Samarah Dead Sea Resort

What Samarah Dead Sea Resort does

Samarah Dead Sea Resort is an integrated luxury real estate, hospitality, and retail development operated by Dead Sea Touristic & Real Estate Investment (شركة البحر الميت للاستثمارات السياحية والعقارية), a Jordanian private limited company founded in 2003 in partnership with King Abdullah II Fund for Development (KAFD) and key Jordanian and Arab investors. The development is located on the Dead Sea shoreline, approximately 45 km from Amman, and encompasses four core assets: Samarah Residence (18 luxury town homes with private pools and beach access plus apartments across six buildings ranging 80-320 sqm), the Hilton Dead Sea Resort & Spa (285 rooms across five buildings with six restaurants, eforea spa, fitness centre, and kids club), the King Hussein Bin Talal Convention Centre (27 halls accommodating up to 3,000 people, managed by Hilton, winner of the MENA Travel Awards 2014), and Samarah Mall (5,150 sqm of retail, dining, and services across two floors with parking for 115 vehicles).

The company serves four primary customer segments: discerning international and local travelers seeking luxury Dead Sea retreats, affluent residential buyers seeking second homes or primary residences at the Dead Sea, ultra-high-net-worth individuals seeking exclusive town home ownership, and corporate/event planners hosting conferences and large gatherings. Revenue is generated through four streams: one-time real estate sales of residential units, recurring hotel and resort operations under Hilton management, professional services for conferences and events, and rental income from mall tenants. Hilton manages both the resort and convention centre, providing international brand recognition, operational expertise, and global distribution. The technology stack is non-proprietary, with the website developed and maintained by dot.jo; no AI/ML, API, or proprietary platform capabilities are disclosed.

Go-to-market relies on direct sales for residential properties (with site visit booking), Hilton's global distribution network for hotel bookings, and physical mall retail for consumer-facing services. Marketing channels are limited primarily to the official website, a Facebook page, and Hilton's global platform. The ownership structure involves a Jordanian sovereign development fund (KAFD), giving the project state-linked capital backing and a regulatory moat in the Dead Sea tourism zone. Annual general shareholder meetings have been documented as recent as November 2022, confirming active operations.

Name

Samarah Dead Sea Resort

Legal name

Dead Sea Touristic & Real Estate Investment (شركة البحر الميت للاستثمارات السياحية والعقارية)

Website

https://samarah.jo

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Samarah Dead Sea Resort is an integrated luxury real estate, hospitality, and retail development in Jordan operated by Dead Sea Touristic & Real Estate Investment, featuring a 285-room Hilton hotel, a 3,000-person convention centre, a 5,150 sqm mall, and premium residential properties at the Dead Sea, serving affluent travelers, luxury home buyers, and corporate event clients.

Ownership category

akta.pro rank

Product category

Integrated Resort and Residential Real Estate

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Rental and Leasing Services (532)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531), Real Estate Operators (No Developers) & Lessors (6510)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Beachfront & Coastal Full-Service Hotels (THAGAAAI), Ultra-Luxury Villas & Estates (THAMAEAA), Luxury Villas & Residences Resorts (THAGACAM)

Keywords

• Luxury resort hospitality
• Residential real estate
• Convention center events
• Dead sea tourism
• Integrated resort development

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Sales: Sale of luxury residential properties including town homes (18 exclusive units with 2-4 bedrooms) and apartments (6 buildings, 80-320 sqm units). One-time property sales constitute a major revenue stream.
2. Hotel Operations: Hilton Dead Sea Resort & Spa operates 285 rooms across five buildings with 6 restaurants, eforea spa, and full resort amenities. Revenue generated from room bookings, dining, and spa services.
3. Conference & Events: King Hussein Bin Talal Convention Centre with 27 conference halls and capacity for 3,000 people generates venue rental and event services revenue.
4. Retail Mall Operations: Samarah Mall (5,150 sqm, two floors) houses shops, restaurants, bank, pharmacy, and supermarket generating rental income from tenants.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Samarah Dead Sea Resort develops, owns and operates an integrated luxury real estate and hospitality destination on the Dead Sea shoreline in Jordan. The offering comprises residential units (18 town homes and apartments across six buildings A-F), the 285-room Hilton Dead Sea Resort & Spa, the 27-hall King Hussein Bin Talal Convention Centre (capacity 3,000), and Samarah Mall (5,150 sqm). The development is operated by Dead Sea Touristic & Real Estate Investment, established in 2003 in partnership with King Abdullah II Fund for Development (KAFD) and Jordanian/Arab investors.

