Sanctuary of the Arts

What Sanctuary of the Arts does

Sanctuary of the Arts (SOTA) is a not-for-profit 501(c)(3) performing arts organization founded in 2019 and headquartered in Coral Gables, Florida. It operates an arts campus within three historic designated properties, anchored by the First Church of Christ Scientist at 410 Andalusia Avenue (containing two professional-size dance studios, a 314-seat Concert Hall, classrooms, and offices), with a second site at St. Mary's First Missionary Baptist Church (136 Frow Ave.). The organization officially launched at its Grand Opening in April 2022 and since then has presented over 60 performances spanning music, dance, and literature. Its revenue model is multi-stream and includes ticket sales (direct-to-consumer via OvationTix), venue rentals (dance studio at $100/hr and Concert Hall with a 6-hour minimum), educational program fees (Summer Intensive Choreographic at $1,100, Summer Dance Kids at $880), and tax-deductible donations ranging from $10 to $5,000+.

The organization functions as both presenter and producer across four key verticals: (1) pre-professional dance training programs including the flagship Choreographic Ensemble Training Program led by international pedagogue Alice Arja, plus Summer Intensive, Summer Dance Kids, and Pedagogical Dance Seminar; (2) a curated performing arts season featuring world-class national and international artists; (3) venue rental services for external arts organizations and private events; and (4) community programming including Open Community Classes and literary events. It operates an umbrella model with four resident companies (Dance NOW! Miami, Cuban Classical Ballet of Miami, Miami Chamber Music Society, New Canon Chamber Collective) and over 10 collaborative partners across Music, Dance, Theatre, and Visual Arts. Faculty includes former principal dancers from English National Ballet, Birmingham Royal Ballet, and Miami City Ballet, with leadership provided by President Lewis S. "Mike" Eidson, Vice President Margaret Eidson, and Principal Managing Director Rafi Maldonado-Lopez (Knight Arts Champion 2022).

The organization has approximately 5 employees and is governed by a Board of Trustees. Distribution and marketing rely on direct-to-consumer ticketing through OvationTix, a website calendar of events, Instagram and Twitter organic social, an email newsletter, and earned media across Coral Gables Magazine, Miami Herald, NBC Miami, CBS News, WLRN, Artburst Miami, Broadway World Miami, and Miami Times Online. Cross-promotion with nine affiliate organizations (Inter-American Choreographic Institute, Miami Dance Hub, Books & Books, Aloft Hotel Coral Gables, and others) extends commercial reach. The technology stack is intentionally light, comprising standard AV infrastructure (surround sound, HD projector, sprung wood Harlequin floor, 7' Yamaha Grand Piano) plus OvationTix for ticketing and Google Forms for program registration. No AI/ML, proprietary software platforms, patents, or technology products are part of the business.

Name

Sanctuary of the Arts

Legal name

Sanctuary of the Arts

Website

https://sanctuaryofthearts.org

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Sanctuary of the Arts is a non-profit 501(c)(3) performing arts organization in Coral Gables, Florida, operating a historic church campus with a 314-seat concert hall and professional dance studios. It presents music, dance, and literature performances; runs pre-professional dance training programs; and rents venue space to arts organizations.

Ownership category

akta.pro rank

Product category

Performing Arts

NAICS

Performing Arts Companies (7111), Musical Groups and Artists (711130), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Cultural Centers & Community Cultural Organizations (BPAGAHAD)

akta.pro secondary industries

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Arts Education & Community Arts Programs (BPAGAHAC), Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

• Performing arts presentations
• Dance education programs
• Concert hall rental
• Dance studio rental
• Nonprofit arts organization

Headquarters

HQ city

Coral Gables

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from ticket sales to performances and events produced or presented at the 314-seat Concert Hall and dance studios. Tickets sold through OvationTix platform.
2. Venue Rentals: Revenue from renting dance studio space ($100/hr) and the 314-seat Concert Hall (6-hour minimum) to external organizations, performers, and event planners. Includes rental of equipment, piano, and technical support.
3. Educational Programs: Revenue from Choreographic Ensemble Training Program, Summer Intensive Choreographic (ages 15-30, $1,100 program fee), Summer Dance Kids (ages 7-14, $880 program fee), and pedagogical seminars. Includes registration fees ($50 non-refundable) and payment plans.
4. Donations: Tax-deductible donations from supporters supporting the production of shows, maintenance of cultural facilities, and employment of local talent. Organization is a not-for-profit 501(c)3.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sanctuary of the Arts is a 501(c)(3) nonprofit performing arts organization that presents live music, dance, and literary programming at its Coral Gables venue. It runs the Dance Sanctuary school offering ensemble training, summer intensives, seminars, and community classes, and it rents its concert hall and dance studios to outside groups. Revenue is generated through ticket sales, tuition, facility rentals, and donations.

