Sama Group
Sama Group is a privately held Egyptian conglomerate operating across real estate, education, tourism, media, and cement. It develops residential properties in Cairo and North Sinai, runs two universities, operates a satellite TV channel, and exports cement to 12+ countries.
- Company typePrivate
- Founded1985
- HeadquartersCairo, Egypt
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Sama Group does
Sama Group is a privately held Egyptian conglomerate founded approximately in 1985 and headquartered at Sama Tower on the Ring Road in Cairo. The company operates across five sectors: Real Estate (Sama El Qahera, Sama Towers, Sama Arish Resort, Sama Village of El-Arish), Education (Sinai University — North Sinai's first university — and Capital International University in the New Administrative Capital), Tourism (Royal Valley Golf Club in Luxor, Sama International Travel), Media (Mehwar Channel, established in 2002 as Egypt's first private satellite channel), and Industrial (Sina Cemex cement production, BRM Furniture House). The group reports 37+ years of operating experience, 27 industry awards, and cement exports to more than 12 countries.
The conglomerate generates revenue through multiple streams: one-time sales of residential, administrative, and commercial real estate units (starting at 1,300,000 EGP with payment plans up to five years), recurring tuition from two universities, advertising and subscription revenue from its satellite channel, transaction fees from its travel agency, and hardware sales of cement and furniture. Direct sales at project sites and university admissions are the primary distribution channels. The stated customer base is Egyptian individual property buyers as the primary segment, with secondary segments of university students, tourism and golf visitors, and international cement buyers.
The group's competitive positioning rests on its diversified sector portfolio, capital-intensive mega projects, ownership of iconic landmarks in Cairo and Luxor, and its pioneering role in North Sinai's higher education market. No technology platform, digital product, or AI/ML capability is disclosed. Operating geographies are primarily Egypt, with international exposure limited to cement exports and a stated track record of executing projects in multiple countries. No parent company, external investors, funding rounds, or management team details are disclosed in available sources.
Sama Group firmographics
Firmographics- Name
- Sama Group
- Legal name
- Sama Group
- Website
- https://sama-group.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sama Group is a privately held Egyptian conglomerate operating across real estate, education, tourism, media, and cement. It develops residential properties in Cairo and North Sinai, runs two universities, operates a satellite TV channel, and exports cement to 12+ countries.
- Ownership category
- akta.pro rank
Sama Group industry classification
Industry- Product category
- Diversified Conglomerate (Real Estate, Education, Tourism, Media, Cement)
- NAICS
- Nonresidential Property Managers (531312)
- SIC
- Real Estate (6500)
- akta.pro primary industry
- Office Property Management (BPAJAGAA)
Keywords
Where Sama Group is headquartered
LocationHeadquarters
- HQ city
- Cairo
- HQ country
- Egypt
- HQ region
- Africa
Offices4 records
Markets served
Sama Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Supply Chain, Personnel, Marketing or Sales
Revenue model
- Real Estate Development: Primary revenue stream from residential, administrative, and commercial real estate projects including Sama El Qahera in Cairo, Sama Arish Resort, and Sama Towers on the Ring Road.
- Education Sector: Revenue from Sinai University and Capital International University operations, including tuition and educational services.
- Tourism: Revenue from Royal Valley Golf Club in Luxor (hosting international tournaments) and Sama International Travel agency.
- Media: Revenue from Mehwar Channel, Egypt's first private satellite channel established in 2002.
- Cement Production: Cement manufacturing and export operations serving Egypt and more than 12 countries internationally.
- Furniture: BRM Furniture House operations producing and selling furniture products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Residential units at Sama Towers with starting prices of 1,300,000 EGP |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Sama Group product offering
Product offeringCore offering
Sama Group is an Egyptian diversified conglomerate that develops and sells residential, administrative, and commercial real estate (Sama El Qahera, Sama Towers, Sama Arish Resort), operates higher education institutions (Sinai University, Capital International University), runs tourism and hospitality assets (Royal Valley Golf Club, Sama International Travel), broadcasts via Mehwar Channel, and manufactures cement (Sina Cemex) and furniture (BRM Furniture House). Its real estate division sells units directly to end buyers with payment plans up to five years.
Product overview
Sama Group is a diversified conglomerate operating across 5 sectors in Egypt: Education (Sinai University, Capital International University), Real Estate (Sama El Qahera, Sama Towers, Sama Arish Resort), Tourism (Royal Valley Golf Club), Media (Mehwar Channel), and Industrial/Furniture (Sina Cemex cement production, BRM Furniture House, Sama International Travel). The group operates in multiple locations across Egypt including Cairo, Luxor, North Sinai, and the New Administrative Capital. With over 37 years of experience and 27 awards, the company focuses on building communities and delivering landmark projects in diverse fields.
Differentiator
Problem solved
Functional benefit
Brands
- Mehwar Channel: First private satellite channel in Egypt, established in 2002, known for diverse content and international format programs.
- Sama El Qahera
- Royal Valley Golf Club
- Sinai University
- Capital International University
- Sama Towers
Products and services
- Sama El Qahera Iconic Cairo real estate development at the heart of the city featuring residential, administrative, and commercial buildings; addresses demand for premium centrally located property in Egypt's capital.
- Sama Towers Residential tower project on Cairo's Ring Road with units available for immediate delivery and payment plans up to five years, starting from 1,300,000 EGP.
- Sama Arish Resort Resort property in the El-Arish area serving as a leisure and second-home destination.
