Sandtoft
Sandtoft is a UK roof tile brand under Wienerberger Ltd, selling clay and concrete tiles, heritage handmade tiles (Keymer), roof systems, and integrated solar PV through a UK stockist network to construction professionals and homeowners.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sandtoft does
Sandtoft is a UK roofing brand operated by Wienerberger Ltd, the UK subsidiary of Austrian-listed building materials group Wienerberger AG. The brand markets a portfolio of clay and concrete roof tiles — including Plain Tile, Profile, Double Roman, Medium Format Interlocking, Large Format Flat, Traditional Pantile, Interlocking Pantile, and Single Roman profiles in colors spanning Red, Brown, Black and Grey — alongside the Keymer handmade heritage tile range, complementary roof systems and accessories, an integrated In-Roof Solar PV product, and digital specification tools (All4Roof, PV Solar Configurator). The underlying technology is conventional roof tile manufacturing using natural clay and concrete materials, extended into building-integrated photovoltaics via the solar line and supported by digital tooling rather than software-as-a-service architecture. Sandtoft does not appear to operate as a standalone legal entity; revenue, headcount, and financials are reported only at the Wienerberger UK level.
Sandtoft serves two primary segments: construction industry professionals (architects, specifiers, builders, roofing contractors) as the lead customer, and individual homeowners as a secondary segment. Use cases span new-build residential roofing, renovation, heritage building restoration (via Keymer), and contemporary architecture projects. Pain points addressed include diverse tile profile/color selection across roofscapes, technical specification support, and heritage compliance for period properties.
The business model is hardware sales of physical roofing products, priced on a project-specific quotation basis (unit pricing rather than subscription), with revenue generated through one-time purchase transactions via an extensive UK stockist and distributor network. Go-to-market is a channel-partner model with no direct-to-consumer e-commerce for tiles; specification and technical services (BIM objects, CPD courses, Declaration of Performance tool, RoofSpec+ guarantee, Heritage Services, Renatus Retrofit) are delivered digitally and through the Wienerberger UK infrastructure. Pricing is not publicly disclosed, consistent with project-based B2B construction materials.
Sandtoft firmographics
Firmographics- Name
- Sandtoft
- Legal name
- Sandtoft (brand name; no separate legal entity information found)
- Website
- https://sandtoft.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sandtoft is a UK roof tile brand under Wienerberger Ltd, selling clay and concrete tiles, heritage handmade tiles (Keymer), roof systems, and integrated solar PV through a UK stockist network to construction professionals and homeowners.
- Ownership category
- akta.pro rank
Sandtoft industry classification
Industry- Product category
- Roofing Materials
- NAICS
- Clay Building Material and Refractories Manufacturing (327120)
- SIC
- Structural Clay Products (3250), Concrete, Gypsum & Plaster Products (3270)
- akta.pro primary industry
- Clay & Concrete Roof Tiles (IMADAFAC)
Keywords
Sandtoft business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Roof Tile and Accessory Sales: Sale of clay and concrete roof tiles, systems, and accessories through distributor/stockist network. Products are sold as physical goods with one-time purchase transactions. Additional revenue from solar PV integration products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Project-specific quotation required |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Sandtoft product offering
Product offeringCore offering
Sandtoft manufactures and sells clay and concrete roof tiles for residential and commercial roofing applications across the UK. The product range includes multiple profiles (Plain Tile, Profile, Double Roman, Medium Format Interlocking, Large Format Flat, Traditional Pantile, Interlocking Pantile, Single Roman) in various colors, alongside the Keymer heritage handmade tile sub-brand, complete roof systems and accessories, and integrated in-roof solar PV solutions.
Product overview
Sandtoft is a roofing brand under Wienerberger UK offering a comprehensive portfolio of roof tile products and systems. The core offering consists of clay and concrete roof tiles under the Sandtoft and Keymer (heritage handmade tiles) brands, complemented by roof systems and accessories, in-roof solar solutions, and digital specification tools including All4Roof. The portfolio serves both new build and renovation projects across residential and commercial sectors, providing products that meet traditional and contemporary design requirements.
Differentiator
Problem solved
Functional benefit
Brands
- Sandtoft Rivius: Roof tile product line
Products and services
- Sandtoft Roof Tiles
Companies that use Sandtoft
Customer profileSegments2 records
Ideal customer profiles2 records
Sandtoft technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sandtoft partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KeymercoreSandtoft operates alongside Keymer as part of Wienerberger UK's roof tile portfolio. Keymer specializes in handmade British clay tiles for heritage applications. Both brands are featured together on the roof products page, offering complementary product ranges for different market segments (heritage vs general specification).
