SAND DUNES ACADEMY SR. SEC. SCHOOL

What SAND DUNES ACADEMY SR. SEC. SCHOOL does

Sand Dunes Academy Sr. Sec. School is a privately held K-12 educational institution headquartered in Jaipur, Rajasthan, India, founded on 22 June 1990 by Dr. Rajesh Sharma. Operating under the Sand Dunes Group of Schools umbrella, the institution runs four school branches (Vivek Vihar Sodala, Muhana Sanganer, Kanakpura Sirsi Road, Dhankya Sirsi Road) and two colleges (Sand Dunes B.Ed. College and Sand Dunes College of Excellence), enrolling 2,500+ students served by 150+ faculty at a 7:1 student-teacher ratio. The institution is CBSE-affiliated for senior secondary and delivers a Pre-Primary to Class 12 curriculum spanning play-based early childhood, primary (Magic English Programme, coding, STEM), and secondary streams in Science, Commerce, and Humanities.

The core product is a full-stack educational journey supported by specialized facilities: Smart Classrooms, Robotics & STEM Labs, Magic English Lab (LSR approach), Geography & Maths Labs, and a Sports Life program covering basketball, volleyball, rugby, badminton, kabaddi, kho-kho, and athletics. Co-curricular offerings include School Clubs (Science, Math, Literary, Cultural & Art, Environment & Community, Robotics & Coding, Photography) and an annual Summer Camp program covering AI, Robotics, Video Editing, Canvas Art, Theatre, Dance, culinary arts, and pool activities. Administrative operations are supported by a Studybase-powered online portal for fee payment, student login, and online admission registration.

The business model is subscription/recurring tuition-based, with fees not publicly disclosed and parents directed to contact branch offices directly. Distribution is direct-to-consumer across four branches, supplemented by digital channels (Facebook, Instagram, YouTube, SEO-optimized website) and physical campus tours. The institution has 10,000+ alumni and claims 100% board results with merits. Ownership is concentrated in the founding Sharma family (Dr. Rajesh Sharma as CMD, Abhimanyu Sharma as Director, Grishma Sharma as Chief Mentor, Kartikay Sharma in a leadership role), with no external institutional investors, no funding rounds, and no M&A activity disclosed. Geographic footprint is single-city (Jaipur), single-country (India).

Name

SAND DUNES ACADEMY SR. SEC. SCHOOL

Legal name

Sand Dunes Academy Sr. Sec. School

Website

https://sanddunesschool.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Sand Dunes Academy Sr. Sec. School is a privately held K-12 educational institution in Jaipur, Rajasthan, operating four school branches and two colleges under the Sharma family's Sand Dunes Group of Schools, serving 2,500+ students from Pre-Primary through Senior Secondary with CBSE-affiliated curriculum, STEM/Robotics labs, and a 7:1 student-teacher ratio.

Ownership category

akta.pro rank

Product category

K-12 Private School Education

NAICS

Elementary and Secondary Schools (6111), Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Middle Schools (EDAJAAAC)

Keywords

• K-12 education
• Private school education
• Senior secondary schooling
• CBSE affiliated school
• Teacher training college

Headquarters

HQ city

Jaipur

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition and Academic Fees: Primary revenue stream from tuition fees charged across Pre-Primary to Senior Secondary levels. Fee management handled through online portal (Studybase), with different fee structures across the four branches.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Sand Dunes Academy Sr. Sec. School is a CBSE-affiliated K-12 educational institution operating four school branches in Jaipur (Vivek Vihar Sodala, Muhana Sanganer, Kanakpura Sirsi Road, Dhankya Sirsi Road) along with two affiliated higher-education institutions (Sand Dunes B.Ed. College and Sand Dunes College of Excellence). It delivers Pre-Primary through Senior Secondary schooling (Nursery to Class 12) with Science, Commerce, and Humanities streams, supplemented by technology-integrated facilities such as AI, Robotics, STEM labs, and the Magic English Lab. Tuition fees are managed through an online administrative portal (Studybase).

