SANDEFJORD SVØMMEKLUBB

What SANDEFJORD SVØMMEKLUBB does

Sandefjord Svømmeklubb (SAS) is a Norwegian non-profit amateur swimming club founded in 1974 and domiciled in Sandefjord, Vestfold, operating as a private association under Norwegian organization number 976 101 162. The club delivers a tiered swimming education and competitive training program across three primary product lines: "Trygg i vann," a multi-level children's curriculum (Hvalmerke, Pingvin, Skilpadde, Sel, Delfin, Sjøløve, Hai) covering water safety and stroke technique; "Kurs for voksne," a 10-session adult crawl and technique course; and "PT-timer," private and duo personal training at 515–1,050 NOK per 30- or 50-minute session. Operations are anchored at Bugården swimming hall (since 1982) with overflow course capacity at Ranvik ungdomsskole pool; course booking flows through the national Trygg i Vann platform and the club's Squarespace-hosted website. SAS generates operational revenue through per-session and recurring course fees, supplemented by a Monopoly-style board game (Sandefjordspillet, 249 NOK profit per unit) and an annual SaS Open competition.

The business model blends membership/training fees, professional-services session pricing, and a material non-operating income stream from local grants and corporate sponsorships — in 2024 alone the club secured approximately 448,000 NOK from foundations (Torbjørn Hansens Stiftelse, Thorbjørn Hansen Stiftelse, Sparebankstiftelsen DNB, Sparebank 1 Sør-Norge) and a seven-sponsor pool underwriting the SaS Open. Headcount is reported at 5 employees with a 10-person volunteer board for the 2025–2026 term led by Styreleder Mette Louise Løken; Sylvia Lohr, an internationally ranked swimmer (EM participant, World Cup rank 10, PBs in 200m breaststroke and 400m medley) with Trener 1, Trener 2, and in-progress Trener 3 certifications, serves as head coach following her summer 2024 appointment. Customer segments span children/youth aged 6–16, adult learners, and personal-training clients, all served in a single-geography catchment centered on Sandefjord and the wider Vestfold region.

Name

SANDEFJORD SVØMMEKLUBB

Legal name

Sandefjord Svømmeklubb

Website

https://sandefjordsvommeklubb.no

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

Sandefjord Svømmeklubb (SAS) is a non-profit Norwegian amateur swimming club founded in 1974, delivering tiered children's water-safety courses, adult crawl instruction, and private training sessions to families and individuals in the Sandefjord / Vestfold region, financed through course fees, local sponsorships, and foundation grants.

Ownership category

akta.pro rank

Product category

Swimming Instruction and Sports Training

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

akta.pro secondary industry

Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing) (MPAKABAH)

Keywords

• Swimming instruction
• Youth swimming programs
• Adult swimming courses
• Personal swim training
• Water safety education

Headquarters

HQ city

Sandefjord

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Membership and training fees: Revenue from offering swimming training programs to members
2. PT and personal training sessions: One-on-one and duo personal training sessions for swimming technique improvement
3. Group swimming courses: Crawl and technique courses for adults spanning 10 sessions
4. Merchandise sales - Sandefjordspillet: Sale of Sandefjordspillet board game with 249 kr profit per unit sold

Pricing tiers

Distribution channels1 record

Marketing channels4 records

Core offering

Sandefjord Svømmeklubb is a Norwegian swimming club that delivers structured swimming instruction across age groups and skill levels. Its core offerings include the "Trygg i Vann" tiered course system for children (from beginner water safety through advanced stroke technique), adult crawl and technique courses (10 sessions of 45 minutes), one-on-one and duo personal training sessions, and the annual SaS Open swimming competition. Courses and competitions are held at the Bugården swimming hall in Sandefjord.

Product overview

Sandefjord Svømmeklubb (SaS) is a swimming club offering a structured program of swimming courses and training services. The core offerings include 'Trygg i vann' — a tiered swimming course system for children progressing through levels from basic water safety (Hvalmerke, Pingvin, Skilpadde) to advanced stroke technique (Sel, Sjøløve, Delfin, Hai); 'Kurs for voksne' (Crawl & teknikk-kurs) — adult crawl and technique courses; and 'PT-timer' — private or duo personal training sessions. The club also organizes SaS Open competitions and sells Sandefjordspillet as a fundraising product.

