Salterra S de RL de CV
Salterra is a Mexican online distributor of aftermarket industrial parts for forklifts, material handling, and construction equipment, offering over 2.1 million SKUs across 18+ brands as the official TVH partner in Mexico. It serves SMB logistics, manufacturing, and construction buyers nationwide via e-commerce, multi-channel sales support, equipment rental, and a loyalty program.
- Company typePrivate
- Founded1999
- HeadquartersSan Pedro Garza García, Mexico
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Salterra S de RL de CV does
Salterra S de RL de CV is a privately held Mexican industrial parts distributor operating a nationwide e-commerce platform at salterra.com.mx from its headquarters in San Pedro Garza García, Nuevo León. Founded in 1999, the company sells aftermarket replacement parts, attachments, and industrial tires for forklifts, material handling equipment, construction machinery, and cranes, with a catalog of more than 2.1 million SKUs compatible with 18+ major equipment brands including Toyota, Hyster, Yale, Crown, Mitsubishi, Caterpillar, JCB, Linde, Hyundai, Komatsu, John Deere, and Bobcat. Salterra is the official TVH distributor in Mexico, supplementing its own catalog with TVH's global industrial parts inventory, and has expanded into specialized Allied Systems forge attachments and equipment rental/sales of new and semi-new forklifts.
The business runs on a direct-to-consumer e-commerce model layered with sales-led support through WhatsApp Business, dedicated phone lines, and email, complemented by self-service B2B tooling such as the Pedido Rápido quick-order workflow for registered business accounts and the Recompensas Salterra points-based loyalty program. Pricing is unit-based in Mexican Pesos including IVA, with login-gated B2B rates, an Outlet channel for discounted returns and slow-moving inventory, and bulk packaging options on selected items such as bearings. Distribution is single-country domestic, leveraging reliable carriers for nationwide delivery across Mexico.
Salterra's primary customer segments are small and medium industrial operators in logistics and warehousing, construction and heavy industry, and manufacturing, addressing pain points around equipment downtime, OEM parts cost, multi-brand parts compatibility, and limited technical expertise in part selection. The company markets through an educational blog, organic social channels on LinkedIn, Facebook, and Instagram, email newsletters, and SEO-optimized category pages, and operates under Mexican compliance frameworks including the Federal Consumer Protection Law (LFPC) and the Federal Law on Protection of Personal Data (LFPDPPP).
Salterra S de RL de CV firmographics
Firmographics- Name
- Salterra S de RL de CV
- Legal name
- Salterra S de RL de CV
- Website
- https://salterra.com.mx
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Salterra is a Mexican online distributor of aftermarket industrial parts for forklifts, material handling, and construction equipment, offering over 2.1 million SKUs across 18+ brands as the official TVH partner in Mexico. It serves SMB logistics, manufacturing, and construction buyers nationwide via e-commerce, multi-channel sales support, equipment rental, and a loyalty program.
- Ownership category
- akta.pro rank
Salterra S de RL de CV industry classification
Industry- Product category
- Industrial Parts Distribution
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Automotive Aftermarket Parts Distribution (Light-Duty) (TLAKAOAA)
- akta.pro secondary industry
- Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids) (CRAOANAB)
Keywords
Where Salterra S de RL de CV is headquartered
LocationHeadquarters
- HQ city
- San Pedro Garza García
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Salterra S de RL de CV business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Industrial Parts Sales: Primary revenue stream from selling industrial replacement parts including filters, bearings, hydraulic components, electrical parts, engine components, brake systems, and transmission parts for forklifts and material handling equipment. Products are sold as new, original-quality aftermarket alternatives at competitive prices.
