Name

Keeps

Legal name

Thirty Madison, Inc.

Website

https://keeps.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Direct-to-Consumer Telehealth for Men's Health

NAICS

Offices of Physicians (6211), Pharmacies and Drug Retailers (456110)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Men’s Health Prescribing + Pharmacy Delivery Platforms (HLALAIAJ)

akta.pro secondary industry

DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription) (HLALAIAA)

Keywords

• Hair loss treatment
• Telehealth consultations
• Prescription medications
• Erectile dysfunction treatment
• Men's health products

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations, Supply Chain

Revenue model

1. Prescription Hair Loss Treatments Subscription: Recurring subscription revenue from FDA-approved prescription treatments (finasteride, minoxidil) and compounded formulas delivered on 3, 6, or 12-month cycles. Treatments are prescribed by licensed clinicians after consultation.
2. Sexual Health ED Treatments Subscription: Subscription revenue from erectile dysfunction treatments including Sildenafil Citrate (generic Viagra), Tadalafil (generic Cialis), and compounded formulas like Powerhouse 3-in-1. Sold with free initial consultation.
3. Over-the-Counter Products: Non-prescription products including thickening shampoo, conditioner, pomade, and Daily Hair Defense Supplement available for one-time or subscription purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Keeps is a direct-to-consumer telehealth platform selling prescription and over-the-counter treatments for male hair loss and erectile dysfunction. Customers complete an online consultation with a licensed clinician, receive a personalized treatment plan (including FDA-approved generics and proprietary compounded formulations), and have products shipped on a recurring subscription basis at approximately half the cost of local pharmacies.

Product overview

Keeps is a telehealth platform offering two main product categories: hair loss treatments and erectile dysfunction medications. For hair loss, the portfolio includes prescription compounds (Chew+ 5-in-1, Chew 3-in-1, Drop+ 11-in-1, Drop 4-in-1, Topical Finasteride & Minoxidil Gel) and standalone FDA-approved medications (Finasteride, Minoxidil Foam/Solution, Minoxidil+ Spray), plus supportive products (Ketoconazole Shampoo, Thickening Shampoo/Conditioner, Thickening Pomade, Daily Hair Defense Supplement). For sexual health, Keeps offers ED treatments including Powerhouse 3-in-1, Quicky, Weekend, Combo, Sildenafil Citrate, and Tadalafil. The platform operates through a telehealth model connecting patients with licensed clinicians who prescribe treatments shipped directly from US-licensed pharmacies. Treatments are delivered via subscription with pricing at approximately half the cost of traditional pharmacies.

Differentiator

Problem solved

Functional benefit

Products and services

• Chew+ 5-In-1 Dutasteride & Minoxidil A 5-in-1 compounded prescription chewable tablet combining dutasteride (stronger DHT blocker), minoxidil, biotin, vitamin C, and zinc. Once-daily citrus-flavored chew designed for men with progressive hair loss.
• Chew 3-In-1 Finasteride & Minoxidil A 3-in-1 compounded chewable tablet combining finasteride, minoxidil, and a supporting ingredient for early to moderate hair loss. Once-daily chewable format.
• Drop+ 11-In-1 Dutasteride & Minoxidil An 11-in-1 compounded topical formula combining dutasteride, minoxidil, and 9 supporting ingredients applied directly to the scalp once daily for comprehensive hair regrowth in progressive hair loss.
• Drop 4-In-1 Finasteride & Minoxidil A 4-in-1 compounded topical formula combining finasteride, minoxidil, and 2 supporting ingredients delivered via topical drop application to the scalp.
• Topical Finasteride & Minoxidil Gel A 2-in-1 prescription topical gel combining 0.25% finasteride and 5% minoxidil. Two clinically-proven hair loss treatments in one formula applied once daily, with results visible within 4-6 months.
• Finasteride FDA-approved 1mg prescription oral tablet (generic Propecia) for male pattern baldness. Blocks production of DHT hormone responsible for hair loss. Once-daily oral tablet.
• Minoxidil Foam/Solution FDA-approved 5% topical foam (generic Rogaine) for increasing new hair growth in men with male pattern baldness. Increases blood flow to hair follicles. Applied twice daily.
• Minoxidil+ Spray Compounded minoxidil spray combining 5% minoxidil, 0.2% caffeine, 0.1% melatonin, and 0.01% tretinoin. Once-daily quick-drying spray where tretinoin enhances minoxidil efficacy.
• Ketoconazole Shampoo FDA-approved prescription 2% ketoconazole shampoo for treating dandruff, itchiness, and flaking. Reduces scalp inflammation to support healthy hair growth with results visible in 2-3 weeks.
• Thickening Shampoo Over-the-counter thickening shampoo formulated with biotin, caffeine, green tea, and saw palmetto. Makes thinning hair look thicker.
• Thickening Conditioner Over-the-counter thickening conditioner that strengthens the cuticle layer of the scalp and encourages healthy hair growth. Pairs with Keeps Thickening Shampoo.
• Thickening Pomade Everyday styling pomade with medium hold and matte finish that creates thicker, fuller-looking hair. Contains biotin, caffeine, green tea, and saw palmetto.
• Daily Hair Defense Supplement Over-the-counter nutritional supplement with saw palmetto plus vitamins A, B6, B12, C, D, calcium, selenium, zinc, and biotin. Doctor-formulated to support hair health.
• Powerhouse 3-in-1 Compounded sublingual prescription tablet combining Tadalafil, Vardenafil, and Apomorphine for erectile dysfunction. Designed to target desire at the brain level, works in 15 minutes and lasts up to 36 hours.
• Quicky (Generic Viagra) Fast-acting erectile dysfunction treatment with Rx Sildenafil (generic Viagra). Available as gummy or tablet; takes effect in approximately 15 minutes and remains active for 4-6 hours.
• Weekend (Generic Cialis) Extended-window erectile dysfunction treatment with Rx Tadalafil (generic Cialis). Available as gummy or tablet with a 36-hour effectiveness window and 1-2 hour onset.
• Sildenafil Citrate (Generic Viagra) FDA-approved oral tablet (generic Viagra) for treating erectile dysfunction. Take as needed 30 minutes to 4 hours before sexual activity; remains in body for 12-24 hours.
• Tadalafil (Generic Cialis) FDA-approved oral tablet (generic Cialis) for treating erectile dysfunction. Can be taken daily or as needed and works for up to 36 hours.
• Combo (Sildenafil + Tadalafil) Erectile dysfunction treatment combining Sildenafil and Tadalafil in one product. Available as gummy or tablet, providing both fast onset and long-lasting coverage effective for up to 36 hours.

