Samphire Rottnest

What Samphire Rottnest does

Samphire Rottnest is a boutique beachfront hotel located at 1 Bedford Avenue on Thomson Bay, Rottnest Island, Western Australia, operating under Garrett Hospitality Pty Ltd with a 16-employee headcount. The property offers four accommodation categories — Signature Beachfront, Beachfront, Poolside, and Beach Lane — alongside on-site food and beverage venues including the Lontara restaurant and Bayside Bar, plus three function spaces (Bayside Room, Seadeck, Lontara Lounge) used for conferences and private events. It serves leisure travellers, couples, families, and small private-group bookings visiting Rottnest Island.

The business operates a multi-revenue hospitality model spanning accommodation (A$150-500 per night depending on room category), food and beverage, curated guest experiences (wine and whisky tastings, yoga, pilates, massage, skydiving), and private events, with Christmas lunch at Lontara priced at A$260-355 per person. Bookings are managed through the RMS Cloud property management system, providing conventional SaaS-based distribution and front-desk operations rather than proprietary technology. Guest logistics are supported by partnerships with Rottnest Express (ferry), Swan River Seaplanes, Corsair Aviation, and Rottnest Air-Taxi, integrating the property across all major inbound transport modes.

The asset functions as the sister property to Hotel Rottnest within the Garrett Hospitality portfolio, sharing brand positioning while maintaining a separate boutique identity. Recent strategic activity has focused on wellness vertical partnerships (Hike Collective, Holistic Hens), expansion of ancillary experience revenue, and disciplined peak-season capacity management following the discontinuation of summer wedding operations. Demand patterns are seasonal and tied to the Western Australian leisure market, with current shoulder-season programming aimed at smoothing utilisation across the calendar year.

Name

Samphire Rottnest

Legal name

Garrett Hospitality Pty Ltd

Website

https://samphirerottnest.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Samphire Rottnest is a boutique beachfront hotel on Rottnest Island, Western Australia, offering four accommodation categories, on-site dining, and curated experiences to leisure travellers, couples, families, and small private-group bookings, operated by Garrett Hospitality Pty Ltd.

Ownership category

akta.pro rank

Product category

Boutique Beachfront Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Traveler Accommodation (7211), Recreational Goods Rental (532284)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Beachfront & Coastal Full-Service Hotels (THAGAAAI), Hot Springs, Lagoons & Water-Based Wellness (Thermal Pools, Floating Spas) (THAJAJAN)

Keywords

• Beachfront accommodation
• Boutique hotel
• Wellness experiences
• Resort dining
• Conference events

Headquarters

HQ city

Rottnest Island

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Accommodation: Room bookings across four room categories (Signature Beachfront, Beachfront, Poolside, Beach Lane) ranging from 30-45 sqm suites with various bed configurations. Revenue generated through nightly rates, with packages including ferry transfers and breakfast.
2. Food and Beverage: On-site dining through Lontara restaurant (South-East Asian fusion), Bayside Bar, beachfront dining experiences. Revenue from covers, beverage sales, and special event dining including Christmas packages.
3. Experiences and Events: Curated wellness and adventure experiences including wine tasting ($30/person), whisky tasting ($40/person), yoga, Pilates, massages, and partnered adventure activities (hiking, cycling, water sports). Revenue from experience bookings and event hosting.
4. Conference and Events: Function spaces including Bayside Room (239 sqm, up to 240 guests cocktail), Seadeck (170 sqm outdoor, 110 guests), and Lontara Lounge (145 sqm, 80 guests) available for corporate events, weddings, and social celebrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Samphire Rottnest operates a boutique barefoot beachfront hotel on Rottnest Island, Western Australia, offering four categories of accommodation (Signature Beachfront, Beachfront, Poolside, Beach Lane) ranging from 30 to 45 sqm. The property includes on-site dining at Lontara (South-East Asian fusion restaurant) and the Bayside Bar, three function spaces (Bayside Room, Seadeck, Lontara Lounge) for conferences and events, and a curated portfolio of wellness and adventure experiences including yoga, Pilates, massage, wine and whisky tastings, and partner-led adventure activities.