- Attachments and Accessories: Sale of specialized attachments for industrial equipment including forks, clamps, baskets, hooks, and Allied Systems forge attachments designed for extreme heat environments
- Industrial Tires: Sale of industrial tires including solid and pneumatic variants for different surface applications on forklifts and mobile machinery
- Equipment Rental: Rental services for industrial equipment providing flexible access to machinery for businesses that prefer not to purchase outright
- Used and Semi-new Equipment Sales: Commercialization of pre-owned forklifts and industrial equipment at accessible prices for budget-conscious businesses
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Retail Pricing |
| Unit Pricing | Pay-as-you-go | Outlet/Discount Products |
| Unit Pricing | Pay-as-you-go | Volume/Bulk Pricing |
| Subscription | Monthly | Recompensas Salterra Loyalty Discounts |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Salterra S de RL de CV product offering
Product offeringCore offering
Salterra operates an e-commerce distribution platform selling aftermarket replacement parts, attachments, industrial tires, and used equipment for forklifts, material handling equipment, and construction machinery. The catalog spans over 2.1 million SKUs compatible with 18+ major equipment brands and covers engine, hydraulic, brake, electrical, transmission, fuel, and cooling systems. The company supplements parts sales with equipment rental services, a quick-order system for registered business customers, and a loyalty rewards program, all delivered with nationwide Mexico coverage and personalized technical support.
Product overview
Salterra is an online industrial parts distributor operating as a single unified e-commerce platform that offers a comprehensive portfolio of products and services. The core offering centers on industrial spare parts (refacciones) for forklifts, construction equipment, and material handling machinery, supplemented by specialized attachments including Allied Systems forge attachments, industrial tires, and equipment rental/sales services. The product lineup includes parts across major system categories (engine, hydraulic, brake, electrical, transmission, cooling, fuel systems) compatible with multiple brands, complemented by an Outlet section for discounted items and a loyalty rewards program. The company positions itself as a multi-brand distributor with over 25 years of market experience serving industrial clients throughout Mexico.
Differentiator
Problem solved
Functional benefit
Products and services
- Refacciones Industriales Spare parts and replacement components for industrial equipment including forklifts, construction machinery, and material handling equipment. Covers categories such as engines, filters, brakes, hydraulic systems, electrical components, and transmission parts, available as aftermarket alternatives to OEM at competitive prices.
- Aditamentos Attachments and accessories for forklifts and industrial machinery including forks, side shifters, clamps, and specialized extensions to adapt equipment for specific tasks.
- Aditamentos para Forja (Allied Systems) Specialized Allied Systems attachments designed for extreme heat forge operations, including hook systems and hydraulic cranes used in forging and metallurgical processes.
- Llantas Industriales Industrial tires and wheels for forklifts, platform trucks, and mobile machinery. Available in solid, pneumatic, and special application variants designed for different surface conditions.
- Renta y Venta de Equipos Equipment rental and sales services including new forklifts (grúas) and pre-owned (seminuevos) forklifts and industrial equipment for businesses seeking to expand operational capacity without outright purchase.
Quantifiable outcome
- Parts compatibility with 18+ major equipment brands including Toyota, Hyster, Yale, Crown, Mitsubishi, CAT, JCB, Linde, Hyundai, Komatsu, and others
- +1 more outcomes
Companies that use Salterra S de RL de CV
Customer profileSegments4 records
Ideal customer profiles3 records
Salterra S de RL de CV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Salterra S de RL de CV partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TVHcoreSalterra is an official TVH distributor in Mexico. TVH is a global supplier of quality industrial parts and accessories for material handling equipment. This partnership provides Salterra access to TVH's extensive inventory and enables them to offer TVH products to Mexican customers with local support and logistics.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Salterra S de RL de CV competitors and assessment
Company assessmentDirect peers
- TVH: Global leader in aftermarket parts for material handling and industrial equipment. Directly comparable to Salterra in product scope (multi-brand forklift parts), and particularly relevant because Salterra is TVH's official Mexican distributor — making TVH both supplier and strategic competitor in adjacent markets.
- Cascade Corporation: Global manufacturer of forklift attachments including the Allied Systems forge attachment line that Salterra distributes. Comparable as an attachment/parts specialist in the material handling aftermarket ecosystem where Salterra competes.
