Salt 'n Pepper

What Salt 'n Pepper does

Studio Salt 'n Pepper is a privately held photography and graphic design studio established in 2010 and operating from a single physical location in Alphen aan den Rijn, Netherlands, with 16 employees. The studio serves two customer segments: individual consumers seeking professional photography for personal milestones (portraits, pregnancy, newborn, boudoir, weddings, loveshoots, model portfolios) and small businesses commissioning bespoke graphic design (logos, birth and wedding announcements, corporate identity/huisstijlen). Service delivery combines on-location shoots with in-studio sessions and includes post-processing; design services are project-based and non-template.

The business model is built on three revenue streams: (1) one-off photography sessions priced between €175 and €250 incl. VAT, each delivering 10–15 edited digital photos within 2–3 weeks; (2) bespoke design projects priced from €200 to €500 excl. VAT (logo design at €500, birth announcement at €200, wedding invitation at €250, with optional brand style add-ons); and (3) transactional print product sales (photo paper, posters, HD Metal, canvas, wood, photobooks, folded greeting cards) priced on quote. Customer acquisition is conducted through a portfolio website (saltnpepper.nl) and direct email inquiries ([email protected]); there are no APIs, applications, proprietary technology platforms, or disclosed institutional backing. The studio currently lists itself as closed ('momenteel gesloten'), though the website remains accessible for inquiries.

Studio Salt 'n Pepper is recognized for one industry award — the Coiffure Awards 2020 in the Avant Garde category — and has not disclosed patents, partnerships, subsidiaries, or external investment. Operations are confined to a single domestic market (Alphen aan den Rijn, Netherlands), with all distribution conducted directly through the studio and on-location shoots.

Name

Salt 'n Pepper

Legal name

Studio Salt 'n Pepper

Website

https://saltnpepper.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Studio Salt 'n Pepper is a privately held Dutch photography and graphic design studio in Alphen aan den Rijn, serving individual consumers and small businesses with bespoke portrait, event, and branding services priced €175–€500.

Ownership category

akta.pro rank

Product category

Photography Services

NAICS

Photography Studios, Portrait (541921), Commercial Photography (541922), Graphic Design Services (54143), Photographic Services (54192)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI)

akta.pro secondary industries

Photography & Photo Production (BPAFAIAF), Party Photography & Videography Services (HSACACAH), Prepress, Plate-Making & Artwork Services (IMALAKAM)

Keywords

• Portrait photography
• Wedding photography
• Pregnancy photography
• Graphic design services
• Custom photo prints

Headquarters

HQ city

Alphen aan den Rijn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Photography Services: One-time photography sessions including portrait photography, pregnancy/newborn photography, and wedding photography. Sessions include editing/post-processing and delivery of 10-15 digital photos.
2. Graphic Design Services: Custom design services including logo design, birth announcements, wedding invitations, and corporate branding/visual identity. Pricing is project-based.
3. Photo Print Products: Sale of photo prints and products including prints on photo paper, posters, HD Metal, canvas, and photobooks. Products are custom-printed on demand.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Studio Salt 'n Pepper operates a local photography and graphic design studio delivering bespoke portrait, pregnancy, wedding, boudoir, and couple photography sessions alongside custom logo, birth announcement, wedding invitation, and corporate identity design work. Sessions are charged per project, include post-processing and delivery of 10-15 edited digital photos, and are complemented by on-demand photo print products such as photo books, HD Metal prints, canvas prints, and folded greeting cards.

Product overview

Studio Salt 'n Pepper is a photography and design studio offering a unified portfolio of photography services (portrait, pregnancy, wedding, boudoir, model portfolio, loveshoots, and photo art) and graphic design services (logo design, birth announcements, wedding invitations, corporate branding/huisstijlen, and photo books). The core offering combines photography sessions with digital delivery and post-processing, while design services complement photography with custom-printed products. Print products include photo prints on various materials (photo paper, posters, HD Metal, canvas, wood), luxury and basic photo books, and greeting cards. The studio operates as a single-service provider rather than a modular platform, with services ordered individually or as packages (e.g., combining birth announcements with newborn photography for discount).

