What Marlo Beauty Supply does

Marlo Beauty Supply is a privately held, independently owned wholesale distributor of professional beauty supplies founded in 1981 and headquartered at 23950 Mound Road, Warren, Michigan. The company sells exclusively to licensed beauty professionals — cosmetologists, hair stylists, barbers, salon and spa operators, and cosmetology students — and deliberately does not sell to the general public, positioning itself as a non-competing supplier to its customers' own clientele. Its catalog spans more than 10,000 SKUs across hair color, haircare, perms, brushes and shears, nail polish, acrylics and gels, skincare and spa, waxing, barber supplies, salon basics, apparel, and appliances, plus a private-label MBS line covering hair color, haircare, nails, spa, and apparel.

The core technology is a 24/7 e-commerce platform at marlobeauty.com that requires login/registration for wholesale pricing and is reinforced by license verification. The platform includes a set of self-serve ordering and catalog tools — Express Order, Buy It Again, Shopping List, Warehouse Guide, and order tracking — and is supplemented by phone ordering (800-333-9499), live chat, and Spanish-language support. The company operates a single distribution center in Warren, MI, shipping nationally with 1–2 business day processing, free shipping over $115 ($9.99 plus $2.75 insurance otherwise), a 30-day No Risk Guarantee, price matching, and tiered volume discounts through the SAVE coupon program ($5–$75 off orders of $150–$1,000+).

The business model is straightforward wholesale distribution: Marlo purchases professional beauty products at wholesale and resells at markup to a long tail of licensed professionals, with pricing not publicly disclosed. Marketing is conducted through the Pro2Pro education platform, the MoneySaver monthly deals catalog, email, and an active presence across Instagram, Facebook, YouTube, TikTok, Pinterest, and LinkedIn. Marlo is a BBB Accredited Business and a member of the Professional Beauty Association, and over its 45+ year history it has served 150,000+ licensed professionals, though no revenue, headcount trend, or funding data is publicly disclosed.

Name

Marlo Beauty Supply

Legal name

Marlo Beauty Supply

Website

https://marlobeauty.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Marlo Beauty Supply is a privately held, Warren, Michigan-based wholesale distributor founded in 1981 that sells exclusively to licensed beauty professionals. It offers 10,000+ professional SKUs across hair, nails, skin/spa, barber, and salon basics through a gated e-commerce platform with national direct shipping.

Ownership category

akta.pro rank

Product category

Beauty Supply Wholesale Distribution

akta.pro primary industry

Professional/Salon Beauty Distribution (CRAOAEAB)

Keywords

• Wholesale beauty supplies
• Professional salon products
• Cosmetology supply distribution
• Barber and nail supplies
• Professional beauty distribution

Headquarters

HQ city

Ferndale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Beauty Product Sales: Direct-to-professional sales of professional beauty supplies including hair, nails, skin/spa, barber, and salon basics. Revenue generated through product markups from wholesale pricing to licensed professionals. Volume-based coupon programs (SAVE coupon) provide tiered discounts: $5 off $150+, $10 off $250+, $25 off $500+, $75 off $1000+. Order minimums and shipping thresholds drive transaction frequency.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Marlo Beauty Supply is a wholesale distributor selling professional-grade hair, nail, skin/spa, hair removal, salon basics, apparel, professional appliances, and barber supplies exclusively to licensed beauty professionals and accredited cosmetology students. Products are listed online at marlobeauty.com behind a professional license verification wall at wholesale pricing with volume-based tiered discounts and direct-to-customer shipping from its Warren, Michigan warehouse.

