Seminole Sales Club

What Seminole Sales Club does

The Seminole Sales Club operates as the event and partnership arm of the FSU Sales Institute within Florida State University's Herbert Wertheim College of Business, specifically housed under the Dr. Persis E. Rockwood School of Marketing. It runs the bi-annual Seminole Sales Showcase at the Donald L. Tucker Civic Center, which combines role-play competitions, speed-selling rounds, a career fair drawing 2,000+ business students, and one-on-one interview rooms, alongside the annual International Collegiate Sales Competition — described by the institute as the world's largest intercollegiate sales competition, involving 80+ universities, 400+ students, and 45 companies. The institute's Professional Sales major is among the largest in the United States, with more than 400 students enrolled in one or more sales courses each semester, providing a concentrated pipeline of pre-trained sales talent that anchors the partnership program.

The business model is event-driven and subscription-style: corporate partners pay an annual partnership fee (pricing not publicly disclosed; direct contact with the Sales Institute Director is the stated path) that includes participation in the Seminole Sales Showcase, career fair booth space, judging roles, and recruiting access. Additional sponsorship revenue is generated through the International Collegiate Sales Competition and adjunct events including the AI-Driven Selling & Enablement Conference and the Sales Educators' Academy. As a program within a public state university, the entity has no independent funding rounds, equity ownership, or external investors; operations are sustained through corporate partnership fees, sponsorship income, and the broader institutional support of Florida State University.

Operationally, the program is run by a small team (5 listed employees) including Sales Institute Director Chuck Viosca and Program Manager Shannon Young, supported by the FSU Sales Institute office at 402 W. Gaines Street, Suite 3200, Tallahassee, FL. The 2026 Fall Seminole Sales Showcase is scheduled for September 15-16, 2026, confirming active operating status. The named corporate partner base spans enterprise technology (Dell, ServiceNow, Gartner, Insight Global, Samsara), healthcare and medtech (Boston Scientific, Johnson & Johnson, Henry Schein, Hayes Locums, AtriCure), financial and professional services (Paychex, Paycom, LPL Financial, Marsh McLennan Agency), industrial distribution (Fastenal, Bunzl, Continental AG, TK Elevator), and other verticals (Coface, Mohawk Group, Tom James Company), providing a diversified partner ecosystem despite a relatively lean operational footprint.

Name

Seminole Sales Club

Legal name

Florida State University

Website

https://salesinstitute.business.fsu.edu

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The FSU Sales Institute's Seminole Sales Showcase is a bi-annual event and partnership program at Florida State University that connects 35+ corporate partners with 400+ professional sales students through role-play competitions, career fairs, and the world's largest intercollegiate sales competition.

Ownership category

akta.pro rank

Product category

University Sales Education

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Corporate Conferences & Sales Kickoffs (MPAGAGAC)

akta.pro secondary industry

Sales Leadership & Revenue Executive Coaching (EDABANAL)

Keywords

• Sales education program
• University sales training
• Collegiate sales competition
• Corporate talent recruitment
• Sales career development

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Annual Partner Fees: Corporate partners pay annual fees to participate in the FSU Sales Institute partnership program. Participation in the Seminole Sales Showcase, including the career fair and interviews, is included in the annual partner fee. Additional sponsorship opportunities exist for the International Collegiate Sales Competition.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Seminole Sales Club is a program operated by the FSU Sales Institute at Florida State University that prepares college students for professional sales careers through training, competitions, and corporate engagement. The program runs premier events such as the Seminole Sales Showcase and the International Collegiate Sales Competition (ICSC), and connects students with sponsoring corporations for recruiting and brand exposure. It operates from Tallahassee, FL with a small core team of about 5 employees, primarily funded through corporate partner annual fees.

Differentiator

Problem solved

Functional benefit

Products and services

• Seminole Sales Showcase

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

36 partnerships are on record, tiered minor.