Differentiator

Problem solved

Functional benefit

Products and services

• Portrait Photography (Portretfotografie) Portrait photography sessions for individuals, including business portraits and personal portraits. Sessions include 40-60 minutes of photography, post-processing, and delivery of 10-15 digital result photos within 2-3 weeks; priced at €175 incl. VAT.
• Pregnancy & Newborn Photography (Zwangerschapsfotografie) Pregnancy and newborn photography sessions for 1-2 persons, including 1 hour of photography, post-processing, and delivery of 10-15 digital result photos; priced at €250 incl. VAT, with travel costs charged separately for on-location shoots.
• Wedding Photography (Trouwfotografie) Wedding photography services capturing ceremonies and celebrations, including on-location shoots for the wedding day and surrounding events.
• Boudoir Photography (Boudoir Fotografie) Intimate boudoir portrait photography sessions conducted in-studio for individual clients.
• Couple / Loveshoot Photography Couple photography sessions for romantic or pre-wedding shoots, often conducted outdoors or on-location.
• Model Portfolio Photography (Modellenportfolio) Portfolio photography sessions for aspiring models, producing a set of edited images suitable for agency submission and self-promotion.
• Logo Design (Ontwerp Logo) Custom logo design service including consultation, design, presentation, and up to one revision round; priced at €500 excl. VAT, with additional brand style design available for €300.
• Birth Announcement Design (Ontwerp Geboortekaartje) Custom birth announcement card design with unique graphic designs; priced at €200 incl. VAT (printing costs excluded), optionally combined with newborn photography.
• Wedding Invitation Design (Ontwerp Trouwkaartje) Custom wedding invitation design with personalized layouts tailored to each couple's style; priced at €250 incl. VAT.
• Corporate Identity Design (Huisstijlen) End-to-end corporate identity design including logo, stationery, business cards, website, and social media page designs for consistent brand representation across communications.
• Photo Prints (Foto Afdrukken) Custom photo printing on photo paper (matte or glossy), posters, HD Metal prints, canvas prints, and wood prints; custom collages and photo products available on request.
• Photo Books (Luxe and Basis Fotoboek) Custom photo books in luxury (20x20cm, 30x30cm, 40x30cm sizes with 24-50 thick pages and various cover options) and basic (24 non-thickened pages) variants.
• Folded Greeting Cards (Zigzagkaart) Folded greeting cards available in 6-page (135x135mm) or 12-page (98x98mm) formats.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights2 records

Others

• Trouwfotografen.nl: A Dutch wedding photographer directory and marketplace. Not a direct competitor, but a channel through which similar Dutch wedding photographers acquire customers and against which Salt 'n Pepper's wedding photography offering must compete for visibility.
• ShootProof: An ecosystem platform providing galleries, booking, and print fulfillment for photographers. Adjacent enabling technology relevant to how Salt 'n Pepper could digitize its service delivery.
• SmugMug: A photography platform offering portfolio hosting, gallery delivery, and print product fulfillment. Adjacent infrastructure provider relevant to the studio's print and digital delivery operations.

Emerging players

• Canva: A mass-market design platform competing with Salt 'n Pepper's logo, birth announcement, and wedding invitation design services. Targets SMBs and consumers with low-cost templated alternatives to bespoke design work.
• Pixieset: A SaaS platform for photographers offering client galleries, online booking, and print product sales. Represents the digital infrastructure alternative to operating an independent studio like Salt 'n Pepper, competing on distribution and customer experience.

Direct peers

• Het Portret: A Dutch studio specializing in family, pregnancy, newborn, and children's portrait photography. Comparable service catalog and regional target market in the Netherlands.
• ANNA Fotografie: A Dutch portrait and personal branding photographer with comparable session-based products and a similar customer profile of Dutch individuals and small businesses.
• Patricia Verhagen Fotografie: A Dutch portrait and boudoir photographer serving individual clients with similar session-based offerings. Directly comparable in product mix (portraiture, personal milestones) and target customer base (Dutch consumers seeking personalized photography).

Broad incumbents

• ColorFoto: An established Dutch photography chain offering portraits, event coverage, and print products across multiple locations. Wider footprint and broader portfolio, but overlapping core offerings with Salt 'n Pepper.

Regional players

• ASR Media: A Dutch photography and media agency serving commercial clients with portrait, event, and corporate imagery. Comparable regional service area and B2B overlap in branding and corporate identity work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/salt-'n-pepper

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salt 'n Pepper