Samsung Austria
Samsung Austria is the Vienna-based wholly-owned subsidiary of Samsung Electronics, selling Galaxy mobile devices, Bespoke AI home appliances, premium TVs, and B2B enterprise and climate solutions to Austrian consumers and business customers through owned e-commerce, carrier partnerships, service centers, and certified installers.
- Company typePrivate
- Founded-
- HeadquartersVienna, Austria
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Samsung Austria does
Samsung Electronics Austria GmbH (Samsung Austria) is the wholly-owned Austrian subsidiary of Samsung Electronics Co., Ltd. (KRX: 005930), headquartered at Praterstrasse 31 in Vienna. The company operates as a regional sales, distribution, marketing, and service entity for the Austrian market, selling a comprehensive portfolio of consumer electronics, mobile devices, home appliances, displays, and B2B solutions to both consumer and enterprise customers. The subsidiary employs 97 staff and supports sales through owned digital channels (Samsung Online Shop at shop.samsung.com/at, Samsung Shop App), service centers, mobile carrier partnerships, B2B enterprise sales, and certified installer networks for climate and display solutions.
The product portfolio is anchored by the Galaxy mobile line — including the 2026-launched Galaxy Z Fold8, Z Fold8 Ultra, and Z Flip8 foldables, the Galaxy S26 Ultra, Galaxy Tab S11 series, Galaxy Watch Ultra2, and Galaxy Buds4 Pro — all running One UI 9 with on-device Galaxy AI features (Now Nudge, Photo Assist, My FanCam, ProVisual Engine) built on a custom Snapdragon 8 Elite Gen 5 for Galaxy processor. The home appliance business centers on Bespoke AI products: Family Hub refrigerators with AI Vision Inside food recognition, AI Wash & Dry laundry combos, AI Hybrid Cooling systems, Jet Bot AI robot vacuums, and AI Pro Cooking ovens, all managed through the SmartThings IoT platform supporting up to 200 devices per location. Premium AV products include Micro RGB and Neo QLED TVs, The Frame and Terrace lifestyle TVs, OLED gaming monitors, and Q-Serie soundbars. B2B offerings span Galaxy Enterprise Edition, Knox security, commercial displays, digital signage, and climate solutions (e.g., EHS Mono HT Quiet heat pumps).
Revenue derives primarily from hardware sales across mobile, home appliances, and TV/AV product lines, supplemented by recurring software and services (Samsung Care+, Samsung Rewards, SmartThings subscriptions, and potentially future paid Galaxy AI features), plus enterprise contracts. Pricing uses one-time hardware purchases with financing options through Klarna (0% APR over 24 months for select Bespoke AI products), trade-in programs accepting up to three devices, and subscription-based insurance and AI service tiers. The customer base spans premium consumers, smart home enthusiasts, and B2B segments across enterprise, education, healthcare, retail, and hospitality verticals.
Samsung Austria firmographics
Firmographics- Name
- Samsung Austria
- Legal name
- Samsung Electronics Austria GmbH
- Website
- https://samsung.at
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Samsung Austria is the Vienna-based wholly-owned subsidiary of Samsung Electronics, selling Galaxy mobile devices, Bespoke AI home appliances, premium TVs, and B2B enterprise and climate solutions to Austrian consumers and business customers through owned e-commerce, carrier partnerships, service centers, and certified installers.
- Ownership category
- akta.pro rank
Samsung Austria industry classification
Industry- Product category
- Consumer Electronics
- NAICS
- Electronics and Appliance Retailers (449210)
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Mobile Operating Systems & Firmware (Android forks, OEM UI, Feature Phone OS) (CRACALAE)
Keywords
Where Samsung Austria is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Samsung Austria business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure
Revenue model
- Mobile Devices: Revenue from smartphones including Galaxy S series, Galaxy Z Fold and Flip series, tablets, and wearables (Galaxy Watch, Galaxy Buds). Premium pricing with trade-in and financing options available.
- Home Appliances: Bespoke AI home appliances including refrigerators, washing machines, dryers, vacuum cleaners, dishwashers, and ovens with premium pricing positioning.
- TV & AV: Television products including Micro LED, OLED, Neo QLED, lifestyle TVs (The Frame, The Terrace), soundbars, and projectors.
- Software and Services: Services including Samsung Care+ insurance, Samsung Rewards loyalty program, SmartThings connected services, and AI-powered features. Revenue from subscriptions and service plans.
- B2B Enterprise Solutions: Business products including Enterprise Edition devices, commercial displays, digital signage, climate solutions, and industry-specific solutions for education, healthcare, retail, and hospitality.
