SANATUS

Name

SANATUS

Legal name

SANATUS

Website

https://sanatus.com.br

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Health Food Ingredients Manufacturing

NAICS

Food Manufacturing (311), Sugar and Confectionery Product Manufacturing (3113)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Salt Reduction & Sodium Replacers/Enhancers (KCl Systems, Salty Enhancers) (AFAJADAI)

akta.pro secondary industry

Natural High-Intensity Sweeteners (Stevia, Monk Fruit, Thaumatin) (AFAJAAAH)

Keywords

• Food ingredients manufacturing
• Sodium reduction products
• Zero calorie sweeteners
• Clean label condiments
• Healthy food formulation

Headquarters

HQ city

Jacareí

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consumer Food Products Sales: Sale of health-focused condiments and sweeteners directly to end consumers through retail/home use channels. Products include salt substitutes and zero-calorie sweeteners sold in various package sizes for household consumption.
2. Industrial Food Ingredients Sales: Sale of sodium-free, gluten-free, and sugar-free ingredients to food manufacturing industries. Bulk products like SalNatus Zero Sódio (25kg) and DoceNatus are sold to food processors for use in industrial food production.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

SANATUS manufactures and sells sodium-free and sugar-free food ingredients, primarily seasoning condiments (SalNatus) and sweeteners (DoceNatus), under two product lines: 'Sanatus na mesa' for household/consumer use and 'Sanatus na Indústria alimentícia' for food manufacturers. The formulations reduce or eliminate sodium (up to 80%), sugar, gluten, glutamate, preservatives, and colorings while maintaining taste and texture.

Product overview

SANATUS is an innovative food manufacturer offering two complementary product lines: Sanatus na mesa (consumer products) and Sanatus na Indústria alimentícia (industrial products). The portfolio centers on sodium and sugar reduction solutions, featuring SalNatus (zero sodium and reduced sodium condiments) and DoceNatus (zero calorie and zero sugar sweeteners). Consumer products are sold in smaller retail packaging (100g-400g), while industrial products are available in bulk sizes (1kg-25kg) for food manufacturing applications.

Differentiator

Problem solved

Functional benefit

Brands

• Sanatus na mesa: A healthy line developed for families to enjoy their favorite dishes and desserts without worrying about sodium and sugars.
• Sanatus na Indústria alimentícia

Products and services

• SalNatus Zero Sodium Seasoning (Consumer line) Zero-sodium and 80%-reduced-sodium seasoning condiment sold under the 'Sanatus na mesa' consumer line in retail sizes (100g and 350g). Designed for household use to season meals without the health risks associated with sodium consumption while maintaining flavor.
• DoceNatus Zero Calorie and Zero Sugar Sweetener (Consumer line) Zero-calorie and zero-sugar gourmet sweetener sold under the 'Sanatus na mesa' consumer line in retail sizes (100g, 250g, 400g). Allows consumers to sweeten foods and beverages without sugar or calories while preserving taste.
• SalNatus Zero Sodium Industrial Ingredient Zero-sodium seasoning ingredient sold under the 'Sanatus na Indústria alimentícia' industrial line in 25kg bulk packaging for use by food manufacturers. Sodium-free, gluten-free, glutamate-free, preservative-free, and colorant-free.
• DoceNatus Zero Calorie Industrial Sweetener Zero-calorie sweetener ingredient sold under the 'Sanatus na Indústria alimentícia' industrial line in 1kg packaging for use by food manufacturers in product formulation.
• Sanatus Solutech Custom Food Formulation Service Custom food project development service offering differentiated product development and reformulation support for client companies. Positioned as 'food technology and solution excellence' to develop projects according to each company's specific needs or to improve existing products.

Quantifiable outcome

• Products align with WHO recommendations for sodium and sugar reduction to prevent cardiovascular disease, stroke, heart failure, chronic kidney disease, obesity, and diabetes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Regional players

• Mãe Terra: Mãe Terra is a leading Brazilian natural and health-focused food brand (granola, cookies, supplements). It overlaps with SANATUS's 'Sanatus na mesa' positioning around health-conscious Brazilian consumers, though it does not operate in the pure salt/sugar replacer niche.
• Native (Brazil): Native is a Brazilian health-oriented food company producing snacks and clean-label products. It is comparable to SANATUS as a regionally-focused Brazilian food brand targeting health-conscious consumers with reformulated, additive-free products.

Direct peers

• Tate & Lyle: Tate & Lyle is a global food ingredient company with deep portfolios in sodium reduction solutions (e.g., SODA-LO, FermaPro) and high-intensity sweeteners. It directly overlaps with SANATUS's dual salt-replacement and sweetener formulation strategy targeting B2B food manufacturers.
• Hermesetas: Hermesetas (Heritage Brands) sells tabletop zero-calorie sweeteners across multiple markets and competes directly with DoceNatus in the zero-calorie consumer sweetener segment with similar B2C value propositions focused on health and calorie reduction.
• SweetLeaf Stevia Sweetener: SweetLeaf is a long-standing consumer stevia sweetener brand offering zero-calorie sweetener SKUs in grocery and e-commerce. It is a direct B2C peer for DoceNatus in the natural zero-calorie sweetener category.
• Ingredion (PureCircle): Ingredion operates PureCircle, a global leader in stevia-based sweeteners, and also offers sugar-reduction and clean-label ingredient systems. It is a directly comparable peer in the zero-calorie sweetener category (DoceNatus) and in industrial food ingredient reformulation.

Emerging players

• Dr. John's Healthy Sweets / Pyure: Pyure is a smaller US-based stevia-based sweetener brand offering zero-calorie and zero-sugar sweetener SKUs across consumer and industrial channels. Comparable to DoceNatus as a focused, clean-label sweetener challenger.

Broad incumbents

• Morton Salt: Morton is one of the largest salt manufacturers in North America and has expanded into reduced-sodium salt blends (e.g., Morton Lite Salt, potassium-based products). As a broad incumbent in salt, it is a direct adjacent competitor to SalNatus.
• Cargill: Cargill is a diversified global food ingredient giant with KCl-based salt replacers and EverSweet stevia sweeteners, alongside its Truvia consumer brand. It serves the same food manufacturer customers with broader portfolios and significantly greater R&D resources than SANATUS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat1 record

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCOvSPkH3BWLtXFqs8ZONcFA
• Facebookfacebook.com/Sanatus-Industria-119999526054362
• Instagraminstagram.com/sanatusltda
• LinkedInlinkedin.com/company/sanatusindustria

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SANATUS