Sammlung Boros
Sammlung Boros is a privately owned contemporary art collection presented to the public since 2008 inside a converted WWII bunker in Berlin, serving art enthusiasts and collectors through ticketed visits, catalogues, and guided tours.
- Company typePrivate
- Founded2008
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Sammlung Boros does
Sammlung Boros is a privately held contemporary art collection owned by Christian and Karen Boros and operated as a paid public exhibition since 2008 inside a repurposed World War II bunker on Reinhardtstraße in Berlin. Across roughly 3,000 square meters, the collection presents rotating installations of works by established international artists, with each full-collection re-presentation running on a multi-year cycle: Collection #1 (2008–2012), Collection #2 (2012–2016), Collection #3 (2017–2022), and Collection #4 (2022–2026).
The core "product" is the curated exhibition itself, delivered in person through timed access to the bunker, supplemented by artist catalogues produced in partnership with the Distanz publishing house and by special guided tours as a premium experience layer. The organization also runs the Boros Foundation and the BBA Gallery, founded around 2020 to support young artists through solo exhibitions, extending its institutional footprint beyond the bunker.
The business model is consumer-facing and B2C, with three documented revenue lines: ticket sales for entry to the bunker exhibition, catalogue sales (distributed in part through Distanz), and fees for special guided tours. Operations are supported by a small team of 7 employees, and the entire commercial footprint is anchored to the single Berlin site, with no disclosed digital channels, subscriptions, or enterprise contracts.
Sammlung Boros firmographics
Firmographics- Name
- Sammlung Boros
- Legal name
- Sammlung Boros
- Website
- https://sammlung-boros.de
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sammlung Boros is a privately owned contemporary art collection presented to the public since 2008 inside a converted WWII bunker in Berlin, serving art enthusiasts and collectors through ticketed visits, catalogues, and guided tours.
- Ownership category
- akta.pro rank
Sammlung Boros industry classification
Industry- Product category
- Contemporary Art Museum / Private Art Collection
- NAICS
- Museums (71211), Historical Sites (712120)
- akta.pro primary industry
- Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)
- akta.pro secondary industry
- Specialty & Historic Venues (Landmarks, Estates) (THAHAAAK)
Keywords
Where Sammlung Boros is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Sammlung Boros business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Ticket Sales: Visitors purchase tickets to access and tour the Boros Collection bunker exhibition space. Tickets can be booked through the website for English and German language visits.
- Catalogue Sales: Each collection presentation is accompanied by a catalogue with exhibited works and texts in German and English. Catalogues are available for order through the Distanz publishing house.
- Special Guided Tours: Premium guided tour experiences offered in addition to standard admission tickets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard admission ticket |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Sammlung Boros product offering
Product offeringCore offering
Sammlung Boros operates a 3,000 sqm contemporary art exhibition venue inside a converted WWII bunker in Berlin, presenting the private collection of Christian and Karen Boros through multi-year rotating exhibitions of post-1990s international contemporary art. Public-facing services include timed-admission visits, guided tours, and the sale of exhibition catalogues published by Distanz Verlag. The current presentation is Collection #4 (2022–2026).
Product overview
The Boros Collection is a private contemporary art collection presented in a converted WWII bunker in Berlin. The core offering consists of rotating exhibitions (#1 through #4, spanning 2008-2026) showcasing approximately 30 international artists' works from 1990 to present across 3000 square metres. The collection is complemented by special guided tours, published catalogues (available through Distanz), and online ticket sales.
Differentiator
Problem solved
Functional benefit
Products and services
- Boros Collection #4 Exhibition (2022–2026) Ticketed public exhibition of the Boros family's contemporary art collection (post-1990s international art) displayed across the bunker's roughly 3,000 sqm of gallery space; aimed at individual cultural tourists and contemporary-art visitors to Berlin.
- Guided Tours Docent-led and themed special guided tours of the Boros Collection exhibition inside the converted Berlin bunker; offered to individual visitors seeking a deeper curatorial and architectural narrative.
- Exhibition Catalogues (Boros Collection / Distanz Verlag) Printed scholarly exhibition catalogues published in cooperation with Distanz Verlag to accompany each Boros Collection presentation, sold on-site and through distribution channels to visitors and collectors.
