Singapore Association for Mental Health

What Singapore Association for Mental Health does

Singapore Association for Mental Health (SAMH) is a registered charity and non-profit organisation founded in 1968, recognised as the first community mental health agency in Singapore. Operating 10 centres across the country, SAMH delivers a comprehensive portfolio of mental health services spanning counselling, creative arts therapy, rehabilitation, residential care, vocational training, youth outreach, and community education. The organisation serves individuals aged 10 and above with mental health conditions, their caregivers, and the broader Singapore community, with primary segments including persons with mental illness, youth at risk, seniors, and families.

SAMH's service architecture is organised into three main pillars: Creative Services (Creative Hub), Outreach (Insight Centre, Mobile Support Team COMIT, SAY-IT!, C'SAY CREST, and Community Education & Engagement), and Rehabilitation (Activity Hub, Group Homes, MINDSET Learning Hub, Oasis Day Centre, and YouthReach). Space2Connect, launched in September 2023, provides integrated wellness services including case management, counselling, and therapy. The Peer Specialist Programme, a distinctive model where recovered individuals support others, has been adopted nationally through NCSS and IMH. The organisation recently adopted AI-powered mental wellness screening for senior outreach at GOLDEN Connect 2025.

The revenue model is predominantly government-funded, with approximately 75% of funding sourced from the National Council of Social Services (NCSS) and various government agencies, and approximately 20% from donations and fundraising activities including crowdfunding via Giving.sg and Give.Asia. Donations of S$50 and above are tax-deductible. Services are delivered directly to beneficiaries through walk-ins, referrals, community outreach, and partner organisations, with corporate partnerships supplementing mental health talks, workshops, and fundraising. The organisation operates as a charity with no disclosed financial figures, and its 90 employees are distributed across the 10 centres and head office functions.

Name

Singapore Association for Mental Health

Legal name

Singapore Association for Mental Health

Website

https://samhealth.org.sg

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

51–100 employees

Short description

Singapore Association for Mental Health (SAMH) is a registered charity founded in 1968, operating 10 centres across Singapore providing counselling, creative arts therapy, rehabilitation, youth outreach, and community education to individuals with mental health conditions, families, and the broader community.

Ownership category

akta.pro rank

Product category

Community Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (62133), Residential Mental Health and Substance Abuse Facilities (62322), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGAEAH)

akta.pro secondary industries

Behavioral Health Crisis Services Management (988/Hotlines/Mobile Crisis Coordination) (HLAEAHAK), Residential Mental Health Treatment Centers (HLAFACAC)

Keywords

• Community mental health
• Counselling services
• Mental wellness programmes
• Rehabilitation services
• Creative arts therapy

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Government Funding: Approximately 75% of SAMH's funding comes from government sources through the National Council of Social Services (NCSS) and various government agencies.
2. Donations and Fundraising: About 20% of funding comes from donations and fundraising activities including corporate partnerships, individual donations, crowdfunding campaigns via platforms like Giving.sg and Give.Asia.
3. Tax-Deductible Donations: Donations of $50 and above are tax-deductible. Donation details are provided directly to Inland Revenue Authority of Singapore (IRAS) for automatic inclusion in tax assessments.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

SAMH delivers community-based mental health services across 10 centres in Singapore, organised into three pillars: Creative Services (e.g., SAMH Creative Hub), Outreach (Insight Centre, Mobile Support Team COMIT, SAY-IT!, C'SAY CREST, Community Education & Engagement), and Rehabilitation (Activity Hub, Group Homes, MINDSET Learning Hub, Oasis Day Centre, YouthReach). It also runs SAMH Space2Connect for integrated wellness, a 24/7 toll-free helpline, and the Peer Specialist Programme that deploys recovered individuals to support others with mental illness.

Product overview

Singapore Association for Mental Health (SAMH) is a community mental health organisation offering a comprehensive portfolio of mental health services across 10 centres in Singapore. The organisation operates three main service pillars: Creative Services (including SAMH Creative Hub), Outreach (including SAMH Insight Centre, Mobile Support Team COMIT, SAY-IT!, C'SAY CREST, and Communications, Education & Engagement), and Rehabilitation (including Activity Hub, Group Homes, MINDSET Learning Hub, Oasis Day Centre, and YouthReach). Additionally, SAMH provides integrated wellness services through Space2Connect, a crisis helpline at 1800-283-7019, and peer specialist support. Services span counselling, creative arts therapy, residential care, vocational training, job placement, community education, and youth-specific programmes, serving individuals from age 10 through adulthood.

Differentiator

Problem solved

Functional benefit

Brands

• SAMH Creative Hub: Creative services centre offering art-based programmes for mental wellness
• SAMH Activity Hub
• SAMH Group Homes
• SAMH MINDSET Learning Hub
• SAMH Oasis Day Centre
• SAMH YouthReach
• SAMH Insight Centre
• SAMH Mobile Support Team COMIT
• SAMH SAY-IT!
• SAMH C'SAY CREST
• SAMH Space2Connect
• SAMH Communications, Education & Engagement

