SamenDoen
- Company typePrivate
- Founded2014
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
SamenDoen firmographics
Firmographics- Name
- SamenDoen
- Legal name
- Samen-Doen.nl
- Website
- https://samendoen.nl
- Company type
- Private
- Founded year
- 2014
- Operating status
- Closed
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SamenDoen industry classification
Industry- Product category
- Community Loyalty Platform
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industries
- Loyalty Commerce & Affiliate/Offer Platforms (Shopping Portals, Cashback, Offers) (THALAKAJ), Memberships, Clubs & Loyalty Subscriptions (CRAFAIAE)
Keywords
SamenDoen business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Loyalty points platform (model unspecified): Platform facilitated point accumulation and redemption between consumers, retailers, associations, and charitable causes. Revenue model not explicitly disclosed in available sources.
Go-to-market motion1 record
Distribution channels1 record
SamenDoen product offering
Product offeringCore offering
SamenDoen operated a Dutch online loyalty points platform that connected consumers, local retailers, associations, and charitable causes. Consumers earned points through purchases at participating local shops, and could spend those points or donate them to affiliated charitable causes and associations. The platform functioned as a community-led collective savings and giving ecosystem serving the Netherlands.
Product overview
Samen-Doen.nl was a single-platform loyalty and rewards ecosystem that facilitated collaborative point-saving among consumers, local shop patronage, and charitable donations. The platform served as an intermediary connecting consumers with participating retailers and affiliated charities (goede doelen), allowing members to accumulate points through purchases at local stores and subsequently spend or donate those points to selected causes. The platform ceased operations on December 31, 2025 after more than a decade of service.
Differentiator
Problem solved
Functional benefit
Products and services
- Samen-Doen.nl Loyalty Platform
Quantifiable outcome
- Thousands of consumers, retailers, and charitable organizations served
Companies that use SamenDoen
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
SamenDoen technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SamenDoen partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Strategic partners (unspecified)coreKey strategic partners ended their collaboration with Samen-Doen.nl, leading to the platform's closure. The specific partners are not named in available sources. Despite intensive research into new scenarios, the platform could not be sustained without these strategic partnerships.
Scale indicators2 records
Recent moves4 records
Expansion highlights1 record
SamenDoen competitors and assessment
Company assessmentDirect peers
- Euroclix: Dutch rewards panel where users earn points for online activities, surveys, and shopping. Comparable points-based loyalty model targeting Dutch consumers and retailers.
- Groupcard: Dutch loyalty/cashback platform explicitly referenced in SamenDoen's closure announcement (Groupcard went bankrupt). Operated a similar local-shopping and points-based model in the Netherlands, making it the closest comparable in product and geography.
- CashbackXL: Netherlands-based cashback platform offering rebates on online and in-store purchases at participating merchants. Comparable value proposition of consumer rewards for shopping activity.
- Scoupy: Dutch cashback and loyalty platform rewarding consumers for purchases at participating retailers. Directly comparable to SamenDoen's local-shopping loyalty mechanics in the same Dutch market.
Broad incumbents
- PostNL Pakketzegels: Loyalty program run by Dutch postal incumbent PostNL, where consumers earn stamps/zegels on deliveries and redeem at participating retailers. Overlapping local-retailer loyalty redemption mechanic at much larger scale.
- Air Miles Netherlands: Long-standing Dutch coalition loyalty program covering supermarkets, fuel stations, and retailers. Broader and more established loyalty program that competes for the same point-accumulation-and-redemption consumer behaviour.
- ANWB Ledenvoordeel: Dutch membership organization (ANWB) offering discounts and loyalty benefits at partner retailers. Comparable membership-based retail loyalty structure in the Netherlands, though embedded in a broader mobility association.
Emerging players
- Local4Local: Dutch local-shopping loyalty initiative focused on stimulating neighborhood retail. Closely aligned with SamenDoen's 'support local shops' value proposition, though at smaller scale.
Market position
Strengths2 records
Weaknesses3 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
SamenDoen social profiles
Digital presenceSamenDoen financial estimates
Financial estimateRevenue estimate
Valuation estimate
SamenDoen leadership team
Management profileNumber of profiles
SamenDoen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SamenDoen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SamenDoen
What does SamenDoen do?
SamenDoen operated a Dutch online loyalty points platform that connected consumers, local retailers, associations, and charitable causes. Consumers earned points through purchases at participating local shops, and could spend those points or donate them to affiliated charitable causes and associations. The platform functioned as a community-led collective savings and giving ecosystem serving the Netherlands.
Is SamenDoen a public or private company?
SamenDoen is a private company. It is classified as unknown and is currently closed.
When was SamenDoen founded?
SamenDoen was founded in 2014. It employs 11 to 50 people.
How does SamenDoen make money?
One revenue line is on record: loyalty points platform (model unspecified).
Who are SamenDoen's main competitors?
Direct peers on record are Euroclix, Groupcard, CashbackXL and Scoupy. Broad incumbents are PostNL Pakketzegels, Air Miles Netherlands and ANWB Ledenvoordeel. Local4Local is listed as an emerging player.
Does SamenDoen have an API?
No public API is recorded for SamenDoen.
What industry is SamenDoen in?
SamenDoen's product category is Community Loyalty Platform. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of THALAKAJ, Loyalty Commerce & Affiliate/Offer Platforms (Shopping Portals, Cashback, Offers).