What Mãe Terra does

Mãe Terra is a Brazilian natural and organic food company founded in 1979 in the west zone of São Paulo, originally as a natural restaurant selling ingredients, grains, and whole cereals before transitioning into packaged consumer goods for retail and wholesale around 1981. The company operates as a wholly-owned brand under Unilever Brasil Ltda. (parent: Unilever), serving health-conscious Brazilian consumers and families seeking natural, organic, and whole-grain food options. It is described in the source material as a leader in Brazil's natural and organic food segment and has been a certified B Corporation since 2016.

The product portfolio centers on packaged natural and organic foods produced with whole-grain (integral) and organic ingredients, including granolas (e.g., Granola Tradicional com Castanhas Brasileiras, Granola Banana e Cacau, and a zero-added-sugar variant), biscuits and cookies (Zooreta organic biscuits and the Choco chocolate line), and sweet popcorn snacks (Pipoca Doce), alongside sub-brands such as Tribos. Its core operational differentiation lies in domain specialization within organic food production—100% baked snacks—and in sustainable packaging, having introduced 100% paper snack bags in 2019, 50% recycled boxes in 2020, and 100% recycled boxes in 2022. The company reports no software application, API, or AI capabilities.

Revenue is generated through consumer packaged goods sales across a domestic Brazilian go-to-market: wide distribution through supermarkets and health food stores, marketplace listing on Amazon Brazil, and direct-to-consumer e-commerce through maeterra.com.br, supported by a store-locator tool. Marketing is primarily organic social (Instagram @maeterra, Facebook, YouTube) plus email newsletters and WhatsApp customer service. Pricing is not publicly disclosed; products span small snack packs (35g–80g) to family sizes (800g). The brand also operates physical concepts including Casa Mãe Terra and the Da Quebrada restaurant. Revenue figures are not disclosed in the source materials.

Name

Mãe Terra

Legal name

Unilever Brasil Ltda.

Website

https://maeterra.com.br

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

251–500 employees

Short description

Mãe Terra is a Brazilian natural and organic packaged-food company, owned by Unilever, selling granolas, cookies, snacks, and popcorn made with organic and whole-grain ingredients to health-conscious consumers via supermarkets, health-food stores, Amazon, and its own e-commerce.

Ownership category

akta.pro rank

Product category

Natural and Organic Foods

NAICS

Snack Food Manufacturing (31191), Dried and Dehydrated Food Manufacturing (311423)

SIC

Food And Kindred Products (2000), Bakery Products (2050), Grain Mill Products (2040), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK)

akta.pro secondary industries

Dried & Dehydrated Foods Manufacturing (AFAKACAK), Organic Bakery & Confectionery Wholesale (AFAIAJAG), Organic & Natural Packaged Grocery Wholesale (AFAIAJAB)

Keywords

• Organic food products
• Natural granola snacks
• Whole grain cereals
• Organic cookies
• Healthy snack foods

Headquarters

HQ city

Osasco

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Consumer Packaged Goods Sales: Mãe Terra generates revenue through the sale of packaged food products including granolas, cookies, snacks, popcorn, and other natural/organic food items through retail and e-commerce channels.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Mãe Terra produces and sells natural and organic food products in Brazil, including granolas, cookies, organic snacks, and popcorn made with whole grain and natural ingredients, distributed through supermarkets, health food stores, and online channels.

Product overview

Mãe Terra is a Brazilian natural and organic food company founded in 1979 as a natural restaurant in western São Paulo. The company offers a diverse portfolio of natural and organic food products, including granolas (such as Granola Tradicional com Castanhas Brasileiras, Granola Banana e Cacau, and Granola Tradicional Zero Açúcares), biscuits and cookies (Zooreta organic biscuits and Choco cookies), sweet popcorn snacks (Pipoca Doce), and various pantry staples. The products are positioned as healthy alternatives made with organic and whole ingredients. Mãe Terra is a B Corp certified company committed to sustainability, having introduced 100% paper packaging in 2019 and 100% recycled boxes in 2022. The company is a subsidiary of Unilever.

Differentiator

Problem solved

Functional benefit

Brands

• Zooreta: Organic corn-based snacks including chips and crackers
• Tribos
• Pipoca Doce
• Choco
• Mini Cookies
• Granola

Segments1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Rede Origens BrasilcoreStrategic or Co-development Partner · 1 January 2016Mãe Terra is a member of Rede Origens Brasil, a network that works for the valorization of forest peoples and contributes to the conservation of 52.3 million hectares of standing forest in the Amazon.
• GOL Linhas AéreasminorGTM or Marketing PartnerPartnership between Mãe Terra and GOL airline to offer the Tribos natural and organic snack for free on flights.
• Amigos do BemminorStrategic or Co-development PartnerSocial partnership using cashew nuts from Amigos do Bem NGO in granola production, supporting social projects in the northeastern Brazilian sertão (dry region).
• Gastronomia PeriféricaminorStrategic or Co-development PartnerJoint venture restaurant 'Da Quebrada' in Vila Madalena, São Paulo - an environment designed to promote education, access, and a conscious chain from producer to cook, focused on food made with care and love.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Cascadian Farm (General Mills): Long-established organic cereal, granola, and snack brand — direct category analog to Mãe Terra's granola/whole-grain cereal portfolio in the natural-foods CPG space.
• Annie's Homegrown (General Mills): US-based organic/natural snacks and cereal brand owned by a multinational CPG — comparable as a category leader in organic packaged snacks (granola bars, cookies) with branded CPG economics similar to Mãe Terra.
• Mondelez Brasil: Global snacks incumbent with Brazilian operations across biscuits and chocolate snacks (e.g., Lacta, Bis). Adjacent comparable given Mãe Terra's cookies and chocolate-coated biscuit line (Choco).
• Nestlé Brasil (NaturNes, organic lines): Largest packaged food incumbent in Brazil with growing organic and natural product lines (cereals, kids' snacks). Competes on shelf placement and pricing power with Mãe Terra in the organic granola and snack segments.

Direct peers

• Native: Brazilian natural and organic food brand spanning grains, granolas, cookies, snacks, and pantry staples — directly comparable to Mãe Terra in product mix, channel coverage (supermarkets and natural stores), and Brazilian health-conscious consumer target.
• Jasmine Alimentos: Brazilian natural foods company producing whole grains, cereals, granolas, and organic-oriented pantry items, distributed through Brazilian supermarkets. Closely mirrors Mãe Terra's grain-based, natural-ingredient positioning and channel strategy in Brazil.
• Fugini: Brazilian packaged food company active in sauces, condiments, and increasingly natural/oriented pantry SKUs across Brazilian retail — adjacent category peer within Brazilian organic-leaning packaged groceries.
• Gran Mestri: Brazilian granola and natural cereal brand with retail distribution across Brazilian supermarkets — competing head-to-head with Mãe Terra's core granola line in the same shelf-set and consumer base.

Regional players

• Uglò Barilla (Brazil): Multinatural pasta, biscuit, and bakery brand selling into Brazil through retail; comparable as a multinational organic/natural grocery peer competing in Brazilian supermarkets and overlapping with Mãe Terra's packaged organic grocery assortment.

Emerging players

• Amy's Kitchen: Organic packaged meals, snacks, and pantry brand with multi-category natural CPG breadth — comparable in mission-driven organic positioning, B Corp-equivalent ethos, and sustainable packaging leadership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/maeterranaturaiseorganicos
• Facebookfacebook.com/maeterraprodutosnaturaiseorganicos
• Instagraminstagram.com/maeterra
• LinkedInlinkedin.com/company/m-e-terra-produtos-naturais-e-org-nicos

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mãe Terra