• ASSA ABLOY Opening SolutionsminorStrategic or Co-development PartnerCorporate partner of the FSU Sales Institute providing financial support and advice regarding professional selling practices. Partners assist with curriculum and student placement.
• AtriCureminorStrategic or Co-development PartnerCorporate partner of the FSU Sales Institute providing financial support and advice regarding professional selling practices. Partners assist with curriculum and student placement.
• BencominorStrategic or Co-development PartnerCorporate partner of the FSU Sales Institute providing financial support and advice regarding professional selling practices. Partners assist with curriculum and student placement.
• Black Diamond NetworksminorStrategic or Co-development PartnerCorporate partner of the FSU Sales Institute providing financial support and advice regarding professional selling practices. Partners assist with curriculum and student placement.
• Boston ScientificminorStrategic or Co-development PartnerCorporate partner of the FSU Sales Institute providing financial support and advice regarding professional selling practices. Partners assist with curriculum and student placement.
• BunzlminorStrategic or Co-development PartnerCorporate partner of the FSU Sales Institute providing financial support and advice regarding professional selling practices. Partners assist with curriculum and student placement.
• CofaceminorStrategic or Co-development PartnerCorporate partner of the FSU Sales Institute providing financial support and advice regarding professional selling practices. Partners assist with curriculum and student placement.
• Continental AGminorStrategic or Co-development PartnerCorporate partner of the FSU Sales Institute providing financial support and advice regarding professional selling practices. Partners assist with curriculum and student placement.
• CoStar GroupminorStrategic or Co-development PartnerCorporate partner of the FSU Sales Institute providing financial support and advice regarding professional selling practices. Partners assist with curriculum and student placement.
• DellminorStrategic or Co-development PartnerCorporate partner of the FSU Sales Institute providing financial support and advice regarding professional selling practices. Partners assist with curriculum and student placement.
• DexianminorStrategic or Co-development PartnerCorporate partner of the FSU Sales Institute providing financial support and advice regarding professional selling practices. Partners assist with curriculum and student placement.
• Diablo ToolsminorStrategic or Co-development PartnerCorporate partner of the FSU Sales Institute providing financial support and advice regarding professional selling practices. Partners assist with curriculum and student placement.
• FastenalminorStrategic or Co-development PartnerCorporate partner of the FSU Sales Institute providing financial support and advice regarding professional selling practices. Partners assist with curriculum and student placement.
• FBMCminorStrategic or Co-development PartnerCorporate partner of the FSU Sales Institute providing financial support and advice regarding professional selling practices. Partners assist with curriculum and student placement.
• GartnerminorStrategic or Co-development PartnerCorporate partner of the FSU Sales Institute providing financial support and advice regarding professional selling practices. Partners assist with curriculum and student placement.
• Gray MediaminorStrategic or Co-development PartnerCorporate partner of the FSU Sales Institute providing financial support and advice regarding professional selling practices. Partners assist with curriculum and student placement.
• Hayes LocumsminorStrategic or Co-development PartnerCorporate partner of the FSU Sales Institute providing financial support and advice regarding professional selling practices. Partners assist with curriculum and student placement.
• Henry ScheinminorStrategic or Co-development PartnerCorporate partner of the FSU Sales Institute providing financial support and advice regarding professional selling practices. Partners assist with curriculum and student placement.
• HibuminorStrategic or Co-development PartnerCorporate partner of the FSU Sales Institute providing financial support and advice regarding professional selling practices. Partners assist with curriculum and student placement.
• Insight GlobalminorStrategic or Co-development PartnerCorporate partner of the FSU Sales Institute providing financial support and advice regarding professional selling practices. Partners assist with curriculum and student placement.
• Johnson&JohnsonminorStrategic or Co-development PartnerCorporate partner of the FSU Sales Institute providing financial support and advice regarding professional selling practices. Partners assist with curriculum and student placement.
• LenovominorStrategic or Co-development PartnerCorporate partner of the FSU Sales Institute providing financial support and advice regarding professional selling practices. Partners assist with curriculum and student placement.