Product overview

Samphire Rottnest is a boutique beachfront hotel on Rottnest Island offering accommodation across four room categories: Signature Beachfront Suite, Beachfront Rooms (45m2), Poolside Rooms (30m2), and Beach Lane Rooms (30m2). The property features multiple dining venues including Lontara (South-East Asian restaurant) and the Bayside Bar, along with versatile function spaces (Bayside Room, Seadeck, Lontara Lounge) for conferences and events. An extensive portfolio of add-on experiences includes wellness activities (yoga, pilates, massage), adventure activities (helicopter tours, seaplanes, skydiving, boat tours, sailing), island exploration (bike hire, hiking tours, walking tours, segway tours), and cultural experiences (museum, Aboriginal tours, lighthouse visits). The hotel's rooms feature amenities including HDTVs, free WiFi, mini-bars, and climate control, with accessible options available.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Beachfront Suite Premium beachfront suite at Samphire Rottnest designed for high-end comfort with expansive views across Thomson Bay, for couples and luxury leisure travellers seeking the top-tier room category.
• Beachfront Rooms 45 sqm rooms at the front of Samphire Rottnest offering high-end comfort, super king beds, balconies or terraces, and expansive views over Thomson Bay; includes accessible and bath suite options.
• Poolside Rooms 30 sqm rooms overlooking lagoon-style pools and native landscaped gardens, with interiors inspired by the island's rugged landscape; includes King Suite and Double Double Suite configurations sleeping up to four.
• Beach Lane Rooms 30 sqm rooms a short stroll from the beach, offering private terraces, mini-bar, Delonghi coffee machine, and 55-inch HDTV; includes King Suite, Double Double Suite, and Queen Accessible Suite options.
• Lontara Restaurant On-site South-East Asian inspired dining restaurant featuring fresh seafood, share plates, and curries using Western Australian produce, serving breakfast, lunch, and dinner to in-house guests and visitors.
• Bayside Bar On-site bar offering bespoke cocktails, local beer, wine, and spirits with views of Thomson Bay from every angle, serving in-house guests and visitors.
• Conference and Events Venue hire of function spaces including Bayside Room (239 sqm, up to 240 guests cocktail), Seadeck (170 sqm outdoor, 110 guests), and Lontara Lounge (145 sqm, 80 guests) for corporate events, conferences, weddings, and social celebrations.
• Wine Tasting Experience Guided Tuesday tasting of Sandalford Wines with an artisanal cheeseboard, priced at $30 per person, offered exclusively for in-house guests.
• Whisky Tasting Experience Guided Friday tasting of Scottish, Japanese, US, and Australian whiskies with a tasting board in the Samphire Club, priced at $40 per person, offered exclusively for in-house guests.
• Yoga Sessions Complimentary guided yoga flow sessions held on Wednesdays and Saturdays at 8:00am on the Seadeck or Bayside Room, with mats and blocks provided, exclusively for in-house guests.
• Pilates Classes Complimentary mat Pilates class on Thursdays and Sundays at 8:00am led by in-house instructor Isidora, focused on strength, balance, and controlled movement, exclusively for in-house guests.
• Samphire Massage and Spa In-room spa treatments including Getaway Massage (30 min from $30), Deep Tissue Massage, Tailor-Made Massage, and Miracle Broth facials, with pregnancy-friendly options, subject to 24-hour cancellation policy.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Hike CollectivecoreGTM or Marketing Partner · 29 August 2026Wellness event partnership for The Wild State Weekender (August 2026). Hike Collective provides guided coastal trail walks, mindfulness sessions, and journaling practices as part of the wellness weekend package at Samphire.
• Holistic HensminorGTM or Marketing Partner · 14 August 2026Wellness experience partner for Rottnest Reset events. Holistic Hens curates hens weekends, girls' getaways, and wellness experiences combining yoga, dining, and island activities.
• Hotel RottnestcoreStrategic or Co-development PartnerSister property relationship. Hotel Rottnest is the iconic pub and social hub of Rottnest Island, located nearby. Samphire guests can access Hotel Rottnest for dining, drinks, and events. The two properties are operated by Garrett Hospitality.
• Lontara RestaurantcoreStrategic or Co-development PartnerOn-site South-East Asian fusion restaurant at Samphire Rottnest. Lontara serves breakfast (continental breakfast included for some room types), lunch, and dinner. Special events including Christmas Day lunch and bottomless Sunday lunch.
• Pedal & FlipperminorGTM or Marketing PartnerBike and beach equipment hire facility on Bedford Avenue, 3-minute walk from Samphire. Offers nearly 2,000 bikes including standard, hybrid, electric, and children's bikes. Also provides snorkel sets, paddleboards, and beach gear.
• Rottnest ExpresscoreChannel Partner/ Reseller/ DistributorPrimary ferry operator to Rottnest Island from Perth, Fremantle, and Hillarys. Offers bundled packages including ferry transfers and accommodation at Samphire Rottnest.
• Swan River SeaplanesminorGTM or Marketing PartnerSeaplane transport service from Swan River to Thomson Bay, Rottnest Island. Accommodates up to 12 passengers with luggage. Flights synchronised with check-in/check-out times.
• Corsair AviationminorGTM or Marketing PartnerHelicopter transport and scenic flights from Jandakot Airport to Rottnest Island. Private tours requiring minimum 2 passengers.
• Rottnest Air-Taxi (RAT)minorGTM or Marketing PartnerPrivate air taxi service from Perth to Rottnest Island. Daily departures. Also offers scenic joy-flights from Rottnest Airport (600m from Samphire).
• Wadjemup MuseumminorGTM or Marketing PartnerHeritage museum in the Old Mill and Hay Store showcasing Rottnest Island history, Aboriginal heritage, natural history, and contemporary milestones. Entry by donation.
• Go Cultural ToursminorGTM or Marketing PartnerAboriginal cultural tour operator providing Wadjemup Tours from unique Noongar perspective. Includes Dreamtime stories, traditional ceremonies, and cultural walking tours.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Cable Beach Club Resort & Spa: Resort in Broome, WA, also beachfront with multiple restaurants, function venues, and spa. Comparable as a WA regional full-service luxury resort competing for the same domestic leisure market.