- Sinai University First university (public or private) in North Sinai, operating on Arish and Kantara campuses, offering Bachelor's degrees approved by the Supreme Council of Universities.
- Capital International University (CIU) Higher education institution positioned as a hub for highly ranked universities in Egypt's New Administrative Capital, designed with high standards for educational programs and staff.
- Royal Valley Golf Club Luxor-based resort featuring a high-end international golf course that hosts international tournaments.
- Mehwar Channel First private satellite channel in Egypt, launched in 2002, known for diverse content and international format programs.
- Sama International Travel Travel agency operation providing inbound and outbound travel services.
- Sina Cemex Cement production and export operation serving the Egyptian market and exporting to more than 12 countries.
- BRM Furniture House Furniture manufacturing and retail operation under the Sama Group portfolio.
Quantifiable outcome
- Sinai University granted Bachelor degree accreditation from Supreme Council of Universities till 2026
Companies that use Sama Group
Customer profileSegments3 records
Ideal customer profiles4 records
Sama Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sama Group partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Sama Group competitors and assessment
Company assessmentDirect peers
- Ora Developers: Egyptian real estate developer led by Naguib Sawiris focused on premium Cairo and North Coast projects including Silver Sands and Pyramids Hills. Comparable to Sama Group's flagship Cairo real estate focus (Sama El Qahera) targeting premium-buyer residential segments with installment payment structures.
- Tatweer Misr: Egyptian publicly-listed real estate developer behind major mixed-use projects including "Al Rabwa" and "Bloomfields," focused on premium community-style development with installment plans. Comparable to Sama Group's mixed-use mega-project approach and Egyptian payment-plan-driven residential sales.
- Amer Group: Egyptian publicly-listed conglomerate operating across real estate, education, and hospitality — the closest structural analogue to Sama Group's diversified yet Egypt-centric model with multiple owned subsidiaries spanning non-adjacent sectors.
- Palm Hills Developments: Major Egyptian publicly-listed real estate developer focused on premium integrated residential, commercial, and resort communities across Cairo and the North Coast. Directly comparable to Sama Group's mixed-use real estate development model with multi-project portfolio strategy and Egyptian payment-plan-driven sales.
- Mountain View: Egyptian publicly-listed real estate developer with significant exposure to residential, coastal, and resort projects across Cairo, North Coast, and Sokhna. Comparable to Sama Group's residential plus resort strategy (Sama Arish Resort + Sama Towers) targeting Egyptian middle-class buyers with extended payment plans.
- Emaar Misr: Egypt subsidiary of UAE-based Emaar Properties, developing large-scale mixed-use projects (e.g., Marassi, Uptown Cairo, Mivida) in premium Cairo locations. Comparable to Sama Group's Sama El Qahera flagship Cairo development and Ring Road positioning strategy.
- Hyde Park Properties: Egyptian real estate developer focused on luxury residential communities in East Cairo and the New Administrative Capital, with strong extended-payment-plan products. Comparable to Sama Group's premium East Cairo positioning (Sama Towers on Ring Road) and 5-year payment-plan product offering.
- Madinet Nasr Housing (MNHD): One of Egypt's oldest and largest publicly-listed real estate developers focused on residential and commercial units in Cairo. Comparable to Sama Group's long-operating-history urban Cairo development focus (37+ years operating, similar vintage to MNHD's Cairo roots).
- City Edge Developments: Joint venture between the Egyptian Housing & Development Bank and private developers, executing mixed-use master-planned communities including Al Maqsad and North Edge in the New Administrative Capital. Comparable to Sama Group's New Capital-area Capital International University positioning and large-scale Egypt development model.
- SODIC: Leading Egyptian publicly-listed real estate developer focused on mixed-use developments across East Cairo, West Cairo, and the North Coast. Comparable to Sama Group's premium-location residential and commercial project strategy with similar installment-plan sales model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sama Group social profiles
Digital presenceSama Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sama Group leadership team
Management profileNumber of profiles
Sama Group subsidiaries and ownership
Company hierarchySubsidiaries10 records
Sama Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sama Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sama Group
What does Sama Group do?
Sama Group is an Egyptian diversified conglomerate that develops and sells residential, administrative, and commercial real estate (Sama El Qahera, Sama Towers, Sama Arish Resort), operates higher education institutions (Sinai University, Capital International University), runs tourism and hospitality assets (Royal Valley Golf Club, Sama International Travel), broadcasts via Mehwar Channel, and manufactures cement (Sina Cemex) and furniture (BRM Furniture House). Its real estate division sells units directly to end buyers with payment plans up to five years.
Is Sama Group a public or private company?
Sama Group is a private company. It is classified as unknown and is currently operating.
When was Sama Group founded?
Sama Group was founded in 1985. It employs 11 to 50 people.
Where is Sama Group based?
Sama Group is headquartered in Cairo, Egypt, in the Africa region.
How does Sama Group make money?
Six revenue lines are on record. Real Estate Development is the primary driver. The others are education Sector, tourism, media, cement Production and furniture.
Who are Sama Group's main competitors?
Direct peers on record are Ora Developers, Tatweer Misr, Amer Group, Palm Hills Developments, Mountain View, Emaar Misr, Hyde Park Properties, Madinet Nasr Housing (MNHD), City Edge Developments and SODIC.
Does Sama Group have an API?
No public API is recorded for Sama Group.
What industry is Sama Group in?
Sama Group's product category is Diversified Conglomerate (Real Estate, Education, Tourism, Media, Cement). Its primary akta.pro industry code is BPAJAGAA, Office Property Management. Its NAICS code is 531312 and its SIC code is 6500.