• LPL FinancialminorStrategic or Co-development PartnerCorporate partner of the FSU Sales Institute providing financial support and advice regarding professional selling practices. Partners assist with curriculum and student placement.
• Marsh McLennan AgencyminorStrategic or Co-development PartnerCorporate partner of the FSU Sales Institute providing financial support and advice regarding professional selling practices. Partners assist with curriculum and student placement.
• memoryBlueminorStrategic or Co-development PartnerCorporate partner of the FSU Sales Institute providing financial support and advice regarding professional selling practices. Partners assist with curriculum and student placement.
• Mohawk GroupminorStrategic or Co-development PartnerCorporate partner of the FSU Sales Institute providing financial support and advice regarding professional selling practices. Partners assist with curriculum and student placement.
• MPLT HealthcareminorStrategic or Co-development PartnerCorporate partner of the FSU Sales Institute providing financial support and advice regarding professional selling practices. Partners assist with curriculum and student placement.
• PaychexminorStrategic or Co-development PartnerCorporate partner of the FSU Sales Institute providing financial support and advice regarding professional selling practices. Partners assist with curriculum and student placement.
• PaycomminorStrategic or Co-development PartnerCorporate partner of the FSU Sales Institute providing financial support and advice regarding professional selling practices. Partners assist with curriculum and student placement.
• ReliaQuestminorStrategic or Co-development PartnerCorporate partner of the FSU Sales Institute providing financial support and advice regarding professional selling practices. Partners assist with curriculum and student placement.
• SamsaraminorStrategic or Co-development PartnerCorporate partner of the FSU Sales Institute providing financial support and advice regarding professional selling practices. Partners assist with curriculum and student placement.
• ServiceNowminorStrategic or Co-development PartnerCorporate partner of the FSU Sales Institute providing financial support and advice regarding professional selling practices. Partners assist with curriculum and student placement.
• Smith Douglas HomesminorStrategic or Co-development PartnerCorporate partner of the FSU Sales Institute providing financial support and advice regarding professional selling practices. Partners assist with curriculum and student placement.
• The Brydon GroupminorStrategic or Co-development PartnerCorporate partner of the FSU Sales Institute providing financial support and advice regarding professional selling practices. Partners assist with curriculum and student placement.
• TK ElevatorminorStrategic or Co-development PartnerCorporate partner of the FSU Sales Institute providing financial support and advice regarding professional selling practices. Partners assist with curriculum and student placement.
• Tom James CompanyminorStrategic or Co-development PartnerCorporate partner of the FSU Sales Institute providing financial support and advice regarding professional selling practices. Partners assist with curriculum and student placement.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• University of Houston – Bauer College Professional Selling Program: Bauer College operates one of the largest Professional Selling programs in the country, runs the Global Sales Excellence Board, and hosts sales competitions with corporate sponsorship — directly analogous to FSU Sales Institute.
• Northern Illinois University – Professional Selling Program: NIU hosts the International Business Competition and runs one of the longest-standing university sales programs with a strong corporate partner pipeline; comparable in scale and partner-revenue model to FSU.
• Baylor University – Center for Professional Selling: University-based sales center that trains students in professional selling, hosts the Baylor Business Selling Case Competition, and partners with corporations for recruiting. Mirrors the FSU model of integrating academics, competitions, and corporate partner access.
• University of Alabama – Professional Sales Concentration: Culverhouse College of Business offers a Professional Sales concentration with dedicated sales lab, competitions, and a corporate partner program feeding recruiter access — a near-equivalent academic plus event model.
• Kennesaw State University – Center for Professional Selling: One of the largest dedicated university sales programs in the U.S., offering a Professional Selling concentration and hosting its own sales competitions and career events for corporate partners. Directly comparable to FSU Sales Institute in mission, partner model, and student pipeline.

Peers

• Illinois State University – Professional Selling Program:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/floridastate
• YouTubeyoutube.com/FloridaState
• Facebookfacebook.com/floridastate
• LinkedInlinkedin.com/company/seminolesalesclub
• Instagraminstagram.com/floridastateuniversity

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seminole Sales Club