Salon International de l'Agriculture au Maroc "SIAM"

What Salon International de l'Agriculture au Maroc "SIAM" does

SIAM (Salon International de l'Agriculture au Maroc) is an annual agricultural trade exhibition organized in Meknès, Morocco, under the High Patronage of King Mohammed VI since its founding in April 2006. The 18th edition is scheduled for April 20-28, 2026, and targets 1,500 exhibitors, 1,100,000 visitors, and 70 participating countries across a 200,000 m² exhibition footprint organized into 12 thematic poles covering the full agricultural value chain — from regional products and livestock to machinery, agri-digital, and the Generation Green national strategy pavilion. The exhibition is co-organized by three entities: the Ministry of Agriculture and Maritime Fisheries, the Association du Salon International de l'Agriculture au Maroc, and the Commissariat Général.

The event operates a portfolio of physical and digital products. Physical access products include public e-tickets and two professional badge tiers (Badge Business at 1,000 Dhs and Badge Business Pro at 2,500 Dhs) with QR code access control, VIP parking, and unlimited entries during the 9-day event. Information products include annual digital PDF exhibitor catalogues (priced 50-300 Dhs depending on edition). Digital platforms include the B2B Matchmaking Platform (b2b.salon-agriculture.ma) for pre-scheduled business meetings, the SIAM Desk exhibitor management portal (expo.salon-agriculture.ma), and the MySIAM mobile application on iOS and Android. Revenue is generated through exhibitor stand rental across 12 thematic poles, ticket and badge sales, digital catalogue sales, and corporate sponsorships from Moroccan institutional sponsors.

The customer base spans agricultural professionals and decision-makers seeking B2B meetings (primary), general public visitors attending for cultural and product discovery (secondary), and international agricultural institutions and governments (FAO, EU, African Union, national pavilions from 70 countries). Strategic partners include OCP Group, Crédit Agricole du Maroc, IAM (Maroc Telecom), MAMDA-MCMA, Groupe BCP, CDG, ANCFCC, Cosumar, CNSS, and SOREC, which serve as Official and Gold Sponsors. The organization is structured as a non-profit association registered in the Meknès Trade Registry under number 11262, with approximately 50 employees and no external equity investors, reflecting a public-private partnership model anchored by Royal patronage rather than a commercial corporate entity.

Name

Salon International de l'Agriculture au Maroc "SIAM"

Legal name

Salon International de l'Agriculture au Maroc (SIAM)

Website

https://salon-agriculture.ma

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

SIAM is Morocco's flagship annual agricultural trade exhibition held in Meknès under Royal Patronage, hosting 1,500 exhibitors and over 1 million visitors from 70 countries across 12 thematic poles. It sells professional badges, public tickets, exhibitor catalogues, and B2B matchmaking access to agricultural professionals, international institutions, and the Moroccan public.

Ownership category

akta.pro rank

Product category

Agricultural Trade Exhibition / Event Management

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industries

Exhibitions, Trade Shows & Booth Management (HSACADAH), Executive Summits & Invitation-Only Forums (MPAGAGAK)

Keywords

• Agricultural trade exhibition
• Trade fair events
• B2B matchmaking platform
• Exhibitor space rental
• Agricultural event management

Headquarters

HQ city

Meknès

HQ country

Morocco

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Business Badge Sales: Sale of professional access badges (Business and Business Pro) providing VIP access, unlimited entries, conference access, B2B meetings, and parking privileges during the 9-day event.
2. Public E-Ticket Sales: Sale of individual e-tickets for general public admission to the exhibition.
3. Exhibitor Catalogue Sales: Digital PDF catalogues of exhibitors sold for each edition (2023, 2024, 2025, 2026) at varying price points. Download link valid for 7 days after purchase.
4. Exhibitor Stand and Space Rental: Revenue from renting exhibition space, stands, conference rooms, and B2B workspaces to exhibitors across 12 thematic poles and 2 zones.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

SIAM organizes and operates an annual large-scale agricultural trade exhibition in Meknès, Morocco, providing exhibition space across 12 thematic poles to agricultural companies, cooperatives, government institutions, and international pavilions. It sells tiered professional access badges (Business at 1,000 Dhs, Business Pro at 2,500 Dhs), public admission e-tickets, digital exhibitor catalogues, and runs a B2B matchmaking platform alongside 40 conferences to facilitate business meetings, networking, and policy dialogue across the African and global agricultural ecosystem.