Products and services

• SAMH Creative Hub Creative arts centre offering art therapy and creative programmes to promote mental wellness and recovery through artistic expression for persons with mental health conditions.
• SAMH Activity Hub Rehabilitation centre providing day programmes and activities for persons with mental health conditions to support recovery and community integration.
• SAMH Group Homes Residential support facilities providing community-based living arrangements for persons with mental health conditions to facilitate independent living.
• SAMH MINDSET Learning Hub Educational and training centre providing customised training programmes, co-curricular activities and job placement services for beneficiaries with mental illness.
• SAMH Oasis Day Centre Day rehabilitation centre offering programmes and support services for mental health recovery and social integration.
• SAMH YouthReach Youth-focused rehabilitation programme providing support, case management, tuition and activities for young persons with mental health conditions.
• SAMH Insight Centre Counselling and outreach centre providing mental health support, crisis management and community education services.
• SAMH Mobile Support Team COMIT Mobile outreach team providing community-based mental health support and house visits for clients and caregivers in west and central Singapore.
• SAMH Communications, Education & Engagement Community education programme promoting mental health awareness, stigma reduction and mental wellness through talks, workshops and engagement activities.
• SAMH SAY-IT! YIT @ East & North Youth integrated team providing comprehensive mental health support and outreach services for young people in eastern and northern Singapore.
• SAMH C'SAY CREST - Youth @ East & North Youth outreach programme providing mental health support and engagement for young people in the east and north regions.
• SAMH Space2Connect Integrated wellness centre providing mental health services to individuals, families and communities aged 10 and above, including creative programmes, case management, counselling, therapy and community education.
• Toll-Free Helpline (1800-283-7019) 24/7 toll-free helpline at 1800-283-7019 providing mental health support and crisis intervention for the community.
• Peer Specialist Programme Programme where recovered peers share their recovery stories and provide peer support to others with mental illness, inspiring and motivating recovery; has since gone national with NCSS and IMH developing a national curriculum.

Quantifiable outcome

• SAMH helped Dennis (client with GAD) eliminate anxiety and gain admission to LaSalle College of the Arts
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Jardine Matheson GroupcoreStrategic or Co-development Partner · 1 January 2016Collaborated with Jardine Matheson Group of companies in 2016 to successfully start the MINDSET Learning Hub, which provides customised training programmes, co-curricular activities and job placement for beneficiaries with mental illness.
• National Council of Social Services (NCSS)coreStrategic or Co-development PartnerSAMH works closely with NCSS and other Voluntary Welfare Organisations along with various government agencies to raise awareness and promote mental health. The Peer Specialist programme has gone national with NCSS and IMH taking the lead in developing a national curriculum.
• National Arts CouncilcoreStrategic or Co-development PartnerPartnership with National Arts Council to advocate for the value of Arts in enabling psychological and mental wellness, including the Art & Wellness programme with SAMH.
• Giving.sgminorGTM or Marketing PartnerOnline crowdfunding platform partner for digital fundraising campaigns. Registered organisations with valid UEN numbers can create accounts to fundraise for SAMH.
• Give.AsiaminorGTM or Marketing PartnerCrowdfunding platform partner for peer-to-peer fundraising campaigns to raise awareness and funds for mental health.
• Various Community PartnerscoreStrategic or Co-development PartnerSAMH Space2Connect serves as a collaborative space for like-minded partners to deliver meaningful engagements that strengthen community mental health and resilience.

Scale indicators4 records

Recent moves10 records

Expansion highlights12 records

Broad incumbents

• Institute of Mental Health (IMH): Singapore's national specialty psychiatric hospital and the country's largest mental health provider. Comparable because it operates the full mental health care continuum that SAMH's community services feed into, including the REACH community mental health programme jointly developed with SAMH.

Direct peers

• Fei Yue Community Services: Singapore-based nonprofit social service agency offering counselling, youth, family, and community mental health programmes. Comparable because it delivers NCSS-funded community mental health and rehabilitation services to overlapping populations in a similar multi-centre model.
• TOUCH Community Services: Large Singapore voluntary welfare organisation providing integrated community social services including youth, family, and mental wellness programmes. Comparable as a similarly structured, NCSS-funded nonprofit operating multi-centre community programmes targeting overlapping Singapore beneficiary segments.
• AMKFSC Community Services Ltd: Singapore voluntary welfare organisation operating family service centres, youth services, and mental health programmes. Comparable as a similarly structured NCSS-affiliated nonprofit providing counselling and community mental health support in a multi-site Singapore model.
• REACH (Response, Early intervention and Assessment in Community mental Health): Singapore community mental health programme jointly developed by IMH and SAMH, providing early intervention and assessment for youths and adults with mental health concerns. Directly comparable as a co-developed peer service targeting the same Singapore community mental health segment.
• Singapore Anglican Community Services (SACS): Singapore social service agency offering counselling, psychiatric rehabilitation, and community mental health programmes. Comparable as a similarly structured VWO providing community mental health and residential rehabilitation services to overlapping populations.
• AWWA Ltd: Singapore social service agency providing community-based care, senior services, and disability support. Comparable as a multi-service nonprofit operating NCSS-funded community programmes across centres in Singapore.
• Thye Hua Kwan Moral Society (THK): Singapore voluntary welfare organisation providing community services including family, youth, senior, and mental health programmes. Comparable as a similarly structured large NCSS-affiliated charity operating multi-site community programmes.

Regional players

• SPD (Singapore): Singapore charity providing disability and community rehabilitation services including vocational training. Comparable because MINDSET Learning Hub's customised training and job-placement model for persons with mental illness mirrors SPD's rehabilitation and employment support programmes.

Others

• National Council of Social Services (NCSS): Singapore's umbrella body for voluntary welfare organisations and SAMH's primary government funding partner. Relevant as the regulator/funder shaping SAMH's programme priorities and nationalising the Peer Specialist curriculum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCpcgTV50WQJuzBJFj0Nlwtw
• Facebookfacebook.com/singaporeassociationformentalhealth
• LinkedInlinkedin.com/company/singapore-association-for-mental-health
• Instagraminstagram.com/samhsingapore

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Singapore Association for Mental Health