What Sam's Riverside does

Sam's Riverside is a 150-seat Modern British restaurant located at 1 Crisp Walk in Hammersmith, London, overlooking the Thames near Hammersmith Bridge. Opened in November 2019 by Sam Harrison and Fanny Stocker, it operates as part of the Genuine Restaurant Group alongside four sibling venues: Sam's Larder (Hammersmith and Chiswick), Sam's Kitchen (Hammersmith), and Sam's Waterside (Brentford). The legal entity is Genuine Restaurant Limited, a UK private limited company owned and operated by its two founders with no institutional or parent-company involvement.

The restaurant's offering centers on seasonal UK produce sourced from small artisan suppliers, an à la carte menu, a two- or three-course set menu (£26.60/£31.50), oyster happy hour, Sunday lunch and dinner, a children's menu, and a curated wine list personally selected by Sam Harrison. Revenue is generated across multiple streams: main dining (transaction-based food and beverage), private dining for up to 18 guests at £65-£75 per person with minimum spends of £750-£1,700, full venue hire for up to 150 standing guests, gift vouchers via the Vouchable platform, and corkage fees. A 12.5% discretionary service charge is added to all bills. Technology infrastructure is lightweight and standard for hospitality — SevenRooms for online reservations across the group's venues, QR code menus, a digital waitlist with SMS notifications, and Google Tag-based analytics — with no proprietary platform or custom software.

Customers span five segments: individual diners and couples (primary), private dining and event clients (primary), families, social/entertainment groups, and business diners. The go-to-market is direct-to-consumer via the website, SevenRooms bookings, an email newsletter, Instagram (@samsriversidew6), and event-led experiences including wine dinners, supplier evenings, and seasonal celebrations. Geographic footprint is single-country/domestic (London) with all four-plus venues concentrated in West London. The restaurant holds a Michelin Guide listing, which provides reputational validation but is not accompanied by disclosed financial scale.

Name

Sam's Riverside

Legal name

Genuine Restaurant Limited

Website

https://samsriverside.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Sam's Riverside is a 150-seat Modern British restaurant in Hammersmith, London, serving individual diners, families, and private event clients with seasonal UK produce and riverside dining within the multi-venue Genuine Restaurant Group.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant Dining: Revenue from food and beverage sales through à la carte dining, set menus, oyster happy hour, and Sunday roasts. Main revenue stream with 150-seat capacity and additional bar counter seating.
2. Private Dining: Private dining room for up to 18 guests with minimum spend requirements (£750-£1700 depending on day/time) and 12.5% service charge. Includes bespoke menu options at £65 or £75 per person.
3. Gift Vouchers: Gift vouchers sold through Vouchable platform for use at Sam's Riverside and other Sam's restaurants.
4. Corkage Fees: Charges for customers bringing their own wine: £5 Monday (wine club promotion), £30 per bottle still wine, £50 sparkling, £60 magnum, £120 double magnum.
5. Private Hire: Full restaurant hire for up to 80 seated guests or 150 standing for events including weddings, birthdays, and corporate functions.
6. Celebration Services: Cakeage fee (£5 per person), pre-ordered cakes (£50-£70), and pre-payment arrangements for special occasions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Sam's Riverside is a 150-seat Modern British restaurant on the Thames at Hammersmith that serves seasonal UK produce across à la carte, set menu, oyster happy hour, Sunday lunch and dinner formats. It also offers a private dining room for up to 18 guests, full venue hire for events, a children's menu, gift vouchers, and a personally curated wine and cocktail programme led by founder Sam Harrison.

Product overview

Sam's Riverside is a Modern British restaurant offering a unified dining experience with river views of the Thames near Hammersmith Bridge. The restaurant opened in November 2019 and features multiple dining formats including the core A La Carte menu, seasonal Riverside Set Menu (2-3 courses), Sunday Lunch and Dinner services, and Oyster Happy Hour promotions. Additional offerings include Private Dining (up to 18 guests), full Private Hire options, Sam's Wine Club with Monday corkage deals, a Children's Menu, and Gift Vouchers. The 150-seat venue includes bar counter seating, outdoor terrace, and works with small artisan suppliers across meat, fish, and produce.

