Samaritan’s Well Counseling

What Samaritan’s Well Counseling does

Samaritan's Well Counseling is a faith-based private counseling practice founded by Mark Verkler in 2003 and headquartered in Richardson, Texas. The practice provides one-on-one and couples counseling, along with multi-day intensives, integrating Biblical principles with clinical psychotherapy techniques. Services span individual counseling, couples counseling, grief, trauma, teen, biblical, affair recovery, and divorce recovery use cases, delivered in-person at the Richardson office and via telehealth across Texas. The team consists of seven people, including four credentialed counselors (Mark Verkler, LMFT; Rod Beck, LPC; Henry Delgado, Chaplain; Taylor Rheker, LPC-A) plus family members who support operations and marketing.

The business operates on a private-pay model with session fees ranging from $100 for a certified coach up to $200 for a senior therapist, plus premium intensive packages at $4,500 for a standard 3-day couple intensive and $1,500 for a single-day intensive. Insurance is not accepted directly, but superbills are provided for client reimbursement. The proprietary Soul Sense framework categorizes five core emotions (MAD, SAD, GLAD, BAD, SCARED) and underpins both the clinical methodology and the Soul Sense Podcast, which is distributed across YouTube, Spotify, Apple Podcasts, Amazon Music, and iHeart Radio as a top-of-funnel content asset.

Customer acquisition is rooted in community channels: founder Mark Verkler's role as an elder at Upper Room Dallas, affiliation with the Biblical Counseling Coalition and Christian Counselors Network, speaking engagements at churches, and a free Christian Guide to Emotional Health lead magnet hosted on Thinkific. The practice is founder-owned, has no external investors, no funding rounds, no M&A activity, and no disclosed partnerships beyond faith-community affiliations. Distribution is direct-to-consumer via phone, web contact form, and the TherapyPortal patient portal, with no intermediaries or resellers.

Name

Samaritan’s Well Counseling

Legal name

Samaritan's Well Counseling

Website

https://samaritanswell.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Samaritan's Well Counseling is a faith-based private counseling practice in Richardson, Texas, serving individuals, couples, and teens across Texas via in-person and telehealth sessions, integrating Biblical principles with clinical psychotherapy and offering multi-day intensives and the Soul Sense emotional awareness framework.

Ownership category

akta.pro rank

Product category

Faith-Based Counseling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420), Other Individual and Family Services (624190)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Mental Health Counseling & Psychotherapy Services (EDALAFAB)

akta.pro secondary industries

Couples & Family Therapy Teletherapy Platforms (HLALAEAG), Mental Health & Crisis Support Services (BPAGAEAH)

Keywords

• Christian counseling services
• Marriage and family therapy
• Trauma counseling
• Faith-based therapy
• Grief counseling

Headquarters

HQ city

Richardson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Counseling Sessions: Per-session fees billed directly to clients (private pay). Clients receive superbills for potential insurance reimbursement. Session length not specified; standard counseling format.
2. Couple Intensives: Prepaid multi-day intensive programs for couples. Standard format is 3 days (Day 1: 3-hour afternoon, Day 2: 5-hour intensive, Day 3: 5-hour intensive) at $4,500. Single-day 5-hour intensive available at $1,500. 50% deposit required to hold dates.
3. Individual Intensives: Prepaid multi-day intensive individual counseling programs targeting deep-seated trauma, behavioral patterns, and spiritual blocks. Pricing not publicly disclosed on main pages; free consult offered.
4. Soul Sense Podcast & Content: Free podcast content (Soul Sense with Mark Verkler) distributed on YouTube, Spotify, Apple Podcasts, Amazon Music, and iHeart Radio. Serves as top-of-funnel marketing and thought leadership, not a direct revenue stream.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Samaritan's Well Counseling is a private-pay, Biblically grounded clinical counseling practice that delivers individual, couples, teen, grief, trauma, affair recovery, and divorce recovery therapy, along with multi-day intensive programs for individuals and couples. Services integrate Christian scripture and prayer with licensed clinical psychotherapy, are delivered in-person at the Richardson, Texas office or via telehealth across Texas, and are anchored by the proprietary Soul Sense emotional-awareness framework. Free thought leadership is provided through the Soul Sense Podcast and a downloadable Christian Guide to Emotional Health.

