Sanders Towing

What Sanders Towing does

Sanders Towing, Inc. is a family-owned towing and vehicle services company founded circa 1982 and operating from two Southern California locations — a headquarters at 344 West Arrow Hwy. in San Dimas and a secondary office at 415 E Commercial Street in Pomona. The company provides 24/7 emergency towing with live phone dispatch and serves a nine-city regional footprint spanning San Dimas, Pomona, Claremont, Covina, Glendora, La Verne, Montclair, Upland, and West Covina.

Its service menu is organized into four revenue streams: (1) consumer and commercial towing across light, medium, and heavy duty classes, including Landoll and specialized hauling for construction equipment, RVs, motorcycles, and sea containers, alongside accident and long-distance tows; (2) emergency roadside assistance covering tire changes, jump starts, lockouts, and fuel delivery; (3) vehicle storage and impound operations for law enforcement and private property owners, including a weekly vehicle auction every Tuesday at the San Dimas lot; and (4) private property impound services executed under California Vehicle Code 22658a, with the company acting as an Official Police Tow. Storage is priced at $35.00 per day, and auction purchases require a $200 deposit with cash settlement.

The business model is transaction-based and direct-to-consumer, reaching customers primarily through phone dispatch (24/7 number 909-599-3178), the company website, and a Facebook page. The customer base splits across individual vehicle owners, multiple local law enforcement agencies (La Verne PD, San Dimas Sheriff, Walnut/Diamond Bar Sheriff, Pomona PD, Claremont PD), and commercial/residential property owners. Sanders has held AAA Approved contract station status for over 35 years, providing a third-party-validated customer acquisition channel. Technology adoption is limited to a TowBook.net integration for vehicle search and an online vehicle release form, with no disclosed AI, API, or proprietary platform capability.

Name

Sanders Towing

Legal name

Sanders Towing, Inc.

Website

https://sanderstowing.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Sanders Towing is a family-owned Southern California towing and roadside services company operating from San Dimas and Pomona, serving individual motorists, local law enforcement agencies, and property owners with 24/7 dispatch, impound, storage, and weekly vehicle auctions.

Ownership category

akta.pro rank

Product category

Towing Services

NAICS

Motor Vehicle Towing (48841), Motor Vehicle Towing (488410)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Towing, Recovery & Vehicle Removal Services (TLAJAJAC)

akta.pro secondary industries

Accident Recovery, Winch-Out & Towing Services (Light/Heavy) (TLAKAFAH), Towing, Impound & Vehicle Relocation Services (BPABAKAJ)

Keywords

• Towing services
• Roadside assistance
• Vehicle impound
• Vehicle storage
• Emergency towing

Headquarters

HQ city

San Dimas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Towing and Emergency Roadside Services: Revenue generated from towing services (light, medium, and heavy duty), emergency roadside assistance including jump starts, tire changes, lockouts, and fuel delivery. Services are charged at hourly local law enforcement rates compatible with police tow fees.
2. Vehicle Storage and Impound Services: Fees collected for vehicle storage at $35.00 per day. Additional charges apply for releases outside normal business hours. Payment accepted in cash, Visa, MasterCard or Debit Card.
3. Vehicle Auction Services: Revenue from vehicle auctions conducted every Tuesday. Requires $200 deposit per vehicle. All sales paid in cash. Storage charges of $35/day apply for vehicles left more than 24 hours after auction.
4. Private Property Impound Services: Fees charged to property owners for private property impound services in accordance with California Vehicle Code 22658a. Charges are at the vehicle owner's expense.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sanders Towing is a family-owned towing and roadside services company providing 24/7 emergency towing, light/medium/heavy-duty vehicle transport, impound and storage services, and weekly vehicle auctions. The company also operates private property impound services under California Vehicle Code 22658a and serves as an AAA-approved contract station for battery service and roadside calls.

Product overview

Sanders Towing operates as a family-owned towing service company offering a comprehensive suite of vehicle recovery, transport, and roadside assistance services. The core offerings include 24/7 emergency towing (with live dispatch), heavy-duty and specialized towing (Landoll, construction equipment, RV, sea containers), and light/medium duty flatbed towing. Supporting services encompass emergency roadside assistance (tire changes, lockouts, fuel delivery, jump starts), AAA battery service, private property impounds under California Vehicle Code 22658a, and vehicle impound storage with auction services. The company serves the San Dimas and Pomona, California areas with two physical locations.

Differentiator

Problem solved

Functional benefit

Products and services

• 24/7 Towing Service

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• American Automobile Association (AAA)coreChannel Partner/ Reseller/ DistributorSanders Towing has been an AAA contract station for over 35 years. As an AAA approved provider, they service AAA members requiring towing and roadside assistance. This partnership provides a significant customer acquisition channel and third-party credibility endorsement.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Agero: Largest independent provider of roadside assistance and claims management in North America, running the dispatch and network management for AAA, insurance carriers, and auto manufacturers. Comparable to Sanders because it is the platform layer above operators like Sanders and increasingly dictates which towers get routed insurance and AAA volume.

Others

• AAA (American Automobile Association): National motor club and roadside services provider whose approved contract station program is Sanders Towing's third-party dispatch source for over 35 years. Indirectly comparable as the customer/ecosystem relationship that anchors roughly a third of Sanders' service mix.

Emerging players

• Honk: Digital on-demand marketplace connecting stranded motorists with tow operators via a mobile app, partnered with insurance carriers and OEMs. Comparable to Sanders as an emerging channel that is reshaping how roadside and towing jobs are dispatched and could route volume away from traditional phone-based operators like Sanders.
• Urgent.ly: App-based roadside assistance and towing platform providing on-demand dispatch for insurance, fleet, and OEM customers. Comparable to Sanders as a tech-enabled entrant attacking the same consumer and insurance roadside segment with a fundamentally different (digital-first) operating model.

Direct peers

• Southland Recovery & Towing: Southern California-based towing operator providing light, medium, and heavy-duty towing, impound, and roadside services to law enforcement and the public across Orange County and the Inland Empire. Highly comparable regional competitor bidding on the same type of municipal police-tow contracts and AAA call volume that drive Sanders Towing's business.
• Rapid Tow & Recovery: Los Angeles-area 24/7 towing and recovery operator with a comparable service mix — light/medium/heavy duty towing, accident recovery, roadside assistance, and impound. Direct regional competitor on price, response time, and police-tow contract bidding in the broader LA basin.
• Speedway Towing & Recovery: Multi-service Southern California towing and recovery company offering 24/7 dispatch, light/heavy duty towing, accident recovery, and impound services for law enforcement. Directly comparable regional operator competing for the same municipal tow rotations and roadside assistance customers as Sanders Towing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/147057842023222
• LinkedInlinkedin.com/company/sanders-towing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanders Towing