Salt Team, Re/Max Vernon
Salt Fowler RE/MAX Vernon is a privately held RE/MAX franchise brokerage in Vernon, BC, serving home buyers and sellers across the Greater Vernon and North Okanagan region with a 13+ agent team, a Salt Fowler Commercial division, and a myRealPage.com-based property search platform.
- Company typePrivate
- Founded1993
- HeadquartersVernon, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Salt Team, Re/Max Vernon does
Salt Fowler RE/MAX Vernon is a privately held real estate brokerage operating under the RE/MAX franchise brand in Vernon, British Columbia, Canada. Founded in 1993 when co-founders Lisa Salt and Gord Fowler extended their Calgary-based Fowler & Salt partnership (established 1991) into the North Okanagan, the firm provides residential and commercial real estate brokerage services to home buyers and sellers in the Greater Vernon and North Okanagan region. The brokerage is staffed by a team of 13+ licensed realtors organized around specialization areas including waterfront properties (Okanagan Lake, Kalamalka Lake, Swan Lake), Predator Ridge Golf Resort, acreages, condos and townhomes, and a dedicated commercial division (Salt Fowler Commercial).
The firm's service platform combines personalized agent representation with a property search website built on the myRealPage.com platform, supporting interactive map search, custom email listing alerts, a Home Buyer Guarantee program, and a concierge service for transaction support. Supporting services include professional marketing plans, home staging guidance, mortgage calculators, market statistics, and educational content delivered through a blog and an active YouTube channel. Social presence spans Facebook, Instagram, LinkedIn, X, and YouTube for top-of-funnel marketing.
Revenue is generated through traditional real estate brokerage commissions on completed transactions, with rates negotiated individually rather than publicly disclosed. Distribution is primarily direct-to-consumer via field-based agents, supplemented by the RE/MAX Cross Canada Referrals Network for cross-market lead flow and listings published on realtor.ca for maximum Canadian buyer visibility. The firm claims 3,000+ transactions since inception, with marketed performance metrics of 63-day average days-on-market versus an 81-day market average and 96.58% of asking price achieved versus 95.6% market average. It has been ranked among the Top 50 Real Estate Teams in Canada by RankMyAgent in both 2024 and 2025, and as Best of Vernon in both years.
Salt Team, Re/Max Vernon firmographics
Firmographics- Name
- Salt Team, Re/Max Vernon
- Legal name
- Salt Fowler RE/MAX Vernon
- Website
- https://saltteam.ca
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Salt Fowler RE/MAX Vernon is a privately held RE/MAX franchise brokerage in Vernon, BC, serving home buyers and sellers across the Greater Vernon and North Okanagan region with a 13+ agent team, a Salt Fowler Commercial division, and a myRealPage.com-based property search platform.
- Ownership category
- akta.pro rank
Salt Team, Re/Max Vernon industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
- akta.pro secondary industry
- Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)
Keywords
Where Salt Team, Re/Max Vernon is headquartered
LocationHeadquarters
- HQ city
- Vernon
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Salt Team, Re/Max Vernon business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Real Estate Commission: Traditional real estate brokerage commission on property transactions. Agents earn a percentage of the final sale price when representing buyers or sellers in residential and commercial property transactions in the Vernon and North Okanagan region.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard real estate transaction commission |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Salt Team, Re/Max Vernon product offering
Product offeringCore offering
Salt Fowler RE/MAX Vernon is a real estate brokerage operating under the RE/MAX franchise in Vernon, British Columbia, serving the Greater Vernon and North Okanagan area. The team provides residential and commercial property buying and selling services through a team of approximately 13 realtors, supported by searchable property listings, neighborhood expertise, marketing plans, home staging guidance, a Home Buyer Guarantee, and a concierge service. The brokerage also runs a Commercial Division (Salt Fowler Commercial) for business real estate transactions.
Product overview
Salt Fowler RE/MAX Vernon operates as a traditional real estate brokerage offering a suite of interconnected services centered around property buying and selling in the Vernon and North Okanagan region. The core offering consists of searchable property listings (including Vernon Real Estate, Waterfront Properties, Predator Ridge, and Condos/Townhomes) accessible via an Interactive Map Search tool. Supporting the listings are Home Buyer Services (buyer guarantee, investment guidance, mortgage calculator, concierge service) and Home Seller Services (marketing plan, home staging, evaluation). A New Listings Alerts email subscription connects the search tools to buyer engagement. The company also produces YouTube content for marketing and client education. The product portfolio functions as a unified brokerage service rather than a modular software platform.
Differentiator
Problem solved
Functional benefit
Brands
- Salt Fowler Commercial: Commercial real estate division of Salt Fowler offering commercial property services
- Just Add Salt!
Products and services
- Residential Home Buyer Representation
- Residential Home Seller Representation
- Commercial Real Estate Services (Salt Fowler Commercial)
- Waterfront Property Specialist Services Specialized representation for buyers and sellers of waterfront properties on Okanagan Lake, Kalamalka Lake, Swan Lake, and waterfront developments such as Outback Lakeside Resort.