Product overview

Samaritan's Well Counseling is a faith-based private counseling practice offering a comprehensive suite of mental health and relationship counseling services. The core offering consists of individual and couples counseling across multiple specialty areas including grief, trauma, teen counseling, biblical counseling, affair recovery, and divorce recovery. The practice also offers intensive counseling programs—individual intensives and couple intensives—which are extended, focused multi-day sessions designed for deeper healing work. Supporting the counseling services is the Soul Sense Podcast, a media property providing educational content on faith and emotional health. A free digital guide on Christian emotional health is available as a supplementary resource. All services integrate biblical principles with clinical counseling methods, and sessions are available both in-person at their Richardson, Texas office and via telehealth throughout Texas.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Counseling One-on-one counseling sessions addressing anxiety, depression, trauma, grief, relationship issues, and spiritual concerns, available in-person or via telehealth.
• Couples Counseling Marriage and relationship counseling helping couples improve communication, resolve conflicts, rebuild trust, and strengthen their bond using biblical and evidence-based approaches.
• Individual Intensives Deep, focused multi-hour counseling sessions for individuals dealing with trauma, crisis, or deep-rooted issues, combining prayer, inner healing, and psychological exploration.
• Couple Intensives Immersive multi-day counseling experience for couples facing severe relationship challenges or crises, with extended sessions over 2-3 days.
• Grief Counseling Compassionate support for individuals processing loss, providing a safe space to navigate grief and find healing and renewed hope.
• Trauma Counseling Faith-based trauma therapy helping adults heal from traumatic experiences using biblical principles, prayer, and trauma resolution techniques.
• Teen Counseling Counseling services for adolescents addressing anxiety, school issues, peer conflict, family challenges, and emotional struggles with a faith-based perspective.
• Biblical Counseling Christian counseling integrating biblical principles with therapeutic techniques for holistic healing of emotional and spiritual issues.
• Affair Recovery Specialized couples counseling helping partners heal after infidelity through trust rebuilding, communication skills, and forgiveness work.
• Divorce Recovery Post-divorce counseling supporting individuals through the emotional aftermath of divorce, helping them heal, rebuild, and move forward.

Quantifiable outcome

• Clients report healthier communication and less tension in marriage
• +7 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BetterHelp: Largest online therapy platform with thousands of licensed therapists, broad secular reach, and subscription pricing. Overlaps with Samaritan's Well on telehealth delivery but is a much larger incumbent across all therapy modalities.
• Talkspace: Established online therapy platform offering individual, couples, and teen therapy via messaging and video. Comparable as a national telehealth incumbent that competes for the same clients who might otherwise choose a private-pay practice like Samaritan's Well.

Direct peers

• New Life Ministries / New Life Counseling: Faith-based counseling and teaching ministry that integrates biblical principles with clinical therapy for individuals and couples. Comparable on faith-integrated methodology, radio/podcast content distribution, and marriage intensive programming.
• Biblical Counseling Center: Faith-based counseling and training ministry offering biblical counseling services to individuals and couples. Directly comparable as another practice built around Scripture-centered therapy and counselor training.
• Christian Counseling & Educational Foundation (CCEF): National biblical counseling organization that trains and resources biblical counselors and provides direct counseling services. Comparable in its explicit integration of Scripture with clinical practice and its role as a thought leader in the Christian counseling movement.
• Faithful Counseling: Online Christian counseling platform that matches clients with licensed therapists who integrate Biblical principles into therapy, just like Samaritan's Well. Closest direct competitor in the faith-based private-pay counseling segment.
• ReGain: Online couples counseling platform that, like Samaritan's Well, specializes in relationship and marriage therapy via secure video. Comparable on the couples-counseling vertical but secular and insurance-friendly.
• Marriage Recovery Center: Specialty intensive couples therapy practice offering multi-day marriage intensives (often 2–3 days) for affair recovery and crisis repair. Most directly comparable on the premium intensive format that is one of Samaritan's Well's flagship offerings.
• Heartland Christian Counseling: Multi-state private-pay Christian counseling practice offering individual, couples, family, and adolescent counseling from a biblical worldview. Directly comparable as another regional Christian counseling practice of similar size and structure.

Others

• American Association of Christian Counselors (AACC): Professional association that certifies and connects Christian counselors and trains practitioners in biblical integration. Comparable as an ecosystem player in the same faith-based counseling space that Samaritan's Well operates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCablWWXE8SXfAhSqEKHeeuw
• LinkedInlinkedin.com/company/samaritan%E2%80%99s-well

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samaritan’s Well Counseling