SALON VERT

What SALON VERT does

Leading Holdings Group Co., Ltd. (Hong Kong stock code: 06999.HK), operating under the brand portfolio historically referenced as SALON VERT / 开元官方站网页版-开元kaiyuan(中国) in some channel sources, is a Chengdu-headquartered real estate conglomerate founded in 1999 that listed on the Hong Kong Stock Exchange Main Board on 2020-12-10. The group operates three business segments: real estate development (residential and select commercial), commercial operations management (office and retail leasing, full-lifecycle services across dozens of cities), and hotel management (anchored by the Canopy by Hilton Chengdu flagship). Its residential portfolio is organized into six product series — Landmark/中心系 (Grade-A commercial), Lan/蘭字系 (low-density luxury), Guan/觀字系 (cultural-improvement), Yue/悅字系 (urban renewal), Tian/天字系 (core-area luxury), and Cultural/文旅系 (tourism/resort) — each positioned at distinct price points and geographies across 40+ cities in the Sichuan-Chongqing, Beijing-Tianjin-Hebei, Greater Bay Area, and Central China regions.

The company's revenue mechanics combine one-time residential and commercial property sales (the primary revenue driver, executed through project-level sales offices and field sales teams) with recurring fee streams from commercial property operations and third-party hotel management contracts (Canopy by Hilton, Orange Hotel, Hidden Retreat). Pricing is not publicly disclosed and varies by location, project, and market. The firm employs 10,000+ staff, holds an AA corporate credit rating (2018), and carries independent recognition including China Real Estate Top 100, the Lu Ban National Quality Engineering Award (2019), LEED-CS 2009 Gold pre-certification (2020), and China Real Estate Brand Value Southwest TOP1 (2021). Go-to-market is sales-led (direct enterprise/field sales) supplemented by corporate website, WeChat, and digital tendering infrastructure.

Business model risk is concentrated in three vectors: (i) exposure to the cyclical Chinese property sector which has been under sustained stress since 2021, (ii) reliance on land-banking and policy access in primary Chinese economic regions where competitors include state-owned developers, and (iii) limited disclosed margin, gearing, or contract-sales data post-2022. The group has no identified parent company, no subsidiaries disclosed, and no M&A history in the source data; customer base is fragmented across individual homebuyers, commercial tenants, and hotel guests, with no concentration on named enterprise logos.

Name

SALON VERT

Legal name

开元官方站网页版-开元kaiyuan(中国),控股集团有限公司

Website

https://salon-vert.com

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Real Estate Development

SIC

Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE)

Keywords

• Real estate development
• Residential property sales
• Commercial property management
• Hotel management services
• Cultural tourism property

Headquarters

HQ city

Chengdu

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Real Estate Development: Property sales including residential and commercial units. One-time sales revenue model from property transactions.
2. Commercial Property Management: Commercial asset management including sales property operations, office space leasing, and management of commercial assets across dozens of cities.
3. Hotel Management: Hotel operations including management of international hotel brands such as Canopy by Hilton and Orange Hotel, generating revenue from hotel operations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

SALON VERT (Leading Holdings Group) develops and sells residential, commercial, and cultural tourism properties across 40+ Chinese cities, and operates commercial asset management and hotel operations as integrated business segments. The company sells residential units through branded series (Lan, Guan, Yue, Tian, Cultural) and commercial properties through its Landmark Series, while managing hotel properties under partnerships with Hilton (Canopy by Hilton Chengdu), Orange Hotel, and Hidden Retreat. Revenue is generated from property sales, commercial leasing and asset management, and hotel operations.

Product overview

SALON VERT (领地集团) is a Chinese real estate development conglomerate operating three core business segments: Real Estate Development (地产), Commercial Operations Management (商业), and Hotel Management (酒店). The company has developed multiple product series including the Landmark Series (中心系) for commercial complexes, the Lan Series (蘭字系), Guan Series (观字系), Yue Series (悦字系), and Tian Series (天字系) for residential developments, and the Cultural Series (文旅系) for tourism properties. The hotel segment operates international brand hotels including Canopy by Hilton Chengdu and manages the Juzi Hotel brand. Projects span across Beijing-Tianjin-Hebei, Guangdong-Hong Kong-Macao Greater Bay Area, Chengdu-Chongqing Economic Belt, and Central China regions. The company was listed on the Hong Kong Stock Exchange in December 2020 (Stock code: 06999.HK).