Companies that use Sammlung Boros
Customer profileSegments2 records
Ideal customer profiles1 record
Sammlung Boros technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sammlung Boros partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DistanzminorDistanz publishing house serves as the distributor for Boros Collection exhibition catalogues. Each collection presentation is accompanied by bilingual (German/English) catalogues available through Distanz's online store. This is a standard publishing distribution relationship.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Sammlung Boros competitors and assessment
Company assessmentRegional players
- KW Institute for Contemporary Art: A leading Berlin institution for contemporary art exhibitions. Comparable to Boros as a Berlin-based contemporary art destination competing for the same cultural-tourism audience within the city.
- Palais Populaire: A Berlin contemporary art exhibition space operated by Deutsche Bank Kunsthalle. Comparable to Boros as a Berlin contemporary art venue targeting cultural visitors in the Mitte area.
- Hamburger Bahnhof: Berlin's national museum for contemporary art, housed in a former railway station. Comparable to Boros as a Berlin contemporary art venue, though operating at a much larger institutional scale and with broader programming.
Direct peers
- Rubell Museum: A private contemporary art collection in Miami open to the public via ticketed admission. Comparable to Boros as a family-owned collection showcasing contemporary international artists to a broad visitor base.
- Sammlung Falckenberg (Phoenix-Hallen): A private contemporary art collection housed in a former factory/industrial complex near Hamburg. Strongly comparable to Boros given the parallel of a private collection shown in an unconventional industrial/historical structure.
- Long Museum: A private contemporary art museum in Shanghai with a ticketed public exhibition program. Comparable to Boros as a privately owned contemporary art destination with international artist programming.
- Punta della Dogana (Pinault Collection): A private contemporary art collection displayed in a converted historic Venetian customs building. Highly comparable to Boros as a private contemporary art collection housed in a repurposed historical structure.
- The Broad: A private contemporary art collection in Los Angeles, opened to the public by ticketed admission. Closely comparable to Boros as a privately owned, publicly accessible contemporary art destination with rotating installations.
- Fondazione Prada: A privately funded contemporary art institution in Milan presenting rotating exhibitions in a distinctive architectural setting. Comparable to Boros as a privately backed contemporary art venue with curated, high-prestige programming.
- Fondation Louis Vuitton: A privately funded contemporary art institution in Paris presenting rotating exhibitions of international contemporary artists. Comparable to Boros as a privately funded contemporary art venue with a distinct architectural identity.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Sammlung Boros social profiles
Digital presenceSammlung Boros financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sammlung Boros leadership team
Management profileNumber of profiles
Profiles2 records
Sammlung Boros funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sammlung Boros M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sammlung Boros
What does Sammlung Boros do?
Sammlung Boros operates a 3,000 sqm contemporary art exhibition venue inside a converted WWII bunker in Berlin, presenting the private collection of Christian and Karen Boros through multi-year rotating exhibitions of post-1990s international contemporary art. Public-facing services include timed-admission visits, guided tours, and the sale of exhibition catalogues published by Distanz Verlag. The current presentation is Collection #4 (2022–2026).
Is Sammlung Boros a public or private company?
Sammlung Boros is a private company. It is classified as family owned and is currently operating.
When was Sammlung Boros founded?
Sammlung Boros was founded in 2008. It employs 1 to 10 people.
Where is Sammlung Boros based?
Sammlung Boros is headquartered in Berlin, Germany, in the Europe region.
How does Sammlung Boros make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are catalogue Sales and special Guided Tours.
Who are Sammlung Boros's main competitors?
Regional players on record are KW Institute for Contemporary Art, Palais Populaire and Hamburger Bahnhof. Direct peers are Rubell Museum, Sammlung Falckenberg (Phoenix-Hallen), Long Museum, Punta della Dogana (Pinault Collection), The Broad, Fondazione Prada and Fondation Louis Vuitton.
Does Sammlung Boros have an API?
No public API is recorded for Sammlung Boros.
What industry is Sammlung Boros in?
Sammlung Boros's product category is Contemporary Art Museum / Private Art Collection. Its primary akta.pro industry code is THAHAAAG, Performing Arts & Cultural Event Venues (Theaters, Museums), with a secondary code of THAHAAAK, Specialty & Historic Venues (Landmarks, Estates). Its NAICS code is 71211.