Salute Market

What Salute Market does

Salute Market is a privately held, family-owned hospitality business founded in 2015 in Palm Beach Gardens, Florida, by Rob and Michelle Lefkowitz. Historically operating as a full-service restaurant and wine bar, the company pivoted in July 2024 to focus exclusively on off-site catering and event services, relocating primary operations to Culinary Studios in Lake Park. Core products now span off-premise catering for weddings, corporate events, yacht parties, and private celebrations (10 to 250+ guests), an extensive wine and craft-cocktail program with bottles ranging $17 to $450, gift cards in fixed denominations, and a custom-branded corporate gifting program for orders of 10 to 300+ units.

The company has no proprietary technology platform; operations are built around traditional food preparation, event planning, hospitality service, and standard third-party tools for reservations (OpenTable), email marketing (Constant Contact), and review presence (TripAdvisor, Yelp, Facebook). A takeout online ordering capability is advertised as forthcoming. Customer engagement runs primarily through direct phone, email, and website inquiry forms, supplemented by partnerships with at least eight premier event venues across Palm Beach County that enable events without owning real estate.

Salute Market monetizes through four distinct revenue streams: (1) catering and full-service event execution priced per-event with menu items ranging $10-$46 and staffing/bartender/rentals bundled in; (2) wine and spirits retail at bottle-list pricing with a corkage-fee upcharge model for on-site consumption; (3) fixed-denomination gift cards sold online; and (4) inquiry-based corporate gift boxes with custom branding. Distribution is regional-only, restricted to Palm Beach County, with primary customer segments being private event hosts and corporate clients, supplemented by yacht-party organizers and drop-off catering buyers. The business is bootstrapped with no disclosed external capital and operates without a mobile app, API, or AI/ML capabilities.

Name

Salute Market

Legal name

Salute Market

Website

https://salute2u.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Salute Market is a family-owned catering and event-services company in Palm Beach County, Florida, founded in 2015, that pivoted in July 2024 from restaurant operations to off-site catering for weddings, corporate events, and private celebrations of 10 to 250+ guests.

Ownership category

akta.pro rank

Product category

Catering and Event Services

NAICS

Caterers (722320), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wedding & Social Event Catering (THAHAKAE)

akta.pro secondary industries

Off-Premise / Mobile Event Catering (THAHAKAD), Full-Service Catering (Off-Premise) (HSACAGAA)

Keywords

• Off-site catering services
• Event planning hospitality
• Wine bar restaurant
• Corporate gift boxes
• Wedding catering

Headquarters

HQ city

Palm Beach Gardens

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Catering & Event Services: Full-service off-site catering and event planning for weddings, corporate events, private parties, and celebrations. Services range from drop-off catering trays to complete event execution with professional staff, bartenders, rentals, and beverage service. Events range from intimate 10-person dinners to 250+ guest gatherings.
2. Wine & Beverage Retail: Wine and spirits sold at retail pricing. Customers purchasing bottles to enjoy on-site pay a corkage fee (+$15 or +$20 depending on bottle price). The company features an extensive wine program with bottles ranging from $17 to $450.
3. Gift Cards: Physical gift cards sold in denominations of $25, $50, $100, and $250. Cards can be purchased online and picked up immediately or shipped within 48 hours.
4. Corporate Gift Boxes: Custom-branded corporate gifting program offering curated gift boxes with fine wines, champagne, premium liquors, gourmet snacks, artisan foods, and giftable items. Orders can range from 10 to 300+ units with custom branding options available.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Salute Market provides off-site catering, bar service, and full-service event planning for private celebrations and corporate gatherings across Palm Beach County. Services range from drop-off catering trays to complete event execution with professional staff, bartenders, rentals, setup, service, and cleanup, accommodating events from 10 to 250+ guests. The company also operates a wine retail program, gift cards, and a corporate gifting program.

Product overview

Salute Market is a restaurant, wine bar, and catering company operating as a single unified business offering dining services and event catering. The core offering combines a full-service restaurant with an extensive wine selection and craft cocktails, paired with comprehensive catering services that include drop-off catering trays and full-service event planning with professional staff, bartenders, rentals, and venue partnerships. Supporting products include gift cards, a corporate gifting program, and a loyalty rewards program. Online ordering for takeout is noted as forthcoming.