Differentiator

Problem solved

Functional benefit

Products and services

• Trygg i Vann (Safe in Water) A tiered swimming course program for children progressing through levels from beginner water safety (Hvalmerke, Pingvin) through to advanced stroke technique (Sel, Delfin, Skilpadde, Sjøløve, Hai). Covers swimming strokes including crawl, backstroke, breaststroke, butterfly, and underwater skills, designed for young swimmers aged approximately 6-16.
• Crawl & teknikk-kurs (Course for Adults) Adult swimming course focused on learning or improving crawl technique for swimmers who can manage without aids in deep water. The course runs over 10 sessions of 45 minutes each on Wednesdays after the swimming hall closes, taught by 2 instructors, and covers body position, arm strokes, leg kicks, and breathing technique.
• PT-timer (Personal Training) Private or duo personal swim training sessions tailored to individual needs, available in 30-minute or 50-minute formats. 30-minute PT costs 515 NOK (individual) or 775 NOK (duo); 50-minute PT costs 700 NOK (individual) or 1,050 NOK (duo). Delivered by certified instructors including those with PT education and Trener certifications.
• SaS Open (Swimming Competition) Annual swimming competition organized by Sandefjord Svømmeklubb, attracting participants from the region. Sponsored by Torp Elektro, Hurtiruta Carglass, Multicase, Jotun, Horisont 1, Norlins Håndverker, and Sandefjord kommune (23,000 NOK total sponsorship), with additional product support from XO-sport, Farris, and Hageland.
• Sandefjordspillet A Monopoly-inspired board game featuring local Sandefjord businesses, jointly produced with two other local clubs. The club creates swim-themed chance cards and earns 249 NOK profit per sold game as a fundraising initiative to support club operations.

Quantifiable outcome

• 10 gold, 9 silver, 10 bronze medals at regional championship
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Sandefjordspillet collaborationminorStrategic or Co-development PartnerJoint project with two other local clubs to create and sell a Monopoly-style board game featuring Sandefjord businesses. Club creates swim-themed chance cards and receives 249 kr profit per sold game.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Goldfish Swim School: US-based franchised learn-to-swim school chain offering tiered children's swimming curricula similar to Sandefjord's Trygg i Vann levels; demonstrates how a swim-instruction brand can scale beyond a single club structure — a potential strategic model for Sandefjord's growth or a threat from international expansion.

Others

• British Swimming: UK national governing body analogous to Norges Svømmeforbund — provides coaching certification and competitive framework context; not a direct competitor but a useful international peer for benchmarking how national federations support member clubs.
• Norges Svømmeforbund: Norwegian Swimming Federation — the national governing body that certifies coaches (Trener 1/2/3), sanctions the Trygg i Vann national portal, and runs the Landsdelsårsklassemønstring where Sandefjord competed; an enabling ecosystem partner rather than direct competitor.

Direct peers

• Tønsberg Svømmeklubb: Neighboring Norwegian swimming club in Vestfold county offering similar learn-to-swim, competitive training, and personal training programs to children and adults; competes with Sandefjord Svømmeklubb for regional athletes and podium spots at the same Landsdelsårsklassemønstring.
• Bergen Swim Club (Bergen Svømme Club): Major Norwegian swimming club with comparable course structures (beginner through elite) and competitive youth programs; useful peer for understanding coaching structure, sponsorship models, and regional competition dynamics outside Vestfold.
• Bærumsvømmerne: One of Norway's largest competitive swimming clubs, offering tiered youth courses, adult lessons, and elite training programs similar to Sandefjord Svømmeklubb's portfolio, and providing a benchmark for what scaled swim-club operations can achieve in the Norwegian market.
• Stavanger Svømmeklubb: Stavanger-based swimming club with full-service swim instruction (Trygg i Vann style tiered programs) and competitive squads; directly comparable in scale and programming to Sandefjord Svømmeklubb for benchmarking club operations in a similar Norwegian municipal market.

Regional players

• Swim England (Learn to Swim): UK national swimming body that runs the widely-adopted Learn to Swim framework — the international conceptual analog of Norway's Trygg i Vann program; useful for understanding how tiered swim-education frameworks scale nationally and could inform Sandefjord's curriculum positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/sandefjord-sv%C3%B8mmeklubb

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SANDEFJORD SVØMMEKLUBB