Sam Diego’s

What Sam Diego’s does

Sam Diego's Mexican Cookery & Bar is a single-location, independently owned full-service Mexican and Tex-Mex restaurant operating at 950 Iyannough Rd in Hyannis, Massachusetts, directly west of the Cape Cod Mall entranceway on Route 132. Founded in 1982, the restaurant has served Cape Cod for over four decades across four dining rooms, two bar/lounge areas, and a tropically landscaped outdoor patio. Its core offering is a broad Mexican/Tex-Mex/Southwestern menu (enchiladas, burritos, tacos, fajitas, chimichangas, BBQ, salads, sandwiches, combos, kids menu, gluten-sensitive and vegan menus) plus a full bar featuring signature margaritas and specialty cocktails.

The business model is traditional dine-in restaurant revenue, supplemented by take-out ordering through the third-party Orders2.me platform, waitlist management via TablesReady, physical gift cards in denominations from $5 to $500 (processed through Valutec), Party Pack catering takeout, and no-room-charge semi-private event hosting across Café Room (up to 28 guests), Lounge (up to 20) and Porch (up to 20) spaces. Pricing is per-cover unit pricing with structured weekday lunch deals ($10.95 specials and a $12.95 all-you-can-eat taco bar Mon-Fri), Taco Tuesday at $14.95, and full-menu items ranging from approximately $5.25 (mini dessert) to $27.95 (fajita combos/steak entrees). Two punch-card loyalty programs (Sundowner's Club for dinners, Luncheon Club for lunches) drive repeat visitation.

The company serves four primary segments — families with children, Cape Cod tourists, neighborhood locals, and event hosts — and markets through Instagram, its website, and word-of-mouth/community reputation built across three generations of family customers. Headcount stands at approximately 15 employees, there is no proprietary technology platform, no funding activity, no parent company, and no digital delivery partnerships beyond the third-party ordering tool.

Name

Sam Diego’s

Legal name

Sam Diego's

Website

https://samdiegos.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Sam Diego's is a single-location, independently owned Mexican and Tex-Mex restaurant in Hyannis, Cape Cod, founded in 1982, serving families, tourists and locals with dine-in, take-out, gift cards and private event hosting.

Ownership category

akta.pro rank

Product category

Mexican Restaurant

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224)

akta.pro primary industry

Family-Style Restaurants (THAFACAC)

Keywords

• Mexican restaurant dining
• Tex-Mex cuisine
• Family dining service
• Bar and cocktails
• Private event hosting

Headquarters

HQ city

Hyannis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Food and Beverage Sales: Traditional table-service restaurant revenue from food and alcoholic beverage sales consumed on premises. Menu includes Mexican/Tex-Mex entrées, appetizers, desserts, and specialty cocktails (margaritas, tropical drinks). Revenue is transactional, per-order, and varies with customer volume and menu item selection.
2. Take-out and Delivery Orders: Online ordering via Orders2.me platform and phone orders for takeout. Includes party pack catering orders for off-site events. Takeout Taco Box feeds four for $26.95.
3. Gift Card Sales: Physical gift cards sold online or by phone in denominations from $5 to $500. Cards are mailed to purchasers.
4. Private Event Hosting: Semi-private party bookings in Café Room, Lounge, and Porch spaces. No room charge for bookings. Additional revenue from set menus, drink tickets, or buffet options ordered for events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Sam Diego's is a single-location, full-service Mexican and Tex-Mex restaurant in Hyannis, MA that has been operating since 1982. The restaurant serves a full menu of Mexican, Tex-Mex, Southwestern, and barbecue items alongside a full bar with signature margaritas and specialty cocktails, complemented by catering, gift cards, and semi-private event hosting. The dining experience is supported by family-friendly amenities such as a kids menu and outdoor patio.

Product overview

Sam Diego's Mexican Cookery & Bar operates as a single-location, full-service Mexican and Tex-Mex restaurant offering a comprehensive dining experience. The core offering consists of a unified restaurant service featuring an extensive Mexican and Tex-Mex menu including entrees (enchiladas, burritos, tacos, quesadillas, fajitas, chimichangas), starters, salads, sandwiches, and desserts, complemented by a full bar with signature margaritas and specialty cocktails. The restaurant supplements its core dining with additional service offerings: gift cards available for purchase, party catering through Party Pack take-out and semi-private event hosting, and loyalty programs (Sundowner's Club and Luncheon Club). Family-friendly amenities include the Young Juan's kids menu, and the restaurant accommodates dietary restrictions with dedicated gluten-free and vegan menus. The business model combines dine-in service (including outdoor patio and multiple dining areas), take-out ordering through a third-party platform, and waitlist management via an online system.