- Allied Systems (Cascade subsidiary): Specialized manufacturer of forge and foundry attachments for overhead cranes, distributed in Mexico through Salterra. Direct product-overlap peer given Salterra explicitly lists Allied Systems forge attachments as a flagship specialized line.
Broad incumbents
- Jungheinrich: German intralogistics OEM with forklift, warehouse equipment, and aftermarket parts/service operations across the Americas. Comparable as a large OEM with a parts and service business that competes for fleet operator wallet share in Mexico.
- Toyota Material Handling: OEM of forklifts and material handling equipment with a global parts and service network. Salterra lists Toyota as a primary supported brand, competing directly against Toyota Material Handling's own dealer service parts business.
- Crown Equipment: US-based forklift and material handling equipment OEM with established dealer/service-parts network globally. Crown is one of the 18 brands Salterra catalogs multi-brand compatibility for, representing a competing OEM service channel.
- Hyster-Yale Materials Handling: Industrial truck OEM (Hyster, Yale, brands Salterra lists as supported) with global parts and service operations. Comparable as a forklift OEM whose own aftermarket parts channel competes for the same Mexican customer wallet Salterra targets.
- KION Group / Linde Material Handling: Global industrial truck group (Linde, STILL, Dematic) with extensive aftermarket parts and service operations. Linde is one of Salterra's listed supported brands, making this both a customer-equivalent and a competing parts ecosystem.
Regional players
- LiftOne: Toyota Material Handling dealer network providing forklifts, parts, service, and rentals across the southeastern US. Comparable operating model to Salterra's parts + rental + used equipment mix, though operating in a different geography.
- ProLift Industrial Equipment: US-headquartered material handling equipment dealer providing forklifts, parts, and service. Comparable in the multi-brand forklift and material handling dealer/distributor model Salterra operates in Mexico, though focused on US territory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Salterra S de RL de CV social profiles
Digital presenceSalterra S de RL de CV compliance and trust
Trust signalCompliance2 records
Salterra S de RL de CV financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salterra S de RL de CV leadership team
Management profileNumber of profiles
Profiles1 record
Salterra S de RL de CV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salterra S de RL de CV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salterra S de RL de CV
What does Salterra S de RL de CV do?
Salterra operates an e-commerce distribution platform selling aftermarket replacement parts, attachments, industrial tires, and used equipment for forklifts, material handling equipment, and construction machinery. The catalog spans over 2.1 million SKUs compatible with 18+ major equipment brands and covers engine, hydraulic, brake, electrical, transmission, fuel, and cooling systems. The company supplements parts sales with equipment rental services, a quick-order system for registered business customers, and a loyalty rewards program, all delivered with nationwide Mexico coverage and personalized technical support.
Is Salterra S de RL de CV a public or private company?
Salterra S de RL de CV is a private company. It is classified as unknown and is currently operating.
When was Salterra S de RL de CV founded?
Salterra S de RL de CV was founded in 1999. It employs 1 to 10 people.
Where is Salterra S de RL de CV based?
Salterra S de RL de CV is headquartered in San Pedro Garza García, Mexico, in the Latin America region.
How does Salterra S de RL de CV make money?
Five revenue lines are on record. Industrial Parts Sales are the primary driver. The others are attachments and Accessories, industrial Tires, equipment Rental and used and Semi-new Equipment Sales.
Who are Salterra S de RL de CV's main competitors?
Direct peers on record are TVH, Cascade Corporation and Allied Systems (Cascade subsidiary). Broad incumbents are Jungheinrich, Toyota Material Handling, Crown Equipment, Hyster-Yale Materials Handling and KION Group / Linde Material Handling. Regional players are LiftOne and ProLift Industrial Equipment.
Does Salterra S de RL de CV have an API?
No public API is recorded for Salterra S de RL de CV.
What industry is Salterra S de RL de CV in?
Salterra S de RL de CV's product category is Industrial Parts Distribution. Its primary akta.pro industry code is TLAKAOAA, Automotive Aftermarket Parts Distribution (Light-Duty), with a secondary code of CRAOANAB, Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids). Its NAICS code is 42312 and its SIC code is 5013.