Direct peers

• Smiths Beach Resort: Boutique apartment-style resort at Yallingup in WA's Margaret River region. Comparable as a beachside, owner-style accommodation property targeting couples and families on WA's southwest coast.
• Injidup Spa Retreat: Adults-only luxury spa retreat near Yallingup, WA. Closely comparable to Samphire in its beachfront wellness-led positioning, premium pricing, and small-room-count boutique model.
• Sal Salis Ningaloo Reef: Luxury wilderness safari camp on Ningaloo Reef, WA. Comparable boutique, experience-led, premium-priced beachside accommodation competing for the same high-end WA domestic and inbound traveller.
• Karma Rottnest: Boutique resort offering on Rottnest Island from the Karma Group. Directly competes for premium couples, families, and group travellers seeking curated island stays.
• Hotel Rottnest: The iconic pub and social hub on Rottnest Island, operated by the same parent (Garrett Hospitality) as Samphire. Directly comparable as on-island accommodation and dining with overlapping guest demand and ferry-driven distribution.
• Pullman Bunker Bay Resort: Luxury beachfront resort in the Margaret River region of WA. Comparable as a WA-based upscale full-service property with beach access, F&B, event space, and a strong leisure/wellness positioning.
• Discovery Rottnest Island: On-island glamping/tented accommodation at Pinky Beach on Rottnest. Targets a different price point but directly competes for the same pool of leisure visitors to the island.

Broad incumbents

• COMO The Treasury (Perth): Luxury hotel in Perth CBD operated by COMO. Comparable as a WA-based upscale accommodation with wellness programming and F&B, though serving an urban rather than island/leisure market.
• Crown Towers Perth: Large-scale luxury hotel and resort complex in Perth. Comparable as a premium WA accommodation and event venue competing for corporate retreats, weddings, and luxury leisure demand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Samphire-Rottnest
• Instagraminstagram.com/samphirerottnest
• LinkedInlinkedin.com/company/samphire-rottnest

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samphire Rottnest