Product overview

Sanctuary of the Arts is a collaborative, artist-led nonprofit institution operating as an umbrella organization for performing arts. The organization offers a multi-tiered portfolio centered around: (1) Pre-professional dance training programs including the Choreographic Ensemble Training Program, Summer Intensive Choreographic, Summer Dance Kids, and Pedagogical Dance Seminar; (2) Community programming including Open Community Classes; and (3) Venue rental services including a 314-seat Concert Hall, professional dance studios, and event hosting at two historic properties in Coral Gables. The institution also acts as a presenter and producer, collaborating with Music, Dance, Theatre, and Visual Arts organizations through four resident companies and over 10 collaborative partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Choreographic Ensemble A year-round ensemble training program for serious dance students focused on choreography, rehearsal discipline, and performance under international artistic direction. Targets pre-professional dancers seeking advanced training outside traditional conservatory settings.
• Summer Intensive Choreographic An intensive summer training program concentrating on choreographic work, drawing domestic and international dance students to the Coral Gables studios for an immersive multi-week course.
• Summer Dance Kids A summer dance program designed for children, providing age-appropriate dance instruction and creative movement in a condensed seasonal format.
• Pedagogical Dance Seminar A seminar-format program aimed at dance educators and advanced students focused on pedagogy, curriculum design, and teaching methodology under the International Curriculum and Education Director.
• Open Community Classes Open-enrollment dance classes accessible to the general public, allowing community members of varying skill levels to participate in technique and movement training.
• Concert Hall Rental Rental of the organization's Coral Gables concert hall to external producers, arts groups, schools, and community organizations for performances, recitals, and special events.
• Dance Studio Rental Rental of the organization's dance studios to outside artists, schools, and community groups for rehearsals, auditions, master classes, and short-term project work.
• Live Performing Arts Presentations A season of curated live performances spanning music, dance, and literary arts presented at the Coral Gables venue for general audiences and arts patrons.

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Inter-American Choreographic Institute (ICI)coreStrategic or Co-development Partner · 1 April 2022ICI, founded by Rafi Maldonado-Lopez in 2014, collaborates with Sanctuary of the Arts on the Choreographic Ensemble Training Program. ICI is a key strategic partner providing international choreographic expertise and network connections to professional dance companies throughout the Americas.
• Dance NOW! MiamicoreStrategic or Co-development PartnerResident dance company that performed at Sanctuary of the Arts Grand Opening celebration in April 2022 with 'A Classical Celebration of the Arts'. Active co-presenter of dance performances.
• Miami Chamber Music SocietycoreStrategic or Co-development PartnerPresents Mainly Mozart Series and Winter Dreams performances at Sanctuary of the Arts venue. Active co-presenter of chamber music concerts including collaborations with Violinists and Pianists.
• Miami Dance HubcoreStrategic or Co-development PartnerRegional dance organization network supporting dance arts in Miami-Dade County. Affiliate partner providing cross-promotional opportunities and community connections.
• New Canon Chamber CollectivecoreStrategic or Co-development PartnerCollaborative chamber music ensemble performing at Sanctuary of the Arts. Performed at Big Band Holiday Concert and other collaborative performances with Choreographic Ensemble dancers.
• Cuban Classical Ballet of MiamicoreStrategic or Co-development PartnerResident ballet company at Sanctuary of the Arts. Presents ballet performances and choreographic showcases at the venue.
• Syncopate CollectivecoreStrategic or Co-development PartnerCollaborative group of diverse multidisciplinary artists co-founded by Ralphie Ruiz (Sanctuary faculty). Provides safe space for professional dance artists to share with South Florida community through classes, workshops, and performance opportunities.
• Books & BooksminorStrategic or Co-development PartnerLiterary partner collaborating on Poetry in America events and author discussions. Presented inaugural poet Richard Blanco and hosted discussions with Jennifer Homans and Lourdes Lopez.
• Aloft Hotel Coral GablesminorOthersPreferred host hotel for Sanctuary events offering special group rates. Music-inspired design hotel with 137 rooms, fitness center, rooftop pool near Miracle Mile. Pet-friendly with accessible features. Perfect for hosting event attendees with conference facilities.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Olympia Theater: Historic Miami performing arts venue (Miami Dade College). Comparable as a historic-property-based presenting and rental venue serving similar South Florida audiences, but operating at larger scale and broader programming scope.
• Fillmore Miami Beach at the Jackie Gleason Theater: Live entertainment concert venue in South Florida. Comparable as a ticketed concert and event presenter in the same regional market, but focused on commercial touring acts rather than nonprofit dance/arts programming.
• Adrienne Arsht Center for the Performing Arts: Largest performing arts venue in Miami with 2,400+ seats across multiple halls. Comparable as a presenting/rental venue for music, dance, and theater in the same South Florida market, but at materially larger scale and broader programming mandate.

Direct peers

• New World School of the Arts: Miami-Dade College / University of Florida performing arts conservatory. Comparable as a pre-professional dance training institution producing graduates placed at top companies, which is the same outcome Sanctuary of the Arts markets for its Choreographic Ensemble.
• Dance NOW! Miami: Resident contemporary dance company at Sanctuary of the Arts. Directly comparable as a South Florida dance presenting/performing organization, sharing audiences and co-presenting productions.
• Miami City Ballet: Major professional ballet company and academy based in South Florida. Directly comparable as a dance performing/presenting and training organization; Margaret Eidson serves on its board, evidencing active overlap with Sanctuary's leadership.
• Cuban Classical Ballet of Miami: Resident ballet company at Sanctuary of the Arts. Directly comparable as a classical dance company presenting performances and operating choreographic showcases within the same Coral Gables venue.
• Miami Chamber Music Society: Resident chamber music presenter at Sanctuary of the Arts (Mainly Mozart Series, Winter Dreams). Directly comparable as a nonprofit performing arts presenter renting Sanctuary's Concert Hall to stage ticketed concerts.

Regional players

• Pérez Art Museum Miami (PAMM): Contemporary art museum in Miami serving cultural audiences in the same metropolitan market. Comparable as a nonprofit cultural institution offering programming, venue rentals, and education, though focused on visual rather than performing arts.

Others

• Books & Books: Independent bookstore and literary events partner of Sanctuary of the Arts (Poetry in America series). Comparable as a regional cultural programming partner delivering literary events to overlapping audiences, though not a performing arts venue itself.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sanctuary_arts
• Instagraminstagram.com/sanctuaryofthearts
• LinkedInlinkedin.com/company/sanctuaryofthearts

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanctuary of the Arts