Salon Direct
Salon Direct is a US-based, specialty salon supply retailer founded in 1996 in Middleton, Massachusetts, selling salon products to SMB salons and individual consumers via an e-commerce website and toll-free phone ordering, currently with online orders suspended for site maintenance.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Salon Direct does
Salon Direct is a US-based specialty retailer operating in the professional salon supply market, headquartered in Middleton, Massachusetts, and founded in 1996. The company serves salons and individual consumers through a dedicated e-commerce storefront at salondirectonline.com and a toll-free phone ordering line at (800) 603-3302, with both SMB salon operators and individual buyers listed as target customers in its distribution profile. Its stated channels are a domestic e-commerce site and direct phone-based customer service, and it maintains a basic social media presence on Twitter, Facebook, and LinkedIn for top-of-funnel reach.
At present, the company has placed its website into maintenance mode and is temporarily not accepting online orders, redirecting all purchasing activity to its phone-based customer service channel. The source material does not disclose a product catalog, pricing structure, supplier relationships, proprietary technology, management team, ownership, or financial figures; the only firmographic data available confirms an 18-person operation, US-only geographic scope, and 29-year operating history under the doing-business-as name "SalonDirect." No app, API, integrations, certifications, patents, partnerships, awards, or regulatory actions are documented.
The business model is therefore inferred to be a traditional small-scale specialty distribution / direct-to-salon e-commerce operation: purchasing salon supplies and reselling them at markup to a fragmented SMB and consumer customer base via website and phone orders. No data on average order value, gross margin, repeat-purchase dynamics, or channel mix is available, and the company's revenue, funding, and growth trajectory cannot be determined from the supplied material.
Salon Direct firmographics
Firmographics- Name
- Salon Direct
- Website
- https://salondirectonline.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Salon Direct is a US-based, specialty salon supply retailer founded in 1996 in Middleton, Massachusetts, selling salon products to SMB salons and individual consumers via an e-commerce website and toll-free phone ordering, currently with online orders suspended for site maintenance.
- Ownership category
- akta.pro rank
Salon Direct industry classification
Industry- Product category
- Salon Supply Retail
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- Professional/Salon Beauty Distribution (CRAOAEAB)
- akta.pro secondary industries
- Beauty & Salon Professional Supply Marketplaces (CRAFAHAH), Salon Retail & Backbar Consumables (Disposables, Capes, Towels, Sanitizers) (CRABALAJ)
Keywords
Salon Direct business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Distribution channels2 records
Marketing channels3 records
Salon Direct product offering
Product offeringCore offering
Salon Direct is a retailer/distributor of salon and beauty supplies operating an online storefront (salondirectonline.com) and a toll-free phone ordering line. The company serves small business and individual consumers within the United States from its base in Middleton, Massachusetts. Online ordering was temporarily suspended for website maintenance at the time of source capture.
Product overview
The source material consists only of a website maintenance page. No product or service information is available from this source.
Differentiator
Problem solved
Functional benefit
Products and services
- Salon Direct Online Storefront Online ordering platform at salondirectonline.com offering salon and beauty supplies to small businesses and individual consumers in the U.S.
- Phone Order Customer Service Toll-free phone ordering and customer service line at (800) 603-3302 enabling customers to place orders and make inquiries directly.
Companies that use Salon Direct
Customer profileIdeal customer profiles1 record
Salon Direct technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Salon Direct partnerships and signals
Strategic signalRecent moves1 record
Salon Direct competitors and assessment
Company assessmentDirect peers
- Burmax: Family-owned US distributor of professional beauty and salon supplies, with online and phone ordering for licensed professionals. A direct peer in the niche distributor category where Salon Direct competes.
- SalonCentric: L'Oréal-owned US distributor of professional salon products selling directly to licensed stylists and salons. Directly comparable to Salon Direct as a focused B2B salon supply distributor, although at meaningfully greater scale and brand exclusivity.
- CosmoProf: Professional beauty distribution arm serving salons, spas, and licensed professionals across North America. Operates as a direct competitor in the pro-salon supply channel that Salon Direct serves.
- Marlo Beauty Supply: Independent US distributor of professional salon products serving stylists and salons with both online and phone ordering. Closely comparable in size, channel mix, and SMB target customer to Salon Direct.
- Salon Services USA: Professional salon supply distributor operating phone and online ordering for salon professionals. Comparable B2B salon supply model and customer base to Salon Direct.
Broad incumbents
- Sally Beauty / BSG: Large publicly-traded beauty retailer with a professional distribution arm (Beauty Systems Group). Overlaps Salon Direct's product assortment and target buyer, but competes at much greater scale and through dual retail + distribution channels.
- Amazon Business: General online retailer with a B2B business arm increasingly carrying pro salon supplies. Differs in scale and breadth but competes directly with Salon Direct for online orders from independent stylists seeking convenience.
Emerging players
- Pure Beauty Supply: Online-only specialty retailer of professional salon and beauty supplies serving independent stylists. Comparable in channel model (e-commerce first) and customer segment to Salon Direct, although smaller and more digitally native.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Salon Direct social profiles
Digital presenceSalon Direct financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salon Direct leadership team
Management profileNumber of profiles
Salon Direct funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salon Direct M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salon Direct
What does Salon Direct do?
Salon Direct is a retailer/distributor of salon and beauty supplies operating an online storefront (salondirectonline.com) and a toll-free phone ordering line. The company serves small business and individual consumers within the United States from its base in Middleton, Massachusetts. Online ordering was temporarily suspended for website maintenance at the time of source capture.
When was Salon Direct founded?
Salon Direct was founded in -1. It employs 11 to 50 people.
Who are Salon Direct's main competitors?
Direct peers on record are Burmax, SalonCentric, CosmoProf, Marlo Beauty Supply and Salon Services USA. Broad incumbents are Sally Beauty / BSG and Amazon Business. Pure Beauty Supply is listed as an emerging player.
Does Salon Direct have an API?
No public API is recorded for Salon Direct.
What industry is Salon Direct in?
Salon Direct's product category is Salon Supply Retail. Its primary akta.pro industry code is CRAOAEAB, Professional/Salon Beauty Distribution, with a secondary code of CRAFAHAH, Beauty & Salon Professional Supply Marketplaces. Its NAICS code is 456120 and its SIC code is 5960.