Product overview

SIAM (Salon International de l'Agriculture au Maroc) is an agricultural exhibition event organized in Meknès, Morocco, under the High Patronage of King Mohammed VI. The product portfolio consists of event admission products (E-Tickets and Badges), information products (Exhibitor Catalogues in digital PDF format), and digital platforms (B2B matchmaking platform, SIAM Desk exhibitor portal, MySIAM mobile application, and SIAM TV video channel). The Badge Business and Badge Business Pro are tiered professional access products offering VIP privileges, conference access, and networking features. The 12 thematic exhibition zones cover regions, sponsors, international pavilions, agro-food, agro-supplies, local products, nature/environment, livestock, agricultural machinery, Agri-Digital, and conference spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Badge Business Pro Premium professional access badge for SIAM providing vehicle macaron for VIP parking access, privileged access to all VIP spaces, conference access, high-level B2B meetings, unlimited entries during the full salon duration, and a nominative badge with QR Code and digital business card. Priced at 2,500 Dhs (all taxes included).
• Badge Business Professional access badge for SIAM providing conference access, B2B meetings, access to various zones, unlimited entries after inauguration, and a nominative badge with QR Code and digital business card. Priced at 1,000 Dhs (all taxes included).
• E-Ticket (General Public Admission) Online ticket purchase for general public admission to the SIAM exhibition. Single-entry tickets with QR code validation; separate pricing for adults and children (child pricing subject to verification at entrance with ID required).
• Exhibitor Catalogues (Annual Editions) Digital PDF catalogues of exhibitors for each SIAM edition, providing detailed information about participating companies, their products and services across the 12 thematic poles. Sold per edition (2023, 2024, 2025, 2026) at varying price points from 50 Dhs to 300 Dhs.
• Exhibitor Stand and Space Rental Rental of exhibition space, stands, conference rooms, and B2B workspaces at the SIAM exhibition grounds in Meknès, organized across 12 thematic poles (Regions, Sponsors, International, Agro-Alimentaire, Agro-fourniture, Produits du terroir, Nature et Environnement, Élevage, Machinisme, Agri-Digital, Conference Space, Generation Green) across 2 zones totaling 200,000 m² (100,000 m² covered).
• SIAM B2B Matchmaking Platform Online B2B matchmaking platform accessible via b2b.salon-agriculture.ma, enabling exhibitors and visitors to find qualified partners, schedule business appointments, and develop international networks before and during the SIAM event.
• SIAM Desk Exhibitor Management System Internal booking management system (expo.salon-agriculture.ma) for exhibitors to register, book stands, manage their presence, and coordinate logistics at the SIAM exhibition.
• MySIAM Mobile Application Official mobile application of SIAM, available on Google Play and Apple App Store, providing event navigation, access to the salon, schedules, and information during the 9-day exhibition.

Quantifiable outcome

• Over 900,000 visitors in 7 days during previous editions
• +1 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

16 partnerships are on record, tiered flagship, core and secondary.