Differentiator

Problem solved

Functional benefit

Products and services

• Mexican & Tex-Mex Menu Full dine-in menu of Mexican and Tex-Mex selections including enchiladas, burritos, tacos, quesadillas, chimichangas, and combination plates, served to restaurant guests.
• Barbecue Menu Barbecue offerings including baby back ribs, riblets, and BBQ pulled pork dishes served at the restaurant.
• Southwestern Specialties Southwestern-inspired dishes such as fajitas, tamales, and specialty items featuring regional American Southwest flavors.
• Salads and Sandwiches Salad options including Caesar salads, fajita salads, taco salads, and Cobb salads, plus sandwiches and burgers such as the Gringo Cheese Burger, Outlaw Burger, chicken sandwiches, and BBQ pork items.
• Drinks Menu Full bar service featuring signature margaritas, specialty cocktails, extensive tequila selection, beer on tap and bottles, and wine options.
• Young Juan's Kids Menu Kid's menu featuring Mexican-inspired children's meals with coloring pages and crayons, designed for family dining.
• All-You-Can-Eat Chile, Soup, Salad & Taco Bar Buffet-style lunch offering available Monday through Friday from 11:30am to 3pm featuring fresh soups, chile con carne, salad, and taco bar fixings.
• Semi-Private Party Events Event hosting services including semi-private dining areas (Café Room seating up to 28, Lounge with high tops for 20, and Sam's Porch for 20), with no room charge for parties.
• Party Pack Take-Out Catering Catering take-out menu for events, allowing customers to order party packs for pickup at specified times and locations for off-site consumption.
• Gift Cards Physical gift cards available in various denominations ($5 to $500) for purchase online or by phone, with balance checking available through Valutec.
• Takeout Taco Box Takeout package feeding four people for $26.95, includes 10 corn or soft tacos, 1.5 pounds of seasoned ground beef, shredded lettuce, Jack and Cheddar cheese, diced tomatoes, and homemade salsa.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Chili's Grill & Bar: Casual dining chain with sit-down service, full bar, family-oriented menu, and value promotions. Comparable casual-dining format with bar revenue, though broader menu beyond Mexican.
• Chipotle Mexican Grill: Largest fast-casual Mexican chain in the US with broad menu of burritos, tacos, bowls. Comparable Mexican category and broad appeal, but counter-service model differs.
• Moe's Southwest Grill: National fast-casual Mexican chain offering burritos, tacos, and bowls with counter service. Comparable menu and target customer, but faster service model.
• Taco Bell: QSR Mexican chain offering tacos, burritos, and value meals. Shares the Mexican cuisine category and value-promotion DNA but operates in a much faster, drive-thru-led format.
• Qdoba Mexican Eats: Fast-casual Mexican chain specializing in burritos, tacos, and customizable bowls. Comparable Mexican menu offering and customer demographic, though fast-casual rather than full-service.

Direct peers

• Margaritas Mexican Restaurants: Regional full-service Mexican chain in New England with dine-in service, bar program, and family-friendly atmosphere. Highly comparable regional peer with similar sit-down Mexican format.
• Baja Fresh: Fresh-Mex casual chain emphasizing grilled Mexican fare (fajitas, tacos, bowls). Directly comparable Mexican cuisine positioning with sit-down and takeout service.
• On The Border Mexican Grill & Cantina: Casual full-service Mexican chain combining sit-down dining with strong bar/cantina offerings, similar combination plates, fajitas, and family promotions—directly comparable format.
• Chevys Fresh Mex: Full-service Mexican restaurant chain with dine-in service, bar/margarita program, and family-friendly positioning. Most directly comparable casual Mexican sit-down peer at scale.

Emerging players

• Rosa's Mexican Grill: Smaller independent and franchise Mexican full-service concepts with similar dine-in + takeout + catering + event-hosting mix. Comparable operating model to Sam Diego's at smaller chain scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/samdiegos/?utm_source=ig_embed&utm_campaign=loading
• LinkedInlinkedin.com/company/sam-diego%E2%80%99s

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sam Diego’s