Differentiator

Problem solved

Functional benefit

Products and services

• Off-site Catering Services Off-site catering for events of all sizes, from intimate dinners to weddings and corporate gatherings. Includes drop-off catering trays and full-service events with professional staff, bartenders, and rentals, for 10 to 250+ guests.
• Private Events & Event Planning Event hosting and planning for weddings, bridal showers, rehearsal dinners, baby showers, birthday parties, corporate events, holiday parties, and fundraisers, accommodating 10 to 250+ guests.
• Restaurant & Wine Bar Full-service dining experience featuring gourmet cuisine, craft cocktails, martinis, and an extensive wine selection by the bottle or glass, historically located in Palm Beach Gardens.
• Beverage Catering Full-service wine and liquor bar offering customized bar packages for events, including case wine orders and complete bar services.
• Gift Cards Physical gift cards available in denominations of $25, $50, $100, and $250 for use at Salute Market. Purchasable online for immediate pickup or shipped within 48 hours.
• Corporate Gifting Program Custom-branded corporate gift box program featuring curated wine, champagne, premium liquors, gourmet snacks, and artisan foods, available in quantities of 10 to 300+ with custom company branding.
• Loyalty Program Rewards program tracking spending via cellphone number, offering $20 off for every $250 spent on dine-in, carry-out, retail wine, or happy hour.

Quantifiable outcome

• Events hosted range from 10 to 250+ guests

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Lake PavilioncoreStrategic or Co-development PartnerPremier event venue partner for hosting events. Lake Pavilion is one of South Florida's premier event venues utilized for Salute Market's catering services.
• Manatee LagooncoreStrategic or Co-development PartnerPartner venue for events. Salute provides catering services at Manatee Lagoon and has a specific Manatee Lagoon catering menu available.
• DeSano PizzeriaminorStrategic or Co-development PartnerPartner venue in North Palm Beach for hosting events and culinary experiences. Listed as a venue for upcoming wine dinners, pop-up dinners, and tastings.
• Culinary Studios in Lake ParkcoreStrategic or Co-development PartnerNew catering headquarters location. The company relocated their primary operations to Culinary Studios in Lake Park in July. Future events, wine dinners, cocktail classes, and tastings will be hosted at this venue.
• David Scarola GalleryminorStrategic or Co-development PartnerPartner event venue featuring a large gallery space with extensive art collection. Available for hosting events with an elegant artistic atmosphere.
• Peninsula SocialminorStrategic or Co-development PartnerProfessional and vibrant event location ideal for business meetings, gatherings, and special events. Features indoor/outdoor spaces with a checkered floor restaurant area and conference facilities.
• Palm Beach Gardens Tennis & Pickleball CenterminorStrategic or Co-development PartnerIndoor/outdoor venue with natural lighting and wooden arches. Available for events with multiple spaces including a patio overlooking water, large rooms, and wedding reception areas.
• OceanaminorStrategic or Co-development PartnerListed as a partner venue for upcoming events including wine dinners, brunches, and tastings throughout Palm Beach County.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Aramark: Large-scale food services and catering operator serving sports, entertainment, corporate, and institutional clients. Adjacent as a broad incumbent with off-premise catering capabilities that compete for the same corporate event spend as Salute Market.
• Constellation Culinary Group: Premium hospitality group operating off-premise catering, venue management, and food services for cultural institutions and private events. Comparable premium event catering focus with broader institutional portfolio than Salute Market.
• Wolfgang Puck Catering: National celebrity-chef-driven off-premise caterer operating across major U.S. markets including Florida. Comparable premium catering positioning but at substantially larger scale and broader geographic reach than Salute Market.

Direct peers

• Puff 'n Stuff Catering: Florida-based full-service catering and event production company serving weddings and corporate clients across Central and South Florida. Comparable in scale, off-premise service model, and event size range to Salute Market.
• Bill Hansen Catering: Long-established luxury off-premise caterer serving South Florida weddings, corporate, and social events with full-service staff and venue partnerships. Directly comparable to Salute Market in scope, service model, and Palm Beach / South Florida geography.
• The Catering Company of Coconut Grove: South Florida off-premise caterer specializing in weddings and private events with menu customization and full-service staffing. Directly comparable business model to Salute Market's catering operations, anchored in the same regional market.
• Barton G: Miami-based luxury event catering and event design firm producing high-end weddings, galas, and corporate events. Comparable to Salute Market in premium event positioning, full-service execution, and South Florida market overlap.
• A Joy Wallace Catering: Florida off-premise caterer with a long history of weddings, corporate, and social events. Comparable full-service offering, beverage program, and regional footprint to Salute Market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/reviews
• LinkedInlinkedin.com/company/salute-market

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salute Market