- Accessories: Mobile accessories, appliance accessories, cases, chargers, and smart tags.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Galaxy Z Fold8 with up to 200 EUR storage price advantage during pre-order period |
| Subscription | Monthly | Galaxy AI subscription features may become paid in future |
| Subscription | Annual | Samsung Care+ insurance protection plans |
| Other | Multi-year contract | Klarna financing for Bespoke appliances |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels10 records
Samsung Austria product offering
Product offeringCore offering
Samsung Austria (Samsung Electronics Austria GmbH) sells and supports a portfolio of Samsung consumer electronics and home appliances in the Austrian market, including Galaxy smartphones (foldable and flagship), tablets, smartwatches, earbuds, premium TVs, gaming monitors, soundbars, and Bespoke AI home appliances (refrigerators, washers, dryers, robot vacuums, ovens, dishwashers). The offering is anchored by proprietary platforms — Galaxy AI, SmartThings, One UI, Samsung Knox, and Samsung Health — that integrate devices into a connected ecosystem for consumers and enterprises.
Product overview
Samsung Austria offers a comprehensive portfolio of consumer electronics and home appliances centered around its Galaxy smartphone lineup and Bespoke AI home appliance ecosystem. The Galaxy Z Fold8, Fold8 Ultra, and Flip8 represent the latest foldable smartphone generation with Galaxy AI integration. Galaxy AI provides on-device AI processing for photos, messaging context suggestions, and video editing. SmartThings connects all devices including Family Hub refrigerators with AI Vision Inside, Bespoke AI washers/dryers with AI Wash & Dry, robot vacuums with AI navigation, and smart ovens with AI Pro Cooking. The portfolio includes premium TVs (Micro RGB, The Frame Pro, OLED monitors), audio equipment (Q-Serie Soundbar), and climate solutions (EHS Mono HT Quiet). Samsung Knox provides security across the ecosystem with Knox Vault, Knox Matrix, and Personal Data Engine. Software support includes 7 years of OS and security updates, with 10-year warranties on Digital Inverter components.
Differentiator
Problem solved
Functional benefit
Brands
- Bespoke AI: AI-powered home appliances product line including refrigerators, washers, dryers, vacuum cleaners, and ovens with smart connectivity features.
- Galaxy
- SmartThings
Products and services
- Galaxy Z Fold8
- Galaxy Z Fold8 Ultra
- Galaxy Z Flip8
- Galaxy S26 Ultra
- Galaxy Tab S11 Series
- Galaxy Watch Ultra2
- Galaxy Buds4 Pro
- Bespoke AI Family Hub Refrigerator
- Bespoke AI Laundry Combo (WW8400D)
- Bespoke AI Jet Bot Series
- Bespoke Jet Series
Quantifiable outcome
- Galaxy Z Fold8 achieves 4.8/5 product rating with 98% customer recommendation rate based on 389 reviews
- +6 more outcomes
Companies that use Samsung Austria
Customer profileSegments6 records
Ideal customer profiles3 records
Samsung Austria technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability12 records
Feature12 records
Samsung Austria partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- GooglecoreGoogle partnership enables Quick Share functionality between Galaxy and iOS devices, Google Messages integration for Galaxy AI features, and Google Play Services compatibility. Google Analytics and Remarketing tags used for marketing optimization.
- QualcommcoreSnapdragon 8 Elite Gen 5 for Galaxy is a custom processor collaboration between Samsung and Qualcomm Technologies, specifically optimized for Galaxy smartphones with enhanced AI, gaming, and performance capabilities.
- CorningcoreCorning Gorilla Glass Ceramic 3 and Gorilla Glass Victus 2 are used in Galaxy devices for display protection. Long-standing partnership for durable glass technology in mobile devices.
- KlarnaminorFinancing partnership offering 0% effective annual interest rate over 24 months for select Samsung products, enabling customers to spread payments for Bespoke AI appliances and premium devices.
- Technology Integration PartnersminorCertified technology partners for display solutions, LED signage integration, and commercial product installations. Includes system integrators for enterprise deployments.
- Climate Installation PartnersminorCertified installers and specialist partners for Samsung climate solutions including residential and commercial HVAC systems, VRF systems, and air conditioning installations.
- BazaarvoiceminorCustomer review platform provider managing product reviews with fraud detection and analysis technologies, ensuring authenticity of customer testimonials on Samsung websites.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Samsung Austria competitors and assessment
Company assessmentDirect peers
- MediaMarkt Austria: Austrian subsidiary of MediaMarktSaturn, the largest consumer electronics retailer in Austria. Directly comparable to Samsung Austria as a primary offline and online channel for smartphones, tablets, TVs, and home appliances; both serve the same Austrian end consumers and compete for share of electronics wallet.