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Sandtoft competitors and assessment
Company assessmentDirect peers
- Redland (part of BMI Group): Redland is a long-established UK concrete and clay roof tile manufacturer with a strong heritage and new-build presence. It competes directly with Sandtoft for specifier attention on traditional and contemporary roofing projects.
- Russell Roof Tiles: Russell Roof Tiles is a UK concrete roof tile manufacturer supplying pitched roof and dry-fix systems to housebuilders and merchants. It overlaps with Sandtoft's concrete tile offering, particularly for volume residential developments.
- Marley (part of BMI Group): Marley is one of the most recognised UK roof tile brands, offering concrete and clay tiles through builders' merchants. It competes head-to-head with Sandtoft's clay and concrete roof tile ranges on style, price, and installer familiarity in the UK residential market.
- Forticrete (Wienerberger sister brand): Forticrete is a UK concrete roof tile and masonry brand operating alongside Sandtoft under Wienerberger Ltd. It directly overlaps on concrete tile SKUs and shares stockist channels, making it Sandtoft's closest inside-group competitor.
- BMI Group (Redland & Marley): BMI Group is the largest UK and Ireland pitched-roof manufacturer, owning the Redland and Marley tile brands. It directly competes with Sandtoft across concrete and clay tiles for residential new-build, renovation, and heritage applications via shared builders' merchant channels.
Broad incumbents
- Wienerberger AG: Wienerberger AG is the Austrian parent of Wienerberger Ltd and operator of the Sandtoft brand, with a wide portfolio across wall, roof, paving, and energy systems. It is the ultimate parent and owner of the company's distribution and technical infrastructure.
- BMI Group (roofing systems parent): BMI Group is the European roofing systems incumbent covering pitched and flat roofs, with brands Redland, Marley, Icopal, and Wolfin. As a broader roofing platform, it competes with Sandtoft at the system and accessory level, including solar and waterproofing adjacencies.
- Etex (parent of former BMI): Etex is a Belgian building materials group that previously held BMI before its sale to Standard Industries, with overlapping roofing, fibre cement, and plasterboard lines. It is a broad incumbent in the UK building envelope alongside Wienerberger.
Regional players
- Lagan Roof Tiles: Lagan Roof Tiles manufactures concrete roof tiles for the UK and Irish markets. It offers overlapping interlocking and slate-look profiles to Sandtoft's concrete range, particularly for new-build housing in Ireland and western UK.
- Monier (Standard Industries heritage brand): Monier is a legacy clay and concrete roof tile brand now consolidated under BMI/Standard Industries, with UK market overlap on pitched roof specifications comparable to Sandtoft.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sandtoft social profiles
Digital presenceSandtoft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sandtoft leadership team
Management profileNumber of profiles
Sandtoft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sandtoft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sandtoft
What does Sandtoft do?
Sandtoft manufactures and sells clay and concrete roof tiles for residential and commercial roofing applications across the UK. The product range includes multiple profiles (Plain Tile, Profile, Double Roman, Medium Format Interlocking, Large Format Flat, Traditional Pantile, Interlocking Pantile, Single Roman) in various colors, alongside the Keymer heritage handmade tile sub-brand, complete roof systems and accessories, and integrated in-roof solar PV solutions.
Is Sandtoft a public or private company?
Sandtoft is a private company. It is classified as corporate owned and is currently operating.
When was Sandtoft founded?
Sandtoft was founded in -1. It employs 1 to 10 people.
How does Sandtoft make money?
One revenue line is on record: roof Tile and Accessory Sales.
Who are Sandtoft's main competitors?
Direct peers on record are Redland (part of BMI Group), Russell Roof Tiles, Marley (part of BMI Group), Forticrete (Wienerberger sister brand) and BMI Group (Redland & Marley). Broad incumbents are Wienerberger AG, BMI Group (roofing systems parent) and Etex (parent of former BMI). Regional players are Lagan Roof Tiles and Monier (Standard Industries heritage brand).
Does Sandtoft have an API?
No public API is recorded for Sandtoft.
What industry is Sandtoft in?
Sandtoft's product category is Roofing Materials. Its primary akta.pro industry code is IMADAFAC, Clay & Concrete Roof Tiles. Its NAICS code is 327120 and its SIC code is 3250.