Differentiator

Problem solved

Functional benefit

Brands

• 中心系: 城市商务名片建筑系列，选址省会/副省会城市中心地段，以高标准打造甲级写字楼+高端商业的业态组合。
• 蘭字系
• 观字系
• 悦字系
• 天字系
• 文旅系

Products and services

• Real Estate Development (地产) Core real estate development business segment developing residential, commercial, and cultural tourism properties across China, with presence in Beijing-Tianjin-Hebei, Guangdong-Hong Kong-Macao Greater Bay Area, Chengdu-Chongqing Economic Belt, and Central China regions.
• Commercial Operations Management (商业) Commercial services and operations management including sales property operations, property leasing, and full lifecycle services for commercial assets such as offices and retail spaces.
• Hotel Management (酒店) Hotel management operations including international brand partnerships with Hilton and management of properties such as Canopy by Hilton Chengdu, Xichang Hidden Resort Qionghai, and Juzi Hotel Select.
• Landmark Series (中心系) Commercial complex product line targeting provincial capital and sub-provincial city centers, featuring Grade-A office buildings and high-end commercial spaces serving as urban business landmarks.
• Lan Series (蘭字系) Luxury low-density residential product line located in areas with superior natural and配套 resources, inspired by Lanting Ji Xu classical garden aesthetics, blending Eastern aesthetics with modern architecture. Recognized as China Real Estate Boutique Project Brand Value TOP10.
• Guan Series (观字系) High-end improvement residential products inspired by Su Dongpo's philosophy, featuring cultural classics and waterfront or landscape resources in core urban locations.
• Yue Series (悦字系) Urban residential product line representing urban renewal and美好的 growth, targeting cities in transformation with modern design and quality living spaces.
• Tian Series (天字系) Top-tier luxury residential products located in mature urban core areas with abundant cultural, landscape, and配套 resources, representing the pinnacle of urban living.
• Cultural Series (文旅系) Cultural tourism product line based on humanistic ecology and healthy living concepts, located in areas with rich natural resources, combining tourism, leisure, vacation, and residential functions.
• Canopy by Hilton Chengdu Leading Centre First Canopy by Hilton in Asia-Pacific and China, strategically located at Leading Centre in Chengdu's core district, offering panoramic views of Tianfu Square.
• Xichang Leading Hidden Resort Qionghai Resort hotel located in Xichang, featuring local ethnic culture integrated with natural landscape, offering a unique vacation experience.
• Juzi Hotel Select (Xichang Leading Qionghai) Selected service hotel in Xichang, designed around the theme of Qionghai moonlight with distinctive color schemes, line patterns, and geometric art, featuring a 360-degree starry sky themed restaurant.

Quantifiable outcome

• First Hong Kong-listed Sichuan real estate developer

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered flagship, core and minor.

• Hilton Hotels & ResortsflagshipStrategic or Co-development Partner · 10 December 2020Strategic cooperation with Hilton to introduce Canopy by Hilton, the first Asia-Pacific and China flagship hotel in Chengdu. Located at Leading Center in Chengdu's prime location with view of Tianfu Square.
• Orange Hotel (桔子酒店)coreStrategic or Co-development PartnerPartnership with Orange Hotel brand for properties in Xichang, including Juzi Hotel Select (Xichang Leading Qionghai) featuring 360-degree starry sky themed restaurant.
• Hidden Retreat (隐居邛海度假酒店)minorStrategic or Co-development PartnerCooperation for Xichang Hidden Retreat Qionghai Resort Hotel, featuring unique ethnic customs and natural landscape integration.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Logan Group Company Limited: Hong Kong-listed mainland Chinese property developer (3380.HK) with a similar mid-tier scale, regional concentration in southern China, and multi-segment residential and commercial property strategy. Highly comparable business model and customer base.
• Greentown China Holdings Limited: Hong Kong-listed (3900.HK) mainland Chinese developer known for premium-branded residential products and hotel operations. Directly comparable multi-product strategy and brand-led positioning.
• Powerlong Real Estate Holdings Limited: Hong Kong-listed (1238.HK) mainland Chinese property developer of similar mid-tier scale with operations spanning residential, commercial, and hotel management. Comparable diversified property platform structure.
• Times China Holdings Limited: Hong Kong-listed (1233.HK) mainland Chinese property developer of comparable scale focused on residential and commercial projects in the Greater Bay Area. Similar Hong Kong listing structure and tier-2/3 city exposure makes it a close comparable.
• KWG Group Holdings Limited: Mid-tier Hong Kong-listed (1813.HK) mainland property developer with diversified residential, commercial, and hotel operations. Similar three-pillar business model and tier-1/2 city footprint makes it directly comparable.
• R&F Properties (Guangzhou R&F) Co., Ltd. Hong Kong-listed (2777.HK) mainland Chinese developer with similar scale and diversified property business including residential, commercial, and hotel operations. Geographic overlap in southern China and comparable product positioning.
• Sunac China Holdings Limited: Hong Kong-listed (1918.HK) mainland Chinese property developer with diversified residential, commercial, and hotel/cultural tourism operations including strategic partnerships with international brands. Similar three-pillar approach at slightly larger scale.
• CIFI Holdings (Group) Co. Ltd. Hong Kong-listed (884.HK) mainland Chinese property developer with similar scale and tier-1/2 city focus. Comparable residential-led model with commercial property components.

Broad incumbents

• China Vanke Co., Ltd. One of China's largest property developers listed on both Shenzhen (000002.SZ) and Hong Kong (2202.HK). Operates across residential, commercial property, and property services at significantly larger scale; relevant as the dominant benchmark for Chinese property peers.
• Country Garden Holdings Company Limited: Largest mainland Chinese property developer (2007.HK) with national coverage spanning 1,000+ cities. Provides the upper-bound benchmark for Chinese residential developers and comparable multi-segment property operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/salon-vert

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SALON VERT