Product overview

Sand Dunes Group of Schools operates as a unified educational institution offering a comprehensive K-12 education system (Pre-Primary through Senior Secondary) under the Sand Dunes Academy Sr. Sec. School brand, with affiliated higher education institutions (Sand Dunes B.Ed. College and Sand Dunes College of Excellence). The institution spans four school branches in Jaipur (Vivek Vihar, Sodala; Muhana, Sanganer; Kanakpura, Sirsi Road; Dhankya, Sirsi Road) offering CBSE-aligned curriculum. Core educational products include age-specific programs (Pre-Primary Wing, Primary Years, Secondary/Senior Secondary) enhanced by specialized features like Robotics & STEM Learning Labs, Magic English Lab, Smart Classrooms, and a Sports Life Program. The group also provides co-curricular offerings including Summer Camps and School Clubs, supported by an online administrative portal (Studybase). The institution positions itself as a future-ready campus with AI & Robotics education as key differentiators.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Primary Wing (Nursery, KG, Prep) Play-based foundational learning program for Nursery, KG, and Prep students focusing on cognitive, social, emotional, and motor-skill development in a safe, stimulating environment. Targeted at parents of young children in Jaipur.
• Primary Years Program (Classes 1-5) Primary school program building literacy, numeracy, and critical thinking through the Magic English Programme, Smart Classrooms, STEM learning, and coding & computational thinking. Targeted at parents of primary-school-aged children in Jaipur.
• Secondary and Senior Secondary Program (Classes 6-12) Advanced academic program with stream selection (Science, Commerce, Humanities), career guidance, entrance test preparation, and counseling for students in Classes 6 through 12. Targeted at parents seeking CBSE/RBSE-aligned secondary and senior secondary education in Jaipur.
• Sports Life Program Structured sports curriculum supporting Basketball, Volleyball, Rugby, Badminton, Kabaddi, Kho-Kho, athletics, and indoor games with state-of-the-art facilities. Available to enrolled students across all branches.
• Sand Dunes B.Ed. College Two-year B.Ed. degree program for aspiring educators, affiliated with the Sand Dunes Group and located at the Muhana Sanganer branch in Jaipur. Targeted at graduates pursuing careers in teaching.
• Sand Dunes College of Excellence Higher education institution operating under the Sand Dunes Group, focused on academic excellence and professional development for college-level students in Jaipur.
• Studybase Online Portal Online portal enabling parents and students to manage fee payments, access academic information, log in to student accounts, and submit online admission enquiries and registrations across all four Sand Dunes branches.

Quantifiable outcome

• 100% Board Results with Merits in CBSE and RBSE examinations
• +4 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• CBSE (Central Board of Secondary Education)coreOthersSand Dunes Academy is affiliated with CBSE (Central Board of Secondary Education) for its senior secondary program. The school operates under CBSE curriculum and follows CBSE guidelines for examinations and academic standards. Mandatory CBSE disclosure is published on the school's website.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vibgyor Group of Schools: Vibgyor is a multi-branch K-12 chain operating across India with comparable curriculum breadth (Pre-Primary to Senior Secondary) and similar technology-integrated learning claims. Comparable multi-branch operating model.
• GD Goenka Public School: GD Goenka operates premium K-12 schools in Jaipur and across India, emphasizing technology integration, STEM, and holistic development — a near-direct match to Sand Dunes' positioning and facilities mix.
• Podar International School: Podar is a national K-12 chain with a Jaipur presence, offering CBSE curriculum from Pre-Primary through Senior Secondary with multi-branch operations. Comparable in scale, CBSE affiliation, and multi-branch operating model.
• Ryan International School: Ryan International is a national K-12 chain with Jaipur branches offering CBSE curriculum, technology integration, and extracurricular focus. Comparable multi-branch, technology-enabled K-12 model.
• Edify Schools: Edify operates a national network of CBSE K-12 schools with similar mid-premium positioning, multiple branches, and emphasis on holistic development — comparable to Sand Dunes' multi-branch model and target segment.
• Maharaja Sawai Man Singh Vidyalaya (MSMSV): MSMSV is a historic, heritage K-12 school in Jaipur with strong academic reputation and CBSE affiliation. Competes for the same traditional, academically-focused parent segment as Sand Dunes.
• Step by Step School, Jaipur: Step by Step is a Jaipur-based K-12 school emphasizing individualized learning and holistic development. Comparable mid-premium positioning and target parent demographic in the same city.
• Delhi Public School (DPS Jaipur): DPS Jaipur is a flagship CBSE-affiliated K-12 school in the same Jaipur market, serving the same affluent parent segment with comparable academic positioning and board exam focus. Direct head-to-head competitor for Sand Dunes' target demographic.
• Jayshree Periwal Group of Schools: Jayshree Periwal is one of Jaipur's largest private K-12 school groups operating multiple branches, with comparable technology-integrated facilities and premium positioning. Most direct local competitor in Jaipur.
• EuroSchool: EuroSchool is a national premium K-12 chain with technology-integrated classrooms and a similar individualized-learning pitch. Comparable in scale, premium positioning, and tech-forward facilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/sanddunesacademy
• Facebookfacebook.com/sanddunesacademy
• Instagraminstagram.com/sanddunesacademy
• LinkedInlinkedin.com/company/sand-dunes-academy-sr.-sec.-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAND DUNES ACADEMY SR. SEC. SCHOOL