• Ministère de l'Agriculture et de la Pêche Maritime, du Développement Rural et des Eaux et Forêts (Ministry of Agriculture)flagshipStrategic or Co-development Partner · 1 January 2006The Ministry of Agriculture is one of three official organizers of SIAM alongside the Association du Salon International de l'Agriculture au Maroc and the Commissariat Général. It organizes the Generation Green Pavilion showcasing the national agricultural strategy 2020-2030 and coordinates 17 establishments under its tutelage.
• Association du Salon International de l'Agriculture au MarocflagshipStrategic or Co-development Partner · 1 January 2006The Association is one of the three official organizers of SIAM, providing institutional governance and continuity to the exhibition since its founding in 2006.
• Commissariat Général du SIAMflagshipStrategic or Co-development Partner · 1 January 2006The General Commission is the third official organizer responsible for operational management of the exhibition, including exhibitor relations, logistics, and event execution.
• Crédit Agricole du MaroccoreGTM or Marketing PartnerOfficial Sponsor providing agricultural banking and financing services to exhibition attendees and the broader agricultural sector. Active in the financial inclusion of farmers and breeders at the event.
• OCP GroupcoreGTM or Marketing PartnerOfficial Sponsor and major Moroccan phosphate/fertilizer group supporting sustainable agriculture, aligning with SIAM's focus on agricultural inputs and innovation.
• IAM (Maroc Telecom)coreGTM or Marketing PartnerOfficial Sponsor and Morocco's leading telecommunications operator providing connectivity and digital infrastructure support for the exhibition.
• MAMDA-MCMA (Mutuelle Agricole Maroc)coreGTM or Marketing PartnerOfficial Sponsor providing agricultural mutual insurance products and risk management solutions to the farming community at the exhibition.
• ANCFCC (Agence Nationale de la Conservation Foncière, du Cadastre et de la Cartographie)secondaryGTM or Marketing PartnerGold Sponsor — government agency responsible for land conservation, cadastre, and cartography, supporting land tenure aspects relevant to agricultural development.
• SOREC (Société Royale d'Encouragement du Cheval)secondaryGTM or Marketing PartnerGold Sponsor — Royal society for horse encouragement, active in the livestock and breeding pole of the exhibition.
• Groupe BCP (Banque Populaire)secondaryGTM or Marketing PartnerGold Sponsor — banking group supporting agricultural financing and SME access to credit at the exhibition.
• CDG (Caisse de Dépôt et de Gestion)secondaryGTM or Marketing PartnerGold Sponsor — public financial institution providing savings and investment management, with involvement in regional development projects relevant to agriculture.
• CosumarsecondaryGTM or Marketing PartnerGold Sponsor — Morocco's leading sugar producer and agro-industrial company participating in the Agro-Alimentaire pole.
• CNSS (Caisse Nationale de Sécurité Sociale)secondaryGTM or Marketing PartnerGold Sponsor — national social security fund with programs relevant to agricultural worker coverage and social protection.
• FAO (Food and Agriculture Organization)coreStrategic or Co-development PartnerFAO participates as a major international institution in the International pole of SIAM, contributing to global agricultural dialogue and policy discussions at the exhibition.
• European UnioncoreStrategic or Co-development PartnerThe European Union participates in SIAM's international pavilion and engages in agricultural cooperation discussions with Morocco and African partners.
• African UnioncoreStrategic or Co-development PartnerThe African Union participates in SIAM as an intergovernmental organization, positioning the exhibition as a continental platform for African agricultural development.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Agritechnica (DLG): Agritechnica, organized by the DLG in Hannover, is the world's leading trade fair for agricultural machinery. Like SIAM, it operates an international B2B pavilion model targeting agricultural professionals across multiple thematic zones.
• SIMA (Salon International du Machinisme Agricole): SIMA Paris is a major international trade show dedicated to agricultural machinery and equipment, comparable to SIAM's 'Machinisme' pole. It targets the same professional exhibitor and visitor base of agricultural equipment buyers and producers.
• SIAL Paris: SIAL Paris is the world's largest food and beverage trade fair, also organized under an industry-specific B2B trade show model. Like SIAM, it combines public ticketing, professional badge tiers, and an international pavilion structure for food/agriculture stakeholders.
• Gulfood: Gulfood in Dubai is one of the world's largest annual food and beverage trade shows, with a comparable scale of international exhibitors and B2B matchmaking infrastructure. It targets similar agricultural and food-industry professional buyers.
• International Green Week Berlin: International Green Week Berlin is a long-established annual trade fair combining agriculture, food, and horticulture with strong consumer and professional attendance. It shares SIAM's hybrid B2B/B2C model spanning producers, policymakers, and the general public.
• EuroTier: EuroTier is the leading global trade fair for animal production and livestock, organized by the DLG. It is directly comparable to SIAM's 'Élevage' and 'Intrants d'élevage' poles and serves professional livestock stakeholders across international markets.
• VIV Europe / VIV MEA: VIV Europe and VIV MEA are international trade shows covering animal production and agri-food processing, directly comparable to SIAM's livestock and agro-food thematic poles. They serve similar international exhibitor and buyer segments in the agri-value chain.

Emerging players

• FIRA (Forum International de la Robotique Agricole): FIRA is a specialized event focused on agricultural robotics and automation, comparable to SIAM's 'Agri-Digital' and 'Machinisme' thematic poles. It targets agri-tech innovators and investors as an emerging niche within the broader agricultural trade fair category.

Broad incumbents

• Comexposium (trade show organizer): Comexposium operates a global portfolio of trade fairs including SIAL, SIMA, and VIV, directly comparable to the categories that SIAM organizes. As a broader incumbent, it provides a benchmark for the operating economics of large-scale agricultural and food industry exhibitions.

Regional players

• SARA (Salon International de l'Agriculture et des Ressources Animales): SARA in Abidjan, Côte d'Ivoire, is a flagship West African agricultural exhibition. It competes with SIAM for continental recognition as Africa's premier agricultural trade platform, serving a similar francophone African audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCWtl79VCqzE685UKN3u-W7w
• LinkedInlinkedin.com/company/siamofficiel

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salon International de l'Agriculture au Maroc "SIAM"