Sand Bar
- Company typePrivate
- Founded1960
- HeadquartersWisconsin Dells, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Sand Bar firmographics
Firmographics- Name
- Sand Bar
- Legal name
- The Sand Bar
- Website
- https://sandbardells.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Sand Bar industry classification
Industry- Product category
- Bar and Restaurant (Casual Hospitality)
- NAICS
- Drinking Places (Alcoholic Beverages) (722410), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Neighborhood & Sports Bars (THAFAEAA)
- akta.pro secondary industry
- Sports Bars (CRANACAC)
Keywords
Where Sand Bar is headquartered
LocationHeadquarters
- HQ city
- Wisconsin Dells
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sand Bar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Food and Beverage Sales: The primary revenue stream is from selling food and beverages directly to consumers at the bar location. This includes appetizers, burgers, sandwiches, wings, and other menu items, as well as beer, cocktails, and other alcoholic beverages. The grill operates until 2 AM, extending revenue-generating hours into late night.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Food menu items with individual pricing |
| Unit Pricing | Pay-as-you-go | Beer and beverage pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Sand Bar product offering
Product offeringCore offering
The Sand Bar operates a traditional bar and restaurant in Wisconsin Dells, Wisconsin, selling a food menu (appetizers, burgers, sandwiches, wings, Friday Fish Fry), an extensive beer selection with over 100 options including drafts, bottles, cans, and seltzers, and a signature cocktail program. The establishment also rents out a private upstairs area for events and hosts recurring weekly entertainment such as karaoke and game day specials. The grill operates until 2 AM to extend late-night service.
Product overview
Sand Bar is a locally owned and operated bar and restaurant established over 60 years ago in Wisconsin Dells. The establishment offers a unified hospitality experience centered around three core offerings: a comprehensive food menu featuring burgers, wings, appetizers, and Friday Fish Fry; an extensive beer selection known as the Sand Bar Beer Club with over 100 beer options including draft, bottles, and seltzers; and a signature cocktails program. Additional services include venue rental for private events and weekly entertainment such as karaoke nights and game day specials.
Differentiator
Problem solved
Functional benefit
Products and services
- Sand Bar Food Menu Restaurant food menu featuring appetizers, burgers, sandwiches, wings, salads, soup, chili, and Friday Fish Fry items, served to walk-in diners, takeout, and delivery customers.
- Signature Cocktails and MORE Signature cocktail menu including Mermaid Water, Banana Hammock, Ocean Breeze, and classic drinks like Moscow Mules and Wisconsin Old Fashioned.
- Sand Bar Beer Club Extensive beer selection with over 100 beers including draft beer, bottles, cans, and seltzers featuring brands from various breweries.
- Venue Rental Private upstairs area available for rental for graduation parties, corporate events, birthday celebrations, and weddings.
Companies that use Sand Bar
Customer profileSegments1 record
Ideal customer profiles1 record
Sand Bar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sand Bar partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Expansion highlights3 records
Sand Bar competitors and assessment
Company assessmentRegional players
- Del-Bar: Historic Wisconsin Dells supper club and steakhouse on Lake Delton with cocktails, full bar, and signature Wisconsin Old Fashioneds. Comparable as a co-located Wisconsin Dells legacy hospitality venue competing for the same tourist cocktail/bar traffic.
- Ishnala Supper Club: Iconic Wisconsin Dells supper club offering cocktails, full bar service, and casual Midwest hospitality in a tourist destination setting. Comparable as another legacy Wisconsin Dells bar/dining venue competing for the same tourist-and-local clientele.
Broad incumbents
- Applebee's: Large casual-dining chain with full bar, burgers/wings, sports-viewing screens, and neighborhood-bar positioning. Comparable as a broader, more standardized version of Sand Bar's casual-dining-plus-bar model.
- Chili's Grill & Bar: National casual-dining chain combining burgers/wings with a full bar and sports-friendly atmosphere. Comparable to Sand Bar as a higher-scale, broader-portfolio competitor in the casual-dining-with-bar category.
- TGI Fridays: Long-established casual-dining and bar chain known for cocktails, bar bites, and a lively sports/casual atmosphere. Comparable to Sand Bar's bar-and-cocktail-anchored casual-dining experience, but at much larger scale.
Direct peers
- Wings Etc. Regional sports-bar and grill chain concentrated in the Midwest with a beer-and-wings-led menu and full sports-viewing experience. Closely comparable in market positioning, menu composition, and target sports-fan demographic to Sand Bar.
- Twin Peaks Restaurant: Casual 'lodge'-themed sports-bar chain emphasizing beer, sports viewing, and a heavy bar/booth service model. Closely matches Sand Bar's sports HQ positioning, beer-forward assortment, and late-night hours.
- Buffalo Wild Wings: National sports-bar chain built around wings, beer, and multi-screen sports viewing with game-day promotions. Most directly comparable to Sand Bar in concept, customer base (sports fans, families, groups), and beer/wings-led menu.
- Hooters: Iconic casual sports-bar chain with full bar service, beer, wings, burgers, and a sports-watching atmosphere. Comparable menu mix (wings, burgers, beer) and similar customer profile of tourists, sports fans, and groups.
Emerging players
- Dave & Buster's: Entertainment-anchored restaurant and bar concept combining games, sports viewing, food, and beer/cocktails. Comparable to Sand Bar in the overlap between sports viewing, beer-led beverage program, and group/private-event usage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Sand Bar social profiles
Digital presenceSand Bar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sand Bar leadership team
Management profileNumber of profiles
Sand Bar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sand Bar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sand Bar
What does Sand Bar do?
The Sand Bar operates a traditional bar and restaurant in Wisconsin Dells, Wisconsin, selling a food menu (appetizers, burgers, sandwiches, wings, Friday Fish Fry), an extensive beer selection with over 100 options including drafts, bottles, cans, and seltzers, and a signature cocktail program. The establishment also rents out a private upstairs area for events and hosts recurring weekly entertainment such as karaoke and game day specials. The grill operates until 2 AM to extend late-night service.
Is Sand Bar a public or private company?
Sand Bar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sand Bar founded?
Sand Bar was founded in 1960. It employs 51 to 100 people.
Where is Sand Bar based?
Sand Bar is headquartered in Wisconsin Dells, United States, in the North America region.
How does Sand Bar make money?
One revenue line is on record: food and Beverage Sales.
Who are Sand Bar's main competitors?
Regional players on record are Del-Bar and Ishnala Supper Club. Broad incumbents are Applebee's, Chili's Grill & Bar and TGI Fridays. Direct peers are Wings Etc., Twin Peaks Restaurant, Buffalo Wild Wings and Hooters. Dave & Buster's is listed as an emerging player.
Does Sand Bar have an API?
No public API is recorded for Sand Bar.
What industry is Sand Bar in?
Sand Bar's product category is Bar and Restaurant (Casual Hospitality). Its primary akta.pro industry code is THAFAEAA, Neighborhood & Sports Bars, with a secondary code of CRANACAC, Sports Bars. Its NAICS code is 722410 and its SIC code is 5810.