma, and Rosacea formulas on custom-compounded DTC skincare.
- LifeMD: Public telehealth company offering prescription men's and women's health, hormone therapy, weight loss (GLP-1s), and dermatology via telehealth with recurring subscriptions.
- Thirty Madison: Multi-brand DTC telehealth company (Keeps for hair loss, Nurx for women's health, Cove for migraine, Facet for dermatology) — same multi-specialty subscription prescription model as Strut.
- Winona: Women's menopause and HRT telehealth platform using compounded bioidentical hormone prescriptions with monthly subscription model. Same compounded-prescription telehealth playbook targeting women's health.
- Sesame: DTC telehealth marketplace providing direct-pay visits and prescription dispensing including men's health and weight management — overlaps with Strut in patient acquisition channels and cash-pay prescribing.
Broad incumbents
- Mark Cuban Cost Plus Drug Company: Online pharmacy disrupting generic drug pricing with transparent markup model — adjacent ecosystem participant in DTC prescription distribution and a potential alternative for Strut customers seeking lower-cost generics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sale Makers social profiles
Digital presenceSale Makers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sale Makers leadership team
Management profileNumber of profiles
Sale Makers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sale Makers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sale Makers
What does Sale Makers do?
Sale Makers operates a direct-to-consumer telemedicine platform (marketed as Strut Health) that connects U.S. customers with licensed physicians for online consultations, then dispatches compounded prescription medications (hair loss, sexual health, skincare, weight loss, and wellness therapies) directly from its in-house Dallas compounding pharmacy. The platform supports monthly auto-refill subscriptions and one-time purchases, with proprietary branded formulations such as HairfectRx capsules, Hairfect Rx topicals, Strut Mojo, and Super Strut combining multiple active ingredients into single products.
Is Sale Makers a public or private company?
Sale Makers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sale Makers founded?
Sale Makers was founded in -1. It employs 1 to 10 people.
Where is Sale Makers based?
Sale Makers is headquartered in Dallas, United States, in the North America region.
How does Sale Makers make money?
Three revenue lines are on record. Prescription Medications are the primary driver. The others are health Testing Kits and supplements and Support Products.
Who are Sale Makers's main competitors?
Direct peers on record are BlueChew, Hims & Hers Health, Keeps, Ro, Apostrophe, LifeMD, Thirty Madison, Winona and Sesame. Mark Cuban Cost Plus Drug Company is listed as a broad incumbent.
Does Sale Makers have an API?
No public API is recorded for Sale Makers.
What industry is Sale Makers in?
Sale Makers's product category is Direct-to-Consumer Telemedicine Pharmacy. Its primary akta.pro industry code is CRAFADAG, Health, Wellness & Pharmacy Online Retailers. Its NAICS code is 45611 and its SIC code is 5912.