Differentiator

Problem solved

Functional benefit

Products and services

• Main Restaurant Dining
• Riverside Set Menu
• A La Carte Menu
• Oyster Happy Hour
• Sam's Wine Club
• Private Dining Room
• Private Hire (Full Venue)
• Sunday Lunch
• Sunday Dinner
• Children's Menu
• Wine List and Cocktail Programme
• Dessert Menu
• Gift Vouchers
• Late Suppers

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• SevenRoomscoreTechnology or IntegrationOnline reservation platform partner enabling table bookings across Sam's Riverside, Sam's Kitchen, and Sam's Waterside venues. Provides digital waitlist functionality with SMS notifications and direct booking links.
• Riverside StudiosminorStrategic or Co-development PartnerAdjacent arts and entertainment venue redevelopment. Sam's Riverside is situated adjacent to Riverside Studios and shares bathroom facilities, creating a natural partnership for visitors to both venues.
• Charlie Waller TrustminorOthersMental health charity supported through the 'Here's How To Help' initiative on website, demonstrating community commitment and social responsibility.
• Hammersmith Community GardensminorOthersLocal community garden organization listed as a useful link, indicating community involvement in the Hammersmith area.
• Fulham Reach Boat ClubminorOthersLocal rowing club on the Thames listed as a useful link, reflecting shared Thames riverside community connections.
• VouchablecoreChannel Partner/ Reseller/ DistributorGift voucher distribution platform enabling purchase of gift vouchers for Sam's Riverside and other Sam's restaurants. Vouchers available at genuinerestaurantsgroup.vouchable.co.uk.
• Phoenix FarmminorStrategic or Co-development PartnerCommunity farm in White City supplying fruit and vegetables to the restaurant. Restaurant supports Phoenix Farm with optional £1 donation on bills and proudly features their locally grown produce.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Scott's Mayfair: Premium London seafood-led restaurant with oyster bar emphasis, comparable cover pricing, private dining, and Michelin-adjacent positioning.
• J Sheekey: Historic Covent Garden seafood restaurant with similar oyster/seafood focus, premium London positioning, and private dining offerings comparable to Sam's Riverside.
• The Ivy: Iconic London restaurant offering brasserie-style menu with seasonal British cuisine, multiple formats (restaurant, private dining, all-day), and similar celebrity/industry positioning.
• The River Café: Iconic Thames-side fine dining in Hammersmith/Fulham with similar seasonal Italian-leaning produce focus, comparable price point, and similar riverside scarcity value to Sam's Riverside.
• Sam's Waterside: Sister venue under Genuine Restaurant Group in Brentford, also Michelin Guide-listed, with similar Modern British seasonal menu and waterside positioning to Sam's Riverside.
• The Wolseley: Grand European brasserie in central London serving premium all-day dining with similar high-cover capacity, private dining, and iconic London status comparable to Sam's Riverside's positioning.

Broad incumbents

• Soho House: Global members-club and restaurant group operating premium London dining venues with comparable price points and aspirational positioning to Sam's Riverside.
• Brasserie Blanc: UK-wide brasserie chain by Raymond Blanc offering seasonal French/Modern European menus with similar price tier and casual-premium positioning.
• Hawksmoor: Established premium London steakhouse group that acquired Sam Harrison's previous restaurants in 2015. Larger portfolio operator with overlapping premium-dining customer base.

Emerging players

• Bill's Restaurants: Multi-site UK casual dining group with seasonal British menus, all-day formats, and similar value-tier positioning to the Sam's group of restaurants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/samsriversidew6
• LinkedInlinkedin.com/company/sams-riverside

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sam's Riverside