- Saturn Austria: Sister brand of MediaMarkt under the MediaMarktSaturn umbrella, also operating major consumer electronics retail in Austria. Directly comparable on product assortment (Galaxy, iPhone, etc.) and target customer base in the Austrian consumer electronics market.
- Apple Austria: Apple's Austrian sales and retail operation, direct competitor in premium smartphones, tablets, watches, and wearables. Comparable customer base (premium consumer in Austria), overlapping product categories (iPhone vs Galaxy, Apple Watch vs Galaxy Watch), and competing ecosystem story (Apple Intelligence/iCloud vs Galaxy AI/SmartThings).
- Google Store Austria (Pixel): Google's Austrian online presence for Pixel smartphones, Pixel Watch, and Pixel Tablet. Direct competitor in premium Android smartphones and an emerging threat in foldables with Pixel Fold, sharing the same Android ecosystem and overlapping AI feature positioning with Galaxy AI.
- Xiaomi Austria: Xiaomi's Austrian operations selling smartphones, wearables, and smart home devices at aggressive price points. Directly competes with Samsung in the mid-range and premium-mass smartphone tiers and increasingly in AIoT home appliances, posing pricing pressure on Galaxy A-series and entry foldables.
- Oppo Austria: Oppo's Austrian subsidiary selling premium and mid-range smartphones including the Find N foldable series. Direct competitor in the Austrian smartphone market, particularly pressuring Samsung in the camera-focused and foldable segments.
Broad incumbents
- LG Electronics Austria: LG's Austrian subsidiary selling home appliances, TVs, and monitors. Overlaps significantly with Samsung Austria's home appliance and TV/AV portfolio and serves the same Austrian consumer and B2B channels, though LG has exited the smartphone market.
- Sony Austria: Sony's Austrian operations across TVs (BRAVIA), audio, cameras, and gaming. Comparable premium TV and audio positioning versus Samsung's QLED/OLED/Micro RGB and Soundbar lines, with overlapping premium consumer segment in Austria.
- Bosch Hausgeräte Austria (BSH): Bosch's Austrian home appliance operation (part of BSH), competing head-to-head with Samsung's Bespoke AI refrigerators, washers, dryers, and ovens in the Austrian major appliance market. Comparable premium built-in and freestanding appliance positioning.
Emerging players
- Honor Austria: Honor's Austrian subsidiary selling smartphones including its Magic V foldable lineup. Comparable in foldable category where it competes head-to-head with Galaxy Z Fold/Flip, and rapidly gaining mid-range share against Samsung Galaxy A series.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Samsung Austria social profiles
Digital presenceSamsung Austria compliance and trust
Trust signalCompliance11 records
Samsung Austria financial estimates
Financial estimateRevenue estimate
Valuation estimate
Samsung Austria leadership team
Management profileNumber of profiles
Samsung Austria funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Samsung Austria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Samsung Austria
What does Samsung Austria do?
Samsung Austria (Samsung Electronics Austria GmbH) sells and supports a portfolio of Samsung consumer electronics and home appliances in the Austrian market, including Galaxy smartphones (foldable and flagship), tablets, smartwatches, earbuds, premium TVs, gaming monitors, soundbars, and Bespoke AI home appliances (refrigerators, washers, dryers, robot vacuums, ovens, dishwashers). The offering is anchored by proprietary platforms — Galaxy AI, SmartThings, One UI, Samsung Knox, and Samsung Health — that integrate devices into a connected ecosystem for consumers and enterprises.
Is Samsung Austria a public or private company?
Samsung Austria is a private company. It is classified as corporate owned and is currently operating.
When was Samsung Austria founded?
Samsung Austria was founded in -1. It employs 51 to 100 people.
Where is Samsung Austria based?
Samsung Austria is headquartered in Vienna, Austria, in the Europe region.
How does Samsung Austria make money?
Six revenue lines are on record. Mobile Devices are the primary driver. The others are home Appliances, TV & AV, software and Services, B2B Enterprise Solutions and accessories.
Who are Samsung Austria's main competitors?
Direct peers on record are MediaMarkt Austria, Saturn Austria, Apple Austria, Google Store Austria (Pixel), Xiaomi Austria and Oppo Austria. Broad incumbents are LG Electronics Austria, Sony Austria and Bosch Hausgeräte Austria (BSH). Honor Austria is listed as an emerging player.
Does Samsung Austria have an API?
No public API is recorded for Samsung Austria.
What industry is Samsung Austria in?
Samsung Austria's product category is Consumer Electronics. Its primary akta.pro industry code is CRACALAE, Mobile Operating Systems & Firmware (Android forks, OEM UI, Feature Phone OS). Its NAICS code is 449210 and its SIC code is 5731.