Product overview

Marlo Beauty Supply is a wholesale beauty supply distributor offering a comprehensive e-commerce platform for professional beauty products. The core offering consists of an online ordering platform with integrated shopping tools including Express Order, Warehouse Guide, Buy It Again, and Shopping List features. The company operates a deals program called MoneySaver and an educational resource center called Pro2Pro. Their product portfolio spans multiple categories: Hair (color, care, perms, brushes, shears), Nails (polish, acrylics, gels, tools), Skin & Spa, Hair Removal (wax, warmers), Basics (cotton, towels, gloves), Apparel (capes, aprons), Appliances (clippers, curling irons, flat irons, dryers), and Barber supplies. They also offer private label products under the MBS brand (MBS Supplies, MBS Hair Color, MBS Haircare, MBS Nail Care, MBS Spa, MBS Apparel). The company exclusively serves licensed beauty professionals and students, operating on a B2B wholesale model.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Products Comprehensive range of professional hair products including hair color, haircare, perms and straighteners, brushes and combs, shears and shapers, and hair basics, sold exclusively to licensed beauty professionals at wholesale pricing.
• Nail Products Full selection of professional nail products including nail polish, acrylics and gels, nail tools and implements, nail basics, and pedicure supplies, sold wholesale to licensed nail technicians and cosmetologists.
• Skin and Spa Products Professional skincare, lotions and treatments, lashes and brows, tattoo and ear piercing, professional makeup, and spa basics distributed wholesale to licensed estheticians and spa operators.
• Hair Removal Products Professional hair removal supplies including wax products in various forms (pot, roll-on, bead, cream), wax warmers, waxing treatments, and hair removal basics sold wholesale to licensed beauty professionals.
• Salon Basics Essential salon and spa supplies including cotton, towels, gloves, disinfectants, and general salon basics sold wholesale to licensed professionals for everyday salon operations.
• Salon and Barber Apparel Professional salon wear including capes, aprons, client gowns, and spa and barber apparel sold wholesale to licensed beauty professionals.
• Professional Appliances Professional-grade tools and appliances including clippers and trimmers, curling irons, flat irons, and hair dryers sold wholesale to licensed beauty professionals.
• Barber Supplies Complete barber-specific offerings including shaving supplies, aftershaves, colognes, beard and body products, and men's haircare sold wholesale to licensed barbers and barber shop operators.
• MBS Private Label Brand Marlo Beauty Supply's own private label brand of professional beauty products and tools, covering MBS Supplies, MBS Hair Color, MBS Haircare, MBS Nail Care, MBS Spa, and MBS Apparel, sold wholesale exclusively to licensed beauty professionals through marlobeauty.com.

Quantifiable outcome

• Over 10,000 professional beauty products available
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Professional Beauty AssociationcoreOthersMember of the Professional Beauty Association, an industry organization supporting beauty professionals. Association membership demonstrates commitment to the professional beauty industry and provides networking and advocacy resources.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Salon Services: Multi-branch professional beauty distributor serving salons, spas, and barbers across the US. Comparable to Marlo as a wholesale supplier of professional hair, nail, and skin products to licensed professionals, with overlapping product categories and customer segments.
• CosmoProf / Beauty Systems Group: Henkel-owned professional beauty distribution business and one of the largest US salon supply distributors. Closely comparable to Marlo in product mix (hair, nails, skin, barber) and licensed-pro customer base, but operates a multi-branch warehouse network with much broader geographic coverage.
• SalonCentric: L'Oréal-owned professional beauty distributor serving licensed stylists and salons across the US. Directly comparable to Marlo as a B2B wholesale channel for professional hair, skin, and nail products, but with substantially greater scale and exclusive L'Oréal brand allocations.
• Salon Service Group: Professional beauty distributor focused on licensed salon professionals, offering hair care, color, and salon supplies. Comparable to Marlo in customer base (licensed stylists/salons) and product categories, with multi-state regional presence.
• State Beauty Supply: Regional wholesale beauty supplier serving licensed professionals in select US states. Closely comparable to Marlo in target customer, product categories, and licensed-pro-only wholesale model, though with smaller national footprint.
• Peels Salon Services: Professional salon supply distributor serving licensed stylists with hair, skin, and nail products. Directly comparable to Marlo in B2B wholesale distribution to licensed professionals, with similar category mix and pricing model.

Regional players

• SalonGuys: UK-based professional hair and beauty wholesale supplier serving salons and barbers. Comparable to Marlo in B2B wholesale model and licensed-pro focus, though primarily a UK regional player without US overlap.
• Jackies International: UK-based wholesale distributor of professional beauty products to salons and barbers. Comparable to Marlo in licensed-pro-only B2B model and product categories, but operates primarily in the UK market rather than competing head-to-head in the US.

Broad incumbents

• Amazon Business: Large incumbent B2B e-commerce marketplace selling professional beauty products alongside general merchandise. Adjacent competitor to Marlo with frictionless ordering and broad assortment, but lacks the licensed-pro-only gating and curated professional expertise.

Emerging players

• Beauty Express: Independent professional beauty distributor serving salons and barbers with hair care and color products. Comparable to Marlo in target customer and wholesale model, but smaller scale and more limited geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/marlobeauty
• Facebookfacebook.com/MarloBeauty
• LinkedInlinkedin.com/company/marlobeauty
• Instagraminstagram.com/marlobeautysupply
• TikToktiktok.com/@marlobeautysupply
• Pinterestpinterest.com/marlobeauty

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marlo Beauty Supply