What Sanará Hotels & Residences does

Sanará Hotels & Residences is a small, founder-led wellness hospitality company (17 employees) that operates under the proprietary 'Sanará Way' philosophy centered on sanctuary, respite, and community gathering. Its core product is curated wellness lodging — accommodation combined with daily yoga, nourishing food and beverages, and contemplative programming — historically delivered through a single 25-room beachfront eco-hotel in Tulum, Mexico. The company is no longer operating at the Tulum beach location and is actively exploring new Hotel & Residences sites globally, while maintaining an online presence through the Sanara Collective content platform and a WhatsApp community group.

The business model is direct-to-consumer: bookings are taken through the company's own website (sanaracollective.com) with no third-party distribution partners disclosed, and pricing is not publicly listed. Revenue historically derived from two streams — accommodation/lodging and wellness programming — but no current revenue figures are disclosed and no funding rounds or investor ownership are evident. The brand is operated by co-founders Daniella and Charlie Hunter, with Daniella Hunter as the primary public voice across Instagram and the Sanara Collective blog. Marketing is community-driven, relying on organic Instagram content, branded hashtags (#sanara, #ecohotel, #tulumwellness), and a WhatsApp-based 'conscious global community.'

The technology footprint is minimal: a Squarespace-hosted website, standard social channels, and a WhatsApp group, with no app, API, or proprietary software platform. Sub-brands include Sanará Tulum (now inactive) and Sanara Collective (the active community/content arm). The company also cultivates an orchard on sacred lands in the Mayan Yucatán, which supplies food for its hospitality offerings and signals a longer-term interest in food and agriculture as part of the wellness experience.

Name

Sanará Hotels & Residences

Website

https://sanaraway.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sanará Hotels & Residences is a founder-led wellness hospitality company (17 employees) that operated a 25-room eco-hotel in Tulum, Mexico, and is now exploring new global Hotel & Residences locations while running the Sanara Collective community platform.

Ownership category

akta.pro rank

Product category

Wellness Hospitality

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industries

Beachfront & Island Luxury Resorts (THAGACAA), Wellness-Lifestyle Boutique Hotels (THAGADAF)

Keywords

• Wellness hospitality
• Eco-hotel accommodation
• Wellness retreat lodging
• Holistic travel experiences
• Conscious hospitality services

Headquarters

HQ city

Tulum

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Hospitality Accommodation: Hotel and residence lodging revenue from guests seeking wellness-focused sanctuary experiences. Rooms, suites, and residential stays at wellness-oriented properties.
2. Wellbeing Programming: Revenue from curated wellness experiences including yoga classes, nourishment offerings, and contemplative programming integrated into the hospitality stay.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Sanará Hotels & Residences operates a wellness-focused hospitality brand offering sanctuary lodging integrated with yoga classes, healthy nourishment, and community gathering experiences. The company formerly ran a 25-room beachfront eco-hotel in Tulum, Mexico, and is exploring new Hotel & Residences locations globally under its proprietary 'Sanará Way' philosophy.

Product overview

Sanará Hotels & Residences is a single unified wellness hospitality brand offering sanctuary-focused lodging and wellbeing services. The company operated the Sanará Tulum beach property (no longer active) and is currently developing new Hotel & Residences locations worldwide. The brand encompasses accommodation services, yoga and wellness programming, healthy dining, and community gathering experiences, all aligned with the philosophy of 'nourishing ourselves whilst nurturing our world.'

Differentiator

Problem solved

Functional benefit

Brands

• Sanará Tulum: Former beachfront hotel and residences property in Tulum, Mexico.
• Sanara Collective

Products and services

• Sanará Hotels & Residences
• Wellbeing Programming
• Sanara Collective Community

Quantifiable outcome

• Orchard planted less than 2 years ago at sacred lands in Mayan Yucatán now bountiful and producing

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• 1 Hotels: Luxury eco-conscious hotel brand with strong sustainability positioning and wellness amenities. Comparable eco-wellness narrative targeting a similar premium conscious traveler segment.
• Banyan Tree Hotels & Resorts: Established international hospitality group with a dedicated wellness and spa identity, residential offerings, and a sanctuary-led brand narrative that competes for the same premium wellness traveler.
• Aman Resorts: Ultra-luxury hospitality brand with strong wellness, sanctuary, and residential components. Operates globally and represents the broader incumbent benchmark for high-end wellness hospitality.

Direct peers

• COMO Hotels and Resorts: Boutique luxury hotel group with deeply integrated wellness programming (COMO Shambhala), healthy cuisine, and holistic experiences — directly comparable to Sanará's wellness-lodging hybrid model.
• Six Senses Hotels Resorts Spas: Global luxury wellness resort operator integrating wellness programming, sustainability, and residential offerings into hospitality — directly comparable to Sanará's planned Hotels & Residences model.
• Habitas Tulum: Eco-luxury wellness resort in Tulum, Mexico with comparable positioning around community, sustainability, and conscious travel. Closest direct peer given overlapping geography, target guest, and eco-wellness philosophy.

Emerging players

• The BodyHoliday: Wellness-focused all-inclusive resort built around daily yoga, nutrition, and restorative programming. Closely comparable in the lodging-plus-daily-wellness-programming structure.
• SHA Wellness Clinic: Wellness-led hospitality and clinic concept combining longevity, nutrition, and contemplative practices with luxury lodging. Comparable wellness depth and premium positioning.

Regional players

• Casa Malca (Tulum): Boutique lifestyle/beachfront hotel in Tulum with strong aesthetic and lifestyle branding. Overlaps with Sanará's former Tulum beachfront positioning and target lifestyle traveler.
• Chablé Resort & Spa: Luxury wellness resort in the Yucatán region of Mexico combining Mayan heritage, wellness programming, and nature — comparable in geography, cultural narrative, and wellness-lodging positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/sanaracollective
• LinkedInlinkedin.com/company/craft-link-global

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanará Hotels & Residences