Product overview

Samarah Dead Sea Resort is a residential and hospitality complex developed by Dead Sea Touristic & Real Estate Investment (established 2003 in partnership with King Abdullah II Fund for Development). The integrated development comprises Samarah Residence (featuring Town Homes and Apartments across six buildings), Samarah Mall (5,510 sqm shopping and dining destination), the Hilton Dead Sea Resort & Spa (285-room hotel), and the King Hussein Bin Talal Convention Centre (3,000-person capacity with 27 halls). The resort offers comprehensive leisure facilities including multiple pools, private beach, fitness center, and diverse dining options. Located at the Dead Sea shoreline, approximately 45-65 km from Amman.

Differentiator

Problem solved

Functional benefit

Products and services

• Samarah Residence - Town Homes Luxury residential town homes at the Dead Sea featuring 2, 3, or 4 bedrooms with private pools, gardens, and direct beach access. 18 exclusive units representing the pinnacle of luxury living at the Samarah Dead Sea Resort master-planned community.
• Samarah Residence - Apartments Elegant apartments ranging from 80-320 sqm with 1-3 bedrooms and loft options across six buildings (A through F) arranged around the infinity pool, with world-class amenities including centralized A/C, private parking, fire alarm systems, and IP television.
• Samarah Mall Premier two-floor shopping, dining, and entertainment destination at the Dead Sea spanning 5,150 square meters, featuring retail shops, six restaurants and cafes, a Jordan Kuwait Bank branch, a pharmacy, and Zait & Zatar Super Stores supermarket, with ground-level parking for 115 vehicles plus valet service.
• Hilton Dead Sea Resort & Spa 285-room luxury hotel managed by Hilton and located at the lowest point on earth, spread across five buildings with guest rooms and suites, six restaurants and a bar, executive lounge, fitness centre, kids club, and Levant's first eforea spa, marketed to discerning international and local travelers via deadsea.hilton.com.
• King Hussein Bin Talal Convention Centre Award-winning three-storey convention centre managed by Hilton with 27 conference halls, lounges, foyers and terraces accommodating up to 3,000 people, equipped with state-of-the-art facilities and the latest technology for conferences, weddings and corporate events, marketed via kinghusseinconventioncenter.hilton.com.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Hilton Hotels & ResortscoreStrategic or Co-development PartnerHilton manages both the Hilton Dead Sea Resort & Spa (285-room exclusive resort) and the King Hussein Bin Talal Convention Centre. Hilton provides international brand recognition, operational expertise, and global distribution for these flagship properties.

Scale indicators7 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Kempinski Hotel Ishtar Dead Sea: Direct competitor operating a luxury resort on the same Dead Sea shoreline with similar integrated amenities (pools, spa, private beach). Most comparable on geography, segment, and product offering, though smaller in convention facilities.
• Mövenpick Resort & Spa Dead Sea: Direct peer operating a full-service resort with spa and convention facilities at the Dead Sea, targeting both leisure and MICE segments. Closely aligned product mix and customer overlap with Samarah's Hilton and KHBTCC.
• Marriott Dead Sea Resort: Direct competitor — international-branded full-service resort on the Dead Sea targeting the same international leisure and conference segments. Comparable scale and service profile to the Hilton Dead Sea.
• Holiday Inn Resort Dead Sea: Same-shore Dead Sea competitor under a different IHG brand tier, competing for the resort leisure segment and offering private beach access and spa facilities comparable to Samarah's offering.
• Crowne Plaza Jordan Dead Sea Resort & Spa: Direct competitor — internationally branded Dead Sea resort and spa with comparable MICE and leisure positioning. Competes for the same international leisure guest and conference organizer segments.

Regional players

• Ayla Oasis (Aqaba): Jordanian integrated resort, residential, and golf community in Aqaba. Comparable as a Jordanian integrated lifestyle development mixing hospitality, residences, and retail — though differentiated by coastal Red Sea vs. Dead Sea location.
• Wadi Rum luxury camp operators (e.g., Memories Aicha): Jordan-based premium experiential hospitality operator. Regional peer in the broader Jordan luxury tourism ecosystem; competes indirectly for the same inbound international high-end traveler considering Dead Sea as part of a Jordan itinerary.

Broad incumbents

• Aman Resorts: Global ultra-luxury resort operator with a wellness-forward, low-density villa-resort concept (e.g., Amanzoe, Amangani) that is conceptually adjacent to Samarah Residence's 18 exclusive town homes with private pools and gardens.
• Hilton Hotels & Resorts (parent brand): Operates the 285-room Hilton Dead Sea Resort & Spa under management agreement; broader Hilton brand portfolio represents the parent incumbent and the channel through which Samarah's hotel is marketed and distributed globally.
• Four Seasons Hotels and Resorts: Global luxury incumbent with comparable ultra-luxury positioning; while not currently at the Dead Sea, represents the type of branded-luxury competition Samarah would face if it sought to expand into new resort markets or premium segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SamarahResort
• LinkedInlinkedin.com/company/samarah-dead-sea-resort

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samarah Dead Sea Resort