Quantifiable outcome

• Treatments are 90% effective at reducing and stopping hair loss
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Dr. Jerry ShapirocoreOthersMedical advisor to Keeps. Dr. Shapiro is one of the most experienced hair dermatologists globally and Professor of Dermatology at NYU School of Medicine, author of 150 peer-reviewed papers and 3 books on hair loss.
• Dr. Antonella TosticoreOthersMedical advisor to Keeps. Dr. Tosti is a world-renowned expert in hair disorders and Professor of Clinical Dermatology at University of Miami, author of over 600 scientific publications.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Teladoc Health: Large publicly traded virtual care provider covering hundreds of conditions via telehealth. Relevant as a broad incumbent in the same telehealth category that Keeps operates in, though Teladoc focuses on broader general medical rather than cash-pay men's wellness.
• GoodRx: Public telehealth and prescription savings platform (GDRX). Overlaps with Keeps through online prescription fulfillment and drug-pricing comparison and competes for the same cash-pay patient looking for affordable generic medications.

Direct peers

• Ro: DTC telehealth company operating Roman (men's health/ED), Rory (women's health), and other verticals. Directly comparable in business model: telemedicine consults, prescription compounding, pharmacy fulfillment, recurring subscriptions in the same men's health categories as Keeps.
• Hims & Hers Health: Public DTC telehealth platform (HIMS) offering prescription hair loss and ED treatments directly to consumers via subscription, with similar compounded and FDA-approved product portfolios. Closest direct competitor to Keeps across men's hair loss, ED, and the underlying telemedicine + pharmacy model.
• BlueChew: DTC telehealth subscription service specializing in sildenafil and tadalafil chewables for ED. Overlaps with Keeps' Quicky and Weekend product positioning and shares the same compounded-sublingual ED treatment approach.
• Rex MD: Telehealth platform focused on men's sexual health and hair loss, prescribing generic ED medications and finasteride online. Direct competitor to Keeps' sexual health and hair loss verticals with overlapping physician network and subscription model.
• Vault Health: Telehealth provider in men's health including hair loss and testosterone therapy. Comparable DTC telemedicine + pharmacy fulfillment model targeting similar male patient segments as Keeps.
• Lemonaid Health: Online clinic offering consultations and prescription medications across multiple categories including men's health. Comparable DTC telehealth model with online prescriber consultation and mail-order pharmacy fulfillment.

Emerging players

• Nutrafol: Hair growth supplement brand competing in the consumer hair-loss market alongside Keeps. Direct competitor at the top of the acquisition funnel where prospective patients choose between prescription (Keeps) and natural supplement (Nutrafol) paths, and partner of competing DTC doctor brands.

Others

• Nurx: Telehealth platform specializing in reproductive and sexual health, now a sibling brand under Keeps' parent Thirty Madison. Operates the same DTC telemedicine + mail-order prescription infrastructure that Thirty Madison also deploys for Keeps.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/getkeeps
• Facebookfacebook.com/getkeeps
• Instagraminstagram.com/keeps

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keeps