- Vernon Property Listing Search Public-facing property search service on the saltfowler.com website allowing users to filter Vernon and North Okanagan listings by bedrooms, bathrooms, and property types such as agriculture, multi-family, office, retail, single family, and vacant land, with an interactive map view.
- New Listings Email Alerts Email notification subscription service that alerts registered users when new property listings matching their saved search criteria become available in the Vernon and North Okanagan area.
Quantifiable outcome
- Properties sell 29% faster than market average (63 days vs 81 days on market)
- +2 more outcomes
Companies that use Salt Team, Re/Max Vernon
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles4 records
Salt Team, Re/Max Vernon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Salt Team, Re/Max Vernon partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RE/MAX Cross Canada Referrals NetworkcoreSalt Fowler is a proud member of the RE/MAX Cross Canada Referrals Network, enabling them to refer clients to trusted agents across Canada and receive referrals from other RE/MAX offices nationwide. This partnership extends their service capability for clients relocating within Canada.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Salt Team, Re/Max Vernon competitors and assessment
Company assessmentBroad incumbents
- Coldwell Banker Canada: Established North American franchised brokerage active in Canada with residential, luxury, and commercial divisions — directly comparable service stack to Salt Fowler including a commercial sub-brand.
- Century 21 Canada: Major franchised residential brokerage network in Canada with a commission-based agent model and national referral infrastructure analogous to RE/MAX.
- eXp Realty: Cloud-based brokerage with growing Canadian agent base and a low-overhead, commission-split model. Competes for the same agent talent and seller/buyer relationships in regional Canadian markets.
- RE/MAX Canada: National parent brand of the RE/MAX franchise network in Canada. Salt Fowler operates under this franchise, sharing brand, technology platform, and cross-country referral infrastructure — making RE/MAX Canada the most direct broader peer.
- Royal LePage: One of Canada's largest residential real estate brokerage networks with comparable commission-based agent model and similar service offering across buying, selling, and luxury segments.
Direct peers
- Engel & Völkers Canada: International premium brokerage operating in Canada with focus on luxury, waterfront, and resort properties. Closely comparable to Salt Fowler's premium/lifestyle positioning in the Okanagan.
- Sotheby's International Realty Canada: Premium Canadian brokerage with strong presence in luxury and waterfront/resort markets. Directly comparable to Salt Fowler's waterfront and Predator Ridge specialization, targeting affluent lifestyle buyers.
- Better Homes and Gardens Real Estate Canada: Franchised residential brokerage with comparable full-service, agent-led model and lifestyle-oriented brand positioning, competing in similar Canadian regional markets.
Others
- Zillow: Major U.S. online real estate marketplace influencing Canadian consumer expectations around property search and commission transparency. Not a direct brokerage competitor but shapes buyer/seller behavior relevant to Salt Fowler's funnel.
Regional players
- Vantage One Realty: Independent Okanagan-based brokerage with regional focus similar to Salt Fowler, serving buyers and sellers in nearby interior BC markets and representing the kind of local competitor Salt Fowler faces.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Salt Team, Re/Max Vernon social profiles
Digital presenceSalt Team, Re/Max Vernon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salt Team, Re/Max Vernon leadership team
Management profileNumber of profiles
Profiles12 records
Salt Team, Re/Max Vernon subsidiaries and ownership
Company hierarchySubsidiaries1 record
Salt Team, Re/Max Vernon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salt Team, Re/Max Vernon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salt Team, Re/Max Vernon
What does Salt Team, Re/Max Vernon do?
Salt Fowler RE/MAX Vernon is a real estate brokerage operating under the RE/MAX franchise in Vernon, British Columbia, serving the Greater Vernon and North Okanagan area. The team provides residential and commercial property buying and selling services through a team of approximately 13 realtors, supported by searchable property listings, neighborhood expertise, marketing plans, home staging guidance, a Home Buyer Guarantee, and a concierge service. The brokerage also runs a Commercial Division (Salt Fowler Commercial) for business real estate transactions.
Is Salt Team, Re/Max Vernon a public or private company?
Salt Team, Re/Max Vernon is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Salt Team, Re/Max Vernon founded?
Salt Team, Re/Max Vernon was founded in 1993. It employs 1 to 10 people.
Where is Salt Team, Re/Max Vernon based?
Salt Team, Re/Max Vernon is headquartered in Vernon, Canada, in the North America region.
How does Salt Team, Re/Max Vernon make money?
One revenue line is on record: real Estate Commission.
Who are Salt Team, Re/Max Vernon's main competitors?
Broad incumbents on record are Coldwell Banker Canada, Century 21 Canada, eXp Realty, RE/MAX Canada and Royal LePage. Direct peers are Engel & Völkers Canada, Sotheby's International Realty Canada and Better Homes and Gardens Real Estate Canada. Zillow is listed as an others. Vantage One Realty is listed as a regional player.
Does Salt Team, Re/Max Vernon have an API?
No public API is recorded for Salt Team, Re/Max Vernon.
What industry is Salt Team, Re/Max Vernon in?
Salt Team, Re/Max Vernon's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily), with a secondary code of FSAEAJAB, Commercial Real Estate Brokerage (Leasing & Sales). Its NAICS code is 5312 and its SIC code is 6531.