Association of Sales Professionals

What Association of Sales Professionals does

The Association of Sales Professionals (ASP) is a non-profit professional association headquartered in Yerevan, Armenia, dedicated to advancing the sales profession in the country. Founded by Stephen Haroian, Erik Khachatryan, and Suren Matevosyan, the organization operates as a community-led body serving sales professionals — including leaders, founders, commercial professionals, and business development specialists — working across industries such as IT, financial services, consulting, transportation, tourism, iGaming, real estate, and technology. Its mission centers on education, research, community building, and professional standards for sales in Armenia, and it is positioned as the first and only dedicated professional association for this profession in the Armenian market.

ASP delivers its value through three core initiatives rather than a software platform: an Annual Sales Summit that convenes members for industry trend discussion and networking; a Sales Training Certification Program, currently in development, intended to evaluate, certify, and set standards for sales training providers; and a Market Research & Industry Insights program that conducts surveys of the Armenian sales and business development landscape. There is no proprietary technology stack or software product; the association's intellectual property consists primarily of its community, brand, and proprietary research content. Distribution is direct to members through events, certification, and research outputs, with marketing conducted via LinkedIn, Facebook, and event-based channels.

The business model is membership-fee-based under a subscription/recurring structure, with the association currently maintaining approximately 60 members and a small staff of about five. The organization has no parent company, subsidiaries, external investors, or disclosed funding rounds, operating as an independent member-supported community. No pricing for membership dues is publicly disclosed, and no enterprise customers, partnerships, or sponsorship arrangements are documented in available data.

Name

Association of Sales Professionals

Legal name

The Association of Sales Professionals

Website

https://salesassociation.am

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Association of Sales Professionals is a Yerevan-based non-profit professional association serving approximately 60 sales professionals across multiple industries in Armenia through an Annual Sales Summit, a sales training certification framework, and proprietary market research on the Armenian sales landscape.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Industry & Role-Specific Sales Training (e.g., SaaS, Enterprise, Med Device) (EDABABAL)

Keywords

• Sales professional association
• Sales training certification
• Professional networking community
• Sales market research
• B2B sales development

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Membership dues: ASP generates revenue through membership fees from its approximately 60 current members, sales professionals in Armenia seeking community, education, and professional standards.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Association of Sales Professionals (ASP) is a membership-based professional community dedicated to advancing the sales profession in Armenia. It delivers value through three core initiatives: an Annual Sales Summit that convenes sales leaders and founders for knowledge sharing and networking, a Sales Training Certification Program that evaluates and certifies sales training providers, and Market Research & Industry Insights surveys specific to the Armenian sales landscape.

Product overview

The Association of Sales Professionals operates as a professional community organization rather than a software product company. Its offerings consist of three main service initiatives: the Annual Sales Summit (an event bringing together sales professionals for networking and knowledge sharing), the Sales Training Certification Program (a framework for evaluating and certifying sales training quality and trainers), and Market Research & Industry Insights (research surveys on the sales profession in Armenia). These are professional association services, not commercial software products or platforms with modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Sales Summit An annual event bringing together sales leaders, founders, and commercial professionals in Armenia to discuss industry trends, share best practices, and build professional connections.
• Sales Training Certification Program A professional certification framework for sales training programs that evaluates training quality, certifies qualified trainers and providers, and establishes professional standards for sales education in Armenia.
• Market Research & Industry Insights Market research and surveys that examine the sales profession and business development landscape specifically within Armenia, providing localized industry insights.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• Sales Hacker: Sales Hacker operates as a global community and content platform for B2B sales professionals with events and resources—comparable to ASP's community-driven engagement approach, though as a content/media company rather than a formal association.

Direct peers

• Sales Management Association: Sales Management Association is a membership organization serving sales leaders through research, benchmarking, certification, and events—closely aligned with ASP's focus on sales professional standards and certification frameworks.
• American Association of Inside Sales Professionals (AA-ISP): AA-ISP is a professional membership association serving inside sales professionals globally through events, certification, training, and community—directly comparable to ASP's model of community-driven sales professional development, but operating at significantly greater scale.
• Sales Enablement Society: Sales Enablement Society is a global membership community for sales enablement practitioners offering events, education, and professional resources—closely comparable to ASP's community-led model for sales professionals in a specific niche.
• National Association of Sales Professionals (NASP): NASP is a US-based professional association offering certification, training programs, and member services to sales professionals—highly comparable in mission and structure to ASP, though operating at much larger scale and in a different geography.

Others

• Association of Fundraising Professionals: AFP is a large professional membership association offering certification, events, and research for fundraising professionals—comparable as a peer professional association operating with similar non-profit community, certification, and chapter-based model, though in a different vertical.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/salesassociation
• LinkedInlinkedin.com/company/association-of-sales-professionals

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Association of Sales Professionals